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Books > Sport & Leisure > Sports & outdoor recreation > Sporting events, tours & organisations > Sports governing bodies
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Who Owns Football? - Models of Football Governance and Management in International Sport (Hardcover)
Loot Price: R4,561
Discovery Miles 45 610
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Who Owns Football? - Models of Football Governance and Management in International Sport (Hardcover)
Series: Sport in the Global Society - Contemporary Perspectives
Expected to ship within 12 - 17 working days
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The commercialization of sport since the 1990s has had a number of
consequences. The market forces that have defined
commercialization, notably pay-per-view television, whilst
initially welcomed as important new sources of revenue, have also
had the unanticipated consequences of de-stabilizing many sporting
competitions and institutions, undermining the financial future of
clubs in their traditional role as key social and cultural
institutions. This has been manifested in the paradox of chronic
financial loss-making amongst professional sports' clubs in an era
of exponential revenue growth, a trend exemplified by the
experience of Italy's Series A and the English Premier League -
both cases examined in detail in this book. But, at the same time,
some traditional sporting organizations have sought with some
success, to chart a middle way, retaining traditional sporting
movement objectives whilst also embracing a form of commercialism.
The Gaelic Athletic Association in Ireland, the supporter-owned FC
Barcelona football club, and New Zealand rugby union, offer
illustrative examples of such strategies examined in detail. This
book explores the background to this clash of commercial and
traditional sporting objectives, and debates the consequences for
wider sports governance. This book was published as a special issue
of Soccer and Society.
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