"A longstanding excellent primer, in an equally excellent updated edition."-Print Ellen Lupton and Jennifer Cole Phillips's celebrated introduction to graphic design, available in a revised and updated edition. Graphic Design: The New Basics explains the key concepts of visual language that inform any work of design. A foundational graphic design book for students, Lupton and Phillips explore the formal elements of design through visual demonstrations and concise commentary. From logos to letterhead to complex website design, this is a graphic design book for everyone, no matter your design project or focus. Topics include: * Color * Texture * Rhythm and balance * Hierarchy * Layers * Grids * And much more! The new revised edition features new chapters on: * Visualizing data * Typography * Modes of representation * Gestalt principles Sixteen new pages of student and professional work covering such topics as working with grids and designing with color make this a course adoption favorite in any graphic design program and graphic design school. Graphic Design: The New Basics is an invaluable introduction to the field of graphic design from two accomplished designers and design educators.

The Art and Lore of Tom Clancy's Ghost Recon Breakpoint. --- Stranded in a deadly, hostile environment, even an elite US Special Operator will face a true battle for survival. Future Press presents a unique companion book that follows the theme of survival as it runs through Ghost Recon Breakpoint, from its characters and dialogue to its world design and gameplay. Discover what it takes to create a game, a story and a world dedicated to testing the limits of what a Ghost can survive. -- Part Lore Book: What motivates a person to become a member of Ghost Team, the most highly trained Special Operators in the world? And what can make a Ghost hunt down his former brothers-in-arms? The lore material and detailed bios in this book provide additional insight into the events that have shaped Nomad, Walker and the cast of authentic, believable characters that inhabit this world. Learn the history, connections and motivations that have brought them all to Auroa. -- Part Art Book: Tour the creation of the Auroa archipelago, an environment as detailed and meticulously crafted as any fictional setting you've ever explored. This book is packed with all of the concept artwork that helped to bring Ubisoft Paris's futuristic utopian vision to life. -- Part Reference Book: Acquiring and upgrading the tools necessary for survival is at the core of Ghost Recon Breakpoint. Every weapon, vehicle and piece of gear available at launch is presented with detailed stats, and we use our strategy guide expertise to dissect the survival systems that make Breakpoint such a unique experience. -- All Access: Every part of this book is peppered with commentary from the development team at Ubisoft Paris and their military consultants, allowing for an unprecedented, all-angles look behind the curtain of such an ambitious production. -- Incredible Bonus Content: Each book comes with a code for a DLC pack of exclusive cosmetic items. We've also included a huge multi-purpose poster of the game world, with every point of interest marked on it.

Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy. The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. Offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved. Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, graphic designers, brand creators and anyone seeking to decode the complicated world of brand identity.

These colourful notebooks stylishly depict iconic London buildings illustrated by the founders of the ceramics company People Will Always Need Plates, most famous for their hugely successful range of plates, mugs and other objects. Their outstanding graphic illustrations combining clean lines and bold blocks of colour make a perfect gift for fans of design and architecture. This notebook, a design object in its own right, depicts the Trellick Tower, Erno Goldfinger's Brutalist masterpiece of a 31 storey block of flats in North Kensington, now a Grade II listed building.

Graphic Design School is organized into two main sections, 'principles' and 'practice'. The first section deals with the fundamentals of design, such as composition, hierarchy, layout, typography, grid structure, colour and so on. The second section puts these basics into practice, and gives information about studio techniques and production issues relevant to a number of different graphic design disciplines. The last part of the second section provides an overview of some of the different career choices open to students entering the graphic design field. This seventh edition of Graphic Design School features all-new assignments and fully updated reading lists. Over a third of the images are entirely new, and include a mix of professional work and outstanding student pieces. In addition, Part II: Practice Plus features new software and revisits old print technologies - for example, risograph printing and screen printing - which are becoming increasingly popular forms of production again.

A stunning survey of modern illustration that uses older styles of artistic expression to evoke a sense of another time and place. These vintage-style illustrations play with the past, subvert it, on occasion, but always feel fresh. Organized into 12 chapters by historical or cultural period, the book features hundreds of the best examples of modern retro illustration including styles as varied as Constructivist, Dada and Art Noveau. From work showing the ornamentation of Victorian fonts, the stylized angles of Art Deco, the lines of soviet poster art, the influence of Saul Bass and Blue Note record sleeves to the new slant on photorealism, and the renaissance of punk and comic art. Hundreds of artists from all over the world have contributed to a beautiful, witty and inspiring collection of vintage illustration that will inspire designers, illustrators and artists working today.

Following the success of Fantasy Workshop, Fantasy Creatures and Manga, the ImagineFX team have turned their expertise to Sci-Fi art for digital artists who want to progress to the next level. With reference to creative painting programs (including Photoshop, Illustrator and Corel Painter), the book explains, with the help of step-by-step instructions, Q&A's, screen grabs, how to progress from basic 'pencil' roughs to first stage line art and, ultimately, finished colour art. Creating all sorts of amazing Sci-Fi characters, futurescapes and stunning scenarios using the very latest expert techniques, you'll soon be able to design your own digital paintings and first-class Sci-Fi art. Other titles in the Imagine FX series: Fantasy Workshop (9781843404729), Fantasy Creatures (9781843406020) and Manga (9781843405788), available August 2011. Word count: 25,000

A stylish box of 16 notecards and envelopes with four stunning designs, depicting famous Brutalist buildings in London These outstanding graphic illustrations of London buildings with their clean lines and bold blocks of color have been used by influential ceramics company People Will Always Need Plates on a successful range of plates, mugs, and other objects. Now they are available in chic greeting cards.

You have a concept. You are happy with the design. But have you considered the format? The new "Basics Design 01: Format "helps designers to make the most of the opportunities presented by the space and dimension of their work. This new edition of a best-selling title is both an inspirational sourcebook and a practical guide for the modern designer who wants to move away from a purely utilitarian approach to format.
Format is a tool of communication which is often underrated or underused. Your chosen format is your point of contact with the user. Can new media be exploited to use your space more creatively? Does your choice of format suit your brand's identity? Have you considered how you would export the work across multiple mediums? "Format" will help you answer these questions and more, leaving you refreshed and stimulated to try out new ideas for your next project.
A huge selection of exemplary design work, industry interviews and activities encourages experimentation with a number of different formats. This colourful and informative book contains descriptions of folding techniques, including an example of a gatefold, special colours, die cutting, paper stocks and more, plus it concludes with a completely new chapter on on-screen, online and moving image.
Be inspired by work from this range of fantastic contributors: Cartlidge Levene / MadeThought / Frost Design / Pentagram / Andy Vella / Faydherbe/De Vringer / why not associates / Sagmeister Inc / SEA Design / Research Studios / Studio Myerscough / Hat-trick / Aboud Creative / North / Mercy / Lavernia & Cienfuegos Diseno.

Nietzsche said all of life is a question of taste. And he was right. But nowadays all of life is also a question of branding. A brand is not something concocted by graphic designers and marketing consultants: it is "the intangible aspects of an intangible thing", as Massimo Vignelli (who re-branded the New York subway) explained. Brand values are the expectations and associations that all successful (and, indeed, unsuccessful) products and services possess. And now they are under threat from Health & Safety. Ugly, generic packaging for cigarettes will soon be mandatory. Bans on attractive presentation for sugar, alcohol and cars will logically follow. Simultaneously, brands are vulnerable as conventional advertising becomes redundant and younger affluent consumers suffer from consumer fatigue. With Signs of Life Stephen Bayley makes the case that far from being pernicious, manipulative voodoo, brands and branding should be regarded as the contemporary equivalent of folk-art.

London based design consultancy Browns are five years old. In that time they have achieved an award-winning global reputation based on their ability to bridge the gap between the cultural and corporate arenas, manifesting itself as a successful design business. This is the fourth in the 'GCE Directions Series' that takes a look at famous design groups around the globe. In an amazingly short space of time and on top of their expanding brand/identity work, Browns have designed and published some thirteen award-winning books. The books have not only been influential from a design point of view but have also forced the design world to re-think how the barriers separating publishing and design can be broken down. From a New York Sex Club to a frozen Scottish Loch, the book takes a look at how six of these books came to be. In a visual scrap book format, the book tells the story of the personalities, adventures, travels and process surrounding each book, visually all laid bare on the printed page. It gives an insight into the level of commitment, drive and passion required for designers to successfully enter the publishing arena.

A polished and professional portfolio including both print pieces and an online presence is more important than ever for photographers and other creative professionals to make a great first impression and secure employment. This new edition of "No Plastic Sleeves" has been updated to address all facets of portfolio production, with a special focus on self-promotion and new information about blogs and social media s role in the process. Including hundreds of photos, examples of successful design, and interviews with industry professionals, this text will guide you through the complete process of conceptualizing, designing, and developing all the interconnected aspects of your total portfolio package:

• Objectively evaluate and edit your work
• Develop a distinguishing brand concept
• Understand and apply effective design strategies
• Design a tailor-made portfolio book
• Develop a comprehensive online portfolio
• Develop printed professional and promotional materials
• Utilize social media and self-promotion strategies

Combining thought-provoking graphic imagery with truly alarming information culled from some of the most authoritative sources around the world, "The Little Book of Shocking Food Facts" is literally jam-packed with essential truths you need to know about global food politics, fast food culture and healthy nutrition. This startling yet visually stunning book is guaranteed to alter the way you think about food production, while also changing your personal eating habits for the better. How is it that malnutrition is so widespread in the developing world, while obesity is rife in the developed world? What exactly is the nutritional value of junk food versus the health benefits of fresh fruit and vegetables? Do you know what really goes into the production of the food on your plate? "The Little Book of Shocking Food Facts" will help answer these and many other questions surrounding food production and consumption today. The crucial information presented in this book through specially commissioned, state-of-the-art graphic design has been meticulously and painstakingly gleaned from some of the world's most authoritative and up-to-date scientific studies and government reports. Extended footnotes at the back provide full citations for all information sources, as well as easy-to-understand texts that explain the facts in concise detail.

"Counterweight" is a collection of images, observations, and concepts by artist/creator Rick O'Brien. For the last eight years, Rick has been a one-man art department in Hollywood, designing, constructing, and painting sets and props for such clients as Victoria's Secret, Luxor Las Vegas, Nikon, London IMAX, Konica, Tevo, Motorola, Honda, United States Postal Service, Proctor & Gamble, The Contender, and The Apprentice. Compiling stunning images from experiences, environments, and the emotions perceived on these diverse projects, as well as from his everyday life, Rick captures the human condition like no one else. Through traditional mediums ranging from egg tempera and oil to gouache, wood, ink, resin, and plaster, "Counterweight" beautifully scrutinizes Man and his journey, showcasing captivating images that unequivocally resound O'Brien's motto, "Fortitude."

These colourful notebooks stylishly depict iconic London buildings illustrated by the founders of the ceramics company People Will Always Need Plates, most famous for their hugely successful range of plates, mugs and other objects. Their outstanding graphic illustrations combining clean lines and bold blocks of colour make a perfect gift for fans of design and architecture. This notebook, a design object in its own right, depicts the Barbican, one of the great brutalist designs of Chamberlin, Powell and Bon. Located in the heart of London, it is a venue for music, theatre and art exhibitions and houses a cinema, library, restaurants and a conservatory.

Early manuscripts in the English language include religious works, plays, romances, poetry and songs, as well as charms, notebooks, science and medieval medicine. How did scribes choose to arrange the words and images on the page in each manuscript? How did they preserve, clarify and illustrate writing in English? What visual guides were given to early readers of English in how to understand or use their books? 'Designing English' is an overview of eight centuries of graphic design in manuscripts and inscriptions from the Anglo-Saxon to the early Tudor periods. Working beyond the traditions established for Latin, scribes of English needed to be more inventive, so that each book was an opportunity for redesigning. 'Designing English' focuses on the craft, agency and intentions of scribes, painters and engravers in the practical processes of making pages and artefacts. It weighs up the balance of ingenuity and copying, practicality and imagination in their work. It surveys bilingual books, format, ordinatio, decoration and reading aloud, as well as inscriptions on objects, monuments and buildings. With over ninety illustrations, drawn especially from the holdings of the Bodleian Library in Old English and Middle English, 'Designing English' gives a comprehensive overview of English books and other material texts across the Middle Ages.

How do we create new ways of looking at the world? Join award-winning data storyteller RJ Andrews as he pushes beyond the usual how-to, and takes you on an adventure into the rich art of informing. Creating Info We Trust is a craft that puts the world into forms that are strong and true. It begins with maps, diagrams, and charts -- but must push further than dry defaults to be truly effective. How do we attract attention? How can we offer audiences valuable experiences worth their time? How can we help people access complexity? Dark and mysterious, but full of potential, data is the raw material from which new understanding can emerge. Become a hero of the information age as you learn how to dip into the chaos of data and emerge with new understanding that can entertain, improve, and inspire. Whether you call the craft data storytelling, data visualization, data journalism, dashboard design, or infographic creation -- what matters is that you are courageously confronting the chaos of it all in order to improve how people see the world. Info We Trust is written for everyone who straddles the domains of data and people: data visualization professionals, analysts, and all who are enthusiastic for seeing the world in new ways. This book draws from the entirety of human experience, quantitative and poetic. It teaches advanced techniques, such as visual metaphor and data transformations, in order to create more human presentations of data. It also shows how we can learn from print advertising, engineering, museum curation, and mythology archetypes. This human-centered approach works with machines to design information for people. Advance your understanding beyond by learning from a broad tradition of putting things "in formation" to create new and wonderful ways of opening our eyes to the world. Info We Trust takes a thoroughly original point of attack on the art of informing. It builds on decades of best practices and adds the creative enthusiasm of a world-class data storyteller. Info We Trust is lavishly illustrated with hundreds of original compositions designed to illuminate the craft, delight the reader, and inspire a generation of data storytellers.

The Art of Cartographics is a stunning collection of maps designed in a unique way. Featuring geographical maps, fictional maps and fresh and innovative approaches to cultural, economic and political maps, it takes the reader on a journey across the globe. This carefully curated book selects the most creative and interesting map design projects from around the world, and offers inspiration for designers and map-lovers alike. Covering themes including power, gentrification, literature, animals, plants and food, and showcasing handrawn, painted, digital, 3D sculpted and folded maps, The Art of Cartographics offers a slice of social history that is as beautiful as it is fascinating.

Add period flair to a variety of graphic projects with rare cuts of advertising art promoting everything from women's accessories, quality baked goods and choice meats, to quality luggage, holiday getaways, "Scientific Body Sculpturing" and "Dance Instruction by Experts." Practical, amusing and copyright-free!