This comprehensive overview of advertising design strategies helps
students and professionals understand how to create ads that cut
through the clutter. Design principles such as unity, contrast,
hierarchy, dominance, scale, abstraction, and type-image
relationships are thoroughly discussed. Chapters also cover:
Researching your client and your audience What makes an ad
successful Getting the audience's attention in a crowded
marketplace Researching your client and your audience The
importance of consistent branding and identity The difference
between print advertising, billboards, the web, television, and
radio Advertising design versus editorial design Also included is
an extensive section on typography with essential information on
how type is perceived by readers, typographic history, principles,
and practice. Complete with over fifteen hundred examples and
illustrations of outstanding advertising design from around the
world, Advertising Design and Typography will change the way you
develop visual ideas and train you to see in a more critical and
accurate way that gets messages across more effectively. Allworth
Press, an imprint of Skyhorse Publishing, publishes a broad range
of books on the visual and performing arts, with emphasis on the
business of art. Our titles cover subjects such as graphic design,
theater, branding, fine art, photography, interior design, writing,
acting, film, how to start careers, business and legal forms,
business practices, and more. While we don't aspire to publish a
New York Times bestseller or a national bestseller, we are deeply
committed to quality books that help creative professionals succeed
and thrive. We often publish in areas overlooked by other
publishers and welcome the author whose expertise can help our
audience of readers.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(1)
