The Fundamentals of Creative Photography offers a comprehensive
introduction to the world of applied creative photography. It
explores the basic principles that underpin photography, and guides
the reader though the practical considerations involved in
executing the perfect shot. The book is concerned with photography
in a professional context – images that are to be used in the
fulfilment of a brief, rather than those created solely for
self-expression. Creativity is important, but must be focused on
meeting the client’s needs. As such, the Fundamentals of Creative
Photography deals in practical advice for photographers as working
image-makers, from the importance of communication to useful
industry information and advice. It includes guidance on acquiring
and developing new skills, the practice of self-promotion and
self-administration, and a discussion of the image workflow.
General
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