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Books > Arts & Architecture > Industrial / commercial art & design > Graphic design
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Graphic Design - Learn It, Do It (Hardcover)
Loot Price: R4,347
Discovery Miles 43 470
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Graphic Design - Learn It, Do It (Hardcover)
Expected to ship within 10 - 15 working days
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Graphic Design: Learn It, Do It is an introduction to the
fundamentals of graphic design and the Adobe Creative Cloud
applications used to put these concepts into practice. This book is
intended for production-oriented audiences, those interested in the
what, why and how of graphic design. The "what" is effective
graphic design, a visual solution created using the design
principles that stands out in a crowded marketplace. This
discussion includes color theory, typography and page layout. Focus
on the "why" of design begins with the reasons why we communicate.
Attention is paid to the purpose of the visual solution and to its
audiences. The conversation highlights output options (print vs.
onscreen) and their related file properties. The "how" of design
addresses the stages of production and use of Adobe Photoshop CC,
Illustrator CC and InDesign CC to translate an idea into a visual
solution. Following an overview of each application and its uses,
step-by-step exercises are provided to foster familiarity with each
application's workspace and its tools. These exercises provide
opportunities to implement the design principles and to produce
examples of work for a design portfolio. Key Features: Content
based on over a decade's worth of experience teaching graphic
design Contemporary examples and online references Guided exercises
for working in the Adobe Creative Cloud applications, Photoshop CC,
Illustrator CC and InDesign CC Accompanying exercise files and
supporting materials available for download from the book's
companion website Discussion questions and activities included at
the end of chapters to expand the presented topics
General
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