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The Blessings of Business - How Corporations Shaped Conservative Christianity (Hardcover)
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The Blessings of Business - How Corporations Shaped Conservative Christianity (Hardcover)
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"Ye cannot serve God and mammon," the Bible says. But conservative
American Protestants have, for at least a century, been trying to
prove that adage wrong. While preachers, activists, and politicians
have all helped spread the gospel, Darren Grem argues that
evangelicalism owes its strength to the blessings of business. Grem
offers a new history of American evangelicalism, showing how its
adherents strategically used corporate America-its leaders,
businesses, money, ideas, and values-to advance their religious,
cultural, and political aspirations. Conservative evangelicals were
thus able to retain and expand their public influence in a
secularizing, diversifying, and liberalizing age. In the process
they became beholden to pro-business stances on matters of
theology, race, gender, taxation, free trade, and the state, making
them well-suited to a broader conservative movement that was also
of, by, and for corporate America. The Blessings of Business tells
the story of unlikely partnerships between champions of the
evangelical movement, such as Billy Graham, and largely forgotten
businessmen, like R.G. LeTourneau; he describes the backdrop
against which the religious right's pro-business politics can be
understood. The evangelical embrace of corporate capitalism made
possible a fusion with other conservatives, he finds, creating a
foundation for the business-friendly turn in the nation's economy
and political culture. But it also transformed conservative
evangelicalism itself, making it as much an economic movement as a
religious one. Fascinating and provocative, The Blessings of
Business uncovers the strong ties Americans have forged between the
Almighty and the almighty dollar.
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