"Never Use More than Two Different Typefaces" presents a humorous overview of the rules governing typography. A joy for graphic designers and everyone who has anything to do with designing texts. Like no other, this is a world that is held together by rules, which designers, of course, often take great delight in breaking.

In this series, "ridiculous" is a relative term, because what is nonsense for one can be an important guideline for another. In these books, it is not about laying down the law. For each of the fifty rules covered in each book, Anneloes Van Gaalen refers to quotes by famous fellow designers who either think there is something to the rule or have made a personal variation of it. Whether you agree with them or not, the Ridiculous Design Rules books sharpen your own thoughts about the assumed truths of design, advertising, fashion, photography, and the Internet.

Each rule is convincingly illustrated, with the illustrations either confirming or disproving the rule in question.

Digital Brand Romance is highly practical and offers tactical, helpful advice to apply in your business immediately.Tomorrow arrived, and all great relationships now begin online - including the ones between your future customer and your brand. Whether you are selling shoes, software or spaceship parts, the romance begins and evolves in a digital world. While over 80% of businesses think they provide excellent customer experiences - only 8% of customers agree. The reality is that the state of modern, digital brand relationships is quite dysfunctional: an average conversion rate of 3% means that 97% of engagements with your brand fail. Not only does this inefficiency chew up marketing budget, but it also taints future engagements with your brand. In Digital Brand Romance, you will learn the proprietary six-step ADORE Process that has helped brands worldwide consistently achieve conversion rates above 20%. The ADORE Process is used by some of the most innovative scale-ups, fast growth exporters and leading brands to consistently sell more, more often. Each step of the ADORE Process aligns with one of the key moments of influence in the digital relationship with your brand. Understanding the forces that drive each moment will allow you to identify signs of relationship breakdown; common causes of issues and how to resolve them; and which metrics to track to measure progress. You will also learn how to apply the process to conduct regular digital relationship audits, removing your reliance on luck in the future success of your brand. Digital Brand Romance is highly practical and offers tactical, helpful advice to apply in your business immediately.

The Graphic Century reveals the symbiotic relationship that exists between graphic design and art. Structured chronologically, the publication presents a survey of posters dating back to 1903. Although they are brought together from the archives of just one institution - the Whitechapel Gallery - they are emblematic of wider ideological, technical and aesthetic tendencies. Edited and introduced by Hannah Vaughan, The Graphic Century surveys the developments in visual communication since the Gallery's launch.

Design is everywhere. It shapes not only our present but also our future. An essential introductory guide, Design: The Key Concepts covers fundamental design concepts: thinking, service, context, interaction, experience, and systems. Each concept is situated within a broad context, enabling the reader to understand design's contemporary practice and its relationship to issues such as new technology, social and economic development, globalization, and sustainability. Concepts are also explained by use of concise, illustrated case studies of contemporary objects, spaces, systems, and methods such as Uber, the iPhone, Kickstarter and IKEA. Chapter summaries and supporting discussion questions make this an engaging and accessible introduction for students and those new to the field. An annotated bibliography provides direction for further reading.

This book presents an eclectic selection of a hundred graphic design projects that are drawn from a wide variety of areas and incorporate three-dimensional effects. Through using 3D tools, each of these sophisticated projects reveals spectacular, hypnotic and dynamic effects that lend depth and visual impact. The volume demonstrates the different possibilities for combining 2D and 3D and for applying those combinations to different graphical elements to communicate a message with fresher and stronger expressiveness.