Typography is the most effective tool that graphic designers use to express ideas and convey a message. The ability to choose the right typeface for the right job, to design readable and legible pages, and to marry type and image to create visually compelling results are skills that every designer must master. This book introduces the student to the basic principles of typography with clear examples from international practitioners, interviews with designers and typographers, plus exercises to reinforce the concepts covered. With its attractive layout, approachable text and skillful use of typography on every spread, the author sets the standard to inspire the beginning student of design.

Information may be beautiful, but our decisions about the data we choose to represent and how we represent it are never neutral. This insightful history traces how data visualization accompanied modern technologies of war, colonialism and the management of social issues of poverty, health and crime. Discussion is based around examples of visualization, from the ancient Andean information technology of the quipu to contemporary projects that show the fate of our rubbish and take a participatory approach to visualizing cities. This analysis places visualization in its theoretical and cultural contexts, and provides a critical framework for understanding the history of information design with new directions for contemporary practice.

Trimming, piercing, slicing, snipping: just a few of the many words that relate to the idea of cutting. In this volume Jean-Charles Trebbi explores the traditional techniques of paper cutting, before examining current manifestations of this art form, including the contemporary materials and technologies it uses and the types of artistic expression it offers. The Art of Cutting is a collection of artworks that have been created using a variety of cutting techniques. The author explores traditional techniques that are still very much alive worldwide, and he analyses the current aspects of the art of cutting, in which different materials and technologies lead to new forms of artistic expression. This book presents a selection of artists who revisit and work with traditional techniques, as well as those who adopt contemporary approaches. From paper to ceramics, food design and architecture, The Art of Cutting offers a stunning and diverse universe that is waiting to be discovered. AUTHOR: Born in Paris, Charles Trebbi is an urban architect, designer, artist and writer. A Renaissance man who specialises in the infinite possibilities of folding, cutting and assembling using paper, cardboard, textiles and even wood and metal, he creates his own art books, which are often inspired often by urban spaces and architecture, and produces completely original structures with pop-up and cutting techniques.

"A Fresh Look at the History of Graphic Design"" ""Graphic Design History, 2nd" edition is a critical approach to the history of graphic design. Organized chronologically, the book demonstrates the connection to the current practices of graphic arts, visual expression, and design with its engaging narrative and special features. With new images, chapter revisions, and features like Tools of the Trade, the authors stay true to connecting what designers do every day to a history of innovative graphic forms and effects. The MySearchLab with eText provides students and professors a new and exciting way to view "Graphic Design History." Instructor PowerPoints featuring nearly all of the images from the text make class preparation easier than ever with this new edition. A better teaching and learning experienceThis program will provide a better teaching and learning experience- for you and your students. Here's how:

• "Personalize Learning" -- The new MySearchLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals.
• "Improve Critical Thinking "-- Chapters are framed by critical issues and historical themes so that students can fully grasp an understanding of the history of graphic design.
• "Engage Students "-- Timelines and images with detailed captions easily highlight relevant information for students.
• "Support Instructors "-- New MySearchLab with eText and high resolution PowerPoint are available for this text.

The Social Design Reader explores the ways in which design can be a catalyst for social change. Bringing together key texts of the last fifty years, editor Elizabeth Resnick traces the emergence of the notion of socially responsible design. This volume represents the authentic voices of the thinkers, writers and designers who are helping to build a 'canon' of informed literature which documents the development of the discipline. The Social Design Reader is divided into three parts. Section 1: Making a Stand includes an introduction to the term 'social design' and features papers which explore its historical underpinnings. Section 2: Creating the Future documents the emergence of social design as a concept, as a nascent field of study, and subsequently as a rapidly developing professional discipline, and Section 3: A Sea Change is made up of papers acknowledging social design as a firmly established practice. Contextualising section introductions are provided to aid readers in understanding the original source material, while summary boxes clearly articulate how each text fits with the larger milieu of social design theory, methods, and practice.

"There is nothing quite like this well-researched book." —Library Journal

From early cave drawings to modern corporate logos, graphic symbols have been used to convey meanings both tangible and abstract. In this unique dictionary, Carl G. Liungman puts approximately 2,500 Western graphic symbols at your fingertips. Each entry includes the sign's history, its meanings, and the systems in which it is used. Symbols are cross-referenced to other signs with the same meanings and to structurally similar signs with different meanings. Locating an entry is as easy as looking up a word in a dictionary, due to a system that classifies each sign on the basis of three of its structural features.

Enhancing the dictionary is a series of fascinating discussions of various aspects of ideograms. These include a discussion of signs and meanings, an overview of the historical development of signs, as well as sections on ancient American ideograms, the astrological system of symbols, the mystical pentagram, and the signs of the alchemists. Two indexes aid the reader. The Word Index specifies signs with a given name or meaning, along with subject headings. The Graphic Index displays symbols based on their structural features.

Dictionary of Symbols serves both as a vailabler eference on Western cultural history and as a professional tool for those working in design and the arts.

"This book will certainly become one fo the key sources for tracing symbols and their meanings." —American Libraries

A groundbreaking look at how Chicano graphic artists and their collaborators have used their work to imagine and sustain identities and political viewpoints during the past half century The 1960s witnessed the rise of the Chicano civil rights movement, or El Movimiento, and marked a new way of being a person of Mexican descent in the United States. To call oneself Chicano-a formerly derogatory term-became a political and cultural statement, and Chicano graphic artists asserted this identity through their printmaking and activism. !Printing the Revolution! explores the remarkable legacy of Chicano graphic arts relative to major social movements, the way these artists and their cross-cultural collaborators advanced printmaking methods, and the medium's unique role in shaping critical debates about U.S. identity and history. From satire and portraiture to politicized pop, this volume examines how artists created visually captivating graphics that catalyzed audiences. Posters and prints announced labor strikes and cultural events, highlighted the plight of political prisoners, schooled viewers in Third World liberation movements, and, most significantly, challenged the invisibility of Mexican Americans in U.S. society. While screen printing was the dominant mode of printmaking during the civil rights era, this book considers how artists have embraced a wide range of techniques and strategies, from installation art to shareable digital graphics. This book shows how artists have used and continue to use graphic arts as a means to engage the public, address social justice concerns, and wrestle with shifting notions of the term Chicano. Lavishly illustrated and featuring three double gatefolds, !Printing the Revolution! presents a vibrant look at the past, present, and future of an essential aspect of Chicano art. Exhibition Schedule Smithsonian American Art Museum, Washington, DC May 14-August 8, 2021 Published in association with the Smithsonian American Art Museum, Washington, DC

Visual Communication for Architects and Designers teaches you the art of designing a concise, clear, compelling and effective visual and verbal presentation. Margaret Fletcher has developed a reference manual of best practices that gives you the necessary tools to present your work in the best way possible. It includes an impressive 750 presentation examples by over 180 designers from 24 countries in North America, South America, Europe, the Middle East, Asia, Oceania and Africa. This book offers actionable advice to solve a variety of complex presentation challenges. You will learn how to: Understand differences in communication design, representation design and presentation design and know how to use these skills to your advantage; Structure the visual and verbal argument in your presentation; Design your presentation layouts, architectural competitions, boards and digital presentations; Manage issues related to the presentation of architectural and design ideas; Present yourself professionally. Your ability to communicate your design ideas to others is an invaluable and important skill. Visual Communication for Architects and Designers shows you how to develop and implement these skills and gain command of your presentations.

This book is a creative and practical introduction to the field of digital media for future designers, artists, and media professionals. It addresses the evolution of the field, its connections with traditional media, up-to-date developments, and possibilities for future directions. Logically organized and thoughtfully illustrated, it provides a welcoming guide to this emerging discipline. Describing each medium in detail, chapters trace their history, evolution, and potential applications. The book also explains important, relevant technologies-such as digitizing tablets, cloud storage, and 3-D printers-as well as new and emerging media like augmented and virtual reality. With a focus on concepts and creative possibilities, the text's software-neutral exercises provide hands-on experiences with each of the media. The book also examines legal, ethical, and technical issues in digital media, explores career possibilities, and features profiles of pioneers and digital media professionals. Digital Media Foundations is an ideal resource for students, new professionals, and instructors involved in fields of graphic and visual arts, design, and the history of art and design.

Unlike any time before in our lives, we have access to vast amounts of free information. With the right tools, we can start to make sense of all this data to see patterns and trends that would otherwise be invisible to us. By transforming numbers into graphical shapes, we allow readers to understand the stories those numbers hide. In this practical introduction to understanding and using information graphics, you'll learn how to use data visualizations as tools to see beyond lists of numbers and variables and achieve new insights into the complex world around us. Regardless of the kind of data you're working with-business, science, politics, sports, or even your own personal finances-this book will show you how to use statistical charts, maps, and explanation diagrams to spot the stories in the data and learn new things from it. You'll also get to peek into the creative process of some of the world's most talented designers and visual journalists, including Conde Nast Traveler's John Grimwade , National Geographic Magazine's Fernando Baptista, The New York Times' Steve Duenes, The Washington Post's Hannah Fairfield, Hans Rosling of the Gapminder Foundation, Stanford's Geoff McGhee, and European superstars Moritz Stefaner, Jan Willem Tulp, Stefanie Posavec, and Gregor Aisch. The book also includes a DVD-ROM containing over 90 minutes of video lessons that expand on core concepts explained within the book and includes even more inspirational information graphics from the world's leading designers. The first book to offer a broad, hands-on introduction to information graphics and visualization, The Functional Art reveals: * Why data visualization should be thought of as "functional art" rather than fine art * How to use color, type, and other graphic tools to make your information graphics more effective, not just better looking * The science of how our brains perceive and remember information * Best practices for creating interactive information graphics * A comprehensive look at the creative process behind successful information graphics * An extensive gallery of inspirational work from the world's top designers and visual artists On the DVD-ROM: In this introductory video course on information graphics, Alberto Cairo goes into greater detail with even more visual examples of how to create effective information graphics that function as practical tools for aiding perception. You'll learn how to: incorporate basic design principles in your visualizations, create simple interfaces for interactive graphics, and choose the appropriate type of graphic forms for your data. Cairo also deconstructs successful information graphics from The New York Times and National Geographic magazine with sketches and images not shown in the book.

A comprehensive introduction to designing services according to the needs of the customer or participants, this book addresses a new and emerging field of design and the disciplines that feed and result from it. Despite its intrinsic multidisciplinarity, service design is a new specialization of design in its own right. Responding to the challenges of and providing holisitic, creative and innovative solutions to increasingly complex contemporary societies, service design now represents an integrative and advanced culture of design. All over the world new design studios are defining their practice as service design while long established design and innovation consultancies are increasingly embracing service design as a key capacity within their offering. Divided into two parts to allow for specific reader requirements, Service Design starts by focusing on main service design concepts and critical aspects. Part II offers a methodological overview and practical tools for the service design learner, and highlights fundamental capacities the service design student must master. Combined with a number of interviews and case studies from leading service designers, this is a comprehensive, informative exploration of this exciting new area of design.

The projects shown in this book create extraordinary effects that make us doubt and fall for their magic. Waves and mazes, overlapping images, the stereoscopic vision tricks of graphic or space designs, the works showcased are wonderful examples of what an optical illusion is and how it tickles our mind.

Simple Pleasures presents the first major critical assessment of works by the artist Doris Lee (1904-1983). Lee was one of the most recognized artists in America during the 1930s and 40s, and was a leading figure in the Woodstock Artist's Colony. Her oeuvre reveals a remarkable ability to merge the reduction of abstraction with the appeal of the everyday. In so doing, she offers one of the very rare examples of a coherent visual identity that successfully bridged the various artistic "camps" that formed with the shift in the art world in the post-World War II era.Doris Lee exploded onto the national scene in 1935 when her painting Thanksgiving was awarded the Art Institute of Chicago's Logan Prize and instigated the Sanity in Art movement in protest. Two years later, her painting Catastrophe was purchased by the Metropolitan Museum of Art. Simple Pleasures explores this initial national recognition in the 1930s within the context of American Scene painting, and traces the artist's thematic interest in the simple objects and scenes of the everyday through her career. It also examines the influence of the rise in abstraction during the late 1940s and 1950s, and the particular way in which this abstraction found resonance with Lee's long-held interest in, and collections of, folk and non-western art. During this post-war period, Lee, like many of her American Scene colleagues, found lucrative work in the heyday of commercial advertising. Lee's commercial commissions for patrons such as American Tobacco Company, Life magazine, Abbott Laboratories, and Associated American Artists are especially compelling in both their populist accessibility and in their deceptively sophisticated abstraction. Sixty-five works by the artist span the 1930s through the 1960s and are comprised of paintings, drawings, prints, and commissioned commercial designs in fabric and pottery. Included are advertisements by companies that commissioned images from Lee, and photographs that contextualize the artist's work within the Woodstock artist's community.

Arab graphic design emerged in the early twentieth century out of a need to influence, and give expression to, the far-reaching economic, social, and political changes that were taking place in the Arab world at the time. But graphic design as a formally recognized genre of visual art only came into its own in the region in the twenty-first century and, to date, there has been no published study on the subject to speak of. A History of Arab Graphic Design traces the people and events that were integral to the shaping of a field of graphic design in the Arab world. Examining the work of over eighty key designers from Morocco to Iraq, and covering the period from pre-1900 to the end of the twentieth century, Bahia Shehab and Haytham Nawar chart the development of design in the region, beginning with Islamic art and Arabic calligraphy, and their impact on Arab visual culture, through to the digital revolution and the arrival of the Internet. They look at how cinema, economic prosperity, and political and cultural events gave birth to and shaped the founders of Arab graphic design. Highlighting the work of key designers and stunningly illustrated with 600 color images, A History of Arab Graphic Design is an invaluable resource tool for graphic designers, one which, it is hoped, will place Arab visual culture and design on the map of a thriving international design discourse.

The industry bible for communication design and illustration professionals, with updated information, listings, and pricing guidelines. Graphic Artists Guild Handbook is the industry bible for communication design and illustration professionals. A comprehensive reference guide, the Handbook helps graphic artists navigate the world of pricing, collecting payment, and protecting their creative work, with essential advice for growing a freelance business to create a sustainable and rewarding livelihood. This sixteenth edition provides excellent, up-to-date guidance, incorporating new information, listings, and pricing guidelines. It offers graphic artists practical tips on how to negotiate the best deals, price their services accurately, and create contracts that protect their rights. Sample contracts and other documents are included.

Das englisch-deutsche Buch Beyond the Borders stellt Ideen, Projekte und Positionen von KA1/4nstlern und Gestaltern vor, die die Grenzen ihrer eigenen gestalterischen Bereiche A1/4berschreiten und Neues entdecken. Ein GroAteil der BeitrAge wurde, unter Verwendung der unterschiedlichsten Techniken, von den KA1/4nstlern und Designern exklusiv fA1/4r dieses Projekt konzipiert und gestaltet, u. a. von der englischen Designgruppe Tomato, dem Macher des Benetton-Magazins Tibor Kalman, dem Chairman von Vitra Rolf Fehlbaum, dem amerikanischen Designer- und Musikerpaar Scott & Laurie Makela, dem Chef von NORTH-Design aus London Sean Perkins, dem Intermedia-Professor Peter Rea, dem Frankfurter Video- und ComputerkA1/4nstler Michael Saup sowie dem Typografie-Guru Edward Fella von der Calarts in Los Angeles.
The English-German book Beyond the Borders presents the ideas, projects, and opinions of artists and designers who cross the boundaries of their own creative disciplines and make new discoveries. Many of the contributions were conceived and designed exclusively for this project, whereby a variety of different techniques were employed. The contributors include: Tomato, the English group of designers; Tibor Kalman, the designer of the Benetton magazine; Rolf Fehlbaum, the chairman of Vitra, a Swiss furniture company; Scott and Laurie Makela, the American designers and musicians; Sean Perkins, the manager of NORTH Design in London; Peter Rea, the professor of intermedia; Michael Saup, the video and computer artist from Frankfurt; and Edward Fella, the typography guru from Calarts in Los Angeles.

A new edition showing the work of one of the most famous Swiss designers: a comprehensive overview of his oeuvre. This illustrated essay traces the history of one of the leading exponents of "Swiss Graphic Design" in the 1950s and 1960s. Josef Mu ller- Brockmann's posters have become world famous for their ability to convey information with great visual tension, a sense of drama, and an extreme economy of means. He created a body of work in which timeless principles of visual communication are inscribed. In addition to the posters, the image part presents examples of logotypes, appearances, and exhibitions as well as numerous lesser-known works in chronological order.

Some of the best current research on realistic rendering is included in this volume. It emphasizes the current "hot topics in this field: image based rendering, and efficient local and global-illumination calculations. In the first of these areas, there are several contributions on real-world model acquisition and display, on using image-based techniques for illumination and on efficient ways to parameterize and compress images or light fields, as well as on clever uses of texture and compositing hardware to achieve image warping and 3D surface textures. In global and local illumination, there are contributions on extending the techniques beyond diffuse reflections, to include specular and more general angle dependent reflection functions, on efficiently representing and approximating these reflection functions, on representing light sources and on approximating visibility and shadows. Finally, there are two contributions on how to use knowledge about human perception to concentrate the work of accurate rendering only where it will be noticed, and a survey of computer graphics techniques used in the production of a feature length computer-animated film with full 3D characters.

John McConnell's list of collaborators includes many household names - Boots, Faber & Faber, Halfords, Clarks, John Lewis. The man behind the Biba logo (for which he won the D&AD Silver in 1969), the logo of the National Grid and the covers of a Penguin student textbook series from the early '70s has exerted a quiet influence over British design since the sixties. His awards alone speak to his prowess: the Prince Philip Designers' Prize (2002) and the title of RDI (Royal Designer of Industry, 1987) among them. Part biography, part showcase for some of McConnell's most celebrated designs, this book gathers McConnell's exclusive redesign for Faber & Faber - a revolutionary new approach to book covers from the early 1980s.

Introducing students to the field of graphic design through inspirational examples and clear, practical advice, The Fundamentals of Graphic Design has been fully updated to reflect the changes in today's technologies and graphic design practice. With a new section expanding the coverage of digital design tools and new material on social media, apps plus more on design for the Web, the book gives students a unique overview of what graphic designers do and how they work, historical influences on the field, and coverage of design thinking and the production process.

A unique survey of a new graphic language, this was the world's first book of fax art. It examines the output and influence of the fax as a creative tool by collating the most inventive responses to a call for entries sent to hundreds of international artists, designers, architects, film-makers and musicians.

Every graduate student, postdoc and scientist knows that images and illustrations can make or break their lecture, poster presentation, and journal or book article. Graphics software and laser printers have placed professional-quality graphics within the reach of everyone. But in the end, whether your audience sees clear, understandable images or not depends on whether you followed the principles presented here. Learn the strengths and weaknesses of different forms of visual presentations. Understand when to use a figure, and how much information can be represented in one. See examples of bad, good, and better graphs and tables. The author also presents information on presenting DNA sequences, protein structures, and other molecular graphics. '

Part design history, part trip down musical memory lane, this anthology of jazz album artwork is above all a treasure trove of creative and cultural inspiration. Spanning half a century, it assembles the most daring and dynamic jazz cover designs that helped make and shape not only a musical genre but also a particular way of experiencing life. From the 1940s through to the decline of LP production in the early 1990s, each chosen cover design is distinct in the way it complements the energy of the album's music with its own visual rhythms of frame, line, text, and form. To satisfy even the most demanding of music geeks, each record cover is accompanied by a fact sheet listing performer and album name, art director, photographer, illustrator, year, label, and more.