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Books > Arts & Architecture > Industrial / commercial art & design > Graphic design
Typography is a fundamental element in contemporary design. Beyond their purely aesthetic function, the font serves to reflect an idea, mood or simply define the identity or personality behind a product or a piece, making a vital difference to the visual language. In today's world of instant visual communication, fonts have become an invaluable design resource and a means of conveying a definite message or a statement. The font is the ultimate creative design tool for the graphic designer and this remarkable visual source book offers hundreds of free fonts, to stimulate their creative process. From the graphic, experimental and industrial to the retro and romantic, this visual reference book provides a vast selection of directional font inspirations and ideas. This must-have book is replete with real-life examples of fonts used by leading designers for high-profile campaigns and projects. "Fontology" is an excellent source of inspiration and direct support for all graphic designers.
So you've graduated. What now? Where do you live? Can you afford to live? How can you make money doing design? How do you get a job? Who do you want to work for and are you good enough? This book is a comprehensive and insightful guide to anything and everything that is of use to those looking to break into the creative industries, sharing experiences, ideas, advice, criticism, and encouragement. With sections covering education, portfolios, jobs/freelancing, working process, and personal development, this straight-talking, funny, and frequently irreverent guide is a must-read for all creative arts students.
This book is a creative and practical introduction to the field of digital media for future designers, artists, and media professionals. It addresses the evolution of the field, its connections with traditional media, up-to-date developments, and possibilities for future directions. Logically organized and thoughtfully illustrated, it provides a welcoming guide to this emerging discipline. Describing each medium in detail, chapters trace their history, evolution, and potential applications. The book also explains important, relevant technologies-such as digitizing tablets, cloud storage, and 3-D printers-as well as new and emerging media like augmented and virtual reality. With a focus on concepts and creative possibilities, the text's software-neutral exercises provide hands-on experiences with each of the media. The book also examines legal, ethical, and technical issues in digital media, explores career possibilities, and features profiles of pioneers and digital media professionals. Digital Media Foundations is an ideal resource for students, new professionals, and instructors involved in fields of graphic and visual arts, design, and the history of art and design.
This book focuses on the three key types of drawing, explanatory sketches, notational sketches and visual narratives that help designers think through and communicate their ideas. Through these three fundamentals, Drawing Ideas provides a thorough course in creating clear graphic layouts and diagrams, including expressive human forms, thumbnailing a process, adding effective colour and text and more. In addition, a drawing boot camp provides a refesher course in accurately drawing geometric forms. By getting back to the basics, readers will not only benefit from updated freehand drawing skills, but will also succeed in presenting and explaining their drawings and designs to others.
A new pictorial reference book for artists and designers, with over 400 images from sources ranging from Greco-Roman art to Benjamin Franklin and Wes Anderson - Symbols offers a fresh approach to understanding symbolism in the visual arts. Symbols are embedded everywhere in our global visual culture, from oil paintings to biscuit packaging, monuments to mass-produced ashtrays. Designers and California College of the Arts instructors Mark Fox and Angie Wang recognize sources both historical and contemporary, high and low, revealing the narrative riches of symbolism found in a range of media and across times, places, and cultures. Whether human or animate, natural or man-made - each symbol (from sun, moon, lightning, and serpent to lozenge, spiral, and swastika) is illustrated with both classical and archetypal examples and often surprising contributions from textiles, fine art photography, ceramics, African sculpture, ancient coins, modern architecture, Native American crafts, European heraldry, Soviet propaganda, bookplates, film stills, military insignia, and much more. A beautiful, visually arresting compendium that both informs and inspires, Symbols is a vital resource.
Risography, named after the Japanese firm Riso, is a digital printing process based on screen printing techniques that was developed in the transition phase from mechanical to digital printing. Although the printer looks like a copying machine, the colors are transferred onto the paper without the use of heat or chemicals, saving energy and making the process ecologically friendly. The Risograph printer is at the forefront of a new creative explosion. More and more artists and designers all over the world are rediscovering this stencil duplicator for themselves, sparking a unique and unexpected renaissance in analogue printing. And Risography is just the most prominent technique in a new wave of cutting-edge contemporary design, one that is also recuperating forgotten technologies such as the Gestetner and the mimeograph. A comprehensive introduction that addresses past, present and future is followed by an essay about the key pioneers in the contemporary risography scene. In the chapter Risoworld notable risography-oriented publishers, printers and design studies from around the world are presented. At the heart of the volume are fabulous, hugely diverse examples of Riso-printing, including postcards, magazines, posters, flyers, and experimental printed products, all of which inspire through vivacity of colour, unique textures and, above all, the perfectly imperfect authenticity of Risography.
A collection of greeting cards, personal invitations, and announcement cards that have been either made by hand or produced with the most avant-garde computer- design techniques. Nine seconds is the current estimate of the amount of time that it takes to captivate the eye. In our information-saturated world, in which email has monopolized personal communication, handmade greeting cards, personal invitations, and announcement cards offer an element of exclusive value and a unique charm, bringing together imagination, real texture, and a wide variety of design techniques. "You Don't Want to Miss It" focuses on the latest creative card designs produced by innovative design studios and artists throughout the world. The ideas showcased in its three hundred pages range from handmade cards that elude conventional printing processes to the most avant-garde computer-designed offerings. The book shows the creative processes and techniques used in each project and analyses the key elements of their success."You Don't Want to Miss It" is a great source of inspiration for those eager to break boundaries and go one step further with their creativity and imagination.
Spanning Cuban music from rumba to salsa, and graphic styles from socialist realist to geometric abstraction, this volume of Cuban record cover art traces a musical form in constant revolution. The first ever book about Cuban record sleeve design, compiled by Gilles Peterson and Stuart Baker, Cuba: Music and Revolution features hundreds of rarely seen vinyl records from the start of the Cuban Revolution at the beginning of the 1960s up until 1985, when Cuba’s Special Period, brought about by the dissolution of the Soviet Union and the withdrawal of Russia’s financial support for the Cuban government, led to the demise of vinyl-record manufacturing in Cuba. The artwork here reflects both the cultural and musical depth of Cuba as well as the political influence of revolutionary communism. Over the past century, Cuban music has produced a seemingly endless variety of styles―rumba, mambo, son, salsa―at a dizzyingly fast rate. Since the 1940s a steady stream of Cuban musicians has also made the migration to the US, sparking changes in North American musical forms: bandleader Machito set New York’s jazz and Latin scene on fire, and master drummer Chano Pozo’s entry into Dizzy Gillespie's group led to the birth of Latin jazz, to name just two. After the Cuban Revolution in 1959, the new government closed American-owned nightclubs and consolidated the island’s recording industry under a state-run monopoly. Out of this new socialist agenda came new musical styles, including the Nueva Trova movement of left-wing songwriters. The 1980s saw more experimentation in modernist jazz, salsa and Afro-Cuban folkloric music. Generously illustrated with hundreds of color images, Cuba: Music and Revolution presents the history of Cuban record cover art, including many examples previously unseen outside the island itself.
Das englisch-deutsche Buch Beyond the Borders stellt Ideen,
Projekte und Positionen von KA1/4nstlern und Gestaltern vor, die
die Grenzen ihrer eigenen gestalterischen Bereiche A1/4berschreiten
und Neues entdecken. Ein GroAteil der BeitrAge wurde, unter
Verwendung der unterschiedlichsten Techniken, von den KA1/4nstlern
und Designern exklusiv fA1/4r dieses Projekt konzipiert und
gestaltet, u. a. von der englischen Designgruppe Tomato, dem Macher
des Benetton-Magazins Tibor Kalman, dem Chairman von Vitra Rolf
Fehlbaum, dem amerikanischen Designer- und Musikerpaar Scott &
Laurie Makela, dem Chef von NORTH-Design aus London Sean Perkins,
dem Intermedia-Professor Peter Rea, dem Frankfurter Video- und
ComputerkA1/4nstler Michael Saup sowie dem Typografie-Guru Edward
Fella von der Calarts in Los Angeles.
"Data Design: Visualising Quantities, Locations, Connections" is a beautifully designed, highly practical guide to the graphic representation of quantities, locations, connections and other forms of data, founded on solid design principles. Easy to understand, the book has been created to assist designers, researchers, and writers in expressing visually through points, lines, and areas that which by words, letters, and numbers alone often have difficulty communicating. It describes problems, principles, and solutions for the visual display of information, and presents real-world didactic examples, taken from, for example, the Financial Times and the Wall Street Journal. The book's theoretical basis is strong, but not at the expense of clarity; readers will understand both what to do and why. After a number of introductory chapters that describe what is common to all types of visual displays, the book continues with three main parts that deal with displays showing quantities, locations, and connections. "Data Design" is an essential guide to how data can, and should be, presented in order to effortlessly communicate information with clarity, elegance and style. Highly illustrated and with beautiful simplicity, "Data Design" is an indispensable guide to the clear and effective presentation of information. ""
Some of the best current research on realistic rendering is included in this volume. It emphasizes the current "hot topics in this field: image based rendering, and efficient local and global-illumination calculations. In the first of these areas, there are several contributions on real-world model acquisition and display, on using image-based techniques for illumination and on efficient ways to parameterize and compress images or light fields, as well as on clever uses of texture and compositing hardware to achieve image warping and 3D surface textures. In global and local illumination, there are contributions on extending the techniques beyond diffuse reflections, to include specular and more general angle dependent reflection functions, on efficiently representing and approximating these reflection functions, on representing light sources and on approximating visibility and shadows. Finally, there are two contributions on how to use knowledge about human perception to concentrate the work of accurate rendering only where it will be noticed, and a survey of computer graphics techniques used in the production of a feature length computer-animated film with full 3D characters.
John McConnell's list of collaborators includes many household names - Boots, Faber & Faber, Halfords, Clarks, John Lewis. The man behind the Biba logo (for which he won the D&AD Silver in 1969), the logo of the National Grid and the covers of a Penguin student textbook series from the early '70s has exerted a quiet influence over British design since the sixties. His awards alone speak to his prowess: the Prince Philip Designers' Prize (2002) and the title of RDI (Royal Designer of Industry, 1987) among them. Part biography, part showcase for some of McConnell's most celebrated designs, this book gathers McConnell's exclusive redesign for Faber & Faber - a revolutionary new approach to book covers from the early 1980s.
The Social Design Reader explores the ways in which design can be a catalyst for social change. Bringing together key texts of the last fifty years, editor Elizabeth Resnick traces the emergence of the notion of socially responsible design. This volume represents the authentic voices of the thinkers, writers and designers who are helping to build a 'canon' of informed literature which documents the development of the discipline. The Social Design Reader is divided into three parts. Section 1: Making a Stand includes an introduction to the term 'social design' and features papers which explore its historical underpinnings. Section 2: Creating the Future documents the emergence of social design as a concept, as a nascent field of study, and subsequently as a rapidly developing professional discipline, and Section 3: A Sea Change is made up of papers acknowledging social design as a firmly established practice. Contextualising section introductions are provided to aid readers in understanding the original source material, while summary boxes clearly articulate how each text fits with the larger milieu of social design theory, methods, and practice.
PALETTE––victionary’s best-selling colour-themed series––has been one of the most sought-after references for designers around the world. In keeping up with the needs of digital-savvy creative practitioners today, the PALETTE mini series was launched at the end of 2019. Each mini edition is a redesigned version of its original with flip-friendly postcard-sized pages for convenience and includes new work for fresh inspiration. PALETTE mini 04: Neon comes after the first 3 titles (Black & White, Multicolour, Gold & Silver) with a dazzling collection of projects featuring clever uses of fluorescent hues. Showcasing spot colours, phosphorescent inks, and interesting printing techniques, this electrifying edition highlights the creative ways with which designers are setting visual culture aglow.
A comprehensive introduction to designing services according to the needs of the customer or participants, this book addresses a new and emerging field of design and the disciplines that feed and result from it. Despite its intrinsic multidisciplinarity, service design is a new specialization of design in its own right. Responding to the challenges of and providing holisitic, creative and innovative solutions to increasingly complex contemporary societies, service design now represents an integrative and advanced culture of design. All over the world new design studios are defining their practice as service design while long established design and innovation consultancies are increasingly embracing service design as a key capacity within their offering. Divided into two parts to allow for specific reader requirements, Service Design starts by focusing on main service design concepts and critical aspects. Part II offers a methodological overview and practical tools for the service design learner, and highlights fundamental capacities the service design student must master. Combined with a number of interviews and case studies from leading service designers, this is a comprehensive, informative exploration of this exciting new area of design.
This book, the second volume of the previous successful title Eat & Go, showcase the most recent, innovative and successful graphic design and brand identity international projects for cafes, restaurants, bars, dessert shops and bakeries. In today's information-saturated world, food and drink establishments need not only to offer high-quality products, but also a unique visual identity, graphic design that stands out from the rest and good communication ideas. For these companies, unique branding starts with basic elements such as a logo, slogan, font, and colour scheme, and is finally reflected in the product, packaging and related design. This book focuses on graphic design, showing how the unique visual identity of the food industry can help companies attract consumers and achieve success, providing inspiration for graphic and shop designers and entrepreneurs in this area of business. It includes case studies and a wealth of examples.
Every graduate student, postdoc and scientist knows that images and illustrations can make or break their lecture, poster presentation, and journal or book article. Graphics software and laser printers have placed professional-quality graphics within the reach of everyone. But in the end, whether your audience sees clear, understandable images or not depends on whether you followed the principles presented here. Learn the strengths and weaknesses of different forms of visual presentations. Understand when to use a figure, and how much information can be represented in one. See examples of bad, good, and better graphs and tables. The author also presents information on presenting DNA sequences, protein structures, and other molecular graphics. '
New Playful Data: Graphic Design and Illustration for Infographics features brilliant and illustrative infographic projects from gifted graphic designers, illustrators, artists, and even scientists. Not only do they visualize data in a tangible and memorable way through playful illustrations, but they also provide us with inspiration for balancing colors, words, and images, as well as for distinguishing between primary and secondary information when data is presented alongside pictures. The projects revealed in this volume are divided into three main categories: statistical findings, flow diagrams, and instruction and explanation. Some of the projects illustrate data acquired from rigorous and precise scientific research, while others are the product of designers' imagination and experimentation. It's time to learn to play with data!
The seminal artist's recent art and poster works, and his triumphant return to his street-art roots with murals, all in work never before published. Shepard Fairey rose out of the skateboarding scene, creating his Andre the Giant Has a Posse sticker campaign in the late '80s, and has since achieved a mainstream recognition that most street artists never find. Fairey's Hope poster, created during Obama's 2008 presidential campaign, is arguably the most iconic American image since Uncle Sam. Fairey has become a pop-culture icon himself, though he has remained true to his street-art roots. OBEY: Covert to Overt showcases his most recent evolution from works on paper to grander art installations, cross-cultural artworks, and music/art collaborations. The book also includes his ubiquitous streetwear and chronicles his return to public artworks. His signature blend of politics, street culture, and art makes Fairey unlike any other subculture/street artist working today. This book showcases the significant amount of art he has created the last several years: street murals, mixed-media installations, art/music events, countless silk screens, and work from his extremely successful OBEY brand.
"There is nothing quite like this well-researched book." Library Journal Enhancing the dictionary is a series of fascinating discussions of various aspects of ideograms. These include a discussion of signs and meanings, an overview of the historical development of signs, as well as sections on ancient American ideograms, the astrological system of symbols, the mystical pentagram, and the signs of the alchemists. Two indexes aid the reader. The Word Index specifies signs with a given name or meaning, along with subject headings. The Graphic Index displays symbols based on their structural features. Dictionary of Symbols serves both as a vailabler eference on Western cultural history and as a professional tool for those working in design and the arts. "This book will certainly become one fo the key sources for tracing symbols and their meanings." American Libraries
Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process. A Designer's Research Manual was one of the first books to apply research practices to the benefit of visual communication designers. This long awaited second edition follows more than a decade of active use by practitioners, design educators, and students around the world. Comprehensively updated, A Designer's Research Manual second edition includes: Over 25 proven research strategies and tactics Added content about planning research, analyzing results, and integrating research into the design process Suggestions for scaling research for any project, timeline, or budget All new in-depth case studies from industry leaders, outlining strategy and impact Updated images, illustrations, and visualizations Quick Tips for rapid integration of research concepts into your practice
Asserting that written language is on the verge of its greatest change since the advent of the printing press, visual artist Craig McDaniel and art historian Jean Robertson bring us Spellbound - a collection of heavily illustrated essays that interrogate assumptions about language and typography. Rethinking the alphabet, they argue, means rethinking human communication. Looking beyond traditional typography, the authors conceive of new languages in which encoded pictorial images offer an unparalleled fusion of art and language. In a world of constant technological innovation offered by e-books, tablets, cell phones and the Internet, McDaniel and Robertson demonstrate provocatively what it would mean to move beyond the alphabet we know to a wholly new system of written communication.
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