"A step-by-step approach to applying high-impact innovation
principles in any organization"
Innovation is an important force in creating and sustaining
organizational growth. Effective innovation can mean the difference
between leading with a particular product, process, or service and
simply following the pack. Innovation transforms mediocre companies
into world leaders and ordinary organizations into stimulating
environments for employees.
Applying Innovation combines the key ingredients from areas
including innovation management, strategic planning, performance
measurement, creativity, project portfolio management, performance
appraisal, knowledge management, and teams to offer an easily
applied recipe for enterprise growth. Authors David O'Sullivan and
Lawrence Dooley map out the main concepts of the innovation process
into a clear, understandable framework the innovation funnel.
Unlike other texts for this course, Applying Innovation goes
beyond methodologies and checklists to offer an invaluable
step-by-step approach to actually "applying "high-impact innovation
in any organization using a knowledge management systems, whether
for a boutique firm or one comprised of thousands of
individuals.
Key Features: Adopts a practical approach to overseeing
innovation that focuses on useful tools and techniques rather than
on theory and methodologiesOffers student activities within the
text for immediate application of key concepts, reinforcing
retention and comprehensionTeaches students to build and apply
effective innovation management systems for any organization
successfully, regardless of the firm s size or structure
Intended Audience: Applying Innovation is designed for
undergraduate and graduate courses such as Innovation Management,
Project Management, Strategic Planning, and Performance Management
in fields of business, science, and engineering. This book appeals
to instructors who want to reduce the chalk and talk and increase
the hands-on practicality of their courses in innovation
management.
"
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