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Books > Arts & Architecture > Industrial / commercial art & design > Graphic design
Information Design Workbook, Revised and Updated takes a methodical, comprehensive, approach to conveying the fundamentals of effective, innovative information design. With loads of new case studies demonstrating the latest approaches, you'll learn about the history, theory, criticism, technology and media, process, method, and practice of information design as well as learn how to create visually compelling and meaningful graphics. Opening with a brief history followed by an instructive breakdown of the discipline, get an intimate understanding of the complexities of crafting information designto effectively improve communication both functionally and aesthetically. You'll learn every aspect of the discovery process, including how to work within your client's business structure, create a project timeline, identify and prioritize possible audiences, construct a creative brief, and explore personas (user profiles) and scenarios. Then, explore best practices and get practical tips on creating planning documents and testing your design. An overview of key design principles-including color, type styling, structure, and graphic elements-shows you how to apply these basic tools to develop powerful information design solutions. A wide range of case studies from premier design firms around the world illustrate how all the complex considerations and techniques outlined in the first half of the book come into play. The author critiques and explains why each design is successful in terms of formal quality (Aesthetics) and function (How does it improve communication?). The case studies include cutting edge examples of printed matter, information graphics, interactive experiences, environmental design, as well as experimental projects. Using these principles and methods as a foundation and the real-world examples as a springboard, you can learn to execute well-crafted, functional, and aesthetically beautiful information design.
Drawing is vitally important for the fashion industry. Fashion Illustration represents a designer's point of view and Anna Kiper's aim is to contribute to the revival of this unique art form. Every illustration lesson in the book presents a story with exciting design details and ideas to inspire designers to rediscover the art of hand drawing as a tool for creating vibrant and original work. 'A hand drawing creates a direct connection to the artist, expressing the individual style, energy and creativity' - from Anna Kiper's introduction. Written for both newcomers and improvers, Fashion Illustration will help you to: achieve movement and attitude in figure drawing by following a few simple steps; develop striking and energetic page compositions; explore effortless ways to illustrate print, textures and embellishments; discover an exciting variety of media and techniques to enrich your individual drawing style. This beautifully illustrated and inspirational book is written by Anna Kiper, one of the world's leading fashion designers and illustrators. Contents: Introduction, The Fashion Figure, The Figure in Detail, Faces, Arms & Hands, Legs & Feet, Dressing the Fashion figure, Fashion Dictionary, Fashion Flats, Accessories, Page Composition with Impact, Illustrating Men, Illustrating Children, Fabric Rendering Techniques, Exploring Media, Model Drawing, Inspiration, Mood, Design.
This book focuses on the three key types of drawing, explanatory sketches, notational sketches and visual narratives that help designers think through and communicate their ideas. Through these three fundamentals, Drawing Ideas provides a thorough course in creating clear graphic layouts and diagrams, including expressive human forms, thumbnailing a process, adding effective colour and text and more. In addition, a drawing boot camp provides a refesher course in accurately drawing geometric forms. By getting back to the basics, readers will not only benefit from updated freehand drawing skills, but will also succeed in presenting and explaining their drawings and designs to others.
Established in Paris in 1928, VU combined stunning photography with dynamic layouts and first-rate reporting, creating a revolution in journalism and setting the stage for future photo magazines like Life, Stern, and Paris Match. VU covered a wide and eclectic range of subjects including politics, world affairs, social issues, discoveries, exploration, the arts, sports, and entertainment. It intended to be an illustrated journal of the week s events a movie newsreel on paper and published work by some of the most important photographers of the time: Robert Capa, Andre Kertesz, Henri Cartier-Bresson, Brassai, Man Ray, and more. This book gathers some of the best work from more than 600 issues of VU covers, double-page spreads, and complete reports. It provides both a record of the prewar world of the twenties and thirties, and an unparalleled history of photojournalism in the early twentieth century.
The projects shown in this book create extraordinary effects that make us doubt and fall for their magic. Waves and mazes, overlapping images, the stereoscopic vision tricks of graphic or space designs, the works showcased are wonderful examples of what an optical illusion is and how it tickles our mind.
Since it was first released, the original PALETTE series has been an instrumental source of colour-themed references for designers around the world. 8 editions later, in keeping with the demands of today’s creative practitioners, PALETTE mini books were introduced at the end of 2019 as flip-friendly versions of their originals – redesigned into a compact size with minimal layouts for instant inspiration. Manifesting a distinct simplicity, monochromatic hues can make a statement in the midst of all the surrounding visual noise. By consciously capitalising on a sole colour or a tonal palette, the designers in PALETTE mini 07 – Monotone have created variety out of singularity without rigour or restraint, as seen through the thoughtful formulations, materials, and techniques that bring their branding, packaging, and interior projects to life.
Customer review: This book will be useful for anyone who is interested in Graphic design or like me studying in uni or on foundation. It has a lot to say about graphics, some things I never considered when doing my work, particularly the chapter about the context of communication as well the bits of theory and history of design. Its written in a very approachable manner and isn't as boring and repetitive as other books on theory of design I have read .
"Designers League" - Twenty contemporary design luminaries from around the world and at the top of their areas of expertise are brought together in one stunning volume.From Word Art and book design, through packaging, poster art, logo art and corporate design to 'orientation system' design, "Designers League" offers a visual introduction to some of the most exciting innovators in their field today providing a valuable insight into the way they work, the way they think and the way they achieve their success."Designers League" is a must-have for designers, cultural historians and indeed all those interested in the way excellence is achieved in the field of the creative arts.
Graphic design software is constantly evolving, allowing designers to meet specific printing specifications. Printing Design for Graphic Designers is a reference book that showcases design projects from all over the world and focuses on the processes that were used to print them. The book opens with a thorough introduction of printing history, from the primitive seal rolls used in Mesopotamia more than 5,000 years ago to today's digital technology. The projects are structured according to their printing specifications, which include cutting and folding, printing and varnishing, UV ink, thermography printing, thermochromic ink, screen printing, abrasive ink, solid colour-gold/silver ink, embossing and debossing and foil stamping. In recent years, with the help of new software tools, designers have incorporated printing finishes into their work. The result is incredibly sophisticated and daring effects applied to a wide variety of items, from business cards to record sleeves, books, posters and art.
Josef Muller-Brockmann (1914 1996) studied architecture, design and history of art in Zurich and worked as a graphic designer and teacher. His work is recognized for its simple designs and his clean use of fonts, shapes and colors, which still inspires many graphic designers throughout the world today. Since the 1950s grid systems help the designer to organize the graphic elements and have become a world wide standard. This volume provides guidelines and rules for the function and use for grid systems from 8 to 32 grid fields which can be used for the most varied of projects, the three-dimensional grid being treated as well. Exact directions for using all of the grid systems possibe presented are given to the user, showing examples of working correctly on a conceptual level. Or simply put: a guidebook from the profession for the profession. one of the most important books in the field since over 30 years comprehensive overview of grid systems exact directions and instructions covering all grid systems that are needed made by a professional for professionals
The PHIGS system is a computer graphics standard defining an interface between an application program and a computer graphics system. The PHIGS standard has received wide acceptance throughout the computer graphics industry and PHIGS libraries are available on most of the high-performance 3-D graphics platforms today, including IBM, DEC, HP, SUN, Alliant, Stardent, and Silicon Graphics. In spite of this acceptance, there are no PHIGS texts available to the average software engineer or graphics students. PHIGS by Example will be that text. Written with the novice programmer in mind, the book starts with examples of very basic concepts and, after careful exploration of these aspects, moves on to more advanced topics. PHIGS by Example teaches the application programmer how to use the PHIGS standard in his/her own program. Each section of the book is built around programming examples, using the strategy that the best way to learn PHIGS is to use PHIGS. The sections begin with a conceptual discussion of the PHIGS topics presented in that section and is followed by a detailed explanation of an example program or subroutine.The sections are concluded with a set of exercises that are designed to challenge the reader to experiment with PHIGS functions describes in that section. The text assumes that the reader is familiar with basic graphics concepts; a complete understanding of these basics is helpful, but not required.
A stunning collection of hand coloured cards from the early decades of the 20th century. In the early 20th century the picture postcard provided an immediate and direct form of cheap communication - rather like text messaging today. Made by anonymous photographers and hand-coloured by thousands of unknown women working in their studios, hand-tinted cards became one of the most popular of art forms. This extraordinary collection encompasses cards from throughout the world including Africa and the Middle East, many raising issues of colonialism, and exoticism, but many also just celebrating everyday relationships, friendship and family. 'Painted Ladies' provides a colourful and fascinating insight into the fashion, culture and interests of the early twentieth century. Midlands born Nick Hedges is a well-respected photographer in his own right. His work has been published in a number of books including the acclaimed 'Born to Work', and has been exhibited widely throughout the UK.
Learn to Conceptualize, Create, and Communicate in Graphic Design. An exciting first edition, Guide to Graphic Design helps readers learn the mechanisms used to convey information, integrate ideas into full concepts, but most importantly, to think like a graphic designer. Scott W. Santoro focuses on the principle that design is a layered and evolving profession. The text highlights step-by-step design processes and illustrates how to build good work habits. Creations from top design firms and design school programs are presented in each chapter engaging readers through the book. Designers have contributed short essays on their work style, their studio habits, and their inspirations. Each designer, showing a passion for design and communication, offers a new perspective and approach to possible working methods. MyArtsLab is an integral part of the Santoro, program. Key learning applications include, Closer Look tours, 12 Designer Profile videos and Writing About Art. A better teaching and learning experience The teaching and learning experience with this program helps to: Personalize Learning - MyArtsLab is an online homework, tutorial, and assessment program. It helps students prepare for class and instructor gauge individual and class performance. Improve Critical Thinking - Exercises throughout the texthelp readers to make decisions and understanding the connection between an idea and its execution. Engage Students - Each chapter presents quick, in-class exercises and longer, more involved projects. Support Instructors - Instructor recourses are available in one convenient location. Figures, videos and teacher support materials create a dynamic, engaging course. NOTE: MyArtsLab does not come automatically packaged with this text. To purchase the text with MyArtsLab, order the package ISBN: 0205959229 / 9780205959228 Guide to Graphic Design Plus NEW MyArtsLab with eText -- Access Card Package Package consists of: 0132300702 / 9780132300704 Guide to Graphic Design Textbook 0205206565 / 9780205206568 NEW MyArtsLab with Pearson eText -- Valuepack Access Card
From posters to cars, design is everywhere. While we often discuss the aesthetics of design, we don't always dig deeper to unearth the ways design can overtly, and covertly, convince us of a certain way of thinking. How Design Makes Us Think collects hundreds of examples across graphic design, product design, industrial design, and architecture to illustrate how design can inspire, provoke, amuse, anger, or reassure us. Graphic designer Sean Adams walks us through the power of design to attract attention and convey meaning. The book delves into the sociological, psychological, and historical reasons for our responses to design, offering practitioners and clients alike a new appreciation of their responsibility to create design with the best intentions. How Design Makes Us Think is an essential read for designers, advertisers, marketing professionals, and anyone who wants to understand how the design around us makes us think, feel, and do things.
Combining typefaces is one of the great challenges and, at the same time, a continuing allure for typographers and designers: is it meant to be extravagant or should it only be carried out to a limited degree or, ideally, not at all? Which fonts harmonize with each other, and which don't? Which ones complement each other or even enhance each other? There are few answers to be found in the professional literature. This handbook demonstrates that it is possible to determine criteria for the combining of typefaces. By looking at the shape of typefaces in detail and creating a revised classification of fonts, it conveys a deeper understanding of the diversity of typefaces and, based on a systematic analysis of analogy and contrast, it establishes the urgently necessary findings required for combining typefaces. An indispensable standard work for typographers and graphic designers.
This book is the fruition of work from contributors to the Art and Cartography: Cartography and Art symposium held in Vienna in February 2008. This meeting brought together cartographers who were interested in the design and aesthetics elements of cartography and artists who use maps as the basis for their art or who incorporate place and space in their expressions. The outcome of bringing together these like minds culminated in a wonderful event, spanning three evenings and two days in the Austrian capital. Papers, exhi- tions and installations provided a forum for appreciating the endeavors of artists and cartographers and their representations of geography. As well as indulging in an expansive and expressive occasion attendees were able to re? ect on their own work and discuss similar elements in each other's work. It also allowed cartographers and artists to discuss the potential for collaboration in future research and development. To recognise the signi? cance of this event, paper authors were invited to further develop their work and contribute chapters to this book. We believe that this book marks both a signi? cant occasion in Vienna and a starting point for future collabo- tive efforts between artists and cartographers. The editors would like to acknowledge the work of Manuela Schmidt and Felix Ortag, who undertook the task of the design and layout of the chapters.
Maritime Logos is the second instalment in an ongoing series of pocket books dedicated to logo design. Following on from 'Architectural Logos' this title contains a wonderful selection of logos, trademarks and symbols from around the world formed of maritime elements such as fish, water, boats, lighthouses, anchors and mermaids. This book contains work from some of the world's leading designers and agencies, including Studio Blackburn, IWANT, Werklig, Rob Clarke, Empatia and many more.
Filled with hundreds of stunning examples of successful two-dimensional design, this how-to book explains design theory and gives students the tools needed to create successful designs. DESIGN BASICS presents art fundamentals concepts in full two- to four-page spreads, making the text practical and easy for students to refer to while they work.
An authoritative, richly illustrated history of six centuries of global protest art Throughout history, artists and citizens have turned to protest art as a means of demonstrating social and political discontent. From the earliest broadsheets in the 1500s to engravings, photolithographs, prints, posters, murals, graffiti, and political cartoons, these endlessly inventive graphic forms have symbolized and spurred on power struggles, rebellions, spirited causes, and calls to arms. Spanning continents and centuries, Protest! presents a major new chronological look at protest graphics. Beginning in the Reformation, when printed visual matter was first produced in multiples, Liz McQuiston follows the iconic images that have accompanied movements and events around the world. She examines fine art and propaganda, including William Hogarth's Gin Lane, Thomas Nast's political caricatures, French and British comics, postcards from the women's suffrage movement, clothing of the 1960s counterculture, the anti-apartheid illustrated book How to Commit Suicide in South Africa, the "Silence=Death" emblem from the AIDS crisis, murals created during the Arab Spring, electronic graphics from Hong Kong's Umbrella Revolution, and the front cover of the magazine Charlie Hebdo. Providing a visual exploration both joyful and brutal, McQuiston discusses how graphics have been used to protest wars, call for the end to racial discrimination, demand freedom from tyranny, and satirize authority figures and regimes. From the French, Mexican, and Sandinista revolutions to the American civil rights movement, nuclear disarmament, and the Women's March of 2017, Protest! documents the integral role of the visual arts in passionate efforts for change.
Swiss Graphic Design Histories offers an entirely new redefinition of Switzerland's graphic design landscape. Based on extensive research by scholars of design history and with a multiple and inclusive approach, it reaches beyond the usual canon and the well-know epicentres Basel and Zurich with the germanophone fathers of what has become famous as the Swiss Style in the 1950s, 1960s and 1970s. In three volumes it features visual artefacts and archival documents, the majority published here for the first time, alongside likewise previously unpublished conversations with designers who have forged developments of the past decades, as well as new essays discussing key terms that refer to various design practices. The complexity of the undertaking is embraced through a system of keywords, thus enabling readers to connect contents within the individual volumes. A fourth volume comprising a glossary, bibliography, and an index of the keywords rounds out this long-awaited new survey of graphic design in multi-lingual Switzerland that sheds new light on networks, practices and media largely ignored so far. |
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