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Books > Arts & Architecture > Industrial / commercial art & design > Graphic design
Design system for information design explained step by step How can
you turn dry statistics into attractive and informative graphs? How
can you present complex data sets in an easily understandable way?
How can you create narrative diagrams from unstructured data? This
handbook of information design answers these questions. Nicole
Lachenmeier and Darjan Hil condense their extensive professional
experience into an illustrated guide that offers a modular design
system comprised of 80 elements. Their systematic design
methodology makes it possible for anyone to visualize complex data
attractively and using different perspectives. At the intersection
of design, journalism, communication and data science, Visualizing
Complexity opens up new ways of working with abstract data and
invites readers to try their hands at information design New
standard work for information design - Joseph Binder Award 2022,
Winner Gold in the category "Information Design" Attractively
designed and illustrated manual Innovative presentation solutions
for analog and digital media Available in German and English (ISBN
9783035625042)
Digital Brand Romance is highly practical and offers tactical,
helpful advice to apply in your business immediately.Tomorrow
arrived, and all great relationships now begin online - including
the ones between your future customer and your brand. Whether you
are selling shoes, software or spaceship parts, the romance begins
and evolves in a digital world. While over 80% of businesses think
they provide excellent customer experiences - only 8% of customers
agree. The reality is that the state of modern, digital brand
relationships is quite dysfunctional: an average conversion rate of
3% means that 97% of engagements with your brand fail. Not only
does this inefficiency chew up marketing budget, but it also taints
future engagements with your brand. In Digital Brand Romance, you
will learn the proprietary six-step ADORE Process that has helped
brands worldwide consistently achieve conversion rates above 20%.
The ADORE Process is used by some of the most innovative scale-ups,
fast growth exporters and leading brands to consistently sell more,
more often. Each step of the ADORE Process aligns with one of the
key moments of influence in the digital relationship with your
brand. Understanding the forces that drive each moment will allow
you to identify signs of relationship breakdown; common causes of
issues and how to resolve them; and which metrics to track to
measure progress. You will also learn how to apply the process to
conduct regular digital relationship audits, removing your reliance
on luck in the future success of your brand. Digital Brand Romance
is highly practical and offers tactical, helpful advice to apply in
your business immediately.
Digital technology has not only revolutionized the way designers
work, but also the kinds of designs they produce. The development
of the computer as a design environment has encouraged a new breed
of digital designer; keen to explore the unique creative potential
of the computer as an input/output device. Data-driven Graphic
Design introduces the creative potential of computational data and
how it can be used to inform and create everything from typography,
print and moving graphics to interactive design and physical
installations. Using code as a creative environment allows
designers to step outside the boundaries of commercial software
tools, and create a set of unique, digitally informed pieces of
work. The use of code offers a new way of thinking about and
creating design for the digital environment. Each chapter outlines
key concepts and techniques, before exploring a range of innovative
projects through case studies and interviews with the artists and
designers who created them. These provide an inspirational,
real-world context for every technique. Finally each chapter
concludes with a Code section, guiding you through the process of
experimenting with each technique yourself (with sample projects
and code examples using the popular Processing language supplied
online to get you started).
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