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Books > Arts & Architecture > Industrial / commercial art & design > Graphic design
Icons shape the way we see the world around us in business,
communication, entertainment, and much more. Now is your chance to
learn to speak the textless language of icons with Thinking in
Icons. From the most refined corporate visual systems to the
ubiquitous emoji, icons have become an international language of
symbols as well as a way to make a wholly unique statement. Without
even realizing it, billions of people interpret the language of
icons each day, this is the designer's guide to creating the next
great statement. In Thinking in Icons, artist and designer Felix
Sockwell--logo developer for Appleand other high-profile companies,
as well as GUI creator for the New York Times app--takes you
through the process of creating an effective icon. You will cover
many styles and visual approaches to this deceptively complex art.
Sockwell also offers examples of his collaborations with Stefan
Sagmeister, Debbie Millman, and other luminary designers. Thinking
in Icons also features the work Sockwell has done with an
impressive roster of blue-chip international brands, including
Facebook, Google, Hasbro, Sony and Yahoo.
A challenge of discipline and creative thinking, The 365 Project
chronicles one designer's attempt to make something every day for a
year. This printed edition of Bryn Hobson's original blog includes
all 365 daily projects and new captions about the process for each
one-perhaps perfect inspiration to start a side project of your
own.
Printing and graphic design often go hand-in-hand, and a masterful
print job can transform a good design into a compelling physical
asset. Deluxe offers readers a full understanding of some of the
most widely-used printing techniques: foil stamping, embossing, and
debossing. It accomplishes its goal with surveys of printing
houses, detailed explanations of printing methods, and immersive
behind the scenes glimpses at how these methods are used.
Technology expands the range of design possibilities in visual
language. The Dynamics of Interaction Design Theory explores
different design principles under the five core areas of tension,
form, story, structure, and interactivity, and offers a new
perspective to learn and apply the conventional design process with
new influences from motion graphics, narrative theory, and
interaction design. To connect each design theory to its
application, The Dynamics of Interaction Design Theory includes
visual examples from daily life as well as design samples from
different stages of the creative process. This helps readers
visualize the impact of one small change in a design element to the
overall message and effectiveness of communication. In addition,
each chapter includes exercises to reinforce understanding. This
book provides fundamental knowledge about using typography and
image in visual layout. It takes a conversational approach to
inspire alternative ways of seeing, understanding, experimenting,
and reinventing the visual vocabulary for real-world projects. It
is an invitation for graphic designers and non-graphic designers to
contemplate the objects we see, feel, and interact with on a daily
basis.
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