Irrespective of the legal sphere and type of care (primary, secondary, and continuing), providers must ensure that users receive quality healthcare through the efficient use of resources, responsiveness, affordability, and the equal treatment of patients. Management and marketing have been playing an important role in this sector with the importance of branding growing in the healthcare market. The chance for brand in healthcare is determined by the challenges to increase and improve consumer choice. That's something to which providers and health systems, in general, have not been familiarized. New Techniques for Brand Management in the Healthcare Sector is a critical research publication that explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified. Highlighting topics such as e-health, medical tourism, and brand management, this publication is essential for hospital directors, marketers, advertisers, promotion coordinators, brand managers, product specialists, academicians, healthcare professionals, brand strategists, policymakers, researchers, and students.

Graphic design software is constantly evolving, allowing designers to meet specific printing specifications. Printing Design for Graphic Designers is a reference book that showcases design projects from all over the world and focuses on the processes that were used to print them. The book opens with a thorough introduction of printing history, from the primitive seal rolls used in Mesopotamia more than 5,000 years ago to today's digital technology. The projects are structured according to their printing specifications, which include cutting and folding, printing and varnishing, UV ink, thermography printing, thermochromic ink, screen printing, abrasive ink, solid colour-gold/silver ink, embossing and debossing and foil stamping. In recent years, with the help of new software tools, designers have incorporated printing finishes into their work. The result is incredibly sophisticated and daring effects applied to a wide variety of items, from business cards to record sleeves, books, posters and art.

What does history look like? How do you draw time? Cartographies of Time is the first history of the timeline, written engagingly and with incredible visuals. The authors, both accomplished writers and historians, sketch the shifting field of graphic representations of history from the beginning of the print age through the present. They shed light on western views of history and on the complex relationship between general ideas about the course of events and the technical efforts to record and connect dates and names in the past. In addition to telling a rich, forgotten story, this book serves as a kind of grammar of historical representation, uncovering the ways in which time has been structured in thought and in images, in the Western tradition. Written for both the academically curious and the general reader, Cartographies of Time provides a set of tools for understanding the evolution and the significance of graphic representations of time both in history and in contemporary culture.