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Books > Arts & Architecture > History of art / art & design styles > From 1900 > Design styles > Modernist design & Bauhaus
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The Enduring Legacy of Weimar - Graphic Design & New Typography 1919-1933 (Hardcover)
Loot Price: R744
Discovery Miles 7 440
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The Enduring Legacy of Weimar - Graphic Design & New Typography 1919-1933 (Hardcover)
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This vibrant book tells the history of the Modernist design
movement and how it completely revolutionized graphic design.
Graphic Design as an artistic genre wasn't universally accepted
until the early 20th century. This striking book focuses on the
pivotal years of 1919-1933 to show how fifty artists redefined the
field and helped create modern graphic design. Art historian and
graphic artist Alston Purvis provides a concise and engaging
overview of the dawn of modern graphic design and the artistic
possibilities that were laid bare in a seismically shifting Europe.
He explores how a variety of burgeoning and established movements
contributed to the innovations of graphic design such as the German
Dadaists, the Bauhaus School, and the European avant-garde artists.
He looks at how groundbreaking trends in typography, the rise of
consumerism, and a new focus on schools of graphic design combined
to create a new language of design that is still in use today.
Featuring the designs of 50 pioneering artists, such as Walter
Gropius, Paul Klee, and El Lissitzky, this book shows how their
work in color, typography, and composition broke conventions and
set new standards in a seminal period of graphic design.
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