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Books > Arts & Architecture > Industrial / commercial art & design > Graphic design
A comprehensive, cross-disciplinary overview of
color, Universal Principles of Color presents 100 core
concepts and guidelines that are critical to a successful use of
color. Richly illustrated and easy to navigate, it pairs clear
explanations of every topic with visual examples of it applied in
theory and in practice. The book is organized
alphabetically so that principles can be easily and quickly
referenced. For those interested in addressing a specific color
challenge or application problem, the principles are also indexed
by pathways based on nine topics of color study ranging from
science, art and design, and industry. " Each principle is
presented in a two-page format: The left-hand page contains a
succinct definition, a full description of the principle, and
examples of and guidelines for its use. Side notes, which appear to
the right of the text, provide elaborations and references. The
right-hand page contains visual examples and related graphics to
support a deeper understanding of the principle. Â Whether in
a branding campaign or a healthcare facility, a product’s
packaging or a software user interface, the color we see is the
culmination of many concepts and practices brought
together from a variety of disciplines to increase
appeal, influence perception, and enhance usability.
 By considering these concepts and examples, you can learn
to make more informed and ultimately better color decisions.
This landmark reference is the standard for designers,
engineers, architects, and students who seek to broaden and improve
their understanding of and expertise in color. The titles in
the Rockport Universal series offer comprehensive and
authoritative information and edifying and inspiring visual
examples on multidisciplinary subjects for designers, architects,
engineers, students, and anyone who is interested in expanding and
enriching their design knowledge.
Book of Ideas is just that: an outpouring of what one creative
director and designer has discovered from many years working in the
strange and endlessly fascinating world of the creative industry.
Sharing advice on everything from inspiration to inbox control,
facing your fears, finding happiness in your work, the art of
self-promotion and beating creative block. It is also illustrated
with some of the most important and resonant portfolio projects.
Book of Ideas is an invaluable tool to any creative at any stage in
their career.
Book of Branding is a creative guide for new businesses, start-ups
and individuals, which puts visual identity at the heart of brand
strategy. The conversational, jargon free, tone of the book helps
the reader to understand essential elements of the brand identity
process. Offering first hand experience, insights and tips
throughout, the book uses real life case studies to show how great
collaborative work can be achieved. Book of Branding is an
essential addition to the start-up toolkit, designed for
entrepreneurs, founders, graphic designers, brand creators and
anyone seeking to decode the complicated world of brand identity.
Crafted to engage the culturally curious, 'Page 1' collects the
responses of 70 international graphic designers when posed with the
same brief - to design and lay out the first page of 'Great
Expectations' by Charles Dickens.
Graphic novels and comics have launched characters and stories that
play a dominant role in contemporary popular culture throughout the
world. The extensive revisions in this second edition of Comic Art,
Creativity and the Law update the author's analysis of important
changes at the intersection of law and comics, featuring an
examination of how recent cases will affect the creative process as
applied to comic art. Throughout, Marc H. Greenberg examines the
impact of contract law, copyright law (including termination
rights, parody and ownership of characters), tax law and obscenity
law on the creative process. He considers how these laws enhance
and constrain the process of creating comic art by examining the
effect their often inconsistent and incoherent application has had
on the lives of creators, retailers and readers of comic art.
Thoroughly revised and updated, there are new chapters featuring a
discussion of important new cases in copyright work-for-hire and
fair use doctrines; the intersection of law and fan-based
creations, such as fan fiction, fan art, fan film and cosplay; as
well as a new chapter on licensing comics for motion pictures and
television. Designed for academics, practitioners, students of law
and fans of comic art, the book offers proposals for changes in
those laws that constrain the creative process, as well as a
glimpse into the future of comic art and the law.
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Metaphors
(Paperback)
Ken Garland; Volume editing by Hans-Dieter Reichert
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R435
Discovery Miles 4 350
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Ships in 12 - 17 working days
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Fellini 8 1/2
(Hardcover)
Sam Stourdze; Contributions by Thierry Hausermann; Photographs by Paul Ronald
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R817
Discovery Miles 8 170
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Ships in 12 - 17 working days
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The bestselling graphic design reference, updated for the digital
age Meggs' History of Graphic Design is the industry's
unparalleled, award-winning reference. With over 1,400 high-quality
images throughout, this visually stunning text guides you through a
saga of artistic innovators, breakthrough technologies, and
groundbreaking developments that define the graphic design field.
The initial publication of this book was heralded as a publishing
landmark, and author Philip B. Meggs is credited with significantly
shaping the academic field of graphic design. Meggs presents
compelling, comprehensive information enclosed in an exquisite
visual format. The text includes classic topics such as the
invention of writing and alphabets, the origins of printing and
typography, and the advent of postmodern design. This new sixth
edition has also been updated to provide: * The latest key
developments in web, multimedia, and interactive design * Expanded
coverage of design in Asia and the Middle East * Emerging design
trends and technologies * Timelines framed in a broader historical
context to help you better understand the evolution of contemporary
graphic design * Extensive ancillary materials including an
instructor's manual, expanded image identification banks,
flashcards, and quizzes You can't master a field without knowing
the history. Meggs' History of Graphic Design presents an
all-inclusive, visually spectacular arrangement of graphic design
knowledge for students and professionals. Learn the milestones,
developments, and pioneers of the trade so that you can shape the
future.
When watching a masterful sketcher, it seems that they create
elaborate sketches with ease, tracing their pencils on the page and
bringing to life rich and detailed drawings. After sweating away
hours trying to create a simple sketch, you may find that yours
pales in comparison, looking amateurish and unprofessional. Why is
it that you can't do what these 'masters' can? While many assume
the difference comes down to accurate strokes and natural talent,
you couldn't be further from the truth. Accuracy is not everything
- confidence is. And, in this book, Hlavacs helps you to build up
your confidence, moving through each layer of drawing and helping
you understand exactly why one drawing looks more professional than
another. This book breaks down the fear around sketching, walking
you through how to create intricate sketches without difficulty. No
other book teaches sketching in such a natural way, allowing anyone
- no matter levels of talent or their past in drawing - to learn
how to make this beautiful skill an intuitive process. Hlavacs
demonstrates sketching as a pathway of logical steps, starting with
the most basic elements and then adding further layers to the
sketches as the book progresses. With a range of exercises to move
through and pages filled with the psychology of why humans are
drawn to certain sketches over others, this book will turn you into
the master you've always admired. Instead of aiming for perfection,
Hlavacs teaches you how to draw emotionally, using confidence in
place of skill and understanding in place of talent. No matter who
you are, The Exceptionally Simple Theory of Sketching will give you
rules and demonstrations that will turn every sketch you create
into a masterpiece.
Universal Principles of Design, Updated and Expanded Third Edition
is a comprehensive, cross-disciplinary encyclopedia, now with fully
updated existing entries and expanded with 75 new entries to
present a total of 200 laws, guidelines, and considerations that
are important to successful design. Richly illustrated and easy to
navigate, this essential design guide pairs clear explanations of
every design concept with visual examples of the ideas applied in
practice. Whether a marketing campaign or a museum exhibit, a video
game or a complex control system, the design we see is the
culmination of many concepts and practices brought together from a
variety of disciplines. Because no one can be an expert on
everything, designers have always had to scramble to find the
information and know-how required to make a design work—until
now. Each principle is presented in a two-page format. The
left-hand page contains a succinct definition and a full
description of the principle, examples of and guidelines for its
use, and side notes that provide elaborations and references. The
right-hand page contains visual examples and related graphics to
support a deeper understanding of the principle. The book is
organized alphabetically so that principles can be easily and
quickly referenced by name. From the Abbe Principle to the
Zeigarnick Effect, every major design concept is defined and
illustrated, including these new additions: Feature creep
Gamification Root cause Social trap Supernormal stimulus A landmark
reference for designers, engineers, architects, and students,
Universal Principles of Design has become the standard for anyone
seeking to broaden and improve their design expertise, explore
brainstorming ideas, and improve the quality of their design work.
The titles in the Rockport Universal series offer comprehensive and
authoritative information and edifying and inspiring visual
examples on multidisciplinary subjects for designers, architects,
engineers, students, and anyone who is interested in expanding and
enriching their design knowledge.
In the early 1990s, long before the Internet became an integral
part of life, a handful of pioneering magazines took it upon
themselves to imagine it into existence. Using fiction, interviews,
speculative theory and experimental graphic design, these
periodicals helped create a lexicon and iconography every bit as
powerful as the architecture of the World Wide Web. London-based
"Mute" occupied a central position among these pioneering
publications, offering a platform to authors and artists ranging
from Bruce Sterling to Geert Lovink, Keith Tyson and VNS Matrix. As
new technologies forced a collapse of disciplinary boundaries and
the intermingling of communities, "Mute" featured many of the
artists, writers and photographers that came to epitomize London's
status as a creative capital in the 1990s. This book presents a
full overview of the magazine over that decade, showing its entire
output from logos to covers to spreads.
Propaganda is thousands of years old. But it came of age in the
20th century, when the development of mass media (and later
multimedia communications) offered a fertile ground for its
dissemination, and the century's global conflicts provided the
impetus needed for its growth. Put simply, propaganda is the
dissemination of ideas intended to convince people to think and act
in a particular way and for a particular persuasive purpose. But it
takes many forms, is fluid and indeed is constantly developing,
most fervently in our own digital era. Terms such as 'fake news',
'post-truth', 'gate-keepers' and 'asymmetrical warfare' were
unknown a decade ago yet today are now commonplace, and often
cynically derided, in daily media communications. In this timely
and fully international book, David Welch has selected fifty images
to highlight the continuities and dis-continuities of
mass-communication throughout history, be they via images, events,
films or by 'propaganda by deed'. Such an approach demonstrates how
changing technological innovations (such as television and the
internet) have continued to shape the propaganda narrative but also
demonstrate how tried and trusted forms of propaganda - such as the
humble leaflet - can still prove highly effective. The fifty images
included are not all necessarily the most striking - rather they
have been chosen because they illustrate recurring themes and
devices (such as humour) and different mediums employed by
propagandists - from early Egyptian coins eulogizing Alexander the
Great to the psychological warfare used in the war against
terrorism following the destruction of the Twin Towers in New York,
and the use of social media employed so widely in the current Covid
pandemic.
Color is an integral part of any design solution. Design
Elements, Color Fundamentals is an essential resource for designers
who want to create memorable design and successfully communicate
with their audience. It is the second book in Rockport's Design
Elements series, which focuses on the core elements of design.
With this book, designers will:
--Learn how to effectively communicate with color and integrate
color with type and image to affect meaning and create order
--See how known pairings and selection methods can be used in
real-world projects
--Explore hundreds of visual examples, illustrating how
effective color combinations can be applied to any project, across
media, and in diverse, cultural, and geographic situations
--Realize the basic tenets of color theory as it is broken down
into clear and actionable directives
--Uncover tips and techniques for using color in client-based
design work
Discover the basic rules for working with color as well as when
it's OK to break the rules with Design Elements, Color
Fundamentals
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