|
Books > Social sciences > Sociology, social studies > Social issues > Consumer issues
|
Buy Now
The Myth of Consumerism (Paperback)
Loot Price: R763
Discovery Miles 7 630
|
|
|
The Myth of Consumerism (Paperback)
Expected to ship within 12 - 19 working days
|
Life in the west is lived within a culture awash with the
advertising, brand-names and labels of conspicuous consumerism.
Accordingly, consumerism and consumer culture have become central
to critical discussions of identity, postmodernity and culture as
never before. And yet critiques of consumerism are largely confined
to those who argue either for or against notions of elitism or
manipulation. In the main, theorists such as Bauman, Giddens and
Hall do not offer alternatives to consumerism, but argue that it is
an all-enveloping and inescapable imperative, and a dominant
motivation in contemporary life. This book challenges the
assumptions behind these discussions of consumerism, and to broaden
our understanding of the true nature of contemporary society.
Lodziak argues that all-encompassing visions of consumerism are
useful only as an ideology. They are not a realistic representation
of modern culture and society, and, therefore, the understanding of
identity that they offer is limited. In The Myth of Consumerism
Lodziak opens up the debate, offering a cogent critique of consumer
culture and analysing the role it really plays in our lives.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(2)
