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Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies
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New Mythologies in Design and Culture - Reading Signs and Symbols in the Visual Landscape (Hardcover)
Loot Price: R5,130
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New Mythologies in Design and Culture - Reading Signs and Symbols in the Visual Landscape (Hardcover)
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Taking as its point of departure Roland Barthes' classic series of
essays, Mythologies, Rebecca Houze presents an exploration of signs
and symbols in the visual landscape of postmodernity. In nine
chapters Houze considers a range of contemporary phenomena, from
the history of sustainability to the meaning of sports and
children's building toys. Among the ubiquitous global trademarks
she examines are BP, McDonald's, and Nike. What do these icons say
to us today? What political and ideological messages are hidden
beneath their surfaces? Taking the idea of myth in its broadest
sense, the individual case studies employ a variety of analytic
methods derived from linguistics, psychoanalysis, anthropology,
sociology, and art history. In their eclecticism of approach they
demonstrate the interdisciplinarity of design history and design
studies. Just as Barthes' meditations on culture concentrated on
his native France, New Mythologies is rooted in the author's
experience of living and teaching in the United States. Houze's
reflections encompass both contemporary American popular culture
and the history of American industry, with reference to such
foundational figures as Thomas Jefferson and Walt Disney. The
collection provides a point of entry into today's complex
postmodern or post-postmodern world, and suggests some ways of
thinking about its meanings, and the lessons we might learn from
it.
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