The London Transport bar and circle - also known as the bulls-eye or roundel - is an icon of commercial design. Over the last century it has come to represent not only London's transport network but also the city itself. Rare for the logo of a large organization, the symbol is often perceived as being 'cool', and its influence has extended into many other fields, including fashion, pop music and counter-culture. This fascinating book charts the history and development of the symbol from the early 20th century to the present day, and explores its use across the company's many activities, as well as its wide-ranging cultural influence. Richly illustrated with poster artworks, photographs and other graphic material from the London Transport Museum archives, the book features numerous inventive uses of the bar and circle, many of them previously unpublished.

For almost three decades eminent computer graphicist Jim Blinn has coupled his scientific knowledge and artistic abilities to foster the growth of the computer graphics field. His many contributions include the Voyager Fly-by animations of space missions to Jupiter, Saturn, and Uranus; "The Mechanical Universe," a 52-part telecourse of animated physics; and the computer animation of Carl Sagan's PBS series "Cosmos." In addition, Blinn, the recipient of the first SIGGRAPH Computer Graphics Achievement Award, has developed many widely used graphics techniques, including bump mapping, environment mapping, and blobby modeling.
Blinn shares his insight and experience in "Jim Blinn's Corner," an award-winning column in the technical magazine "IEEE Computer Graphics and Applications" in which he unveils his most useful graphics methods and observations. This book, a compendium of 20 of the column's articles, leads you through the "graphics pipeline" offering a wealth of tips and tricks. It explores common graphics problems, many of which have never before been addressed.
An invaluable resource for any graphics professional
In his entertaining and inspirational style, Blinn examines a variety of topics to help computer graphics software and application developers recognize and solve graphics programming problems. Focusing on geometry and the graphics pipeline, he shares:
easy to understand explanations of difficult concepts gleaned from years of teaching
interesting examples of tricky special cases that cause conventional algorithms to fail
highly refined algorithms for clipping, viewing, lighting, and rendering
easy to understand explanations of difficult concepts gleaned from years of teaching
interesting examples of tricky special cases that cause conventional algorithms to fail
highly refined algorithms for clipping, viewing, lighting, and rendering

Taking as its point of departure Roland Barthes' classic series of essays, Mythologies, Rebecca Houze presents an exploration of signs and symbols in the visual landscape of postmodernity. In nine chapters Houze considers a range of contemporary phenomena, from the history of sustainability to the meaning of sports and children's building toys. Among the ubiquitous global trademarks she examines are BP, McDonald's, and Nike. What do these icons say to us today? What political and ideological messages are hidden beneath their surfaces? Taking the idea of myth in its broadest sense, the individual case studies employ a variety of analytic methods derived from linguistics, psychoanalysis, anthropology, sociology, and art history. In their eclecticism of approach they demonstrate the interdisciplinarity of design history and design studies. Just as Barthes' meditations on culture concentrated on his native France, New Mythologies is rooted in the author's experience of living and teaching in the United States. Houze's reflections encompass both contemporary American popular culture and the history of American industry, with reference to such foundational figures as Thomas Jefferson and Walt Disney. The collection provides a point of entry into today's complex postmodern or post-postmodern world, and suggests some ways of thinking about its meanings, and the lessons we might learn from it.

A new edition of the definitive monograph on Japanese designer Shiro Kuramata, featuring a new introduction from author Deyan Sudjic.

This highly acclaimed, first ever monograph on the highly influential Japanese designer Shiro Kuramata (1934–1991) is a two-volume title presenting all his compelling and idiosyncratic work in a stunning, specially designed acrylic slipcase.

Designers and design enthusiasts who love Kuramata will be astonished by the breadth and depth of Kuramata’s remarkable body of work, from the iconic Miss Blanche chair, made from artificial flowers and resin, to his idiocyncratic umbrella stand that incorporates a walking stick into its design, and the armchair How High the Moon, which is made from metal mesh, many of which are still in production today.

This book provides unique step-by-step guidance to producing a high quality, effective poster for display at a scientific meeting. It aims to give young or inexperienced scientists the extra confidence and encouragement to start contributing poster presentations to scientific meetings, and enthuse experienced poster presenters to continue to improve upon their presentations, and benefit more from the overall experience. Chapters 1-4 are concerned with the purpose of posters: the pros and cons of poster presentations and how to take advantage of the opportunities they present. Chapters 5-9 cover aspects of what to include: how best to present text and data, and the use of colour in the overall format and design of the poster. Chapters 10-11 deal with actual construction: how to produce posters in a variety of styles and formats, as well as general advice on paper characteristics, drawing aids, adhesives, and cutting equipment. Chapters 12-13 are a guide to transporting the poster to the meeting, and presenting it at the poster session, and should take some of the mystique out of creating the right' image to the people that matter. Chapter 14 gives guidance on hosting poster sessions and avoiding the various pitfalls. Chapter 15 provides an opportunity to critically review some examples of posters presented at international scientific meetings. This book provides concise, practical guidance on all aspects of production and presentation of scientific posters. It alerts the poster presenter to the various pitfalls and how best to avoid them, and to the many opportunities that may be capitalised upon.

Take your design work to the next level with Making and Breaking the Grid: A Graphic Design Layout Workshop (Third Edition), the essential easy-to-use guide for designers working in every medium. With over 150,000 copies in print, this new edition makes a classic text relevant to a new generation of designers. Updates include:   A cross-cultural inclusive re-envisioning of design history related to the grid, including alternative approaches to layout Expanded discussion of grid use in interactive, UX/UI scenarios Greater equity in the representation of design work by women and BIPOC designers Grids are the most basic and essential forms in graphic design—and they can be the most rigid. This book shows you how to understand the rules of the grid to use them effectively, and then how to break them, resulting in phenomenal cohesive layouts. Timothy Samara explains the history of the grid and shows examples of grid basics, such as column, compound, and modular grids. He shows methods for building and using grids, and offers numerous examples of stunning design projects using a variety of imagery and typography. Pages are filled with hundreds of large, full-color layout concepts and diagrams that educate and inspire. After mastering the grid, discover how to break it using conceptual designs that deconstruct and flip the grid successfully. Split, splice, and shift; create spontaneous compositions; make narrative constructs; work on an axis; use intuitive design; and more to create unique layouts or other projects. See ideas in action with eye-catching layout examples. With this book you will:   learn how grids work. be inspired to explore new concepts for using—or not using—grids. discover achievable alternatives for boring layouts. get the results you want using fresh design elements. learn designers’ processes via fascinating case studies. see numerous examples of successful layouts created with and without grids. communicate ideas effectively using visual language. This new, expanded edition presents the most comprehensive, accessible, in-depth exposition of layout concepts ever published.

Discover the history and theory of graphic design from the past 150 years, and how that comes to bear on contemporary design. Designer, writer and lecturer Theo Inglis takes readers through the core building blocks of graphic design such as composition, colour, medium and typography, and explores how each has been utilized and revolutionized by designers through history, and up to the present day. This book will expand your knowledge of the world of design and provide you with practical take-aways to inform your own creative practice.

person to prepare illustration copy at a pre-professional level-copy that is, however, often usable for routine purposes-and/or to communicate better with graphics spe cialists who will prepare the final illustrations. The skills necessary to take the final step of producing finished camera-ready illustrations are, unfortunately, based very much on actual hands-on experience and are thus beyond the ability of this or any other book to instill satisfactory competence in. Illustrations should also prove to be a highly useful reference work for professional illustrators. The wide variety of train ing and work experiences by which they have acquired their skills may not have provided full acquaintance with all of the exceptionally diverse kinds of information to be found here. There are, moreover, few disciplines whose practition ers cannot profit from an invigorating refresher course. After nearly seven years of work, then, I am pleased to put forward a book with many answers pertaining to the proper selection and preparation of informational illustrations. All such questions and their actual solutions, however, must re main up to you, the inquiring and attentive reader."

We find ourselves square in the middle of one of the greatest periods in music packaging. Events such as Record Store Day have pushed collectible packaging back to the cultural forefront; millennials have started buying physical records; and hip clothing outlets devote massive amounts of space to record players and racks of LPs. The designers collected here are at the forefront of this movement. Some have been working in the music industry for decades, while others are fresh on the scene. They all share a desire to elevate the simple record cover and the wrapping that surrounds these products into something more, something special, something unique, something memorable. Lifelong music fans, they pour every ounce of creative energy into coming up with solutions worthy of the music inside. They also need to be inventive in how they accomplish this. Coming up with a great concept in a sketch during a meeting and actually seeing it to fruition and sitting on a shelf in a record store are two different things. As Paula Scher details in her interview, today's designers are faced with a very different task than the record sleeve designers of the past. Outside of the mega stars, budgets are more or less non-existent, yet the pressure to deliver something jaw-dropping and mind-blowing remains. Packed with innovative artworks by one-of-a-kind designers, this is the definitive guide to album cover design in the 21st century.

Explorations in Art and Technology is about the creative process in action through the eyes of practitioners and researchers. The book explores the fascinating relationship between artist and technologist through studies of innovative projects that push the boundaries of digital art. The research sheds new light on the nature of interaction between people and computers and provides insight into the characteristics of environments in which creativity can be enhanced. In doing so, it presents a case for organisations to develop strategies for offering environments in which collaborative, sustainable partnerships can thrive. What emerges is a compelling story of new visions and new forms in a field that is set to transform traditional norms in both art and technology as we move through the 21st Century. Additional information and links are available at: http://www.creativityandcognition.com

A fabulous typographic exploration of the letter forms and typography of one of Europe's leading design studios. Letters from M/M (Paris) is a comprehensive study of the typefaces produced by Michael Amzalag and Mathias Augustyniak since they founded their influential art and design practice, M/M (Paris). For the first time, ninety of the designers' typefaces are catalogued chronologically in a three-part volume, comprising the history of their development; exclusive type specimens; and detailed illustrations of projects in which they appear. With a foreword by Bjoerk - whose collaboration with M/M spans over two decades - this encyclopaedic volume traces the distinctive and integral nature of type, lettering and signs in the work of M/M, from one-off artistic commissions to fashion branding and their long-lasting collaborations with musicians and theatres. This complete typographic collection is the perfect companion to the two-volume monograph M to M of M/M (Paris), and will appeal not only to graphic designers, historians and students, but to anyone interested in art and visual culture.

Exploring the ways in which painting, applied design and illustration intertwined over the course of the accomplished career of Paul Nash (1889-1946), this book provides a new perspective on one of the most gifted and celebrated English artists of the twentieth century. Skilfully navigating the diversity of Nash's design output, which drew in illustration, book jackets, posters, set design, pattern papers, fabrics, glass, ceramics and photography, in the context of Nash's painting and wider pre-occupations, James King presents an artist who strove to resolve his artistic vision. With Nash's work informed by seismic shifts within the visual arts during his lifetime - from the influence of the Arts and Crafts Movement on the one hand, to Surrealism and Abstraction on the other - this fascinating book reveals the considerable gifts that allowed Nash to create a wholly original vision in turn.

In the late 1960s, IBM was one of the world's pre-eminent corporations, employing over 250,000 people in 100 countries and producing some of the most advanced products on earth. IBM President Thomas J. Watson Jnr. sought to elevate the company's image by hiring world-renowned design consultants, including Eliot Noyes and Paul Rand. As well as developing the iconic IBM logo and a corporate design guide, Rand also brought together a remarkable team of internal staff designers. One of the designers he hand-picked was Ken White, who, along with John Anderson and Tom Bluhm, headed up the design team at the IBM Design Center in Boulder, Colorado. Together, they initiated a poster program as a platform for elevating internal communications and initiatives within the company. These posters were displayed in hallways, conferences rooms and cafeterias throughout IBM campuses, with subject matter including everything from encouraging equal opportunity policies to reminders on best security practices to promoting a family fun day. Designers often incorporated figurative typography, dry humor, visual puns, and photography to craft memorable and compelling messages. Many of the posters won Type Directors Club awards and a large number were 're-appropriated' from walls by enthusiastic IBM employees. While Paul Rand's creative genius has been well documented, the work of the IBM staff designers who executed his intent outlined in the IBM Design Guide has often gone unnoticed. The poster designs by White, Anderson, and Bluhm included in this book represent some of the most creative examples of mid-century corporate graphic design, while offering a unique commentary into corporate employee communications of the period. They also embody the full extent to which Thomas J. Watson Jr.'s mantra, "Good Design is Good Business" permeated every facet of the IBM organization, and created a lasting influence on curated corporate design in America.

This encouraging workbook for creating cool patterns is the ultimate tool for artists and designers seeking a creative boost. Inside are 50 playful exercises that prompt users to find inspiration in their surroundings by spotting patterns and sketching their own. At the back, 50 professional pattern designers are profiled in galleries of their work and share insights from their processes. The perfect place to brainstorm new ideas and have some creative fun, Pattern Studio is chock-full of inspiration for pro and aspiring designers, plus anyone who loves to draw.

Graphic design is broadly interpreted in this annotated topical bibliography, covering both scholarly and applied literature focusing on graphics printed commercially for mass consumption in the United States from colonial times to the present. Materials extend from historical studies of design to textbooks and manuals of professional practice to theoretical works relating to design drawn from disciplines such as psychology and communication theory. The 1100 entries include reference sources, books, periodical articles, catalogs, films, and electronic data. Among the topics covered are general reference, design theory and history, education and career guides, professional practice, production and layout, typography, calligraphy, color reproduction, caricature, and photo illustrations as well as applications in advertising, publication design, corporate identity programs, information graphics, package design, posters and signs. Literature on computer technology as used in desktop publishing and computer graphics is also included. Appendixes provide annotated listings of almost 200 relevant annuals and serials as well as a directory of associations and organizations in the field. Access to titles, authors, and a finer breakdown of subjects is facilitated by thorough indexing. This work should be a valuable resource for professional designers, scholars and students of design, and librarians interested in collection development.

The Graphic Design Sourcebook delves into the vast array of graphic design that surrounds us wherever we go, and has done so ever since printing was invented. Yet everyday graphics have mostly been ignored as an art form. From Victorian song sheets to French perfume labels, early matchboxes to decorative greetings cards, appealing cigarette packets to enticing holiday brochures, colourful advertisements to racy night club tickets, these miniature masterpieces deserve artistic recognition. With over a thousand images, The Graphic Design Sourcebook is both an inspiring source book and a treasure trove of ideas; a true cornucopia of communication.

From architects and product designers to textile artists and digital innovators, Women Design profiles a selection of the most dynamic female designers from the modern era, showcasing their finest work and celebrating their enduring influence. Design throughout history has been profoundly shaped and enhanced by the creativity of women; as practitioners, commentators, educators and commissioners. But in a narrative that eagerly promotes their male counterparts, their contributions are all too often overlooked. Women Design seeks to redress that balance, delving into the lives and works of some of the most talented design minds of the 20th and 21st centuries, from architects and artists to designers of all stripes. Through 21 engaging profiles, Women Design rediscovers and revels in the work of pioneers such as Eileen Gray, Lora Lamm and Lella Vignelli, while shining a spotlight on modern-day trailblazers including Kazuyo Sejima, Hella Jongerius and Neri Oxman. Richly illustrated with beautiful archival imagery, this is a rare glimpse into the working worlds of some of the most influential forces in contemporary design. Detailed text from design historian Libby Sellers brings the lives and work of these fascinating women to life, exploring how they overcame the challenges of working in a male-dominated world in order to see their groundbreaking creative visions realised. This book is an invaluable work, a must-read for anyone who claims to know about design, and an inspiring insight into the lives and legacies of 21 truly brilliant women whose work has irrevocably shaped the world around us today. "A fascinating insight into the women who have shaped the way we live" - ELLE DECORATION

Cruz Novillo: Logos provides a comprehensive guide to an important facet of Pepe Cruz Novillo's output, his logo design; and in doing so proves the importance of this body of work, both to Spain and the global design community. This book offers inspiring content for any designer in this field and those looking to explore Spanish corporate design.