The work within this book celebrates the use of mascots in
contemporary graphic design. Co-opted to help sell or promote
anything from tech companies and financial organisations to burger
chains, record fairs and publishers, the use of mascots seems to be
as popular as ever. Part of their charm is their variety. Simple
and playful or sophisticated and current, mascots are fun
characters that manage to put a smile on your face and
simultaneously stand for something - injecting meaning and
playfulness into a brand and creating a lasting impression.
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