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Books > Arts & Architecture > Music > Contemporary popular music > Rock & pop
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Music, Markets and Consumption (Paperback)
Loot Price: R1,179
Discovery Miles 11 790
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Music, Markets and Consumption (Paperback)
Expected to ship within 12 - 17 working days
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This is one of the first academically rigorous texts covering the
whole topic of popular music as a major market, and its marketing
and in the contemporary connected world. There are books written by
popular music commentators but Music, Markets and Consumption aims
to give a fully international and scholarly analysis integrating
the unique popular music sector both within arts marketing and
current marketing and consumption theories. It will give the
student and specialist a full overview and coverage of music,
marketing and cultural policy, and the emerging academic study of
the sector. It will collect and analyse a range of key issues in
the field including: * The increasing engagement with marketing and
consumer studies theory; * The analysis of music as 'product'; *
The economics, branding and commercialisation of music globally; *
The impact of technology and evolution of venues on music
consumption; * The consumer- fans and fandom; * The fast developing
international literature. It will be a much needed new perspective
for students and researchers of music and arts marketing, cultural
consumption and consumption theories and those in the fields of
Marketing, Arts, Music and Cultural Studies. The book will also be
essential reading for those professionally involved in music
marketing and cultural policy.
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