Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Radio & television industry
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The Economics, Technology and Content of Digital TV (Hardcover, 1999 ed.)
Loot Price: R5,631
Discovery Miles 56 310
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The Economics, Technology and Content of Digital TV (Hardcover, 1999 ed.)
Series: Economics of Science, Technology and Innovation, 15
Expected to ship within 10 - 15 working days
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As the world of television moves from analog to digital, political
and economic forces are being brought to bear on companies as they
attempt to deal with changes occurring in their industries. The
impetus for the conversion from analog to digital TV comes from
many quarters, including the broadcasting industry, the computer
industry, governments, consumer electronics manufacturers, content
developers, and the Internet. The widespread acceptance of digital
technology in both the home and the workplace account for the ready
acceptance of the belief that the move to digital television is an
appropriate advancement. Not all authors in this volume however are
believers. This book is divided into four sections each dealing
with one aspect of the transition from analog to digital TV
broadcasting. The first section presents the various technologies.
It establishes a structure for understanding the technologies
currently in use as well as those being developed by the industries
involved in the delivery of digital television. Section two
presents information about consumer TV viewing and includes
examples of innovative, experimental interactive programs.
Economics and financial issues are addressed from a variety of
perspectives in section three. Section four concludes the book with
a look at the international environment and the history of digital
TV globally.
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