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Applied Choice Analysis (Paperback, 2nd Revised edition)
Loot Price: R2,146
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Applied Choice Analysis (Paperback, 2nd Revised edition)
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The second edition of this popular book brings students fully up to
date with the latest methods and techniques in choice analysis.
Comprehensive yet accessible, it offers a unique introduction to
anyone interested in understanding how to model and forecast the
range of choices made by individuals and groups. In addition to a
complete rewrite of several chapters, new topics covered include
ordered choice, scaled MNL, generalized mixed logit, latent class
models, group decision making, heuristics and attribute processing
strategies, expected utility theory, and prospect theoretic
applications. Many additional case studies are used to illustrate
the applications of choice analysis with extensive command syntax
provided for all Nlogit applications and datasets available online.
With its unique blend of theory, estimation, and application, this
book has broad appeal to all those interested in choice modeling
methods and will be a valuable resource for students as well as
researchers, professionals, and consultants.
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