This book seeks to establish the meaning of design research, its role in the field, and the characteristics that differentiate research in design from research in other fields. The author introduces a model to explain the relationship between the components of the ontological reality of design: the designed object, the designer, and the user. Addressing design research across disciplines, the author establishes a foundational understanding of research, and research paradigms, for the design disciplines. This will be crucial for the emerging field of design research to find its own identity and move forward, building its own knowledge base as it finds its positioning between science and art. The book will be of interest to scholars working in design history, design studies, graphic design, industrial design, interior design, architecture, fashion design, and service design.

Jost Hochuli has been working as a freelance graphic designer since 1959. Although book design forms only a small part of his activity, he has become well-known particularly through this work. Besides his book designs, several of his commercial artwork pieces and typefaces are pictured in this volume. The book is thus the ultimate synthesis of Hochuli's works. It is structured in three thematic blocks "Commercial Graphic Design", "Typefaces Cut in Wood and Linoleum" and "Books" which are accompanied by theoretical texts while generously documented by numerous examples from Hochuli's work.

Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all over the world. Global marketing initiatives allow a business to adapt its services and products to nations outside of its origin, increasing its annual earnings and success. However, companies must first implement worldwide marketing programs that consider cultural dimensions and customs. Localizing Global Marketing Strategies: Emerging Research and Opportunities is a collection of innovative research on trends and strategies that are necessary to ensure the success of global marketing and identify the means of global market entry. While highlighting topics including branding, consumer management, and joint ventures, this book is ideally designed for administrators, marketers, managers, executives, entrepreneurs, industry professionals, researchers, academicians, and students seeking current research on establishing long-lasting global marketing plans for a variety of industries.

Delving into the rationale behind influential communication, The Power And Influence Of Illustration helps you understand how to work with a message to create convincing illustrations for your audience. Alan Male explains how illustrative imagery can lampoon, shock, insult, threaten, subvert, ridicule, express discontent and proclaim political and religious allegiance. He explores how its tools have been used in the past, and looks at how contemporary illustrators can use their own work to persuade - and discusses where the line between persuasion and propaganda lies. These issues are explored using hundreds of full colour images from international artists, both contemporary and historical.

Design Elements: Form and Space provides students with an aesthetic understanding of form in the context of ordering space. The book employs a highly academic approach in providing readers with objective criteria to effectively evaluate the strengths and weaknesses of a composition. Students learn the principles of spatial forces, visual aesthetics, color structure, spatial structure, and ordering strategy. The text presents spatial organization as a visual language in which the graphic elements of point, line, plane, and volume, along with their visual attributes, form its structure. Through this lens, the book discusses the logic of placement, grouping, alignment, visual flow, and divisions of space, as well as color harmonies. Students are provided with progressive visual demonstrations of these concepts from basic concept layouts to attractive, complex compositions. The second edition features new images and illustrations, as well as updated content to ensure the text is timely and relevant. Serving as a practical example of the very concepts and principles it teaches, Design Elements is an exceptional resource for students of graphic design and an enduring reference book for professionals in the discipline.