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Embedding CSR into Corporate Culture - Challenging the Executive Mind (Hardcover, New)
Loot Price: R1,583
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Embedding CSR into Corporate Culture - Challenging the Executive Mind (Hardcover, New)
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Embedding CSR into Corporate Culture demonstrates that a new
frontier for corporate social responsibility is possible in theory
and practice. The key idea - discovery leadership - enables
corporate managers to deal effectively with problems, issues, and
value clashes occurring at the corporation-society interface.
Amoral leadership and executive myopia are replaced by normative
receptivity and value attunement that embed value awareness in
corporate culture. The discovery executive leverages this awareness
by activating the values that facilitate constructive relationships
with the firm's stakeholders. As a practical result, employee
engagement in corporate social responsibility is strengthened while
the need for social control of business is lessened. Both business
and society benefit from discovery leadership because value-attuned
decision making yields better economic, social, and environmental
performance than is possible when myopic executives are at the
helm. Therefore, discovery leadership should serve as the
organizing principle for reshaping management practice, reforming
management education, and restoring the public's confidence in
business.
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