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Books > Social sciences > Sociology, social studies > Gender studies > Women's studies
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Women on the Run - Gender, Media, and Political Campaigns in a Polarized Era (Paperback)
Loot Price: R833
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Women on the Run - Gender, Media, and Political Campaigns in a Polarized Era (Paperback)
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Claims of bias against female candidates abound in American
politics. From superficial media coverage to gender stereotypes
held by voters, the conventional wisdom is that women routinely
encounter a formidable series of obstacles that complicate their
path to elective office. Women on the Run challenges that
prevailing view and argues that the declining novelty of women in
politics, coupled with the polarization of the Republican and
Democratic parties, has left little space for the sex of a
candidate to influence modern campaigns. The book includes in-depth
analyses of the 2010 and 2014 congressional elections, which reveal
that male and female House candidates communicate similar messages
on the campaign trail, receive similar coverage in the local press,
and garner similar evaluations from voters in their districts. When
they run for office, male and female candidates not only perform
equally well on Election Day - they also face a very similar
electoral landscape.
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