Icons shape the way we see the world around us in business, communication, entertainment, and much more. Now is your chance to learn to speak the textless language of icons with Thinking in Icons. From the most refined corporate visual systems to the ubiquitous emoji, icons have become an international language of symbols as well as a way to make a wholly unique statement. Without even realizing it, billions of people interpret the language of icons each day, this is the designer's guide to creating the next great statement. In Thinking in Icons, artist and designer Felix Sockwell--logo developer for Appleand other high-profile companies, as well as GUI creator for the New York Times app--takes you through the process of creating an effective icon. You will cover many styles and visual approaches to this deceptively complex art. Sockwell also offers examples of his collaborations with Stefan Sagmeister, Debbie Millman, and other luminary designers. Thinking in Icons also features the work Sockwell has done with an impressive roster of blue-chip international brands, including Facebook, Google, Hasbro, Sony and Yahoo.

A celebratory look back at one hundred years of passenger flight, featuring full-colour reproductions of route maps and posters from the world's most iconic airlines From the first faltering flights over plains, water, and mountains to the vast networks of today, air travel has transformed the world and how people see it. Maps played their part in showing what was possible and who was offering new opportunities. As tiny operations with barely serviceable airplanes pushed out farther and farther, growing and merging to form massive global empires, so the scope of their maps became bigger and bolder, until the entire world was shrunk down to a single sheet of paper. Designs featured sumptuous Art Deco style, intricate artistry, bold modernism, 60s psychedelia, clever photography, and even underground map-style diagrams. For the first time, Mark Ovenden and Maxwell Roberts chart the development of the airline map, and in doing so tell the story of a century of cartography, civil aviation, graphic design and marketing. Airline Maps is a visual feast that reminds the reader that mapping the journey is an essential part of arriving at the destination.

Technology expands the range of design possibilities in visual language. The Dynamics of Interaction Design Theory explores different design principles under the five core areas of tension, form, story, structure, and interactivity, and offers a new perspective to learn and apply the conventional design process with new influences from motion graphics, narrative theory, and interaction design. To connect each design theory to its application, The Dynamics of Interaction Design Theory includes visual examples from daily life as well as design samples from different stages of the creative process. This helps readers visualize the impact of one small change in a design element to the overall message and effectiveness of communication. In addition, each chapter includes exercises to reinforce understanding. This book provides fundamental knowledge about using typography and image in visual layout. It takes a conversational approach to inspire alternative ways of seeing, understanding, experimenting, and reinventing the visual vocabulary for real-world projects. It is an invitation for graphic designers and non-graphic designers to contemplate the objects we see, feel, and interact with on a daily basis.