In the internet age, the means of communication keep changing along with the increasing formation. It becomes more difficult to catch the public's attention and the monotonous and invariable logos can't meet the needs of current and future commercial society any more. Designers need to seek new design language to express a brand. Flexible logos are a kind of design form with more variability, stronger adaptability, wider coverage, and fresh visual effect. This new form perfectly follows the development trend of globalised, diversified, and internet integration of online and offline operations in the new commercial society. However, the birth of flexible logos is not only to adapt to new media - and new means of communication - but also a breakthrough of logo design itself that creates new possibilities for the innovation of logo form and breaks the fixed, monotonous, and invariable characteristics of the traditional static logos. This book explores the creation and methods of the flexible logo design process, and analyses its application across dozens of international projects. Each project explores the notion of broader brand extension stability, as well as the stability of consumers' psychological recognition.

A stunning and thought-provoking round-up of today's most interesting visual communication projects, Graphic Design Sourcebook surveys the work of one hundred of the world's most exciting and groundbreaking practitioners. This informative guide to contemporary graphic design is illustrated with a wide variety of projects, from websites, apps, banner ads, packaging and infographics to exhibition design, social issue posters, corporate branding campaigns and interactive media design. Each designer's entry also includes detailed biographic information and a short precis on the designer's approach, written by the designers themselves. Graphic Design Sourcebook is an essential guide for anyone interested in the power of visual communication, and is an absolute must-have publication for students and professional practitioners alike.

Drawing is vitally important for the fashion industry. Fashion Illustration represents a designer's point of view and Anna Kiper's aim is to contribute to the revival of this unique art form. Every illustration lesson in the book presents a story with exciting design details and ideas to inspire designers to rediscover the art of hand drawing as a tool for creating vibrant and original work. 'A hand drawing creates a direct connection to the artist, expressing the individual style, energy and creativity' - from Anna Kiper's introduction. Written for both newcomers and improvers, Fashion Illustration will help you to: achieve movement and attitude in figure drawing by following a few simple steps; develop striking and energetic page compositions; explore effortless ways to illustrate print, textures and embellishments; discover an exciting variety of media and techniques to enrich your individual drawing style. This beautifully illustrated and inspirational book is written by Anna Kiper, one of the world's leading fashion designers and illustrators. Contents: Introduction, The Fashion Figure, The Figure in Detail, Faces, Arms & Hands, Legs & Feet, Dressing the Fashion figure, Fashion Dictionary, Fashion Flats, Accessories, Page Composition with Impact, Illustrating Men, Illustrating Children, Fabric Rendering Techniques, Exploring Media, Model Drawing, Inspiration, Mood, Design.