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Books > Arts & Architecture > Industrial / commercial art & design > Graphic design

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Design Elements - Form and Space (Paperback, 2nd Revised edition) Loot Price: R2,037
Discovery Miles 20 370
You Save: R360 (15%)
Design Elements - Form and Space (Paperback, 2nd Revised edition): Dennis Puhalla

Design Elements - Form and Space (Paperback, 2nd Revised edition)

Dennis Puhalla

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Was R2,397 Loot Price R2,037 Discovery Miles 20 370 | Repayment Terms: R191 pm x 12* You Save R360 (15%)

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Design Elements: Form and Space provides students with an aesthetic understanding of form in the context of ordering space. The book employs a highly academic approach in providing readers with objective criteria to effectively evaluate the strengths and weaknesses of a composition. Students learn the principles of spatial forces, visual aesthetics, color structure, spatial structure, and ordering strategy. The text presents spatial organization as a visual language in which the graphic elements of point, line, plane, and volume, along with their visual attributes, form its structure. Through this lens, the book discusses the logic of placement, grouping, alignment, visual flow, and divisions of space, as well as color harmonies. Students are provided with progressive visual demonstrations of these concepts from basic concept layouts to attractive, complex compositions. The second edition features new images and illustrations, as well as updated content to ensure the text is timely and relevant. Serving as a practical example of the very concepts and principles it teaches, Design Elements is an exceptional resource for students of graphic design and an enduring reference book for professionals in the discipline.

General

Imprint: Cognella
Country of origin: United States
Release date: July 2020
Authors: Dennis Puhalla
Dimensions: 229 x 152mm (L x W)
Format: Paperback
Pages: 174
Edition: 2nd Revised edition
ISBN-13: 978-1-79351-383-0
Categories: Books > Arts & Architecture > Industrial / commercial art & design > Graphic design
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LSN: 1-79351-383-X
Barcode: 9781793513830

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