Books > Arts & Architecture > History of art / art & design styles
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Reading Graphic Design History - Image, Text, and Context (Paperback)
Loot Price: R716
Discovery Miles 7 160
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Reading Graphic Design History - Image, Text, and Context (Paperback)
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Reading Graphic Design History uses a series of key artifacts from
the history of print culture in light of their specific historical
contexts. It encourages the reader to look carefully and critically
at print advertising, illustration, posters, magazine art direction
and typography, often addressing issues of class, race and gender.
David Raizman's innovative approach intentionally challenges the
canon of graphic design history and various traditional
understandings of graphic design. He re-examines 'icons' of graphic
design in light of their local contexts, avoiding generalisation to
explore underlying attitudes about various social issues. He
encourages new ways of reading graphic design that take into
account a broader context for graphic design activity, rather than
broad views that discourage the understanding of difference and the
means by which graphic design communicates cultural values. With a
foreword by Steven Heller.
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