0
Your cart

Your cart is empty

Books > Arts & Architecture > Music > Contemporary popular music > Rock & pop

Buy Now

Music, Markets and Consumption (Paperback) Loot Price: R1,201
Discovery Miles 12 010
Music, Markets and Consumption (Paperback): Daragh O'Reilly, Gretchen Larsen, Krzysztof Kubacki

Music, Markets and Consumption (Paperback)

Daragh O'Reilly, Gretchen Larsen, Krzysztof Kubacki

 (sign in to rate)
Loot Price R1,201 Discovery Miles 12 010 | Repayment Terms: R113 pm x 12*

Bookmark and Share

Expected to ship within 12 - 17 working days

This is one of the first academically rigorous texts covering the whole topic of popular music as a major market, and its marketing and in the contemporary connected world. There are books written by popular music commentators but Music, Markets and Consumption aims to give a fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It will give the student and specialist a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector. It will collect and analyse a range of key issues in the field including: * The increasing engagement with marketing and consumer studies theory; * The analysis of music as 'product'; * The economics, branding and commercialisation of music globally; * The impact of technology and evolution of venues on music consumption; * The consumer- fans and fandom; * The fast developing international literature. It will be a much needed new perspective for students and researchers of music and arts marketing, cultural consumption and consumption theories and those in the fields of Marketing, Arts, Music and Cultural Studies. The book will also be essential reading for those professionally involved in music marketing and cultural policy.

General

Imprint: Goodfellow Publishers Limited
Country of origin: United Kingdom
Release date: May 2013
First published: 2013
Authors: Daragh O'Reilly • Gretchen Larsen • Krzysztof Kubacki
Dimensions: 234 x 156 x 14mm (L x W x T)
Format: Paperback
Pages: 256
ISBN-13: 978-1-908999-52-8
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Music industry
Books > Arts & Architecture > Music > Contemporary popular music > Rock & pop > General
Books > Music > Contemporary popular music > Rock & pop > General
LSN: 1-908999-52-7
Barcode: 9781908999528

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Let Love Rule
Lenny Kravitz, David Ritz Paperback R472 R386 Discovery Miles 3 860
Unfaithful Music & Disappearing Ink
Elvis Costello Paperback  (1)
R480 R396 Discovery Miles 3 960
The Lyrics - 1956 To The Present
Paul McCartney Hardcover R1,985 R1,549 Discovery Miles 15 490
Renegades - Born In The USA
Barack Obama, Bruce Springsteen Hardcover  (1)
R835 R666 Discovery Miles 6 660
Poker Face - The Rise and Rise of Lady…
Maureen Callahan Paperback  (1)
R450 Discovery Miles 4 500
The International Who's Who in…
Europa Publications Hardcover R36,106 Discovery Miles 361 060
Fire Rush - 'One to watch' Bernadine…
Jacqueline Crooks Hardcover R538 R441 Discovery Miles 4 410
The Art of the Straight Line - My Tai…
Lou Reed, Laurie Anderson Hardcover R767 R702 Discovery Miles 7 020
International Who's Who in Popular Music…
Europa Publications Hardcover R7,680 Discovery Miles 76 800
Louis Jordan - Son of Arkansas, Father…
Stephen Koch Paperback R577 R475 Discovery Miles 4 750
That's Amore
Jack Brooks, Harry Warren Sheet music R121 R98 Discovery Miles 980
Killing Time: Short Stories from the…
Jimmy Barnes Hardcover R487 Discovery Miles 4 870

See more

Partners