|  | Books > Arts & Architecture > Industrial / commercial art & design > Graphic design 
					
						
						
							
							
								
	
	
	
		
			
				
			
	
 This comprehensive guide to type design is hailed as a 'must-have'
for typographers, graphic designers and students and has been fully
refreshed and updated with the introduction of more contemporary
typefaces, more explanatory diagrams and a closer connection
between text and corresponding image. The new edition of Designing
Type also features more in-depth discussion of the processes behind
developing typefaces and the basic issues that need to be taken
into consideration such as visual principles and letter
construction, optical compensation and legibility, and the
relationships between letters and shapes in a font. This is a
valuable reference for both experienced professionals and novice
designers.
			
		 
	
	
	
		
			
				
			
	
 One of today's most refreshing young creatives gives the inside
scoop on how to make it as a graphic artist. From art school
student to designer for Nike, Topshop, and Google, Kate Moross has
lived the life that young graphic artists dream of. But it hasn't
always been a smooth ride, and in this informative memoir and guide
Moross offers true insider's tips on how to make it in a highly
competitive field. Written in an approachable, forthright, and
refreshingly honest tone, Make Your Own Luck features chapters on
how to thrive in art school, developing your own style, how to
self-promote, collaboration with other artists, how to deal with
"copycats," and when to consider working for free. She also touches
on the fine points of music packaging and videos, how to find an
agent, and looks back on the touchstone moments that helped shape
her career. Designed to mimic Moross's signature bold, brightly
colored style, this book is filled with dozens of examples of her
work for publications including The Guardian, Vice and FACT
Magazine, companies such as Adidas and Nokia, and musicians
including Simian Mobile Disco, Jessie Ware, Zomby, and
Pictureplane. Irreverent and packed with helpful tips for designers
of all stripes, Make Your Own Luck is certain to become an
indispensable guide for anyone interested in graphic art as a
vocation or hobby.
			
		 
	
	
	
		
			
				
			
	
 The time has come in which graphic designers are playing an
important role in rendering ever more complicated information
transparent and understandable for a wider audience. To stress this
urgency, Renate Boere dove headfirst in the world of project
management lingo, confidentiality statements, copyright,
complicated contracts, the search for stakeholders, and grant
applications. This journey resulted in the designer's novel Beyond
Design. This nonfiction novel provides insights into the
contemporary, often hybrid, practice of today's multi-talented
graphic designers. The story tells how Boere decides to take
matters into her own hands by working on socially relevant design
projects. An exciting and informative book that gives insights into
the designer's do's and don'ts while working on projects from start
to finish.
			
		 
	
	
	
		
			
				
			
	
 Think it's just an old paint can? Look again, it's the latest
collectible! Paint cans advertised themselves for a hundred years,
and early cans are works of art. From tin pails with bail handles
to cone-top cans, screw-top cans, and sample cans--they're all out
there waiting to be collected and they're all featured in this
fascinating new book. In addition to paint cans, a large cross
section of paint advertising, including signs, giveaways,
calendars, thermometers, toys, store displays, and novelties are
illustrated in over 500 outstanding color photos. You'll find the
famous Dutch Boy depicted on paint cans, window displays, and easel
backs, and you'll also find tractor paint cans, bear paint cans,
and even "Black Dinah" paint cans for Black Americana enthusiasts.
And did you know that Uncle Sam and Miss Liberty carried gallons of
paint? This is the first price guide in a brand new collecting
field and covers items from the 1880s through 1980. Bet you're
already wondering how much those old paint cans out in your shed
are worth!
			
		 
	
	
	
		
			
				
			
	
 This book addresses the paucity of published research specifically
dealing with knowledge of text typeface design processes. Dr
Michael Harkins uses a Grounded Theory Methodology to render a
tripartite theory resulting in explanation and description of the
processes of text typeface design based upon the evidence of
subject specific expert knowledge from world-leading practitioners,
including Matthew Carter, Robin Nicholas, Erik Spiekermann, and
Gerard Unger. The book will be of interest to scholars working in
design research, design epistemology, design process, typography,
type design, information design and graphic design.
			
		 
	
	
	
		
			
				
			
	
 The age of the internet and media have brought about a growing
interest in Asian culture and its various languages across the
region. Han characters in particular, which are applied in Chinese,
Japanese and Korean contexts respectively as three branches of the
same written system, are becoming more than text-based
communication devices. Due to the structure of the characters
themselves, they are being utilised as flexible design elements
that bring abstract visual concepts to life in breaking the
barriers between the East and the West. As a follow-up to the
original release in 2015, Hanzi*Kanji*Hanja 2 focuses more on the
former (i.e. Hanzi) through over 100 projects that give the ancient
type form a fresh and modern facelift. Like its predecessor, the
book comprises logotypes and their applications to offer readers a
closer insight into the art of the strokes; as well as a showcase
of brand identities, posters, packaging, advertisements and the
like - expanded further with case studies and interviews to serve
as an inspiring reference point for designers of all cultures.
			
		 
	
	
	
		
			
				
			
	
 Presents the work of Bryan Cantley who is an influential architect
and artist working at the edge of architectural representation.
Includes full colour illustrations in a special graphic package.
Includes essays from leading architectural practitioners and
theorists such as Nat Chard, Dora Epstein-Jones, Wes Jones, Bob
Sheil, Martin Summers, Laura Allen and Deborah Ryan.
			
		 
	
	
	
		
			
				
			
	
 This guide explores ways in which graphic designers can
successfully collaborate with other creative professionals and
sectors, whether it be a more sophisticated logo for a product, a
better-designed lookbook for a fashion brand, or a more intuitive
wayfinding system for a museum. The book features exceptionally
conceived design solutions across a variety of industries-from
architecture and product design to art, fashion, and film. Through
dynamic spreads, readers will discover the Berlin-based studio
Hort's transformative campaign for Nike; Base's responsive,
flexible logo for Munich's Haus der Kunst museum; how design agency
Bond worked with ArtRabbit, a website and app that catalogs
contemporary art exhibitions, on a clever identity rollout; and how
John Haslam, managing director of bespoke paper company G.F Smith,
feels about the process of working with designers. Each example
illustrates the significance of the graphic designer's role in
making a campaign marketable and successful. Insights from clients
and the designers themselves reveal the inner workings of the
design process. An indispensable reference for the graphic design
industry, this visually arresting and informative volume shows how
excellence can be achieved when creative minds work together.
			
		 
	
	
	
		
			
				
			
	
 Here is a beautiful book celebrating a whole century of a favorite
form of advertising. Through the use of children's paper premiums,
many advertisers since the 1890s have created markets for their
products. Children have enjoyed playing with the "free give-aways"
that came with varied products, from the coffee their parents drank
in the 1890s to the boxed cereal consumed in the 1990s. Product
advertising easily found another avenue with radio entertainment in
the 1930s. With nearly 500 photos, this book is chock full of the
often-elaborate designs that have adorned and accompanied products
of all kinds, and have enticed generations of children. The authors
have brought together many types of these premiums, from Lion
Coffee to Libby's Apple Butter, and offer valuable advice on
building and maintaining a marvelous collection. The current price
guide serves as a helpful tool for collectors who are gathering and
saving this significant part of American culture. A must for all
advertising and ephemera buffs.
			
		 
	
	
	
		
			
				
			
	
 Expert colorist Teruko Sakurai takes you to the end of the
rainbow--and beyond--in this inspiring color dictionary! Over 2,750
traditional Japanese color combinations are presented, organized
into 100 different themes associated with the seasons, landscapes
and artistic heritage of Japan. Whether it's a shower of pink
cherry blossoms, the flutter of a carp flap or the austere and cool
tones of Mt. Fuji, flipping the pages of this color dictionary is
like taking a stroll through the sensual delights of Japanese
culture in all its dazzling tones, hues and palettes. Each two-page
section in this richly-illustrated book presents a different theme
with the following information: An introduction to the color scheme
and a description of how it can be used A number-coded nine-color
palette board showing the range of shades and hues that complement
and comprise the scheme CMYK, RGB and HEX (the color code used in
Japan) references for all nine colors 26 examples including two-
and three-color combinations with photos and illustrations This is
an indispensable guide for graphic designers, illustrators,
decorators, artists and publishing professionals. It will also be
enjoyable and inspiring for readers planning their own home design
or art projects.
			
		 
	
	
	
		
			
				
			
	
 
Terrorist groups are no different from other organizations in their
use of branding to promote their ideas and to distinguish
themselves from groups that share similar aims. The branding they
employ may contain complex systems of meaning and emotion; it
conveys the group's beliefs and capabilities. Branding Terror is
the first comprehensive survey of the visual identity of the
world's major terrorist organizations, from al-Qaeda and the
Popular Front for the Liberation of Palestine to the Tamil Tigers.
Each of the 60-plus entries contains a concise description of the
group's ideology, leadership and modus operandi, and a brief
timeline of events. The group's branding - the symbolism, colours
and typography of its logo and flag - is then analysed in detail.
Branding Terror does not seek to make any political statements;
rather, it offers insight into an understudied area of
counter-intelligence, and provides an original and provocative
source of inspiration for graphic designers.
			
		 
	
	
	
		
			
				
			
	
 No two human beings are 100% alike, which is why skin tones make
one of the most distinct and diverse palettes on our planet.
Although they may seem subtle and soft when presented without
context, nude colours can be striking when it comes to making a
statement in art or design - which is why more brands are investing
in the value of authenticity and the au naturel in a world full of
fakes and artificiality. PALETTE mini 00: Nude features a variety
of projects that utilise skin tones in exciting and engaging ways
by recognising the artists, designers and brands who boldly embrace
the beauty of going bare. No matter what platforms or mediums they
are applied upon, it celebrates diversity in all its naked glory.
			
		 
	
	
	
		
			
				
			
	
 Now in full color in a larger size! 40% more content and over 750
images to enhance and better clarify the concepts in this
thought-provoking resource for graphic designers, professors, and
students. This very popular design book has been wholly revised and
expanded to feature a new dimension of inspiring and
counterintuitive ideas to thinking about graphic design
relationships. The second edition includes a new section on web
design and new discussions of modularity, framing, motion and time,
rules of randomness, and numerous quotes supported by images and
biographies. This pioneering work provides designers, art
directors, and students-regardless of experience-with a unique
approach to successful design. Veteran designer and educator Alex.
W. White has assembled a wealth of information and examples in his
exploration of what makes visual design stunning and easy to read.
Readers will discover White's four elements of graphic design,
including how to: define and reveal dominant images, words, and
concepts; use scale, color, and position to guide the viewer
through levels of importance; employ white space as a significant
component of design and not merely as background; and use display
and text type for maximum comprehension and value to the reader.
Offering a new way to think about and use the four design elements,
this book is certain to inspire better design. Allworth Press, an
imprint of Skyhorse Publishing, publishes a broad range of books on
the visual and performing arts, with emphasis on the business of
art. Our titles cover subjects such as graphic design, theater,
branding, fine art, photography, interior design, writing, acting,
film, how to start careers, business and legal forms, business
practices, and more. While we don't aspire to publish a New York
Times bestseller or a national bestseller, we are deeply committed
to quality books that help creative professionals succeed and
thrive. We often publish in areas overlooked by other publishers
and welcome the author whose expertise can help our audience of
readers.
			
		 
	
	
	
		
			
				
			
	
 The Beautiful Badge tells the fascinating story behind the UK's
football club badges, from 1860s hand-embroidered symbols on
home-knitted jerseys to today's multi-million pound brands. The
book not only covers hammers, cannon and Liver birds but also
reveals the link between Peterhead FC and Viz comic; which TV
celebrity designed Aldershot Town FC's badge; and whose GBP10
doodle became the opposition's badge. Some clubs have sported ten
or more different badges over the decades, ranging from their
town's coat of arms to cartoon insects and initials. Promotion,
moving to a new stadium or an owner with controversial views often
results in a new badge. The book plots the influence of fashion,
technology and fans, and investigates the tensions between clubs
and supporters over changes to their beloved badge. Do you know why
your club's badge looks the way it does? The Beautiful Badge is
essential reading for football enthusiasts, historians, designers
and anyone who enjoys putting their feet up in the boot room.
			
		 
	
	
	
		
			
				
			
	
 We live in a hyper-connected world and are bombarded with news and
other information, via our phones, computers, TVs, and radios.
People don't have the time or energy to sift through all the data.
That's where infographics come in. While the idea of illustrating
facts and figures has been around for centuries, it is only
recently, with the introduction of the internet, that infographics
have really taken off as a medium to convey all types of
information. This book shows the versatility of infographics by
presenting an amazing compendium of 300 charts. Illustrating topics
such as history, economics, sports, music, art, science and
culture, the infographics in this book are all designed to be easy
to understand, thought-provoking, and elegant. You can explore the
evolution of electric vehicles from a tricycle to a Tesla Model 3,
discover how supermarkets trick you into buying more food than you
need, and see how much work goes into creating a video game. While
you browse the pages, you'll find yourself incidentally learning
thousands of new things that will astonish you. By condensing and
conveying facts as an illustrated narrative, Infographics tells
stories that everyone can explore, understand, and enjoy.
			
		 
	
	
	
		
			
				
			
	
 Type to Image by Marta Cerda Alimbau explores how the celebrated
designer blurs the boundaries between typography and illustration.
While Cerda's style is strongly eclectic, she believes that the
separation of these two disciplines into specialised activities is
a limitation. Instead, she opts for a multi-disciplinary approach
that brings functional beauty and emotion to her unique design
work. Since 2008, she has worked on a host of global projects which
call for art direction, design, illustration and custom typography
for arts, culture and advertising clients in her native Barcelona
and abroad.
			
		 
	
	
	
		
			
				
			
	
 The New York Subway Map Debate documents a pivotal event in design
history: the 1978 debate between designer Massimo Vignelli and
cartographer John Tauranac over the future of the NYC Subway Map.
The book features the full transcript and discussions that followed
(made possible by the recent discovery of a lost audio tape of the
event) along with never-before-seen photographs of the evening by
Stan Ries. The New York Subway Map Debate opens a hyper-specific
window into a moment in New York design history and the eternal
battle between form and content. Edited by filmmaker and design
historian Gary Hustwit, with a foreword by designer Paula Scher.
			
		 
	
	
	
		
			
				
			
	
 Building Science Graphics: An illustrated guide to communicating
science through diagrams and visualizations is a practical guide
for anyone-regardless of previous design experience and preferred
drawing tools-interested in creating science-centric illustrated
explanatory diagrams. Starting with a clear introduction to the
concept of information graphics and their role in contemporary
science communication, it then outlines a process for creating
graphics using evidence-based design strategies. The heart of the
book is composed of two step-by-step graphical worksheets, designed
to help jump-start any new project. This is both a textbook and a
practical reference for anyone that needs to convey scientific
information in an illustrated form for articles, poster
presentations, slide shows, press releases, blog posts, social
media posts and beyond.
			
		 
	
	
	
		
			
				
			
	
 Throughout history, especially from the 18th century to the
beginning of World War II, artists have produced a remarkable
wealth of graphic representations of fruit. This volume includes
paintings by American artists, including the Peale family, Grant
Wood, and Thomas Hart Benton, engravings and lithographs by major
printmaking companies like Currier and Ives, botanical
illustrations, and excerpts from vintage nursery catalogs. Find
hundreds of illustrations, chosen to arouse physical and aesthetic
appetites. These include still lifes, photographs, and amusing
antique postcards, as well as expert botanical and historical
information. Fruit you know and some you may not are illustrated
here in unique works of art or artifacts. They include standards
like apples, cherries, and grapes, tropicals such as bananas,
mangoes and avocados, biblical fruits, including pomegranates,
dates, and olives, and rare delicacies like medlars, persimmons,
prickly cactus pears, and pawpaws. Fruit has never looked this
good.
			
		 
	
	
	
		
			
				
			
	
 - the book can be used by beginners in the field, tracking from
basic principles to how to bend the rules, in reader-friendly
language throughout - the book is based on a popular blog which
dovetails as a fantastic companion website:
https://questionsindataviz.com/ - the author is a very experienced
and well-respected practitioner in the field, with a good-size
following on social media: https://twitter.com/theneilrichards
			
		 
	
	
	
		
			
				
			
	
 Have you ever considered using Photoshop to create fine
art?Photoshop is usually used for enhancing photos, but this
extremely powerful software package is capable of so much more.
Every feature, from brushes to background, can be customised and
optimised for artistic effect. With a little guidance from a pro,
your photoshop results can go from competent retouching of images
to visually stunning re-interpretations of them, turning everyday
pictures into breathtaking works of art.In this beautiful and
inspiring book, acclaimed artist, author and lecturer Susan Bloom
shows you how to do just that. Starting with the fundamentals:
creating your own artistic brushes and textured papers virtually,
she goes on to demonstrate how to create a variety of classic
artistic styles in Photoshop, with chapters on watercolours,
pastels, charcoal and oil. Further chapters cover illustration
techniques in photoshop, and using third-party software to create
painterly effects.While the results are highly polished and
realistic, this is not a book written specifically for artists. The
techniques are aimed squarely at the Photoshop user looking to
broaden their pallette, with emphasis on altering photographs to
create artwork, rather than creating artwork from scratch.
Beautifully written, clearly laid out, and guaranteeing inspiring
results, this book is a must-have for every Photoshop user.
			
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