Fiesta: Branding and Identity of Festivals is a compilation of remarkable branding designs and campaigns for a variety of renowned festivals from around the world. The festivals examined span the worlds of music, cinema, design, gastronomy, culture, and art. These topics, and the freedom of creativity that come with them, allow to explore the limits of design, without the restraints that come with commercial projects. The identity and communication campaign strategies deployed by festivals encompass an endless array of design techniques, from graphic elements such as logos, posters, web pages, advertisements, mobile apps, tickets, and wristbands to collectible items like T- shirts, bags, and cups. This volume will inspire and serve as a useful tool for graphic designers and branding agencies that seek to handle challenging and wide-ranging festival projects with the highest degree of creativity and imagination, as well as for festival organizers and anyone interested in visual culture in general and eager to learn about new trends. The events featured show that the success of a festival has a close connection to its tailor- made branding and design and that no matter what the subject of the festival is, it is essential to have a coherent identity strategy.

This book addresses the neglect of visual creativities and content, and how these are commercialised in the music industries. While musical and visual creativities drive growth, there is a lack of literature relating to the visual side of the music business, which is significant given that the production of meaning and value within this business occurs across a number of textual sites. Popular music is a multimedia, discursive, fluid, and expansive cultural form that, in addition to the music itself, includes album covers; gig and tour posters; music videos; set, stage, and lighting designs; live concert footage; websites; virtual reality/augmented reality technologies; merchandise designs; and other forms of visual content. As a result, it has become impossible to understand the meaning and value of music without considering its relation to these visual components and to the interrelationships between them. Using design culture theory, participant observation, interviews, case studies, and a visual methodology to explore the topic, this research-based book is a valuable study aid for undergraduate and postgraduate students of subjects including the music business, design, arts management, creative and cultural industries studies, business and management studies, and media and communications.

An original account of the life and work of legendary designer Jan Tschichold and his role in the movement in Weimar Germany to create modern graphic design Richly illustrated with images from Jan Tschichold's little-known private collection of design ephemera, this important book explores a legendary figure in the history of modern graphic design through the artists, ideas, and texts from the Bauhaus that most influenced him. Tschichold (1902-1974), a prolific designer, writer, and theorist, stood at the forefront of a revolution in visual culture that made printed material more elemental and dynamic. His designs were applied to everyday graphics, from billboard advertisements and business cards to book jackets and invoices. This handsome volume offers a new understanding of Tschichold's work, and of the underlying theories of the artistic movement he helped to form, by analyzing his collections: illustrations, advertisements, magazines, and books by well-known figures, such as Kurt Schwitters, El Lissitzky, Aleksandr Rodchenko, and Laszlo Moholy-Nagy, and lesser-known artist-designers, including Willi Baumeister, Max Burchartz, Walter Dexel, and Piet Zwart. This book also charts the development of the New Typography, a broad-based movement across Central Europe that included "The Ring," a group formed by Schwitters in 1927. Tschichold played a crucial role in defining this movement, documenting the theory and practice in his most influential book, The New Typography (1928), still regarded as a seminal text of graphic design.

A short introduction to the life and work of Italian-born designer, George Giusti, examining his eclectic aesthetic of refined Modernism. George Giusti, an Italian-born and educated designer, first established a professional practice in Switzerland and later, in the United States. Giusti's unique designs became widely praised covers for publications such as Fortune,Holiday, Modern Packaging, Graphis and Time. With multidisciplinary talents, Giusti also created sculptures, metalwork and designed several architectural projects reflecting his eclectic aesthetic of refined Modernism. This is the sixth title in the Graphic Design Archives Chapbook Series. This series celebrates the achievements of key design pioneers whose work is held in the Cary Graphic Arts Collection at RIT Libraries. From the inaugural acquisition in 1986, RIT's holdings have grown to include the work of 36 significant American graphic designers, active from the 1920s to the 1950s. NED DREW heads the Graphic Design area at Rutgers University-Newark andis also a founding partner of the multidisciplinary design firm BRED, which is based in New York City. BRENDA McMANUS is an Assistant Professor of Graphic Design at Pace University and founding partner and creative director of BRED.PAUL STERNBERGER, Associate Professor of Art History at Rutgers University-Newark, specializes in American Art and the History of Photography.

This book presents the proceedings of the 18th International Conference on Graphic Design in Architecture, EGA 2020, focusing on heritage - including architectural and graphic heritage as well as the graphics of heritage. This first volume gathers selected contributions covering theories, and new technologies and findings to help shed light on current questions related to heritage. It features original documentation studies on historical archives, 3D and solid representation of architectural objects, as well as virtual graphic representation and applications of augmented reality, all documenting and/or reconstructing the present, past and future of architectural objects. As such, this book offers extensive and timely information to architectural and graphic designers, urban designers and engineers, and industrial designers and historians.

This book presents the proceedings of the 18th International Conference on Graphic Design in Architecture, EGA 2020, focusing on heritage - including architectural and graphic heritage as well as the graphics of heritage. Consisting of two parts: "Representation and Analysis" and "Concept and Creation", this second volume gathers selected contributions on topics ranging from graphic representation to the graphic presentation of ideas, i.e. artistic creation, to bridge the gap between graphic heritage and the graphics of heritage. Given its scope, this volume will appeal to architectural and graphic designers, artists and engineers, providing them with extensive information on new methods and a source of inspiration for future research and interdisciplinary collaborations.

This book presents the proceedings of the 18th International Conference on Graphic Design in Architecture, EGA 2020, focusing on heritage - including architectural and graphic heritage as well as the graphics of heritage. The third of three volumes, this book discusses topics related to mapping, cartography and landscape, as well as innovative education methods, particularly in the context of teaching architectural heritage. It covers historical cartography and new cartographies, as well as methods for representing the landscape, and reports on different learning methods and practices, including classroom methods but also those involving more active participation and multidisciplinary and collaborative production. Given its scope, this book will appeal cartographers, designers and teachers, providing them with extensive information on innovative methodologies and a source of inspiration for their future work.

Information Design Workbook, Revised and Updated takes a methodical, comprehensive, approach to conveying the fundamentals of effective, innovative information design. With loads of new case studies demonstrating the latest approaches, you'll learn about the history, theory, criticism, technology and media, process, method, and practice of information design as well as learn how to create visually compelling and meaningful graphics. Opening with a brief history followed by an instructive breakdown of the discipline, get an intimate understanding of the complexities of crafting information designto effectively improve communication both functionally and aesthetically. You'll learn every aspect of the discovery process, including how to work within your client's business structure, create a project timeline, identify and prioritize possible audiences, construct a creative brief, and explore personas (user profiles) and scenarios. Then, explore best practices and get practical tips on creating planning documents and testing your design. An overview of key design principles-including color, type styling, structure, and graphic elements-shows you how to apply these basic tools to develop powerful information design solutions. A wide range of case studies from premier design firms around the world illustrate how all the complex considerations and techniques outlined in the first half of the book come into play. The author critiques and explains why each design is successful in terms of formal quality (Aesthetics) and function (How does it improve communication?). The case studies include cutting edge examples of printed matter, information graphics, interactive experiences, environmental design, as well as experimental projects. Using these principles and methods as a foundation and the real-world examples as a springboard, you can learn to execute well-crafted, functional, and aesthetically beautiful information design.

The book is a comprehensive guide for students and practitioners who want to take a collaborative approach in their design practice. Authors Marty Maxwell Lane and Rebecca Tegtmeyer introduce a range of case study collaborations, both face-to-face and remote, and between individuals and groups. The book addresses the basics of getting started, planning ahead and reflecting on outcomes, alongside the issues that come up in collaborative work, e.g. cross-cultural exchange, or managing roles within a diverse team. Editorial commentary runs throughout the chapter introductions and case studies, with informatics illustrating key concepts and expanded 'call out' points in the martin. More complex case studies offer a 'deep dive' section to explain and share further details of the featured projects.

"All the Art That's Fit to Print" reveals the true story of the world's first Op-Ed page, a public platform that--in 1970--prefigured the Internet blogosphere. Not only did the "New York Times"'s nonstaff bylines shatter tradition, but the pictures were revolutionary. Unlike anything ever seen in a newspaper, Op-Ed art became a globally influential idiom that reached beyond narrative for metaphor and changed illustration's very purpose and potential.

Jerelle Kraus, whose thirteen-year tenure as Op-Ed art director far exceeds that of any other art director or editor, unveils a riveting account of working at the "Times." Her insider anecdotes include the reasons why artist Saul Steinberg hated the "Times," why editor Howell Raines stopped the presses to kill a feature by "Doonesbury"'s Garry Trudeau, and why reporter Syd Schanburg--whose story was told in the movie "The Killing Fields"--stated that he would travel anywhere to see Kissinger hanged, as well as Kraus's tale of surviving two and a half hours alone with the dethroned peerless outlaw, Richard Nixon.

"All the Art" features a satiric portrayal of John McCain, a classic cartoon of Barack Obama by Jules Feiffer, and a drawing of Hillary Clinton and Obama by Barry Blitt. But when Frank Rich wrote a column discussing Hillary Clinton exclusively, the "Times" refused to allow Blitt to portray her. Nearly any notion is palatable in prose, yet editors perceive pictures as a far greater threat. Confucius underestimated the number of words an image is worth; the thousand-fold power of a picture is also its curse.

Op-Ed's subject is the world, and its illustrations are created by the world's finest graphic artists. The 142 artists whose work appears in this book hail from thirty nations and five continents, and their 324 pictures-gleaned from a total of 30,000-reflect artists' common drive to communicate their creative visions and to stir our vibrant cultural-political pot.

Layout for graphic design concerns the arrangement of text and images on a page. How these elements are positioned, both in relation to one another, and within the overall design scheme, will affect how content is viewed and received. Whether in print or online, it is key to powerful visual communication. Layout for Graphic Designers provides visual arts students with a theoretical and practical underpinning of this design subject. Packed with over 200 examples from key contemporary practices, and fully illustrated with clear diagrams and inspiring imagery, it offers an essential exploration of the subject. This third edition has been updated to include 25 new images and 6 new case studies from Lundgren + Lindqvist, TwoPoints.Net, Bruce Mau Design, Non-Format, Mind Design and Plau.

Readers of this book learn graphic rendering skills quickly with the proven how-to approach that has made Lin the most successful teacher in the field. His method emphasizes speed, confidence, and relaxation, while incorporating many time-saving tricks of the trade.

As everyday tasks grow more confusing, and as social and global problems grow more complex, the information designer's role in bringing clarity has reached a new level of importance. In order to have a positive impact, they must go beyond conventional approaches to uncover real needs, make insightful connections, and develop effective solutions. Information Design Unbound provides a clear, engaging introduction to the field, and prepares students to be strategic thinkers and visual problem solvers who can confidently make sense in a changing world. Sheila Pontis and Michael Babwahsingh present a holistic view of information design, synthesizing decades of research, cross-disciplinary knowledge, and emerging practices. The book opens by laying a foundation in the field, first painting the bigger picture of what it is and how it originated, before explaining the scientific and cultural dimensions of how people perceive and understand visual information. Transitioning from context to practice, a discussion of the various roles information designers play and how they work sets the stage for the information design process. Chapters then delve into each step of the process, from problem definition to design and evaluation. The final section of the book puts everything together, with detailed project walk-throughs in areas such as icon design, visual explanations, wayfinding, websites and apps. Written and designed with students’ needs in mind, this book brings information design fundamentals to life: exercises allow students to put lessons directly into practice, case studies demonstrate how information designers think and work, and generous illustrations clarify concepts in a visually engaging way. Information Design Unbound helps beginning designers build the mindset and skillset to navigate visual communication challenges wherever they may arise.

If Paul Rand was the most influential American graphic designer of the twentieth century, then Paul Rand: A Designer's Art is the most important on his work. A comprehensive collection of his most important and best-known designs, A Designer's Art gives unique insight into Rand's design process and theory. This new edition of Rand's classic monograph, long unavailable, meticulously re-creates the graphic quality of the original. It includes more than two hundred illustrations and twenty-seven essays, and a new afterword by Steven Heller. This book is required reading for anybody interested in modern design.

What happens to design when cultures merge and traditions dissolve, when everything is "bastardized"? The authors of Bastard set out to learn the answers on a high-speed 21-day research trip to seven hot spots of globalization on three continents, including Mexico City, L.A., Tokyo, Hong Kong, Bangkok, Dubai and Frankfurt. Over the course of hundreds of meetings with artists, musicians, designers and authors, they collected enough prints, books, photographs, audio interviews and notes to fill an encyclopedia. The comparatively slim Bastard, which comes in at just under 400 pages, offers a portfolio from around the world. In the course of collecting it, Christian Ernst found himself coming around to this globalization thing: "Everyone is afraid of standardization. When everyone has the same design books does that mean young designers everywhere will use the same design? No--people are individual and influenced in different ways. They're simply different, and that was definitely a relief to discover " Bastard has been designed in more than 50 unique typefaces created by typographers all over the world. A selection of those fonts, a musical sound track and 50 high-resolution images are all included on the enclosed DVD.

How do images hold and convey meaning? How do we understand them? What are they trying to say? How do they persuade and influence us? The author writes a complete account analyzing the meaning and construction of images, throughout history to present times, from the point of view of visual rhetoric. From advertising to graphic design, cinema and art, the book takes the reader on a journey of metaphors, metonymies, hyperboles and other rhetorical figures, which compose the visual language and the power of its meaning. By learning to identify them, and knowing examples of how they have been used, the reader will learn how to use and master the language of images.

This book demonstrates and discusses the hypothesis that, within the theory of multiple intelligences, graphic intelligence can be isolated and defined as the ability to use graphic skills to solve problems and create products through the integration and coordination of eye, mind and hand, that is, visual perception, thought and graphic representation. Since it is essential to the development of thought in various disciplinary and professional fields, graphic intelligence is considered an intellectual skill that needs to be taught not only in specialist training, but also in general training and at all levels of education, from pre- and primary school to higher education. The book discusses the role of graphic intelligence within the design, scientific, artistic, education and communication disciplines, highlighting how graphic skills are fundamental to enhancing cognitive and imaginative abilities in all areas of training and professional knowledge.

At some point in the life of a company comes a time when its logo needs to be redesigned. The reasons can vary: the logo may already be or look outdated, or it may be necessary to adapt it to a digital environment that did not exist when it was created, or perhaps another element must be incorporated, or the company is diversifying and the logo must reflect that change. When that time comes, it is important to take into account several factors so as not to lose the essence of the brand, ensuring the public continues to recognize it. This book presents some of the best examples of logo redesigns and provides valuable information on how designers have arrived at their particular solution

The design sector has expanded rapidly in recent years, and now covers a wide range of specialist disciplines from branding and communications to product, commercial interiors and digital. Yet design firms often lack long-term vision, strategies and plans, and research from the Design Council shows that far too many suffer from poor profitability. Shan Preddy believes that the more a design firm knows about business, the more successful it will be, both creatively and financially. That's why she has gathered over 80 design-sector experts from different fields - advisors, practitioners, clients and representatives from design organisations - to provide you with information, suggestions, guidelines and thought-provoking opinions. Whether you're experienced or just starting out, How to Run a Successful Design Business: The New Professional Practice covers everything owners and managers of design firms need to know.

The second edition of SIGNS. Contemporary Italian Graphic Design continues the work of the first edition of 2016 with the aim of introducing the general public to the profession and discipline of graphic designers as well as to the different languages, unique characteristics and orientations of some of the leading figures of visual design, always able to renew itself and dialogue with the international scene, in the footsteps of a great historical tradition. The designers and projects in this book do not represent a definitive and arbitrary selection, but rather one step of a journey tracing out a map of Italian excellence in visual design. Artists: Alessio D'Ellena, Andrea Rauch, Andrea Rovatti, CamuffoLab, Carmi e Ubertis, Claudia Neri/ Teikna Design, Francesco Messina, Franco Achilli/A+G, G&R Associati, Gaetano Grizzanti, La Tigre, Marco Tortoioli Ricci, Mario Cresci, Matteo Alabisio, Paola Lenarduzzi, Paolo Tassinari, Parco Studio, Rovai-Weber, Salvatore Gregorietti, Silvana Amato, Stefano Tonti, Studio Bunker, Studio MUT, Un Altro Studio, Zetalab. Text in English and Italian.

From tracking down information to symbolising human experiences, this book is your guide to telling more effective, empathetic and evidence-based data stories. Drawing on cross-disciplinary research and first-hand accounts of projects ranging from public health to housing justice, The Data Storytelling Workbook introduces key concepts, challenges and problem-solving strategies in the emerging field of data storytelling. Filled with practical exercises and activities, the workbook offers interactive training materials that can be used for teaching and professional development. By approaching both 'data' and 'storytelling' in a broad sense, the book combines theory and practice around real-world data storytelling scenarios, offering critical reflection alongside practical and creative solutions to challenges in the data storytelling process, from tracking down hard to find information, to the ethics of visualising difficult subjects like death and human rights.

The graphic artist's guide to sustainable design

Graphic design is frequently thought of as a purely decorative effort. Yet these efforts can be responsible for shocking impacts on natural resources just to produce a barely-glanced-at catalog or mail piece. "Sustainable Graphic Design: Tools, Systems, and Strategies for Innovative Print Design" helps designers view graphic design as a holistic process. By exploring eco-conscious materials and production techniques, it shows designers how to create more effective and more sustainable designs.

"Sustainable Graphic Design" opens your eyes to the bigger picture of design seen from the viewpoints of the audience, the creative vendor, their suppliers, and society as a whole. Chapters are written by a wide range of sustainable design pioneers and practitioners--including graphic designers, creative managers, marketing consultants, environmentalists, researchers, and psychologists--giving you critical information on materials and processes. Case studies illustrate and tie concepts together.

Sustainability isn't a fad or a movement; it's a long-term paradigm shift. With this forward-looking toolkit, you'll be able to infuse your work with sustainability systems thinking, empowering you to play your role in achieving a future where design and sustainability are natural partners.

Contributors

Paul Andre
Paul J. Beckmann
Sharell Benson
Arlene Birt
Robert Callif
Don Carli
Jeremy Faludi
Terry Gips
Fred Haberman
Dan Halsey
Jessica Jones
Curt McNamara
John Moes
Jacquelyn Ottman
Holly Robbins
Pamela Smith
Dion Zuess
Biomimicry Guild
Carbonless Promise
Chlorine Free Products Association
Environmental Paper Network
Eureka Recycling
Great Printer Environmental Initiative
Package Design Magazine
Promotional Product Solutions
Sustainable Green Printing Partnership
Sustainable Packaging Coalition

Becoming an architect is a daunting task. Beyond the acquisition of new skills and procedures, beginning designers face an entirely unfamiliar mode of knowledge: design thinking. In Diagramming the Big Idea, Jeffrey Balmer and Michael T. Swisher introduce the fundamentals of design thinking by illustrating how architects make and use diagrams to clarify their understanding of both specific architectural projects and universal principles of form and order. With accessible, step-by-step procedures that interweave diagrams, drawings and virtual models, the authors demonstrate how to compose clear and revealing diagrams. Design thinking defines a method for engaging the world through observation and analysis. Beyond problem solving, design is a search for possibilities. Mastering design thinking begins with learning the fundamentals of visual composition. It embraces the ability to synthesize deductive and imaginative reasoning, combining both shrewd scrutiny and fevered speculation. Design diagrams make visible the abstractions that order the built environment. Premised upon the Beaux-Arts notion of the architectural parti, Balmer and Swisher adopt the 'Big Idea' as a foil and as a suitcase to organize fundamentals of architectural composition. The goal of this book is to make explicit to students what they are learning, why they are learning it and how to internalize such lessons toward their lifelong development as designers.

Flat Illustration describes minimalist design that emphasizes usability. It features clean, open space, crisp edges, bright colours and two-dimensional (flat) illustrations, and takes advantage of a simplified style illustration, where ornamental elements are viewed as unnecessary.Flat Illustration showcases works from great artists such as Dario Genuardi, Mariadiamantes, Miguel Camacho and groovisions. Also included is a brief biography of each featured designers and high resolution images of their final works.