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Collective Participation and Audience Engagement in Rap Music (Hardcover, 1st ed. 2019)
Loot Price: R1,535
Discovery Miles 15 350
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Collective Participation and Audience Engagement in Rap Music (Hardcover, 1st ed. 2019)
Series: Pop Music, Culture and Identity
Expected to ship within 12 - 17 working days
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Why do rap MCs present their studio recorded lyrics as "live and
direct"? Why do they so insistently define abilities or actions,
theirs or someone else's, against a pre-existing signifier? This
book examines the compositional practice of rap lyricists and
offers compelling answers to these questions. Through a 40
year-span analysis of the music, it argues that whether through the
privileging of chanted call-and-response phrases or through
rhetorical strategies meant to assist in getting one's listening
audience open, the focus of the first rap MCs on community building
and successful performer-audience cooperation has remained
prevalent on rap records with lyrics and production techniques
encouraging the listener to become physically and emotionally
involved in recorded performances. Relating rap's rhetorical
strategy of posing inferences through intertextuality to early
call-and-response routines and crowd-controlling techniques, this
study emphasizes how the dynamic and collective elements from the
stage performances and battles of the formative years of rap have
remained relevant in the creative process behind this music. It
contends that the customary use of identifiable references and
similes by rap lyricists works as a fluid interchange designed to
keep the listener involved in the performance. Like
call-and-response in live performances, it involves a dynamic form
of communication and places MCs in a position where they activate
the shared knowledge of their audience, making sure that they "know
what they mean," thus transforming their mediated lyrics into a
collective and engaging performance.
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