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Books > Arts & Architecture > Industrial / commercial art & design > Graphic design
'The Art and Ideology of the Trade Union Emblem, 1850-1925' is a groundbreaking book that considers trade union emblems and banners as art objects in their own right. It studies their commissioning, their designers and the social conditions and gender relations that they knowingly or unwittingly reveal.
Graphic 12 sets out to explore the current craze for customization.
Expert colorist Teruko Sakurai takes you to the end of the rainbow--and beyond--in this inspiring color dictionary! Over 2,750 traditional Japanese color combinations are presented, organized into 100 different themes associated with the seasons, landscapes and artistic heritage of Japan. Whether it's a shower of pink cherry blossoms, the flutter of a carp flap or the austere and cool tones of Mt. Fuji, flipping the pages of this color dictionary is like taking a stroll through the sensual delights of Japanese culture in all its dazzling tones, hues and palettes. Each two-page section in this richly-illustrated book presents a different theme with the following information: An introduction to the color scheme and a description of how it can be used A number-coded nine-color palette board showing the range of shades and hues that complement and comprise the scheme CMYK, RGB and HEX (the color code used in Japan) references for all nine colors 26 examples including two- and three-color combinations with photos and illustrations This is an indispensable guide for graphic designers, illustrators, decorators, artists and publishing professionals. It will also be enjoyable and inspiring for readers planning their own home design or art projects.
Better posters mean better research. Distilling over a decade of experience from the popular Better Posters blog, Zen Faulkes will help you create a clear and informative conference poster that delivers maximum impact. Academics have used posters to share research for more than five decades, and tens of thousands of posters are presented at conferences every year. Despite the popularity of the format, no in-depth guide has been available on how to create and deliver compelling conference posters. From over-long titles, tiny text and swarms of logos, to bad font choices, chaotic colour schemes and blurry images - it's easy to leave viewers confused about your poster's message. The solution is Better Posters: a comprehensive guide to everything you need to know - from writing a title and submitting an abstract, to designing the poster and finally presenting it in the poster session. Your conference poster will be one of your first research outputs, and the poster session is your first introduction to a professional community. Making a great poster develops the skills to create publications, reports, outreach and teaching materials throughout your career. This book also has material for conference organizers on how to make a better poster session for their attendees.
A new and updated 3rd Edition of Rockport's best-selling Design Elements, a visually rich and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. With new images and diagrams, the book covers everything from working with grids, color application, typography, and imagery to how to finally put it all together. Features include: The ultimate primer on graphic design's basic visual toolkit-dot, line, plane, texture, space, and contrast-and how these basics underpin all successful layouts An in-depth look at color-from its optical qualities and its effect on type to its potential for communication concepts and emotions One of the most thorough compilations of typography concepts to be found-including information on letterform structure and optics, combining typeface styles, the mechanics of detailed text typesetting, and using type as image An extensive overview of imagery-the endless possibilities of medium, depiction, abstraction, stylization, and how these all communicate effectively Methods for integrating type and image, including a tutorial on using grid systems to structure layouts Twenty rules for making good design-and the best ways to break them Being a creative designer is often about coming up with unique design solutions. But when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.
Dip into the Box of Emotions to find the perfect expression of how you feel. Each of the 80 cards contains a mini-essay on a different emotion on one side and a mesmerizing colour pattern on the other. Learn more about yourself and what makes your fellow beings tick, from anger and worry to empathy and courage. And with a host of less familiar emotions - depaysement, fago, and litost among them - you may discover a whole new way of being.
PALETTE––viction:ary’s best-selling colour-themed series––has been one of the most sought-after references for designers around the world. In keeping up with the needs of digital-savvy creative practitioners today, the PALETTE mini series was launched at the end of 2019. Each mini edition is a redesigned version of its original with flip-friendly postcard-sized pages for convenience and includes new work for fresh inspiration. Following the first 4 titles under the series (Black & White, Multicolour, Gold & Silver, Neon), PALETTE mini 05: Pastel contains thoughtful design solutions and visual experiments that inspire with the variety of creative ways that the typically soft and soothing colour range can be featured – whether it is used as a single hue, a palette, or juxtaposed with contrasting tones.
Have you ever considered using Photoshop to create fine art?Photoshop is usually used for enhancing photos, but this extremely powerful software package is capable of so much more. Every feature, from brushes to background, can be customised and optimised for artistic effect. With a little guidance from a pro, your photoshop results can go from competent retouching of images to visually stunning re-interpretations of them, turning everyday pictures into breathtaking works of art.In this beautiful and inspiring book, acclaimed artist, author and lecturer Susan Bloom shows you how to do just that. Starting with the fundamentals: creating your own artistic brushes and textured papers virtually, she goes on to demonstrate how to create a variety of classic artistic styles in Photoshop, with chapters on watercolours, pastels, charcoal and oil. Further chapters cover illustration techniques in photoshop, and using third-party software to create painterly effects.While the results are highly polished and realistic, this is not a book written specifically for artists. The techniques are aimed squarely at the Photoshop user looking to broaden their pallette, with emphasis on altering photographs to create artwork, rather than creating artwork from scratch. Beautifully written, clearly laid out, and guaranteeing inspiring results, this book is a must-have for every Photoshop user.
If you are a digital artist, illustrator, cartoonist, graphic artist, designer, or serious hobbyist looking for new and interesting ways to use Photoshop, this is the book for you! You already know how to use Photoshop as an image editing tool; now, challenge yourself and discover the more artistic aspects of the program with one of the world's best teachers by your side. In addition to four brand new chapters on real world projects, this new edition of award-winning digital artist Derek Lea's bestselling Creative Photoshop contains several brand new features such as "What you'll learn in this chapter summaries, so you can quickly find projects using the specific tools you'd like to focus on, and supplementary information at the end of each chapter, containing useful resources and additional gallery images to provide further study and inspiration. Project files for each chapter are also available for download for you to work with as you work through the book. The files can be accessed by clicking on the eResources tab on https://www.routledge.com/products/9780240521343.
This book is a visual guide that collects 400 downloadable copyright-free images of a social and political nature that can be used in T-shirts, posters, fanzines, stationery, and many other supports. Presenting complex ideas in a straight to the point way, these images make us reflect on the contradictions of this world. Accompanied by thought-provoking texts, they are a reaction to issues such as racism, drugs, terrorism, inequality, poverty, war, destruction, life and death, freedom, war and peace, smoking, and animal rights, among others. This brilliant work not only raises important questions about today's society in general but is also a superb illustration of pure graphic design with a political conscience. It is an ideal working tool and reference for professionals and students, or anyone with a keen interest in visual culture and communication. With a foreword by Liz McQuiston and texts by Steven Heller, Bettina Richter, Sarah Corbett, Fons Hickmann, Lincoln Cushing, King ADZ, and others.
The New York Subway Map Debate documents a pivotal event in design history: the 1978 debate between designer Massimo Vignelli and cartographer John Tauranac over the future of the NYC Subway Map. The book features the full transcript and discussions that followed (made possible by the recent discovery of a lost audio tape of the event) along with never-before-seen photographs of the evening by Stan Ries. The New York Subway Map Debate opens a hyper-specific window into a moment in New York design history and the eternal battle between form and content. Edited by filmmaker and design historian Gary Hustwit, with a foreword by designer Paula Scher.
Take your design work to the next level with Making and Breaking the Grid: A Graphic Design Layout Workshop (Third Edition), the essential easy-to-use guide for designers working in every medium. With over 150,000 copies in print, this new edition makes a classic text relevant to a new generation of designers. Updates include:  A cross-cultural inclusive re-envisioning of design history related to the grid, including alternative approaches to layout Expanded discussion of grid use in interactive, UX/UI scenarios Greater equity in the representation of design work by women and BIPOC designers Grids are the most basic and essential forms in graphic design—and they can be the most rigid. This book shows you how to understand the rules of the grid to use them effectively, and then how to break them, resulting in phenomenal cohesive layouts. Timothy Samara explains the history of the grid and shows examples of grid basics, such as column, compound, and modular grids. He shows methods for building and using grids, and offers numerous examples of stunning design projects using a variety of imagery and typography. Pages are filled with hundreds of large, full-color layout concepts and diagrams that educate and inspire. After mastering the grid, discover how to break it using conceptual designs that deconstruct and flip the grid successfully. Split, splice, and shift; create spontaneous compositions; make narrative constructs; work on an axis; use intuitive design; and more to create unique layouts or other projects. See ideas in action with eye-catching layout examples. With this book you will:  learn how grids work. be inspired to explore new concepts for using—or not using—grids. discover achievable alternatives for boring layouts. get the results you want using fresh design elements. learn designers’ processes via fascinating case studies. see numerous examples of successful layouts created with and without grids. communicate ideas effectively using visual language. This new, expanded edition presents the most comprehensive, accessible, in-depth exposition of layout concepts ever published.
We delight in using our eyes, particularly when puzzling over pictures. Art and illusionists is a celebration of pictures and the multiple modes of manipulating them to produce illusory worlds on flat surfaces. This has proved fascinating to humankind since the dawning of depiction. Art and illusionists is also a celebration of the ways we see pictures, and of our ability to distil meaning from arrays of contours and colours. Pictures are not only a source of fascination for artists, who produce them, but also for scientists, who analyse the perceptual effects they induce. Illusions provide the glue to cement the art and science of vision. Painters plumb the art of observation itself whereas scientists peer into the processes of perception. Both visual artists and scientists have produced patterns that perplex our perceptions and present us with puzzles that we are pleased to peruse. Art and illusionists presents these two poles of pictorial representation as well as presenting novel 'perceptual portraits' of the artists and scientists who have augmented the art of illusion. The reader can experience the paradoxes of pictures as well as producing their own by using the stereoscopic glasses enclosed and the transparent overlay for making dynamic moire patterns.
In Fifty2: The My Private Brand Project, author and private brand consultant, Christopher Durham uncovers the Fifty2 best examples of U.S. private brands found on retail shelves today. The book is based on a year long series of featured posts from his blog, mypbrand.com, as well as expanded content, new photography and additional interviews. Durham believes that Brand is key and he presents a compelling case for retailers to own brands that matter. He focuses on the brands that bring their brand positioning and business objectives to life through great design, purpose, lifestyle and innovation, and looks at what makes these brands resonate with customers. With all new groundbreaking photography by Teri Campbell of each featured brand, its packaging and products, Campbell brings the message home with over 200 color photographs. This unique book is a must-have for any branding professional looking to take their brand to the next level or understand the evolving store brand landscape. From Amazon's Kindle to Walmart's World Table, the brands are presented in a way that has the power to redefine traditional private labels and raise the bar for retailers to create consumer-focused brands. This book is designed to bring the best of the best to the forefront, to place them on a pedestal not as brands to be copied, but as compelling examples of brands bringing each retail owner's strategy to life. This is the age of the retailer-owned brand. Durham invites you to read through the Fifty2. Agree. Disagree. Argue. Take inspiration, take hope, but whatever you do, do not copy, mimic or steal. Own your own strategy. Create and manage brands that bring that strategy to life. Make your Private Brand a destination in its own right.
Presents the work of Bryan Cantley who is an influential architect and artist working at the edge of architectural representation. Includes full colour illustrations in a special graphic package. Includes essays from leading architectural practitioners and theorists such as Nat Chard, Dora Epstein-Jones, Wes Jones, Bob Sheil, Martin Summers, Laura Allen and Deborah Ryan.
How are we to understand the changing role of design and designers in the new age of consumer experience? Drawing on perspectives from cultural studies, design management, marketing, new product development and communications theory, The Design Experience explores the contexts, practices and roles of designers in today's world, providing an accessible introduction to the key issues reshaping design. The book begins by analysing how consumers acquire meaning and identity from product and other experiences made possible by design. It then explores issues of competitiveness, innovation and management in the context of industry and commerce. If designers are creators of human experiences, what does this mean for their future role in culture and commerce? Subsequent chapters look at new ways in which designers conduct user research and how designers should communicate about design and decision-making with key stakeholders. The authors conclude with a discussion of the design 'profession': will that label be a help or hindrance for tomorrow's designer? Written for students of design, design management, cultural and business studies, The Design Experience is also of interest to practitioners of design, marketing and management. Illustrated case study material is integrated into the text, and the book also includes a glossary, and extensive references.
This book seeks to establish the meaning of design research, its role in the field, and the characteristics that differentiate research in design from research in other fields. The author introduces a model to explain the relationship between the components of the ontological reality of design: the designed object, the designer, and the user. Addressing design research across disciplines, the author establishes a foundational understanding of research, and research paradigms, for the design disciplines. This will be crucial for the emerging field of design research to find its own identity and move forward, building its own knowledge base as it finds its positioning between science and art. The book will be of interest to scholars working in design history, design studies, graphic design, industrial design, interior design, architecture, fashion design, and service design.
This book develops a new framework for describing the structure of multimodal documents: how language, image, layout and other modes of communication work together to convey meaning. Building on recent research in multimodal analysis, functional linguistics and information design, the book examines the textual, visual, and spatial aspects of page-based multimodal documents and employs an analytical model to describe and interpret their structure using the concepts of semiotic modes, medium and genre. To demonstrate and test this approach, the study performs a systematic, longitudinal analysis of a corpus of multimodal documents within a single genre: an extensively annotated corpus of tourist brochures produced between 1967-2008. The book provides multimodal discourse analysts with methodological tools to draw empirically-based conclusions about multimodal documents, and will be a valuable resource for researchers planning to develop and study multimodal corpora.
Building Science Graphics: An illustrated guide to communicating science through diagrams and visualizations is a practical guide for anyone-regardless of previous design experience and preferred drawing tools-interested in creating science-centric illustrated explanatory diagrams. Starting with a clear introduction to the concept of information graphics and their role in contemporary science communication, it then outlines a process for creating graphics using evidence-based design strategies. The heart of the book is composed of two step-by-step graphical worksheets, designed to help jump-start any new project. This is both a textbook and a practical reference for anyone that needs to convey scientific information in an illustrated form for articles, poster presentations, slide shows, press releases, blog posts, social media posts and beyond.
This book addresses the neglect of visual creativities and content, and how these are commercialised in the music industries. While musical and visual creativities drive growth, there is a lack of literature relating to the visual side of the music business, which is significant given that the production of meaning and value within this business occurs across a number of textual sites. Popular music is a multimedia, discursive, fluid, and expansive cultural form that, in addition to the music itself, includes album covers; gig and tour posters; music videos; set, stage, and lighting designs; live concert footage; websites; virtual reality/augmented reality technologies; merchandise designs; and other forms of visual content. As a result, it has become impossible to understand the meaning and value of music without considering its relation to these visual components and to the interrelationships between them. Using design culture theory, participant observation, interviews, case studies, and a visual methodology to explore the topic, this research-based book is a valuable study aid for undergraduate and postgraduate students of subjects including the music business, design, arts management, creative and cultural industries studies, business and management studies, and media and communications.
Professions that utilize creativity, technology and design have shifted from a purely idea-centric field to one that has to provide creative business solutions. Marketers (clients) now hold agencies or firms accountable for their creative ideas and as a result success is measured in conversions and ROI. This book will give you the tools to provide value when design conversations veer off into marketing territory. Designers also get a framework for identifying and organizing each project's essential elements and articulating strategy within your creative presentations. This book also teaches how to recognize what marketers are asking for and gain confidence in your ability to advise them with your creative executions. |
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