"King Cotton in Modern America" places the once kingly crop in
historical perspective, showing how "cotton culture" was actually
part of the larger culture of the United States despite many
regarding its cultivation and sources as hopelessly backward.
Leaders in the industry, acting through the National Cotton
Council, organized the various and often conflicting segments to
make the commodity a viable part of the greater American economy.
The industry faced new challenges, particularly the rise of foreign
competition in production and the increase of man-made fibers in
the consumer market.
Modernization and efficiency became key elements for cotton
planters. The expansion of cotton- growing areas into the Far West
after 1945 enabled American growers to compete in the world market.
Internal dissension developed between the traditional cotton
growing regions in the South and the new areas in the West,
particularly over the USDA cotton allotment program. Mechanization
had profound social and economic impacts. Through music and
literature, and with special emphasis placed on the meaning of
cotton to African Americans in the lore of Memphis's Beale Street,
blues music, and African American migration off the land, author D.
Clayton Brown carries cotton's story to the present.
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