A classic and essential text for designers since 2009, Layout Essentials: 100 Design Principles for Using Grids just got better with a fresh exploration of its design principles, updated text, and new photos and international graphics. Grids are the basis for all design projects, and learning how to work with them is fundamental for all graphic designers. From working with multi-column formats to using type, color, images, and more, Layout Essentials not only demonstrates, using real world examples, how to use grids effectively, but shows you how to break the rules to use them effectively, too. This revised and updated version of Layout Essentials is your one-stop reference and resource for all layout design projects.

A wonderfully visual and imaginative collection of graphic design, featuring the work of individual designers, design projects, printing technology and the creation of brand identity using a variety of mediums. Original and unique, this volume presents a range of contemporary designs and provides ideas and inspiration for anyone looking to stand out in an increasingly competitive global market where creating an instantly recognizable brand identity is key.

Since 2007, Switzerland’s Federal Office of Culture has honoured the work of renowned designers who exemplify the quality and relevance of Swiss design practice both nationally and internationally. Simply put, the yearly awarded Swiss Grand Prix of Design reflects the best that Switzerland has to offer in this field. The roll call of winners illustrates the country’s multifaceted spectrum of design production. In their many and varied ways, they have infused the cultural landscape with fresh ideas and continue to inspire new generations of designers, influencing current design as well as Swiss design history. The 2021 laureates of the Swiss Grand Prix of Design are the graphic designer Julia Born, photographer and art director Peter Knapp, and researcher and lecturer Sarah Owens. This book introduces them through texts, a conversation, a short biography and images from their archives. Text in English, French, German and Italian

Creative professionals seeking the fastest, easiest, most comprehensive way to learn Adobe InDesign choose Adobe InDesign Classroom in a Book (2020 release) from Adobe Press. The project-based step-by-step lessons show users the key techniques for working in InDesign. Designers will build a strong foundation of typographic, color, page layout, and document-construction skills that will enable them to produce a broad range of print and digital publications-from a simple postcard to an interactive Adobe PDF with form fields. The real-world tasks in this comprehensive book are presented in easy-to-follow lessons and are designed to train beginning Adobe InDesign users in the program-from fundamental features to powerful layout and output skills. The online companion files include all the necessary assets for readers to complete the projects featured in each lesson. All buyers of the book get full access to the Web Edition: A Web-based version of the complete ebook enhanced with video and multiple-choice quizzes.

This book focuses on the three key types of drawing, explanatory sketches, notational sketches and visual narratives that help designers think through and communicate their ideas. Through these three fundamentals, Drawing Ideas provides a thorough course in creating clear graphic layouts and diagrams, including expressive human forms, thumbnailing a process, adding effective colour and text and more. In addition, a drawing boot camp provides a refesher course in accurately drawing geometric forms. By getting back to the basics, readers will not only benefit from updated freehand drawing skills, but will also succeed in presenting and explaining their drawings and designs to others.

Design Research shows readers how to choose the best method of research in order to save time and get the right results.The book makes readers aware of all the different research methods, as well as how to carry out the most appropriate research for their graphic design projects. All stages of the research process are considered in a dynamic and entertaining style, covering audience, context, trends, sources, documentation, dissemination and more. Students and designers can benefit from this text by learning fresh ways to analyse information obtained by data gathering, and how best to test and prove decisions. The resulting, well-rounded solutions will be informed, innovative, and aesthetically fitting for the brief.

This beautifully illustrated book is the first complete handbook to visual information. Lucidly written and carefully indexed, it describes the full range of charts, graphs, maps, diagrams, and tables used daily to manage, analyse, and communicate information. It features over 3,000 illustrations, making it an ideal source for ideas on how to present information. It is an invaluable tool for anyone who writes or designs reports, whether for scientific journals, annual reports, or magazines and newspapers.

When presenting projects in competitive design environments, how you say something is as important as what you're actually saying. Projects are increasingly complex and designers are working from more sources, and many designers are familiar with the struggle to harness this information and craft a meaningful and engaging story from it. Telling the Design Story: Effective and Engaging Communication teaches designers to craft cohesive and innovative presentations through storytelling. From the various stages of the creative process to the nuts and bolts of writing for impact, speaking skills, and creating visuals, Amy Huber provides a comprehensive approach for designers creating presentations for clients. Including chapter by chapter exercises, project briefs, and forms, this is an essential resource for students and practicing designers alike.

Videogames explores the design and culture of videogames since the mid-2000s, investigating the ground-breaking contemporary design work, creative and rebellious player communities and the political conversations that contribute to the defining genre of our time. A star-studded cast of contributors consider the wide spectrum of gaming life, from blockbusters The Last of Us and Overwatch through to cultural phenomena such as Minecraft, and alongside less mainstream productions like Consume Me.

Graphic Design in Urban Environments introduces the idea of a category of designed graphic objects that significantly contribute to the functioning of urban systems. These elements, smaller than buildings, are generally understood by urban designers to comprise such phenomena as sculpture, clock towers, banners, signs, large screens, the portrayal of images on buildings through "smart screens," and other examples of what urban designers call "urban objects."The graphic object as it is defined here also refers to a range of familiar things invariably named in the literature as maps, street numbers, route signs, bus placards, signs, architectural communication, commercial vernacular, outdoor publicity, lettering, banners, screens, traffic and direction signs and street furniture. One can also add markings of a sports pitch, lighting, bollards, even red carpets or well dressings. By looking at the environment, and design and deconstructing form and context relationships, the defining properties and configurational patterns that make up graphic objects are shown in this book to link the smallest graphic detail (e.g. the number 16) to larger symbolic statements (e.g. the Empire State Building). From a professional design practice perspective, a cross section through type, typographic, graphic and urban design will provide a framework for considering the design transition between alphabets, writing systems, images (in the broadest sense) and environments.

The Language of Graphic Design provides design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, graphic design: what they are, why they are important, and how to use them effectively. To communicate in a new language, you first have to gain a complete understanding of its fundamentals; the ABC's of that language-definitions, functions, and usage. This book provides provides just these fundamentals for the language of graphic design, including chapters on symmetry, asymmetry, tone, contrast, proportion, and typography. Organized by the building blocks of the graphic design language, this reference includes work by some of the most successful and renowned practitioners from around the world and explains how they have applied these fundamental principles to their work. By examining both student and professional work, this comprehensive handbook is a more meaningful, memorable, and inspiring reference tool for novice design students, as well as young designers starting their careers.

Based on motifs that flourished in ancient Greece and Rome, neo-classical design dominated European architecture and decorative style from the late 1700s onward. This collection of clip art features scenes from mythological, historical, and biblical sources as well as vines and leaves.

Leading graphic designer Yang Liu brings the way we were face to face with the way we are. Reissued in four languages, Today meets Yesterday deploys vivid pictogram pairings to explore the transformations, and the challenges, of our ever-evolving world. Liu has made her name with a combination of graphic precision and incisive observation of behavior patterns. In Today meets Yesterday, her eye for tastes and trends takes ambitious scope, juxtaposing past with present to explore fundamental shifts in society. Along the way, we encounter the tussle between competing ideologies, historic and current global dangers, our interaction with the environment, and the wholesale impact of technology on our ways of living, learning, and loving, from online retail to the rise of the "smombie." With an eye on everything from geopolitics to concentration spans, Liu's panorama incorporates the details of daily experience as much as the momentous happenings in history. Through Facebook, food waste, collectivism, and much more, Today meets Yesterday casts the familiar situation in a crisp and discerning light, bringing fresh awareness, as well as some ironies, to who we are and where we came from.

Interdisciplinary and intercultural experience coupled with sophisticated knowledge and skills are required for devising appropriate, differentiated design solutions for the global context. Ruedi Baur and his research team investigate and analyse visual graphics from different cultures and identify their specific principles of depiction. The research was preceded by a comprehensive case study on the coexistence of Chinese and Latin as well as Arabic and Latin writing. The study culminates in an examination of the conditions under which the coexistence of diverse writing systems can enhance intercultural visual communication. This theme occupies designers in all cultures whose goal it is to promote global understanding while preserving the diversity of languages and writing systems.

Established in Paris in 1928, VU combined stunning photography with dynamic layouts and first-rate reporting, creating a revolution in journalism and setting the stage for future photo magazines like Life, Stern, and Paris Match. VU covered a wide and eclectic range of subjects including politics, world affairs, social issues, discoveries, exploration, the arts, sports, and entertainment. It intended to be an illustrated journal of the week s events a movie newsreel on paper and published work by some of the most important photographers of the time: Robert Capa, Andre Kertesz, Henri Cartier-Bresson, Brassai, Man Ray, and more. This book gathers some of the best work from more than 600 issues of VU covers, double-page spreads, and complete reports. It provides both a record of the prewar world of the twenties and thirties, and an unparalleled history of photojournalism in the early twentieth century.

The success of a piece of communication has always been dependent on the connection between content, form, audience and context - what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted. Graphic and communication designers have traditionally offered style and packaging solutions for brands and products. However, as the nature and complexity of brands has changed within our economy, a designer's ability to analyse, understand and clarify has become ever more important. In this world, the thinking behind a communication outcome is much more significant to the income of a creative agency, and designers are often employed to help a client understand what sort of design they need, rather than simply to style up what a client thinks they want. It is this shift in the designer's role that this book examines, through themes of brand, experience, conversation, participation, navigation, advocacy and critique.Providing educators, students and design practitioners with an overview of the most important and exciting developments in contemporary communication design, "Communication Design" identifies a series of emerging modes of creative practice to help clarify the mind and skill-sets that are inherent to successful working practice.

Meet some of the finest digital 2D and 3D artists working in the industry today, and discover how they create some of the most innovative art in the world. More than just a gallery book - in Digital Arts Masters each artist has written a breakdown overview, with supporting imagery of how they made their piece of work.
With Digital Arts Masters you'll understand the artists' thought process and discover the tips, tricks and techniques that really work.
Key Features:
* 50+ artists and 900 stunning color images show the best in today's digital art
* More than just a gallery - each artist offers insight into how their image was created
* From the team at 3Dtotal.com - cutting edge imagery and techniqes

onedotzero is a cross-media production company that runs an acclaimed international network of events. The onedotzero festival has become a global phenomenon, reaching over 60 cities worldwide and thousands of people. In "Screen International"'s 25th anniversary issue, onedotzero was named as one of the top ten visionaries of the UK film industry alongside Ridley Scott and Lynne Ramsey.

With its pioneering vision, onedotzero champions new forms of moving image, and this book celebrates the next generation of creators who are accelerating the medium into the 21st century, following the success of the first "Motion Blur." It features 27 international filmmakers who are exploring the evolving possibilities of motion graphics, broadcast design, digital film effects, and animation. Their work is illustrated by screen grabs, storyboards, and sketches, and the groundbreaking nature of their work is highlighted in exclusive interviews and short texts accompanying every production.

Risography, named after the Japanese firm Riso, is a digital printing process based on screen printing techniques that was developed in the transition phase from mechanical to digital printing. Although the printer looks like a copying machine, the colors are transferred onto the paper without the use of heat or chemicals, saving energy and making the process ecologically friendly. The Risograph printer is at the forefront of a new creative explosion. More and more artists and designers all over the world are rediscovering this stencil duplicator for themselves, sparking a unique and unexpected renaissance in analogue printing. And Risography is just the most prominent technique in a new wave of cutting-edge contemporary design, one that is also recuperating forgotten technologies such as the Gestetner and the mimeograph. A comprehensive introduction that addresses past, present and future is followed by an essay about the key pioneers in the contemporary risography scene. In the chapter Risoworld notable risography-oriented publishers, printers and design studies from around the world are presented. At the heart of the volume are fabulous, hugely diverse examples of Riso-printing, including postcards, magazines, posters, flyers, and experimental printed products, all of which inspire through vivacity of colour, unique textures and, above all, the perfectly imperfect authenticity of Risography.

Begin your graphic design career now, with the guidance of industry experts Becoming a Graphic and Digital Designer is a single source guide to the myriad of options available to those pursuing a graphic design career. With an emphasis on portfolio requirements and job opportunities, this guide helps both students and individuals interested in entering the design field prepare for successful careers. Coverage includes design inspiration, design genres, and design education, with discussion of the specific career options available in print, interactive, and motion design. Interviews with leading designers like Michael Bierut, Stefan Sagmeister, and Mirko Ilic give readers an insider's perspective on career trajectory and a glimpse into everyday operations and inspirations at a variety of companies and firms. Design has become a multi-platform activity that involves aesthetic, creative, and technical expertise. Becoming a Graphic and Digital Designer shows readers that the field once known as "graphic design" is now richer and more inviting than ever before. * Learn how to think like a designer and approach projects systematically * Discover the varied career options available within graphic design * Gain insight from some of the leading designers in their fields * Compile a portfolio optimized to your speciality of choice Graphic designers' work appears in magazines, advertisements, video games, movies, exhibits, computer programs, packaging, corporate materials, and more. Aspiring designers are sure to find their place in the industry, regardless of specific interests. Becoming a Graphic and Digital Designer provides a roadmap and compass for the journey, which begins today.

"The Graphic Design Reader" brings together key readings in this exciting and dynamic field to provide an essential resource for students, reseachers and pracitioners. Taking as its starting point an exploration of the ways in which theory and practice, canons and anti-canons have operated within the discipline, the Reader brings together writings by key international design and cultural critics, including Leslie Atzmon, Dick Hebdige, Steven Heller, Victor Margolin, Rick Poynor and Adrian Shaughnessy. Extracts are structured into thematic sections addressing graphic design history; education and the profession; type and typography; critical writing and practice; political and social change; the visual landscapes of graphic design, and graphic design futures. Each section has a contextual introduction by the editors outlining key ideas and debates, as well as an annotated guide to further reading and a comprehensive bibliography.The reader features original visual essays that provide a critical platform for understanding and interpreting graphic design practice, as well as a wealth of illustrations accompanying key historical and contemporary texts from the 1920s to the present day.