Making Money, Making Music offers tools to encourage creative and
adaptive entrepreneurship in the music business. Written for the
classroom and the workplace, it introduces readers to core
principles and processes and shows how to apply them adaptively to
new contexts, facilitating a deeper understanding of how and why
things work in the music business. By applying essential concepts
to a variety of real-life situations, readers improve their
capacity to critically analyze and solve problems and to predict
where music and money will converge in a rapidly evolving culture
and marketplace.
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