Graphic design increasingly emphasizes a user-oriented approach that is based around communication and interaction between users and the work itself. Non-digital interactive graphics can be found in books, brochures, posters, packaging, and albums. Playful Graphics presents a selection of outstanding interactive projects produced by designers from all over the world; these works present users with rich visual experiences and enable readers to take action. Through exploring distinct techniques and forms, Playful Graphics demonstrates how this exciting area of design can influence user experiences and bring fun to life. It is a celebration of great design ideas that convey their messages through hands-on play.

A celebratory look back at one hundred years of passenger flight, featuring full-colour reproductions of route maps and posters from the world's most iconic airlines From the first faltering flights over plains, water, and mountains to the vast networks of today, air travel has transformed the world and how people see it. Maps played their part in showing what was possible and who was offering new opportunities. As tiny operations with barely serviceable airplanes pushed out farther and farther, growing and merging to form massive global empires, so the scope of their maps became bigger and bolder, until the entire world was shrunk down to a single sheet of paper. Designs featured sumptuous Art Deco style, intricate artistry, bold modernism, 60s psychedelia, clever photography, and even underground map-style diagrams. For the first time, Mark Ovenden and Maxwell Roberts chart the development of the airline map, and in doing so tell the story of a century of cartography, civil aviation, graphic design and marketing. Airline Maps is a visual feast that reminds the reader that mapping the journey is an essential part of arriving at the destination.

This book reveals graphic compositions from the real world as they are seen through the cameras of some of the best international photographers. Their trained eyes know how not to miss colours, textures, compositions and shapes that bring inspiration to designers, artists and professional creatives. The book contains exclusive interviews with these talents in which they share professional tips and the ideas they employ in their photographic practice. This is a gorgeous and inspiring guide book for all readers interested in graphic design, photography and visual communication.

Collects some of the most visually stunning and evocative album covers from the 20th Century Features homages to numerous important designers and artists, such as Damien Hirst, Yoko Ono and Raymond Pettibon Up until the 1940s, records were sold in plain, uniform jackets. In the post-war years, musicians and record companies discovered that graphically designed record covers had the potential to boost sales. Significantly, in the 1960s contemporary artists began to create record jackets that became an inspiration for others on account of their radical, groundbreaking designs. Many of them have become symbols recognized not only by fans but by the wider public, symbols of an era where artistic freedom, experimentation, and innovation were encouraged. This book is the first-ever comprehensive introduction to these resplendent album covers. They have been taken from the extensive archive of the Dutch designer Jan van Toorn, one of the most active collectors and a leading expert in the field. The book includes surrealist designs by Salvador Dali; covers by famous pop artists such as Andy Warhol, Roy Lichtenstein, Robert Rauschenberg and Jean-Michel Basquiat; works by the Vienna-based group 'Wiener Aktionismus'; and contemporary designs by Jeff Koons, Damien Hirst, Banksy, and Ai Weiwei. Special importance is given to the designs from the circle of Fluxus artists, a radical sixties group who often produced music during their multimedia performances. The Fluxus artists frequently published their artwork on records, as did John Cage and Yoko Ono. Another focus of the book is Raymond Pettibon, who shot to fame when his legendary cover for the punk band Black Flag exploded into the record stores. Full of famous names and artists deserving of greater recognition, this book is the perfect gift for any vinyl-lover."

All designers will feel that creativity and innovation are at the heart of their designs. But for a design to have an effective and lasting impact it needs to work within certain structures, or have those structures created suitably around it. No matter how you work, a design can always be improved by assessing where it fits into the market, how it best to strengthen it before it's set in stone, who it could appeal to. It needs to be managed. In this accessible and informative second edition, Kathryn Best brings together the theory and practice of design management. With new interviews, case studies and related exercises, she provides an up to date guide for students wanting to know more about the strategy, process and implementation crucial to the management of design. The book takes its reader through the essential steps to good management of design and highlights topics currently under debate. In each part of the book Strategy, Process and Implementation are each explained using advice from leaders in the industry and real life examples. Best breaks up each part into clear and readable sections to create the perfect undergraduate book on design management.

"""The book itself is a diagram of clarification, containing hundreds of examples of work by those who favor the communication of information over style and academic postulation--and those who don't. Many blurbs such as this are written without a thorough reading of the book. Not so in this case. I read it and love it. I suggest you do the same." --Richard Saul Wurman""

"This handsome, clearly organized book is itself a prime example of the effective presentation of complex visual information." --eg magazine

"It is a dream book, we were waiting for...on the field of information. On top of the incredible amount of presented knowledge this is also a beautifully designed piece, very easy to follow..." --Krzysztof Lenk, author of "Mapping Websites: Digital Media Design"

"Making complicated information understandable is becoming the crucial task facing designers in the 21st century. With "Designing Information," Joel Katz has created what will surely be an indispensable textbook on the subject."--Michael Bierut

"Having had the pleasure of a sneak preview, I can only say that this is a magnificent achievement: a combination of intelligent text, fascinating insights and - oh yes - graphics. Congratulations to Joel."--Judith Harris, author of "Pompeii Awakened: A Story of Rediscovery""Designing Information" shows designers in all fields - from user-interface design to architecture and engineering - how to design complex data and information for meaning, relevance, and clarity. Written by a worldwide authority on the visualization of complex information, this full-color, heavily illustrated guide provides real-life problems and examples as well as hypothetical and historical examples, demonstrating the conceptual and pragmatic aspects of human factors-driven information design. Both successful and failed design examples are included to help readers understand the principles under discussion.

A complete guide to freelance graphic design--created specifically for design students

Why wait until you graduate? Freelancing is a great way to jumpstart your career in graphic design. It lets you apply what you've been learning in school, close the gaps in your education with real-world experience, enhance your portfolio--and make a little money at the same time.

"A Graphic Design Student's Guide to Freelance: Practice Makes Perfect "covers everything you need to know to begin successfully freelancing as a designer, including how to set up your business, deal with legal and financial issues, find clients, and work with them effectively.

This full-color guide is divided into sections that correspond to your particular skill level as a student--beginner, intermediate, or advanced. These sections give you specific tasks and goals to help your freelance design work go smoothly as you progress from your very first professional job to gain experience with a range of projects and clients and prepare to move into a full-time graphic design career once you complete your studies.

Complete with sample forms available online (invoices, a proof approval form, job jacket, and more) and 175 color images, including samples of paid work created by students, "A Graphic Design Student's Guide to Freelance: Practice Makes Perfect "will help you navigate the world of freelance design with confidence.

Inside this book, you will learn to: Write a business planPurchase key equipmentSet rates and draw up contractsFind and manage clientsCreate and show conceptsMarket your companyExpand your businessDevelop your portfolioAnd more

In this book, the author presents the perspectives of several authors and designers on how to achieve an emotional graphic design. Even though they are not absolute truths and there is no guarantee that if a designer follows those principles people will be emotional attached to the work, they will certainly bring them closer to that. Emotional design is a design that reflects on the crucial role emotions have in the human ability to understand the world, promising to enhance the quality of life of its audience. A successful emotion-driven design improves the relationship between the audience and the 'product', creating deep emotional bounds between the two. There are already many theories talking about emotional design in product design, industrial design, and even web design. But what about graphic design? This book aims to bring the graphic designer closer to delivering an emotion-driven design.