Today in Britain there are over 2500 breweries, most of whom brew an ever-changing range of different beers. On the bar of any decent pub, or shelves of a good bottle shop or supermarket beer aisle, the choice can be overwhelming. People make snap decisions so quickly we don't even notice. And the design of a beer label, pump clip, bottle or can has to do a lot of work to stand out, get noticed, and suggest to the thirsty punter that here is a beer they will enjoy.

We're all familiar with smart TVs making suggestions on our future watching, real-world exercise data being transferred into stats and infographics on our workout apps and turning up our home heating before we start our commute - but how does this world of technological interfaces affect our actions and perceptions of self?When society relies on computer models and their interfaces to explain and predict everything from love to geopolitical conflicts, our own behaviour and choices are artificially changed. Zachary Kaiser explores the harmful social consequences of this idea - balanced against speed and ease for the user - and how design practice and education can respond positively. - Concepts of freedom vs convenience - Smart objects and manipulation - Real world information transformed into data - Technology's decisions made on our behalf

With a focus on graphic design, Holiday Design--The Festive & The Joyful stands out among all others in its gorgeous radiance. "Each celebration brings with it a period of change. It marks the end of a stage and the beginning of a new one in every person's life." The editor aims to display brilliant designs on holidays, ceremonies and special days. The works include cards, invitations, posters, giftpackaging and special day souvenirs, etc. A time of rejoicing, sharing, reflecting, forgiving and giving thanks can often bring fresh inspiration to the design world. Inspiration is an awakening, a quickening of all man's faculties, and it is manifested in all high artistic achievements. Without craftsmanship, inspiration is a mere reed shaken in the wind. The combination of the two gives rise to many of the brilliant pieces in the design realm.

This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.

This excellent collection of historic decorative ornament contains over 3000 examples ranging from the cultures of the Greeks and Romans through the Victorians. Among the many different kinds of objects depicted are fine line drawings of chairs, thrones, crowns, heraldic emblems, altars, armor, architecture and scores of objects used in everyday life. 3002 black-and-white illustrations.

Modern-day cryptic symbols and mysterious codes are no longer just the tools of secret societies and spies; skilled graphic designers use them constantly, creating new visual languages for branding, logotypes, and company identities. Symbols in Graphic Design is your own illustrated codebook to these logos, glyphs, and other motifs. This exhaustive resource lays out basic symbols, their meanings, and their histories before delving into a collection of modern projects ranging from restaurant and clothing identities to personal brands, promotional materials, and even city branding projects.

This book is about using "collage" among Iranian students in architecture studio, and in order to introduce the way these students use the technique to the English reader, we (Ali Yaser Jafari and Reihaneh Khorramrouei) have chosen this valuable book by AliAsghar Adibi to translate from Farsi to English. It provides a representative example of design through collage and culture. This book originally collected and published in three chapters: Collage history in different arts; Objectives and steps to make collage images; Two experienced examples.

Regarding Frames explores the ways that literary comics engage readers in the mutual construction of meaning. Part interpretive criticism, part philosophical meditation, Regarding Frames: Thinking with Comics in the Twenty-First Century explores the ways that literary comics engage readers in the mutual construction of meaning. Kwa draws from a wide range of philosophical, critical, and theoretical texts to analyze the visual and verbal narrative strategies that artists use. She examines the work of comic artists Gabrielle Bell, Michael DeForge, Kevin Huizenga, Laura Park, and Dash Shaw who construct their particular visions of the world. These creators' experiments with form pose questions about the difference between how things appear to be and how they are. Regarding Frames makes a case for the rewards of close reading at the surface.

With 2014 marking the one-hundredth anniversary of the commencement of World War I, "En Guerre "offers a fresh, thought-provoking exploration of the impact of the Great War as viewed through the lens of French graphic illustration of the period. Published in conjunction with an exhibition of these illustrations at the University of Chicago Library's Special Collections Research Center, this catalog draws from illustrated books, magazines, and prints to present a wide range of perspectives on themes essential to a deeper understanding of the war in France: patriotism, nationalism, propaganda, and the soldier's experience, as well as the mobilization of the French national home front as seen through fashion, music, humor, and children's literature. With a text by noted historians Neil Harris and Teri J. Edelstein and featuring more than one hundred reproductions of the vivid and colorful work of French illustrators, "En Guerre" reaffirms the persuasive role that art can play in the service of political and military power.

Type designers are fanatical; living, breathing and eating type as they strive to create fonts capable of withstanding the test of time. This new book aims to be the definitive resource for aspiring typographers with profiles and interviews of ten internationally renowned typeface designers on the state of typography. While they work with different alphabets or characters - Roman, Cyrillic and Chinese - they share a common bond as they work to improve visual communication. Also included is a showcase of contemporary applications. What's your type?

A new edition showing the work of one of the most famous Swiss designers: a comprehensive overview of his oeuvre. This illustrated essay traces the history of one of the leading exponents of "Swiss Graphic Design" in the 1950s and 1960s. Josef Mu ller- Brockmann's posters have become world famous for their ability to convey information with great visual tension, a sense of drama, and an extreme economy of means. He created a body of work in which timeless principles of visual communication are inscribed. In addition to the posters, the image part presents examples of logotypes, appearances, and exhibitions as well as numerous lesser-known works in chronological order.

London Underground By Design is the beautifully illustrated new book from Mark Ovenden, the acclaimed author of Great Railway Maps of the World, published to coincide with the 150th anniversary of the Tube in 2013. Since its establishment 150 years ago as the world's first urban subway, the London Underground has continuously set a benchmark for design that has influenced transit systems from New York to Tokyo, Moscow to Paris and beyond. London Underground by Design is the first meticulous study of every aspect of that feat, a comprehensive history of one of the world's most celebrated design achievements, and of the visionaries who brought it to life. Beginning in the pioneering Victorian age, Mark Ovenden charts the evolution of architecture, branding, typeface, map design, interior and textile styles, posters, signage and graphic design and how these came together to shape not just the Underground's identity, but the character of London itself. This is the story of celebrated designers - from Frank Pick, the guru who conceptualised the modern Tube's look under the 'design fit for purpose' mantra, to Harry Beck, Tube diagram creator, and from Marion Dorn, one of the twentieth century's leading textile designers, to Edward Johnston, creator of the distinctive font that bears his name, as well as Leslie Green, designer of central London's distinctive ruby-red tiled stations, and the Design Research Unit's head, Misha Black, who in the 1960s rebranded British Railways and created the Victoria line's distinctive style, and Sir Norman Foster, architect of Canary Wharf station. 'Fascinating ... authoritative ... bristles with photographs I've never seen before ... the book does ample justice to a network that - overcrowded and overpriced - is a glorious palimpsest of design' Andrew Martin, Observer 'I wouldn't ordinarily enthuse about one book at such length, but this is an important work...not because it's an entertaining read (it is), but because it identifies the birth of a brand...and records the birth of a new idea - the transport interchange' Kevin McCloud, Grand Designs Magazine 'Mark Ovenden has devotedly documented the designs associated with [the Underground] ... "addictive" for anyone interested in the look of everyday life' Telegraph 'This beautifully illustrated history is a worth tribute [to 150 years of design]' Shortlist 'A wonderful, handsome book ... it makes me want to nerd out, get a travel card and whiz out to the strange ends of Metroland or the UFO shape of Southgate station' Robert Bownes/Andrew Tuck, Monocle Weekly (Radio programme) Mark Ovenden is a British writer and broadcaster. His previous books are Metro Maps of the World, Paris Metro Style and Great Railway Maps of the World. He is a Fellow of the Royal Geographic Society and lives in London.

From simple shapes and colors to gods, mythical beasts, sacred rituals, and global branding, over 2,000 signs and symbols are explained through text, illustrations, and photography. Grouped thematically and comprehensively cross-referenced.

Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process. A Designer's Research Manual was one of the first books to apply research practices to the benefit of visual communication designers. This long awaited second edition follows more than a decade of active use by practitioners, design educators, and students around the world. Comprehensively updated, A Designer's Research Manual second edition includes: Over 25 proven research strategies and tactics Added content about planning research, analyzing results, and integrating research into the design process Suggestions for scaling research for any project, timeline, or budget All new in-depth case studies from industry leaders, outlining strategy and impact Updated images, illustrations, and visualizations Quick Tips for rapid integration of research concepts into your practice

Intricate overall patterns based on hexagon, octagon, geometric figures, rosettes, etc. from traditional sources. 200 plates.

Mad movie ad collector Michael Gingold returns with Ad Nauseam II, a deep dive into his personal collection of horror movie newsprint notices from the 1990s and 2000s. Feast your nostalgic eyes on more than 500 striking ads for the big-budget Gothics of the early and mid-'90s (Bram Stoker's Dracula, Interview with the Vampire), the slasher-film revival (Scream, I Know What You Did Last Summer, Halloween: H20), gruesome franchises (Saw, Final Destination), remakes (The Texas Chainsaw Massacre, Dawn of the Dead, The Ring), found footage films (The Blair Witch Project, Paranormal Activity) and more. Plus, unforgettable critic quotes of the time, fascinating facts about the films' releases, and Michael's always insightful commentary! Also available: Ad Nauseam: Newsprint Nightmares from the '70s and '80s and Ad Astra: 20 Years of Newspaper Ads For Sci-Fi & Fantasy Films (the 1980s and 1990s).

The lives and work of diverse unsung heroes of design gathered in smart new book. Familiar histories of graphic design have placed women in the margins, their work unworthy of discussion and preservation. The good news is that with a little digging, we are confirming that women of many backgrounds and ethnicities have long been active in the profession: running presses in the British colonies, illustrating books in the studios of artistically cutting-edge Harlem, and drawing type in the drafting rooms of major type foundries. This collection of 15 fascinating illustratedessays reveals their stories, countering the history we've been fed and expanding the small canon of (overwhelmingly white) women in graphic design. Baseline Shift tells the stories of auteurs, champions of social justice, and the uncelebrated women who used design to make change, do business, and to make a living. It is essential reading for students and practitioners of graphic design as well as those with an interest in women's history.

Since 2007, Switzerland’s Federal Office of Culture has honoured the work of renowned designers who exemplify the quality and relevance of Swiss design practice both nationally and internationally. Simply put, the yearly awarded Swiss Grand Prix of Design reflects the best that Switzerland has to offer in this field. The roll call of winners illustrates the country’s multifaceted spectrum of design production. In their many and varied ways, they have infused the cultural landscape with fresh ideas and continue to inspire new generations of designers, influencing current design as well as Swiss design history. The 2021 laureates of the Swiss Grand Prix of Design are the graphic designer Julia Born, photographer and art director Peter Knapp, and researcher and lecturer Sarah Owens. This book introduces them through texts, a conversation, a short biography and images from their archives. Text in English, French, German and Italian

From tracking down information to symbolising human experiences, this book is your guide to telling more effective, empathetic and evidence-based data stories. Drawing on cross-disciplinary research and first-hand accounts of projects ranging from public health to housing justice, The Data Storytelling Workbook introduces key concepts, challenges and problem-solving strategies in the emerging field of data storytelling. Filled with practical exercises and activities, the workbook offers interactive training materials that can be used for teaching and professional development. By approaching both 'data' and 'storytelling' in a broad sense, the book combines theory and practice around real-world data storytelling scenarios, offering critical reflection alongside practical and creative solutions to challenges in the data storytelling process, from tracking down hard to find information, to the ethics of visualising difficult subjects like death and human rights.

Character animation involves more than the principles of animation and the mechanics of motion. As an animator, you've just been asked to animate a scene where a character arrives to work, late. While you know how to animate the character's movements, how should the character enter into the scene? Does the character enter slowly? Quickly? Doggedly determined? Hesitantly? Is he frustrated, or merely apathetic? What is the larger context for the character being late? The answers to these questions can certainly affect how to animate you character. Unique, believeable characters that think, feel and captivate your audience are ones that involve emotion, performance, personality, acting and story. Successful animators balance all of these elements within a single character and narrative. With Acting and Performance for Animation, discover how to create dynamic, dramatic performances and believeable character interaction. An invaluable resource for animators, Acting and Performance for Animators is a practical guide to the variety of performance techniques relevant to animators. Develop believable character interactions with chapters detailing the principles of performance, performance types, character emotion and personality, physical and psychological performance, and scene composition. Analyze scripts, sound, acting, action and performance with the practical hints and tips, hands-on assignments and animated examples featured in an extensive guide for animators working in film, TV, games and commercials. Explore different performance techniques based upon the experiences of seasoned animators with case studies featuring John Lasseter, Ray Harryhausen, Nick Park, Joanna Quinn. Expand your own performance techniques with the accompanying DVD which will feature live action reference shorts, production stills, animated examples, and further hands-on assignments.