Marks of Excellence (first published in 1997) offers a rigorous exploration of the trademark: its history, development, style, classification and relevance in today's world. The book includes extensive discussion of its origins in heraldry, monograms, owner's marks and certificates of origins, and also contains a comprehensive taxonomy of trademarks and an alphabetical index of trademark themes. The text covers every aspect of the trademark, its history, development, style, classification and relevance in today's world. A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The proceeding chapters explore corporate identity and communication design with an emphasis on sign theory. The core of the book is a comprehensive classification of trademarks covering name marks, abbreviations and all kinds of picture marks. This is followed by an alphabetical index of trademark themes from animals to word puzzles. The index is illustrated by a selection of the world's best trademarks - the marks of excellence from which this book takes its name. The final section of the book covers the development of trademarks over time and across the boundaries of language and space. An invaluable reference tool for design students and graphic designers, the original book is packed with nearly 600 illustrations of both rare and instantly recognizable trademarks, logos, signs, advertisements, and the images that inspired them. This revised and expanded edition will include at least 500 new images and 80 pages of new material, bringing this successful title right up to date. Whilst keeping much in common with the original book, this edition will, in appearance and substance add so much that it will appeal to content owners of the old book. A monumental volume with respect to the sphere of graphic design, this book is just as absorbing for anyone interested in any aspect of visual communication.

This book examines Hong Kong's struggle against the disappearance of its unique identity under the historical challenges of colonialism, in addition to the more recent reimposition of Chinese authoritarian government control, as reflected in three under-researched forms of visual media: comics, advertising and graphic design. Each section of the book focuses on one of these three forms, and each chapter focuses on one stage of Hong Kong's changing cultural identity. The articulative position of this book is on studies of visual cultural history and media communication. Its case studies will broaden readers' own cultural knowledge for a more international understanding. The Disappearance of Hong Kong in Comics, Advertising and Graphic Design advances the development of its three key subjects in terms of identity, communication and cultural politics, aiming to reach a wide range of multidisciplinary readers.

A primer in design and communication that offers solutions to the recurring problems faced by by students and professionals. It explores the ways creatives interpret their clients' brief, propose new ideas and reinvent existing products and brands, referring to a huge cross-section of different projects by acclaimed designers and agencies, including Saatchi and Saatchi, Paul Rand, George Lois, Bob Gill and Pentagram.

Comprehensive, cross-platform, DIY guide to the creation of a wide range of graphic effects: from the scanning and manipulation of photographs to exciting 3D graphics and the creative use of typography. Benefit from a design professional's experience, not the software vendors!
Part one leads you through a summary of the rapid advances in graphic design software and hardware now available to the PC or Mac user, followed by a structured overview of the rich array of resources to the digital designer in the form of drawing, painting and 3D applications, clipart, photolibraries, scanned images, digital photographs and new Internet sources.
Part Two is structured in the form of a series of Workshop sessions. Each session explains in simple language the methods and techniques used to create the wide variety of over 300 graphic design examples included in the book. The examples are based on a wide range of popular PC and Mac applications, covering vector drawing, painting, scanning, photoeditng, use of special effect filters and the creation of 3D effects.
Ken Pender is a freelance graphic arts professional. He has also worked for 25 years with IBM and was Manager of their European Computer Integrated Manufacturing Technology Centre in Germany.
Benefit from a designer's point of view, not the software vendors
Clear and easy to follow workshop format with over 300 graphic examples to show you how it's done

This book will allow you to travel through time and space. To facilitate your journey, the editor has scoured the four corners of the earth in a quest for unusual people and their fascinating patterns. From Mozambique, to Asia, to many European countries, the contributors to The Pattern Book include world-famous cancer researchers, little-known artists and eclectirc computer programmers. Some of the patterns are ultramodern, while others are centuries old. Many of the patterns are drawn from the universe of mathematics. Computer recipes are scattered throughout.Although the emphasis is on computer-generated patterns, the book is informal and the intended audience spans several fields. The emphasis is on the fun that the true pattern lover finds in doing, rather than in reading about the doing! The book is organized into three main parts: Representing Nature (for those patterns which describe or show real physical phenomena, e.g., visualizations of protein motion, sea lilies, etc.), Mathematics and Symmetry (for those patterns which describe or show mathematical behavior, e.g. fractals), and Human Art (for those patterns which are artistic works of humans and made without the aid of a computer, e.g. Moslem tiling patterns.)

This expanded and revised version of the best-selling Universal Methods of Design is a comprehensive reference that provides a thorough and critical presentation of 125 research methods, synthesis/analysis techniques, and research deliverables for human-centered design. The text and accompanying photos and graphics of this classic resource are delivered in a concise and accessible format perfect for designers, educators, and students. This new, expanded edition includes updated information on scenarios, secondary research, territory maps, and other chapters. The addition of 25 new chapters brings fresh relevance to the text with innovative design methods that have emerged since the first edition, such as backcasting, behavioral design, horizon scanning, and transition design. Universal Methods of Design, Expanded and Revised distills each method down to its essence, in a format that helps design teams select and implement the most credible research methods suited to their design culture. Each method is presented in a two-page format. The left-hand page contains a concise description of the method, accompanied by references to further reading. On the right-hand page, images and case studies for each method are presented visually. The relevant phases for design application are highlighted as numbered icons along the right side of the page, from phases 1 (planning, scoping, and definition) through 5 (launch and monitor). Build more meaningful products with these methods and more: Affinity Diagramming, Behavioral Mapping, Bodystorming, Contextual Design, Critical Incident Design, Directed Storytelling, Empathy Maps, Graffiti Walls, Image Boards, Parallel Prototyping, Simulation Exercises, Touchstone Tours, and Weighted Matrix. This essential guide: Dismantles the myth that user research methods are complicated, expensive, and time-consuming Creates a shared meaning for cross-disciplinary teams Illustrates methods with compelling visualizations and case studies Characterizes each method at a glance Indicates when methods are best employed to help prioritize appropriate design research strategies Universal Methods of Design, Expanded and Revised is an essential resource for designers of all levels and specializations.

Few things can catch the eye like an expertly chosen color scheme. Whether choosing colors to represent a single product or an entire brand, a strong knowledge of how to select and manipulate color is a must for designers who want to make an impression. Enter Color Now, a comprehensive guide to all aspects of working with color in design. In four sections, designers will learn the basics of the physics of light and color, the psychology behind the ways humans react to color schemes, CMYK versus RGB, and the principles of color theory. A wide selection of detachable color chips make mixing and matching color palettes in different settings and lighting situations easier than ever, and a broad survey of products and brands renowned for their use of color provides ample inspiration to jumpstart the creative process.

This book develops a new framework for describing the structure of multimodal documents: how language, image, layout and other modes of communication work together to convey meaning. Building on recent research in multimodal analysis, functional linguistics and information design, the book examines the textual, visual, and spatial aspects of page-based multimodal documents and employs an analytical model to describe and interpret their structure using the concepts of semiotic modes, medium and genre. To demonstrate and test this approach, the study performs a systematic, longitudinal analysis of a corpus of multimodal documents within a single genre: an extensively annotated corpus of tourist brochures produced between 1967-2008. The book provides multimodal discourse analysts with methodological tools to draw empirically-based conclusions about multimodal documents, and will be a valuable resource for researchers planning to develop and study multimodal corpora.

TYPOGRAPHIC PROJECTS TO SHARPEN YOUR CREATIVE SKILLS & DIVERSIFY YOUR PORTFOLIO Whether you're a seasoned pro looking to brush up your portfolio, or a novice with a laptop full of design software you haven't yet mastered, this book has you covered. In dozens of projects, the authors guide you through the nitty-gritty details of book design, magazine layout, poster production, and all manner of print projects, from start to finish. The Type Project Book is loaded with tips and insider knowledge that will help you hone your design skills, deepen your type knowledge, and nerd out on the history of graphic design. Each section is a deep dive into real-world design projects from working designers: a cookbook; a letterpress gig poster; an animated web banner; an infographic; even the humble business card is explored. Along the way, wisdom is offered, tips and time-saving tricks are shared, the secrets of working graphic designers are revealed-all with the requisite doses of wit one expects from seasoned professionals with decades of experience. THE TYPE PROJECT BOOK PROVIDES: A wide variety of typography-focused projects ranging from a single letter to a book of several hundred pages An understanding of the design principles involved in creating impactful graphic design Immersion into the wider world of type and lettering and its use for artistic expression Tips and techniques for the most efficient working practices

When presenting projects in competitive design environments, how you say something is as important as what you're actually saying. Projects are increasingly complex and designers are working from more sources, and many designers are familiar with the struggle to harness this information and craft a meaningful and engaging story from it. Telling the Design Story: Effective and Engaging Communication teaches designers to craft cohesive and innovative presentations through storytelling. From the various stages of the creative process to the nuts and bolts of writing for impact, speaking skills, and creating visuals, Amy Huber provides a comprehensive approach for designers creating presentations for clients. Including chapter by chapter exercises, project briefs, and forms, this is an essential resource for students and practicing designers alike.

Designing the Olympics claims that the Olympic Games provide opportunities to reflect on the relationship between design, national identity, and citizenship. The "Olympic design milieu" fans out from the construction of the Olympic city and the creation of emblems, mascots, and ceremonies, to the consumption, interpretation, and appropriation of Olympic artifacts from their conception to their afterlife. Besides products that try to achieve consensus and induce civic pride, the "Olympic design milieu" also includes processes that oppose the Olympics and their enforcement. The book examines the graphic design program for Tokyo 1964, architecture and urban plans for Athens 2004, brand design for London 2012, and practices of subversive appropriation and sociotechnical action in counter-Olympic movements since the 1960s. It explores how the Olympics shape the physical, legal and emotional contours of a host nation and its position in the world; how the Games are contested by a broader social spectrum within and beyond the nation; and how, throughout these encounters, design plays a crucial role. Recognizing the presence of multiple actors, the book investigates the potential of design in promoting equitable political participation in the Olympic context.

Learn how to create beautiful artwork on your iPad or iPhone. Over 65 expert artists from around the world will show you how they created their original art, from inspiration and conceptualization, to the creation of the final image. Using step-by-step examples and easy-to-follow tutorials, you'll learn how to create stunning images on your iPad or iPhone. Learn more about using the apps you already have, like Brushes, and discover new apps that will enhance your art creation like Sketchbook Mobile, Layers, Collage, Juxtaposer, Hiptamatic, and PhotoFX. Whether you are taking you first steps into digital art, or are an accomplished artist looking to broaden your skill set, Mobile Digital Art covers it all - how to turn photographs into oil paintings, design cartoons from scratch and create beautiful landscape vistas - all on your iPad or iPhone.

Fancy designing your own classic and contemporary movie posters, books and magazine covers? Feel like turning your photographs into works by Turner, Matisse and Magritte? Want to create illustrations in the styles of The Simpsons, steampunk and Victorian engravings? Then you need Art and Design in Photoshop. In this unique book, acclaimed master of photomontage and visual trickery Steve Caplin shows you how to stretch your creative boundaries. Taking the same tried-and-tested practical approach as his best selling How to Cheat in Photoshop titles, Steve's step-by-step instructions recreate a dazzling and diverse array of fabulous design effects. You'll learn how to design everything from wine labels to sushi cartons, from certificates to iPod advertising, from textbooks to pulp fiction. Written by a working pro, the clear guidelines pinpoint exactly what you need to know: how to get slick-looking results with minimum fuss, with a 16-page Photoshop Reference chapter that provides an at-a-glance guide to Photoshop tools and techniques for less experienced users. Steve explains both typography and the design process in a clear, informative and entertaining way. All the images, textures and fonts used in the book are supplied on the downloadable resources. Imaginative, inspirational and fun to use, this book is a must-have for every creative Photoshop user, both amateur and professional.

Comprehensive, cross-platform, DIY guide to the creation of a wide range of graphic effects: from the scanning and manipulation of photographs to exciting 3D graphics and the creative use of typography. Benefit from a design professional's experience, not the software vendors!Part one leads you through a summary of the rapid advances in graphic design software and hardware now available to the PC or Mac user, followed by a structured overview of the rich array of resources to the digital designer in the form of drawing, painting and 3D applications, clipart, photolibraries, scanned images, digital photographs and new Internet sources.Part Two is structured in the form of a series of Workshop sessions. Each session explains in simple language the methods and techniques used to create the wide variety of over 300 graphic design examples included in the book. The examples are based on a wide range of popular PC and Mac applications, covering vector drawing, painting, scanning, photoeditng, use of special effect filters and the creation of 3D effects.Ken Pender is a freelance graphic arts professional. He has also worked for 25 years with IBM and was Manager of their European Computer Integrated Manufacturing Technology Centre in Germany.

Just when you think you've learned all that you could ever know about working in Photoshop, digital artist and photomontage king Steve Caplin comes along with yet another masterful method for creating incredible works of art in Photoshop. This time, he'll show you how to create complete images, from start to finish, entirely within the software program. No source material, photographs, or existing files from other software packages are needed, saving you valuable time and resources. The techniques you'll learn in this ground-breaking new book will help you combine your artistic vision and skills with an understanding of how to manipulate the built-in Photoshop filters to produce impressive, eye-catching artwork.Each chapter opens with a complete double page illustration, created entirely in Photoshop. Then, carefully laid out step-by-step instructions show you how each element in the illustration is created, and how they are all combined in the end to make a convincing final image. Using Steve's proven methods for success, you'll be able to produce images that reflect a more finely crafted, hand drawn approach, whether you're an artist for your own enjoyment or a working professional looking for a leg up on the competition.

Creative web design requires knowledge from across the design and technical realms, and it can seem like a daunting task working out where to get started. In this book the authors take you through all you need to know about designing for the web and digital, from initial concepts and client needs, through layout and typography to basic coding, e-commerce and working with different platforms. The companion website provides step-by-step tutorial videos, HTML/CSS styling tips and links to useful resources to really help you get to grips with all the aspects of web design. Working alongside the text are interviews with international designers and critical commentaries looking at best practice and theoretical considerations. Written for graphic designers, this book delivers more than just an instruction manual - it provides a complete overview of designing for the web.

How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more. Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity. The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used.

From 1952 to 1986, the Swiss design powerhouse Graphis published a yearly volume under the title "Graphis Annual," presenting a survey of graphic design work from the past year. Taken together, these 35 volumes highlight some of the most impressive and innovative design work that was being done in advertising globally during that period. "Graphis Annual: The Essential 1952-1986," edited by "idPure" magazine editor in chief Thierry D. Hausermann, culls the strongest and most surprising examples of graphic-design prowess from the series' three-decade-plus run. The 400 images--half black and white, half color and all bold and lively--are presented in fantastic double-page spreads that have been reproduced directly from the original publications. These selections were made with an eye toward illuminating themes that have already experienced revivals in recent years, and as a result the visual language of this volume feels especially current and fresh. "Graphis Annual" is beautifully bound, an exquisite design object in and of itself. It constitutes and important addition to the shelf of any designer and lovers of this golden age of graphic innovation.

An accessible and richly illustrated exploration of how art and design have driven major social and political change in the 21st century. Visual Impact highlights the extraordinary power of art and graphic design to effect social and political change. Richly illustrated with over 400 images, this is a visual guide to the most influential and highly politicised imagery of the digital age. Organised thematically by global issues and events, Visual Impact's generously illustrated spreads, clearly present and explain the most influential and highly politicised imagery of the twenty-first century. Themes and issues include popular uprisings (the Arab Spring, the London Riots), social activism (marriage equality), and environmental crises (Hurricane Katrina), as well as the recent Je Suis Charlie protests. Showcasing over 200 artists and designers, ranging from internationally renowned names such as Ai Wei Wei and Shepard Fairey to anonymous internet users distributing work across Twitter and Facebook, Visual Impact features exciting graphics from emerging economies such as Brazil, Russia and China, and recent work created in response to the Arab Spring. Complements Phaidon titles Graphic Agitation and Graphic Agitation 2 by providing insight to the art and design shaping today's global political landscape.

In this fascinating follow-up to the bestselling Information is Beautiful and Knowledge is Beautiful, the king of infographics David McCandless uses spectacular visuals to give us all a bit of good news. We are living in the Information Age, in which we are constantly bombarded with data - on television, in print and online. How can we relate to this mind-numbing overload? Enter David McCandless and his amazing infographics: simple, elegant ways to understand information too complex or abstract to grasp any way but visually. In his unique signature style, he creates dazzling displays that blend facts with their connections, contexts and relationships, making information meaningful, entertaining - and beautiful. In his highly anticipated third book, McCandless illustrates positive news from around the world, for an informative, engaging and uplifting collection of new infographic art.

The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in-between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the 10th anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.

Concept stores are about discovery and experience. In a world of options, these stores pull together products from different lines and brands, odds and ends, to weave a story or cultivate a way of living that inspires. To keep it fresh and interesting, regular updates and narrative display help purvey this attitude, and a well-designed branding scheme solidifies their philosophy. In recognising the true power of design, the 60 concept stores and pop-ups featured in BRANDLife: Concept stores & pop-ups demonstrate how fashionable graphic identities and interiors help put forward lifestyle ideas beyond what their products are originally designed for. The showcase will examine retail settlements with diverse focuses, from food and fashion to a total lifestyle, that trades utilitarian products and cultural offerings.

Symbols are all around us - some mysterious, some timeless, some arcane and some prosaic. But what are their origins? What does the infinity symbol really signify? Do you understand yin and yang? And why is the swastika really a good luck sign? This enticing gift book explores the world of classic symbols and signs, revealing the deep meaning and often quirky history behind each one. From the ouroboros and the ankh to the menorah, caduceus and astrological symbols, the book ranges widely across the world's most recognised symbols. With one symbol per page, accompanied by a detailed explanation and history, and printed on high quality paper with a special binding, Classic Symbols is a unique and attractive book which will appeal to a broad range of readers, both as a gift and as a source for tattoo designs and other creative projects.