Lobbying is vital to any business's success, yet politics can seem
a dangerous world to navigate. How do you outmanoeuvre a
professional negotiator on their home turf? How do you ensure
you're in the right place at the right time? And, most importantly,
how do you get politicians to do what you want? Drawing on thirty
years' successful lobbying in European and international arenas,
Darcy Nicolle lifts the veil on this elusive art. Revealing the
strategies he's used and the strings he's pulled, Nicolle covers
everything from the practicalities of planning campaigns and how to
make sure you are the most persuasive person in the room, all the
way to dealing with political risks and crises. Whether you need to
lobby your local mayor or take on governments across Europe, The
Secret Art of Lobbying will arm you with the tools you need to be
the most influential player in the game.
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