"Never Use More than Two Different Typefaces" presents a humorous overview of the rules governing typography. A joy for graphic designers and everyone who has anything to do with designing texts. Like no other, this is a world that is held together by rules, which designers, of course, often take great delight in breaking.

In this series, "ridiculous" is a relative term, because what is nonsense for one can be an important guideline for another. In these books, it is not about laying down the law. For each of the fifty rules covered in each book, Anneloes Van Gaalen refers to quotes by famous fellow designers who either think there is something to the rule or have made a personal variation of it. Whether you agree with them or not, the Ridiculous Design Rules books sharpen your own thoughts about the assumed truths of design, advertising, fashion, photography, and the Internet.

Each rule is convincingly illustrated, with the illustrations either confirming or disproving the rule in question.

Every aspect of a strong food store design and overall branding strategy should be about how to best enhance the shopping experience and build on the customer's notions of visual and sensory delights. Optimal interior layouts and sharp, clever branding are some of the most effective ways to stimulate a positive customer experience, and which evidence has shown will tend to improve sales. Richly illustrated throughout, this book covers a wide range of food and drink retail design solutions and branding strategies of more than fifty projects from around the globe, including purveyors of fine foods, and a variety of evocative patisseries, an artisanal Hungarian chocolate bar / cafe, a Mexican ice cream shop, an international selection of bakeries, a Japanese tea shop, a luxurious but eclectic American food store concept, plus so much more. There are several interviews with renowned designers who provide vital detail on how to best connect a store's branding identity and graphics with the interior design and layout fittings, including brand promotions and store operations. This is a must-have book for those looking to stand out in a ever-increasing and competitive business field.

Discover everything you need to get started with Canva, create a brand, and easily design professional-looking graphics to go from zero to pro in no time Key Features Organize your business designs using folders and learn to schedule social media content in Canva's own content planner Learn to create presentations, as well as video and animated social media posts Discover the features of Canva to help you save time, including the brand kit, quick create and templates Book DescriptionIf you're constantly frustrated by how long it takes to create a design in Canva, then you've come to the right place. This book will get you up and running quickly with creating professional branded graphics in Canva. You'll learn how to set up a Canva account, both free and pro and create a brand kit while understanding the importance of branding. Next, you'll discover all the features and tools as well as how to put everything together to build a brand you love and graphics that work for your business. As you progress, the chapters will show you how to organize your account, create presentations, use videos and animation within your marketing materials and more. By the end of this book, you'll have a solid understanding of what Canva is and what it does and be able to confidently and easily create a branded design from scratch. What you will learn Understand the fundamental capabilities and features of Canva Create a brand kit and understand what makes a good brand Develop effective graphics to aid in increasing visibility on social media platforms Follow step-by-step tutorials to create stunning designs Create a branded logo and learn about trademark and copyright guidelines Discover a world of color combinations, contrasts, and meanings for your brand Explore the fundamental design principles Use videos, animation, and sounds in social graphics for your designs Who this book is forThis book is for aspiring designers, social media managers, VAs, service-based businesses and solopreneurs with basic experience in Canva, who are looking to advance in a new skill, while creating their brand and perfecting their social and marketing materials on a budget. A basic understanding of Canva, including setting up a free Canva account, creating a basic design using a template, adding images and text boxes and changing the color of fonts will be helpful but not essential.

The Graphic Century reveals the symbiotic relationship that exists between graphic design and art. Structured chronologically, the publication presents a survey of posters dating back to 1903. Although they are brought together from the archives of just one institution - the Whitechapel Gallery - they are emblematic of wider ideological, technical and aesthetic tendencies. Edited and introduced by Hannah Vaughan, The Graphic Century surveys the developments in visual communication since the Gallery's launch.