The unique character of British Rail was the outcome of outstanding
design work from teams of engineers, architects and designers over
many decades. Every aspect of Britain's railways became part of the
corporate design, not only its locomotives, trains and rolling
stock, but also uniforms, liveries, posters etc. Inspired by Brian
Haresnape's cult classic of the late 1970s, this new book tells the
complete story of BR design and branding right up to the late
1990s. It covers firstly the challenge of nationalisation and
corporatisation, then the complete branding of the network to
include trains, rolling stock, staff, architecture, the development
of BR corporate identity and then on to the 1990s when
denationalisation brought a new requirement for design
diversification. This beautiful book will be enjoyed by all those
with an interest in commercial design and branding, as well as
enthusiasts of the British Rail era.
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