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Books > Arts & Architecture > Industrial / commercial art & design > Graphic design
Multiple answers to the question of what design can be and achieve
today. Not at Your Service: Manifestos for Design brings together
the broad spectrum of beliefs, subjects and practices of designers
at Zurich University of the Arts. It offers different approaches
and insights on the present-day role and impact of design. It is
not conceived as a finished project, but as a fluid document of its
time. Collaborative design, interaction within complex systems,
attention economics, the ecological shift, visual literacy,
gender-neutral design, "quick and dirty" design ethnography, social
responsibility, the value of ugliness, death futures, immersive
technologies, identity and crises, design as a transformative
discipline - all of these topics are presented for debate with
passion, conviction and professional expertise. A compact
collection of discursive texts on the many roles and functions of
design. Contributions to the current debate on the social role of
design. Statements by experts from one of the leading universities
of design. All texts are in German and English.
For researchers in all disciplines, this book offers a practical,
hands-on course in communicating scientific findings and concepts
through visual graphics Any scientist or engineer who communicates
research results will immediately recognize this practical handbook
as an indispensable tool. The guide sets out clear strategies and
offers abundant examples to assist researchers-even those with no
previous design training-with creating effective visual graphics
for use in multiple contexts, including journal submissions, grant
proposals, conference posters, or presentations. Visual
communicator Felice Frankel and systems biologist Angela DePace,
along with experts in various fields, demonstrate how small changes
can vastly improve the success of a graphic image. They dissect
individual graphics, show why some work while others don't, and
suggest specific improvements. The book includes analyses of
graphics that have appeared in such journals as Science, Nature,
Annual Reviews, Cell, PNAS, and the New England Journal of
Medicine, as well as an insightful personal conversation with
designer Stefan Sagmeister and narratives by prominent researchers
and animators.
Reading Graphic Design in Cultural Context explains key ways of
understanding and interpreting the graphic designs we see all
around us, in advertising, branding, packaging and fashion. It
situates these designs in their cultural and social contexts.
Drawing examples from a range of design genres, leading design
historians Grace Lees-Maffei and Nicolas P. Maffei explain theories
of semiotics, postmodernism and globalisation, and consider issues
and debates within visual communication theory such as legibility,
the relationship of word and image, gender and identity, and the
impact of digital forms on design. Their discussion takes in
well-known brands like Alessi, Nike, Unilever and Tate, and
everyday designed things including slogan t-shirts, car
advertising, ebooks, corporate logos, posters and music packaging.
With a foil-embellished tribal pattern, the fashionable and
functional Posh: Deluxe Organizer 2022-2023 17-Month Monthly/Weekly
Hardcover Planning Calendar is perfect for anyone who prefers the
traditional method of planning. Measures 7" x 9" (9" x 14" open)
Spiral bound Sturdy, hard cover with a bold tribal pattern
embellished with foil Printed on FSC-certified paper with soy-based
ink Removable product info tab Elastic band closure Calendar lays
flat when open 17 months from August 2022-December 2023 Generous
horizontal grid space for notes, appointments, and reminders
Year-at-a-glance pages for 2022 2023, and 2024 Space to list goals
and tasks each month Customizable Monthly Habit Trackers Reinforced
monthly tabs Sticker pages Two convenient pockets for storage Three
sheets of 3" x 3" perforated squares to tear out for lists, notes,
etc. Inspirational quotes 2022-2023 Holiday Planning Pages
Reference Pages: 2024 planning; Sections for Movies to See; Books
to Read; Special Days; Gifts to Buy; Places to Go; Notes Official
major world holidays and observations Moon phases, based on
Universal Time
Delicious focuses on the visual identity of the sweetest places in
the world: chocolate boutiques, bakeries and confectionaries, and
coffee shops. Even though it would seem easy for these kinds of
businesses to establish a connection with customers, the fiercely
growing competition in this field makes it essential for shop
owners and designers to shape a unique and unforgettable impression
so as to create fidelity and brand awareness. This book presents
brand strategies designed by international designers to catch the
eye of hungry consumers.
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