Since the prehistoric times, humans have developed a collective mythology that can justify their existence and, most particularly, answer to the questions arisen by the experience of birth and dead. The fantastic and the imaginary have always characterised the mythological narration, which has been developed at the same place with the artistic creation. During the centuries, and trained from the processes of industrialisation, globalisation and secularisation, these narrations have in part been reconsidered and modified, while new ones have appeared. Today, and beyond the cultural frontiers, we share a multiple and fragmentary mythology, reaching at the same time scientific positivism, psychoanalysis and the most varied religions, but also literature, cinema and comic strips. Andrea Gabutti, Reto Leibundgut, Didier Rittener and Rebecca Sauvin interrogate through their works the presence of the myth and the fantastic in our times.

Even in the digital age, the printed poster retains an important, much-loved role in connecting with audiences in a way that both entertains and informs. The V&A was one of the first museums to start collecting posters and to recognize the importance of doing so. Far from ephemeral, posters are both a representation of the time in which they were produced and distributed and, in many instances, have shaped the societies in which they were seen. The story of the poster is both one of changing styles and new innovations in design, illustration and printing, and a visually compelling social history. The Poster brings together over 300 examples that tell a comprehensive visual history of poster design and the various ways the poster has been used to tell, to sell, to charm and to spur on change. Organized into seven thematic chapters that tell the story of the poster as a medium, each poster is accompanied by a concise commentary that explains the work in terms of its design, printing, content, message and the commercial, social or political impact it may have had. Featuring works by the masters of poster design that have become popular and highly collectible classics, charting the ebb and flow of styles such as Art Nouveau, Modernism, Art Deco, Psychedelia and Punk and featuring the nostalgic glow of muchloved brands as well as posters that shook and changed the world, The Poster will be an essential visual resource for graphic designers and illustrators - a reference for anyone with an interest in collecting posters and an engaging design and social history for all who appreciate this most popular of art forms.

Massin (b. 1925) emerged as one of the key players instrumental in the evolution of graphic arts following World War II. His work in the field is a model of creativity infused with elegance and humour, and has covered editorial design, graphics, poster and logo design; art direction, typography and photography; and publishing, design education and writing. Throughout his career, Massin has developed a diverse and forward-thinking body of work with some of the most prestigious cultural institutions and the post-war literary world. During his 20 years working with the pre-eminent, French publisher, Gallimard, he established and developed their art direction department, launched the Folio series - a popular collection of pocket books - and redesigned the famous logo for the Nouvelle Revue Francaise (New French Review literary publication).Massin is a book sculptor, and has worked on a freelance basis with an extensive range of other renowned publishers, including Hoebeke, Le Club Francais du Livre, Albin Michel, Plon, Le Seuil and Larousse. Collaborating with famous playwrights and writers such as Eugene Ionesco and Raymond Queneau, Massin explored the realm of 'expressive typography', making the text more energetic and exciting with the interplay of words and images. His concepts for Cantatrice Chauve, by Eugene Ionesco (1964 - in English The Bald Soprano, 1965 for the US edition, and The Bald Prima Donna, 1966 for the UK edition) and Exercices de Style, by Raymond Queneau, stand as masterpieces in book design and are commonly used by professors in graphic design classes to illustrate a unique adventure in the history of typography.Before the broken type associated with the design group, Pentagram emerged in the field of graphic arts, Massin was experimenting with letters, fonts and images, producing creative three-dimensional limited-edition covers and a series of imaginative book bindings. He also educated the public with his own publications on the techniques of typography with projects such as L'ABC du Metier and la Mise en Pages. His famous book La lettre de l'image (in English Letter and Image) is a unique anthology of illustrated and expressive letter forms. It was first published in 1970 in five languages, and has been in print ever since.

Information Design Workbook, Revised and Updated takes a methodical, comprehensive, approach to conveying the fundamentals of effective, innovative information design. With loads of new case studies demonstrating the latest approaches, you'll learn about the history, theory, criticism, technology and media, process, method, and practice of information design as well as learn how to create visually compelling and meaningful graphics. Opening with a brief history followed by an instructive breakdown of the discipline, get an intimate understanding of the complexities of crafting information designto effectively improve communication both functionally and aesthetically. You'll learn every aspect of the discovery process, including how to work within your client's business structure, create a project timeline, identify and prioritize possible audiences, construct a creative brief, and explore personas (user profiles) and scenarios. Then, explore best practices and get practical tips on creating planning documents and testing your design. An overview of key design principles-including color, type styling, structure, and graphic elements-shows you how to apply these basic tools to develop powerful information design solutions. A wide range of case studies from premier design firms around the world illustrate how all the complex considerations and techniques outlined in the first half of the book come into play. The author critiques and explains why each design is successful in terms of formal quality (Aesthetics) and function (How does it improve communication?). The case studies include cutting edge examples of printed matter, information graphics, interactive experiences, environmental design, as well as experimental projects. Using these principles and methods as a foundation and the real-world examples as a springboard, you can learn to execute well-crafted, functional, and aesthetically beautiful information design.

Structura: The Art of Sparth is a collection of his personal artwork. Sparth has been an active artistic director and concept designer for the gaming industry for over ten years. Currently with idsoftware in Texas, a renowned leader in the gaming world with such titles as Wolfenstein 3D, Doom I and II, and Quake I and II, Sparth has been integral in designing the games that the video game enthusiasts of today devour. In both his professional and personal work, there are no limits to Sparths creativity when it comes to translating forms and concepts with an creativity when it comes to translating forms and concepts with an experimental and original approach. Born in France and having traveled the globe extensively, he was influenced greatly by the various world cultures he encountered, and this is largely responsible for his multiple creative passions, which range from space to architecture, robotics and beyond.

Being able to present yourself and your work in the best way possible is a necessary skill that all new designers must master before embarking on a career--be it freelance or working within a design firm. The author provides practical advice combined with insights and personal stories from leading design professionals. The book focuses on the practical aspects of creating a great portfolio such as what potential employers or clients look for in a portfolio, how to present yourself, dealing with criticism, replying to tough interview questions and more. A unique chapter called 'Portfolio Workshop (or Portfolio Clinic)' includes sample spreads from portfolios (good and bad) with critiques and helpful commentary from leading designers. The author also includes templates for cover letters, CVs, etc. Finally, a 'Toolbox' section will include sample prompts for frequently asked interview questions and a short section on running your own freelancing practice. All in all, everything to encourage and advise the new designer.

"When you die on your world, you are born in this world. Some may call this the afterlife, a spiritual rebirth, heaven, hell, damnation. For me, it's my playground." --Lasaaj (a character from "Heaven's Hell")
This book explores the world of Heaven's Hell, a place that takes place in the afterlife. The premise is that when you die, your spirit or soul is transported to another realm of being. The life you were living before was a test to prepare you for the afterlife. Because in your new life, you will have to fight, not only for your survival, but also for rewards. The rewards are given to those who are victorious in ending the existence of others in huge battle arenas, and they grant people divine intervention and power that essentially help them communicate back to their old worlds. Sometimes it's for good, sometimes for bad, helping to illuminate the existence of miracles and tragic disasters throughout all religious history.
Follow top educator Anthony Jones on his adventure of creating a fascinating place where imagination has no bounds.

Graphic design software is constantly evolving, allowing designers to meet specific printing specifications. Printing Design for Graphic Designers is a reference book that showcases design projects from all over the world and focuses on the processes that were used to print them. The book opens with a thorough introduction of printing history, from the primitive seal rolls used in Mesopotamia more than 5,000 years ago to today's digital technology. The projects are structured according to their printing specifications, which include cutting and folding, printing and varnishing, UV ink, thermography printing, thermochromic ink, screen printing, abrasive ink, solid colour-gold/silver ink, embossing and debossing and foil stamping. In recent years, with the help of new software tools, designers have incorporated printing finishes into their work. The result is incredibly sophisticated and daring effects applied to a wide variety of items, from business cards to record sleeves, books, posters and art.

An inspiring collection of the writings of two of the 20th century's most brilliant and influential designers An Eames Anthology collects for the first time the writings of the esteemed American architects and designers Charles and Ray Eames, illuminating their marriage and professional partnership of fifty years. More than 120 primary-source documents and 200 illustrations highlight iconic projects such as the Case Study Houses and the molded plywood chair, as well as their work for major corporations as both designers (Herman Miller, Vitra) and consultants (IBM, Polaroid). Previously unpublished materials appear alongside published writings by and about the Eameses and their work, lending new insight into their creative process. Correspondence with such luminaries as Richard Neutra and Eero Saarinen provides a personal glimpse into the advance of modernity in mid-century America.

Information Design provides citizens, business and government with a means of presenting and interacting with complex information. It embraces applications from wayfinding and map reading to forms design; from website and screen layout to instruction. Done well it can communicate across languages and cultures, convey complicated instructions, even change behaviours. Information Design offers an authoritative guide to this important multidisciplinary subject. The book weaves design theory and methods with case studies of professional practice from leading information designers across the world. The heavily illustrated text is rigorous yet readable and offers a single, must-have, reference to anyone interested in information design or any of its related disciplines such as interaction design and information architecture, information graphics, document design, universal design, service design, map-making and wayfinding.

Every aspect of a strong food store design and overall branding strategy should be about how to best enhance the shopping experience and build on the customer's notions of visual and sensory delights. Optimal interior layouts and sharp, clever branding are some of the most effective ways to stimulate a positive customer experience, and which evidence has shown will tend to improve sales. Richly illustrated throughout, this book covers a wide range of food and drink retail design solutions and branding strategies of more than fifty projects from around the globe, including purveyors of fine foods, and a variety of evocative patisseries, an artisanal Hungarian chocolate bar / cafe, a Mexican ice cream shop, an international selection of bakeries, a Japanese tea shop, a luxurious but eclectic American food store concept, plus so much more. There are several interviews with renowned designers who provide vital detail on how to best connect a store's branding identity and graphics with the interior design and layout fittings, including brand promotions and store operations. This is a must-have book for those looking to stand out in a ever-increasing and competitive business field.

Combining typefaces is one of the great challenges and, at the same time, a continuing allure for typographers and designers: is it meant to be extravagant or should it only be carried out to a limited degree or, ideally, not at all? Which fonts harmonize with each other, and which don't? Which ones complement each other or even enhance each other? There are few answers to be found in the professional literature. This handbook demonstrates that it is possible to determine criteria for the combining of typefaces. By looking at the shape of typefaces in detail and creating a revised classification of fonts, it conveys a deeper understanding of the diversity of typefaces and, based on a systematic analysis of analogy and contrast, it establishes the urgently necessary findings required for combining typefaces. An indispensable standard work for typographers and graphic designers.

Rex Ray celebrates life, work, and legacy of iconic San Francisco fine artist Rex Ray (1956-2015). This comprehensive volume features more than 100 of his works on canvas, wood, and paper-including never-before-seen pieces courtesy of the Rex Ray estate. His playful painted-paper-collages and organic, abstract forms have earned him comparisons to artists like Paul Klee and Henri Matisse. * Essays by celebrated writer Rebecca Solnit, art critic Christian Frock, and Ray's gallerist and friend Griff Williams * Ray's collages and paintings are both playful and geometric. * This vibrant book pays tribute to Ray's life and work. Rex Ray was a successful and prolific fine artist whose art has been shown at major museums and galleries throughout the United States. Now, longtime collectors and new fans alike can revel in the beauty of Ray's inimitable body of work. Ray's exuberantly colorful paintings and collages are a testament to the prolific artist's joy in the creative process. * This fine art monograph is perfect for Ray's fans and collectors, as well as those discovering the power and beauty of his work for the first time. * A perfect gift for lovers of pop art and modern design, museumgoers, fine art fans, artists, designers, and those interested in the San Francisco art scene and local history * Great for those who loved Rex Ray: We Are All Made of Light by Griff Williams, Kevin Killa, and Rene Paul Barilleaux; House Industries: The Process Is the Inspiration by House Industries; and Barry McGee by Aaron Rose and Barry McGee

Colour Psychology Today reveals new colour psychology information that comes from the author's pioneering research and studies on colour. The book discloses unique knowledge on how colour psychology impacts on the business world and the individual, borne out of the author's extensive work as a colour consultant and trainer that spans more than thirty years. Colour Psychology Today is unlike any other colour psychology book available. It is a 'must have' for colour enthusiasts, branding experts, marketeers, advertising execs, graphic designers, and anyone who would like to expand and develop the application of colour in their field of work.

We live in a hyper-connected world and are bombarded with news and other information, via our phones, computers, TVs, and radios. People don't have the time or energy to sift through all the data. That's where infographics come in. While the idea of illustrating facts and figures has been around for centuries, it is only recently, with the introduction of the internet, that infographics have really taken off as a medium to convey all types of information. This book shows the versatility of infographics by presenting an amazing compendium of 300 charts. Illustrating topics such as history, economics, sports, music, art, science and culture, the infographics in this book are all designed to be easy to understand, thought-provoking, and elegant. You can explore the evolution of electric vehicles from a tricycle to a Tesla Model 3, discover how supermarkets trick you into buying more food than you need, and see how much work goes into creating a video game. While you browse the pages, you'll find yourself incidentally learning thousands of new things that will astonish you. By condensing and conveying facts as an illustrated narrative, Infographics tells stories that everyone can explore, understand, and enjoy.

Graphic Design School is organized into two main sections, 'principles' and 'practice'. The first section deals with the fundamentals of design, such as composition, hierarchy, layout, typography, grid structure, colour and so on. The second section puts these basics into practice, and gives information about studio techniques and production issues relevant to a number of different graphic design disciplines. The last part of the second section provides an overview of some of the different career choices open to students entering the graphic design field. This seventh edition of Graphic Design School features all-new assignments and fully updated reading lists. Over a third of the images are entirely new, and include a mix of professional work and outstanding student pieces. In addition, Part II: Practice Plus features new software and revisits old print technologies - for example, risograph printing and screen printing - which are becoming increasingly popular forms of production again.

For almost three decades eminent computer graphicist Jim Blinn has coupled his scientific knowledge and artistic abilities to foster the growth of the computer graphics field. His many contributions include the Voyager Fly-by animations of space missions to Jupiter, Saturn, and Uranus; "The Mechanical Universe," a 52-part telecourse of animated physics; and the computer animation of Carl Sagan's PBS series "Cosmos." In addition, Blinn, the recipient of the first SIGGRAPH Computer Graphics Achievement Award, has developed many widely used graphics techniques, including bump mapping, environment mapping, and blobby modeling.
Blinn shares his insight and experience in "Jim Blinn's Corner," an award-winning column in the technical magazine "IEEE Computer Graphics and Applications" in which he unveils his most useful graphics methods and observations. This book, a compendium of 20 of the column's articles, leads you through the "graphics pipeline" offering a wealth of tips and tricks. It explores common graphics problems, many of which have never before been addressed.
An invaluable resource for any graphics professional
In his entertaining and inspirational style, Blinn examines a variety of topics to help computer graphics software and application developers recognize and solve graphics programming problems. Focusing on geometry and the graphics pipeline, he shares:
easy to understand explanations of difficult concepts gleaned from years of teaching
interesting examples of tricky special cases that cause conventional algorithms to fail
highly refined algorithms for clipping, viewing, lighting, and rendering
easy to understand explanations of difficult concepts gleaned from years of teaching
interesting examples of tricky special cases that cause conventional algorithms to fail
highly refined algorithms for clipping, viewing, lighting, and rendering

With 2014 marking the one-hundredth anniversary of the commencement of World War I, "En Guerre "offers a fresh, thought-provoking exploration of the impact of the Great War as viewed through the lens of French graphic illustration of the period. Published in conjunction with an exhibition of these illustrations at the University of Chicago Library's Special Collections Research Center, this catalog draws from illustrated books, magazines, and prints to present a wide range of perspectives on themes essential to a deeper understanding of the war in France: patriotism, nationalism, propaganda, and the soldier's experience, as well as the mobilization of the French national home front as seen through fashion, music, humor, and children's literature. With a text by noted historians Neil Harris and Teri J. Edelstein and featuring more than one hundred reproductions of the vivid and colorful work of French illustrators, "En Guerre" reaffirms the persuasive role that art can play in the service of political and military power.

Typography is the most effective tool that graphic designers use to express ideas and convey a message. The ability to choose the right typeface for the right job, to design readable and legible pages, and to marry type and image to create visually compelling results are skills that every designer must master. This book introduces the student to the basic principles of typography with clear examples from international practitioners, interviews with designers and typographers, plus exercises to reinforce the concepts covered. With its attractive layout, approachable text and skillful use of typography on every spread, the author sets the standard to inspire the beginning student of design.