Josef Muller-Brockmann (1914 1996) studied architecture, design and history of art in Zurich and worked as a graphic designer and teacher. His work is recognized for its simple designs and his clean use of fonts, shapes and colors, which still inspires many graphic designers throughout the world today. Since the 1950s grid systems help the designer to organize the graphic elements and have become a world wide standard. This volume provides guidelines and rules for the function and use for grid systems from 8 to 32 grid fields which can be used for the most varied of projects, the three-dimensional grid being treated as well. Exact directions for using all of the grid systems possibe presented are given to the user, showing examples of working correctly on a conceptual level. Or simply put: a guidebook from the profession for the profession. one of the most important books in the field since over 30 years comprehensive overview of grid systems exact directions and instructions covering all grid systems that are needed made by a professional for professionals

When you begin using vector illustration software it can be confusing and frustrating to even work out how to make a mark on the page - but this new hybrid approach to learning integrates tutorial videos and step-by-step projects to help you becoming confident in no time. Starting with first principles, this book introduces you to all the important tools and processes - from the basics of Bezier curves to applying meshes - so you can quickly and efficiently create your own designs. As you learn each skill there are projects for you to try out, and by the end of the book you'll build up to a major design project to put all your new abilities into practice.

Building Science Graphics: An illustrated guide to communicating science through diagrams and visualizations is a practical guide for anyone-regardless of previous design experience and preferred drawing tools-interested in creating science-centric illustrated explanatory diagrams. Starting with a clear introduction to the concept of information graphics and their role in contemporary science communication, it then outlines a process for creating graphics using evidence-based design strategies. The heart of the book is composed of two step-by-step graphical worksheets, designed to help jump-start any new project. This is both a textbook and a practical reference for anyone that needs to convey scientific information in an illustrated form for articles, poster presentations, slide shows, press releases, blog posts, social media posts and beyond.

Graphic Design for Architects is a handbook of techniques, explanations and examples of graphic design most relevant to architects. The book covers a variety of scales of graphic design, everything from portfolio design and competition boards, to signage and building super-graphics - to address every phase of architectural production. This book combines and expands on information typically found in graphic design, information design, and architectural graphics books. As architectural communication increases to include more territory and components of a project, it is important for designers to be knowledgeable about the various ways in which to communicate visually. For instance, signage should be designed as part of the process - not something added at the end of a project; and the portfolio is a manifestation of how the designer works, not just an application to sell a design sensibility. In thinking about architecture as a systematic and visual project, the graphic design techniques outlined in this book will help architects process, organize and structure their work through the lens of visual communication. Each chapter is titled and organized by common architectural modes of communication and production. The chapters speak to architects by directly addressing projects and topics relevant to their work, while the information inside each chapter presents graphic design methods to achieve the architects' work. In this way, readers don't have to search through graphic design books to figure out what's relevant to them - this book provides a complete reference of graphic techniques and methods most useful to architects in getting their work done.

Ideas are not born alone. They come from a process to a large extent organized and rational but sometimes unconscious and magical. In this book we can enjoy and learn from the creative processes of great graphic designers and creative voices around the world. Here we can find impulsive design versus more cerebral design; radical and avant-garde design alongside poetic, childish, commercial, intellectual, subversive and socially oriented design. 26 designers from 15 countries show us their workspaces, their personal notebooks and their creative processes. They teach us the keys to understand what is behind those magnificent works that inspire, thrill, impact or invite us to action. In this book the creative process itself is inspiration, a unique guide to creativity with storytelling and lessons on how to live your best creative life. The book features the work and creative processes of Ralph Bauer (Netherlands/Peru), Susana Blasco (Spain), Tomasz Boguslawski (Poland), Sarah Boris (London), Chelsea Cardinal (USA), Ryan Carl (USA), Andre Da Loba (Portugal), Isidro Ferrer (Spain), Veronica Fuerte (Spain), Rick Griffith (USA), Sebastian Kubica (Poland), Anette Lenz (France), Jiani Lu (Canada), Alejandro Magallanes (Mexico), Veronica Majluf (Peru), Fanette Mellier (France), Claudia Mestre (Portugal), Milimbo (Spain), Akinori Oishi (Japan), Alvaro Pecci (Spain), Stefan Sagmeister (USA), Teresa Sdralevich (Belgium), Akiko Sekimoto (Japan), Leonardo Sonnoli (Italy), Cihan Tamti (Germany), Jessica Walsh (USA).

"The Graphic Design Reference & Specification Book" should always be next to a designer's computer. Completely practical with only the most needed information, this valuable book provides designers with all the little details that can make or break a design, such as how much space to leave in the gutter when designing barrel folds, how to layout a template for a box, and the ratios of each part, as well as metric conversion charts, standard envelope sizes in the USA, Europe, Canada and Asia, and much more. This hardworking handbook is compact and accessible and is a must-have for any graphic designer.

Record covers are a sign of our life and times. Like the music on the discs, they address such issues as love, life, death, fashion, and rebellion. For music fans the covers are the expression of a period, of a particular time in their lives. Many are works of art and have become as famous as the music they stand for-Andy Warhol's covers, for example, including the banana he designed for The Velvet Underground. This edition of Record Covers presents a selection of the best rock album covers of the 60s to 90s from music archivist, disc jockey, journalist, and former record-publicity executive Michael Ochs's enormous private collection. Both a trip down memory lane and a study in the evolution of cover art, this is a sweeping look at an underappreciated art form. About the series Bibliotheca Universalis - Compact cultural companions celebrating the eclectic TASCHEN universe!

Complete coverage of basic design principles illustrated by student examples

Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians.

This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator’s critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution.

Assignments are organized from basic to advanced within six sections:

• The elements and principles of design
• Typography as image
• Creative word play
• Word and image
• Grid and visual hierarchy
• Visual advocacy

Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.

Once upon a time – the 1980s – in a galaxy not really all that far away – New York – Michael Gingold started a collection of newspaper advertisements for the science fiction, fantasy, and horror releases that stoked his passion as a genre fan. Eventually, he would grow up to become editor-in-chief of the horror magazine Fangoria, plus a writer for numerous other genre publications, a screenwriter, respected author, and all-around expert for films frightful and fanstastical. As the years went by, Michael held on to this collection of weird and wonderful art, eventually publishing the best-selling, horror-themed Ad Nauseam: Newsprint Nightmares from the 1980s and its sequel, Ad Nauseam II: Newsprint Nightmares from the 1990s and 2000s. And now he presents Ad Astra: 20 Years of Newspaper Ads for Sci-Fi & Fantasy Films, a year-by-year look at the movies that shaped many a childhood in the '80s and '90s. Inside this 270-page book, you'll find Star Trek to Starship Troopers, The Dark Crystal to Dark City, Blade Runner to The Running Man, RoboCop to Robot Jox, The Empire Strikes Back to Back to the Future, and many, many more. See alternate artwork for your favorite films, learn the fascinating behind-the-scenes stories of their marketing campaigns, and read the most entertaining and unexpected quotes from reviewers at the time all carefully curated by Michael. So throw on your jetpack as we travel back in time to when print was king and movie marketing was an art form for the ages! Also available: Ad Nauseam: Newsprint Nightmares from the '70s and '80s and Ad Nauseam II: Newsprint Nightmares from the 1990s and 2000s.

This fully revised edition of "Graphic Design School" improves upon previous editions by providing a more fully developed introduction to the study of graphic design, firmly locating it within the professional activities it embraces. The book is organized into two main sections, principles and practice. The first section deals with the fundamentals of design, such as composition, hierarchy, layout, typography, grid structure, colour and so on. The second section puts these basics into practice, and gives information about studio techniques and production issues relevant to a number of different graphic design disciplines. The last part of the second section provides an overview of some of the different career choices open to students entering the graphic design field.

Why does a newspaper look different than a magazine or a book? What effect does using a certain typeface or a specific grid have? And why do some layouts just seem right, and others seem simply wrong? Richly illustrated with numerous examples from around the world, this comprehensive handbook and reference volume addresses the most important aspects of good book, poster and advert design, offering guidance on everything from building a website and the correct use of colors and fonts through to column width and line length. Sketches and clarifying text serve to explain technical terms that are indispensable to understanding the interface of designing and producing print media.

"There is nothing quite like this well-researched book." —Library Journal

From early cave drawings to modern corporate logos, graphic symbols have been used to convey meanings both tangible and abstract. In this unique dictionary, Carl G. Liungman puts approximately 2,500 Western graphic symbols at your fingertips. Each entry includes the sign's history, its meanings, and the systems in which it is used. Symbols are cross-referenced to other signs with the same meanings and to structurally similar signs with different meanings. Locating an entry is as easy as looking up a word in a dictionary, due to a system that classifies each sign on the basis of three of its structural features.

Enhancing the dictionary is a series of fascinating discussions of various aspects of ideograms. These include a discussion of signs and meanings, an overview of the historical development of signs, as well as sections on ancient American ideograms, the astrological system of symbols, the mystical pentagram, and the signs of the alchemists. Two indexes aid the reader. The Word Index specifies signs with a given name or meaning, along with subject headings. The Graphic Index displays symbols based on their structural features.

Dictionary of Symbols serves both as a vailabler eference on Western cultural history and as a professional tool for those working in design and the arts.

"This book will certainly become one fo the key sources for tracing symbols and their meanings." —American Libraries

A new edition showing the work of one of the most famous Swiss designers: a comprehensive overview of his oeuvre. This illustrated essay traces the history of one of the leading exponents of "Swiss Graphic Design" in the 1950s and 1960s. Josef Mu ller- Brockmann's posters have become world famous for their ability to convey information with great visual tension, a sense of drama, and an extreme economy of means. He created a body of work in which timeless principles of visual communication are inscribed. In addition to the posters, the image part presents examples of logotypes, appearances, and exhibitions as well as numerous lesser-known works in chronological order.

Virgin by Design is the official publication volume celebrating 50 years of daring innovation and creativity at Virgin, presenting the stories, the people and the work that went into the building and shaping of a much-loved and globally respected brand. More than a retrospective, it gets to the heart of the values that make the Virgin brand so unique, communicating how those values resonate with people today - and will continue to do so in the future. Based on in-depth research and interviews with all the key people who have played a part in Virgin's companies past and present, Virgin by Design is organized into ten chapters - each with fully illustrated case studies - that provide a sense of how hard work and brilliant ideas have resonated with audiences worldwide. Spanning the full 50-year period from Virgin's beginnings as a record store to its bold future in space tourism with Virgin Galactic, it also embraces Virgin's broad diversity in terms of its global presence as a brand, its mission and purpose to change business for good, and in its offerings across multiple sectors, including travel, banking, health and fitness, communications and entertainment. Virgin by Design is packed with the wit, verve, spirit of adventure and 'how it was done' insights that will make it a must-have publication.

This book offers the first in-depth analysis of the relationship between art and design, which led to the creation of 'pop'. Challenging accepted boundaries and definitions, the authors seek out various commonalities and points of connection between these two exciting areas. Confronting the all-pervasive 'high art / low culture' divide, Pop Art and Design brings a fresh understanding of visual culture during the vibrant 1950s and 60s. This was an era when commercial art became graphic design, illustration was superseded by photography and high fashion became street fashion, all against the backdrop of a rapidly-evolving economic and political landscape, a glamorous youth scene and an effervescent popular culture. The book's central argument is that pop art relied on and drew inspiration from pop design, and vice versa. Massey and Seago assert that this relationship was articulated through the artwork, design, publications and exhibitions of a network of key practitioners. Pop Art and Design provides a case study in the broader inter-relationship between art and design, and constitutes the first interdisciplinary publication on the subject.

Winners of the annual international Graphis Poster Awards Posters have an astonishing impact on our culture, and this book delivers the ultimate tribute to some of the best international talents in poster design. Graphis Poster 2023 is an illuminated journey of regional influence and creative excellence, topics range from concerts, festivals and film to theater, arts, dance, exhibitions, and more. Anyone who appreciates the art of poster design will find this book a valuable asset -- from Designers, Art directors, Art/Illustrators, Design firms, Advertising agencies, Professors, and Students, to those who appreciate the fine art of poster design.This book presents an extraordinary look at the minds of creatives worldwide. Displaying a legion of absolutely stunning posters, Graphis Poster Awards 2023, inspires and captivates attention internationally. Featuring fine art quality print, full-page images of Platinum and Gold Award-winning work, Silver Award-winning work and Honorable Mentions are also presented.

As organizations increasingly recognize the centrality of design to strategy, designers have an opportunity to shape decisions at the highest level, moving beyond low-level UI/UX decisions to product vision and strategy. In The Designer's Guide to Product Vision, pioneering product design visionary Laura Fish helps you level up your skills and become a modern design leader. Fish shows how to make the hard-won transformation to strategic designer, and harness your new power by championing product visions that make a powerful difference. You'll learn how to: Lead digital product journeys in an agile world, using product vision as a strategic compass that keeps everyone aligned in the face of change Bind your product to purposeful direction: delivering the best experience that solves for user problems through the lens of business objectives Master the exceptional business communication skills you need to command business endeavors based on product or service vision Secure dedicated resources, assemble your team, and captain your visioneering expedition to success Fish provides practical tools that help you apply her strategies, including product vision proposal document deliverables, storytelling arc templates, vision solution story templates, and more. With her guidance and resources, you can leave pixel-pushing behind -- and change your world.

If Paul Rand was the most influential American graphic designer of the twentieth century, then Paul Rand: A Designer's Art is the most important on his work. A comprehensive collection of his most important and best-known designs, A Designer's Art gives unique insight into Rand's design process and theory. This new edition of Rand's classic monograph, long unavailable, meticulously re-creates the graphic quality of the original. It includes more than two hundred illustrations and twenty-seven essays, and a new afterword by Steven Heller. This book is required reading for anybody interested in modern design.

Reading Graphic Design History uses a series of key artifacts from the history of print culture in light of their specific historical contexts. It encourages the reader to look carefully and critically at print advertising, illustration, posters, magazine art direction and typography, often addressing issues of class, race and gender. David Raizman's innovative approach intentionally challenges the canon of graphic design history and various traditional understandings of graphic design. He re-examines 'icons' of graphic design in light of their local contexts, avoiding generalisation to explore underlying attitudes about various social issues. He encourages new ways of reading graphic design that take into account a broader context for graphic design activity, rather than broad views that discourage the understanding of difference and the means by which graphic design communicates cultural values. With a foreword by Steven Heller.