What are my start-up costs? How much will my store make? Should I
sell online? How can I compete with larger stores? If you've ever
considered owning a store but don't know where to start, The
Everything Guide to Starting and Running a Retail Store is perfect
for you. This resource will help you recognize the importance of an
independent retail store in community life and the opportunities it
offers for a rewarding lifestyle. This comprehensive guide shows
you how to: Spot and capitalize on small retailer trends Conduct
your own market analysis Research and select the most appropriate
retailing software Run your business day to day Attract customers
with effective advertising Make the leap to online selling This
helpful handbook offers practical advice on retail store planning
and management with valuable guidelines and real-world examples
that can make the difference between your store's success and
failure. This guide provides all the tools you need to run a store
that your customers--and you--will enjoy for many years to come!
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