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Books > Arts & Architecture > Industrial / commercial art & design > Graphic design

Shapes: Geometric Forms in Graphic Design (Paperback): Shaoqiang Wang Shapes: Geometric Forms in Graphic Design (Paperback)
Shaoqiang Wang
R1,091 Discovery Miles 10 910 Ships in 10 - 15 working days

Basic geometric shapes and their various combinations are hugely popular in graphic design. The creative possibilities they offer are limitless, and viewers continuously interpret them consciously and unconsciously. In this book you will find many examples of why geometry is still very much relevant in today's graphic design industry and how it is a crucial part of our visual language. Beyond their colour and size, forms and shapes determine the character and the mood of a layout, without us even realising it. They provide order and harmony in a world of imperfection and chaos. Designers know this and have been using geometric shapes as a tool for communication and visual impact since the very beginning of the profession. The broad range of case studies featured in this book demonstrates how familiar shapes can be transformed and used to convey new concepts and trends in design.

Posh: Perpetual Desk Pad Undated Weekly Calendar (Calendar): Andrews McMeel Publishing Posh: Perpetual Desk Pad Undated Weekly Calendar (Calendar)
Andrews McMeel Publishing
R245 Discovery Miles 2 450 Ships in 10 - 15 working days

Start your personal planning any time of the year with this stylish, undated weekly calendar. Start your personal planning any time of the year with this undated weekly calendar that features sixty customizable pages. Perfect for home or the office, it has plenty of space each day of the week to schedule appointments and meetings or to jot down important to-dos or notes.

UX for XR - User Experience Design and Strategies for Immersive Technologies (Paperback, 1st ed.): Cornel Hillmann UX for XR - User Experience Design and Strategies for Immersive Technologies (Paperback, 1st ed.)
Cornel Hillmann
R888 R766 Discovery Miles 7 660 Save R122 (14%) Ships in 18 - 22 working days

Extending traditional digital platforms to the new frontier of extended reality (XR) requires taking into account what best practices, new concepts, and conventions have been established and what learnings can be brought forward from case studies involving industry leaders. By looking at practical examples from the field of handheld AR breakthroughs, virtual reality (VR) success stories and experimental interaction concept of pioneering XR platforms, you'll see how it's possible to map out a framework of user experience (UX) guidelines to close in on opportunities and challenges that lay ahead. This book defines, identifies, and analyzes UX practices for XR environments and reviews the techniques and tools for prototyping and designing XR user interactions. You'll approach the design for experiential state and spatial cognition, using established UX key performance indicators, while taking into account the social dynamics, emotional framework and wider industry context. UX design and strategy for the XR space is a new frontier, so UX for XR focuses on case studies and industry research to illustrate the relationship between UX design and the growth of immersive technologies. Practical examples will demonstrate how you should apply UX design principles using designing interactions in XR by identifying the importance of spaces, senses and storyboarding. What You'll Learn Explore the challenges and opportunities of designing for XR See how spatial interaction is revolutionizing human computer interaction Examine sensory input and interaction beyond the screen Work with 3D Interaction Design and build a strong 3D UX Understand VR and augmented reality essentials for emotion-rich user experiences Apply UX research techniques for the XR space Who This Book Is For This book is primarily for UX designers, consultants, and strategists; XR developers; and media professionals

Designing the Music Business - Design Culture, Music Video and Virtual Reality (Paperback, 1st ed. 2020): Guy Morrow Designing the Music Business - Design Culture, Music Video and Virtual Reality (Paperback, 1st ed. 2020)
Guy Morrow
R2,427 Discovery Miles 24 270 Ships in 18 - 22 working days

This book addresses the neglect of visual creativities and content, and how these are commercialised in the music industries. While musical and visual creativities drive growth, there is a lack of literature relating to the visual side of the music business, which is significant given that the production of meaning and value within this business occurs across a number of textual sites. Popular music is a multimedia, discursive, fluid, and expansive cultural form that, in addition to the music itself, includes album covers; gig and tour posters; music videos; set, stage, and lighting designs; live concert footage; websites; virtual reality/augmented reality technologies; merchandise designs; and other forms of visual content. As a result, it has become impossible to understand the meaning and value of music without considering its relation to these visual components and to the interrelationships between them. Using design culture theory, participant observation, interviews, case studies, and a visual methodology to explore the topic, this research-based book is a valuable study aid for undergraduate and postgraduate students of subjects including the music business, design, arts management, creative and cultural industries studies, business and management studies, and media and communications.

Perspectives on Design and Digital Communication - Research, Innovations and Best Practices (Paperback, 1st ed. 2021): Nuno... Perspectives on Design and Digital Communication - Research, Innovations and Best Practices (Paperback, 1st ed. 2021)
Nuno Martins, Daniel Brandao, Daniel Raposo
R4,225 Discovery Miles 42 250 Ships in 18 - 22 working days

This book shares new research findings and practical lessons learned that will foster advances in digital design, communication design, web, multimedia and motion design, graphic design and branding, and other related areas. It gathers the best papers presented at the 3rd International Conference on Digital Design and Communication, DIGICOM 2019, held on November 15-16, 2019, in Barcelos, Portugal. The respective contributions highlight new theoretical perspectives and practical research directions in design and communication, aimed at promoting their use in a global, digital world. The book offers a timely guide and a source of inspiration for designers of all kinds (Graphic, Digital, Web, UI & UX Design and Social Media), for researchers, advertisers, artists, entrepreneurs, and brand or corporate communication managers, and for teachers and advanced students.

Design Thinking: Creativity, Collaboration and Culture (Paperback, 1st ed. 2020): Juhyun Lee, Michael J. Ostwald, Ning Gu Design Thinking: Creativity, Collaboration and Culture (Paperback, 1st ed. 2020)
Juhyun Lee, Michael J. Ostwald, Ning Gu
R4,003 Discovery Miles 40 030 Ships in 18 - 22 working days

This book presents new ways of facilitating design thinking, through the combination of cognitive design strategies and information technologies. It provides readers with an in-depth understanding of the traditional and digital design processes and activities that are employed in architecture, computational design, communication design and graphic design. The book is divided into three parts: Part I, which focuses on creativity, uses evidence derived from empirical studies to develop an understanding of the way computational environments shape design thinking and may lead to more inventive outcomes. Part II considers the cognitive dimensions of design teams, crowds and collectives. It investigates the ways digital design platforms promote interactive and collective thinking. Lastly, Part III addresses culture, examining the linguistic and cultural context of the globalised design ecosystem. Providing valuable insights into design thinking, this book helps readers engage with their local and global environments. It will appeal to academics, researchers and professionals with an interest in understanding design thinking in the context of creativity, collaboration and culture.

Graphical Heritage - Volume 2 - Representation, Analysis, Concept and Creation (Paperback, 1st ed. 2020): Luis... Graphical Heritage - Volume 2 - Representation, Analysis, Concept and Creation (Paperback, 1st ed. 2020)
Luis Agustin-Hernandez, Aurelio Vallespin Muniesa, Angelica Fernandez-Morales
R5,264 Discovery Miles 52 640 Ships in 18 - 22 working days

This book presents the proceedings of the 18th International Conference on Graphic Design in Architecture, EGA 2020, focusing on heritage - including architectural and graphic heritage as well as the graphics of heritage. Consisting of two parts: "Representation and Analysis" and "Concept and Creation", this second volume gathers selected contributions on topics ranging from graphic representation to the graphic presentation of ideas, i.e. artistic creation, to bridge the gap between graphic heritage and the graphics of heritage. Given its scope, this volume will appeal to architectural and graphic designers, artists and engineers, providing them with extensive information on new methods and a source of inspiration for future research and interdisciplinary collaborations.

Graphical Heritage - Volume 3 - Mapping, Cartography and Innovation in Education (Paperback, 1st ed. 2020): Luis... Graphical Heritage - Volume 3 - Mapping, Cartography and Innovation in Education (Paperback, 1st ed. 2020)
Luis Agustin-Hernandez, Aurelio Vallespin Muniesa, Angelica Fernandez-Morales
R5,216 Discovery Miles 52 160 Ships in 18 - 22 working days

This book presents the proceedings of the 18th International Conference on Graphic Design in Architecture, EGA 2020, focusing on heritage - including architectural and graphic heritage as well as the graphics of heritage. The third of three volumes, this book discusses topics related to mapping, cartography and landscape, as well as innovative education methods, particularly in the context of teaching architectural heritage. It covers historical cartography and new cartographies, as well as methods for representing the landscape, and reports on different learning methods and practices, including classroom methods but also those involving more active participation and multidisciplinary and collaborative production. Given its scope, this book will appeal cartographers, designers and teachers, providing them with extensive information on innovative methodologies and a source of inspiration for their future work.

Soviets (Hardcover): Danzig Baldaev, Sergei Vasiliev, Fuel Soviets (Hardcover)
Danzig Baldaev, Sergei Vasiliev, Fuel; Edited by Damon Murray, Stephen Sorrell
R549 R480 Discovery Miles 4 800 Save R69 (13%) Ships in 10 - 15 working days

Soviets features unpublished drawings from the archive of Danzig Baldaev. They satirize the Communist Party system, exposing the absurdities of Soviet life from drinking (Alcoholics and Shirkers) to the Afghan war (The Shady Enterprise), via dissent (Censorship, Paranoia and Suspicion) and religion (Atheism as an Ideology). Baldaev reveals the cracks in the crumbling socialist structure, detailing the increasing hardships tolerated by a population whose leaders are in pursuit of an ideal that will never arrive. Dating from 1950s to the period immediately before the fall of the Soviet Union in 1991, his caricatures depict communism's winners and losers: the corruption of its politicians, the stagnation of the system, and the effect of this on the ordinary soviet citizen. Baldaev's drawings are contrasted with classic propaganda style photographs taken by Sergei Vasiliev for the newspaper Vercherny Chelyabinsk. These photographs portray a world the Party leaders dreamed of: where workers fulfilled their five-year plans as parades of soldiers and weapons rumbled through Red Square. This book examines - both broadly and in minute detail - the official fiction and the austere, bleak reality, of living under such a system.

Signs and Symbols - An Illustrated Guide to Their Origins and Meanings (Hardcover): Miranda Bruce-Mitford Signs and Symbols - An Illustrated Guide to Their Origins and Meanings (Hardcover)
Miranda Bruce-Mitford; Dk
R782 R721 Discovery Miles 7 210 Save R61 (8%) Ships in 18 - 22 working days

From simple shapes and colors to gods, mythical beasts, sacred rituals, and global branding, over 2,000 signs and symbols are explained through text, illustrations, and photography. Grouped thematically and comprehensively cross-referenced.

Graphical Heritage - Volume 1 - History and Heritage (Paperback, 1st ed. 2020): Luis Agustin-Hernandez, Aurelio Vallespin... Graphical Heritage - Volume 1 - History and Heritage (Paperback, 1st ed. 2020)
Luis Agustin-Hernandez, Aurelio Vallespin Muniesa, Angelica Fernandez-Morales
R7,090 Discovery Miles 70 900 Ships in 18 - 22 working days

This book presents the proceedings of the 18th International Conference on Graphic Design in Architecture, EGA 2020, focusing on heritage - including architectural and graphic heritage as well as the graphics of heritage. This first volume gathers selected contributions covering theories, and new technologies and findings to help shed light on current questions related to heritage. It features original documentation studies on historical archives, 3D and solid representation of architectural objects, as well as virtual graphic representation and applications of augmented reality, all documenting and/or reconstructing the present, past and future of architectural objects. As such, this book offers extensive and timely information to architectural and graphic designers, urban designers and engineers, and industrial designers and historians.

Process Music: Songs, Stories and Studies of Graphic Culture (Paperback): Kenneth Fitzgerald Process Music: Songs, Stories and Studies of Graphic Culture (Paperback)
Kenneth Fitzgerald; Preface by Debbie Millman
R432 Discovery Miles 4 320 Ships in 10 - 15 working days
Collaboration in Design Education - Case Studies & Teaching Methodologies (Paperback): Marty Maxwell Lane, Rebecca Tegtmeyer Collaboration in Design Education - Case Studies & Teaching Methodologies (Paperback)
Marty Maxwell Lane, Rebecca Tegtmeyer
R844 Discovery Miles 8 440 Ships in 9 - 17 working days

The book is a comprehensive guide for students and practitioners who want to take a collaborative approach in their design practice. Authors Marty Maxwell Lane and Rebecca Tegtmeyer introduce a range of case study collaborations, both face-to-face and remote, and between individuals and groups. The book addresses the basics of getting started, planning ahead and reflecting on outcomes, alongside the issues that come up in collaborative work, e.g. cross-cultural exchange, or managing roles within a diverse team. Editorial commentary runs throughout the chapter introductions and case studies, with informatics illustrating key concepts and expanded 'call out' points in the martin. More complex case studies offer a 'deep dive' section to explain and share further details of the featured projects.

Make Your Own Luck - A DIY Attitude to Graphic Design and Illustration (Paperback): Kate Moross Make Your Own Luck - A DIY Attitude to Graphic Design and Illustration (Paperback)
Kate Moross; Foreword by Neville Brody 3
R734 R640 Discovery Miles 6 400 Save R94 (13%) Ships in 9 - 17 working days

One of today's most refreshing young creatives gives the inside scoop on how to make it as a graphic artist. From art school student to designer for Nike, Topshop, and Google, Kate Moross has lived the life that young graphic artists dream of. But it hasn't always been a smooth ride, and in this informative memoir and guide Moross offers true insider's tips on how to make it in a highly competitive field. Written in an approachable, forthright, and refreshingly honest tone, Make Your Own Luck features chapters on how to thrive in art school, developing your own style, how to self-promote, collaboration with other artists, how to deal with "copycats," and when to consider working for free. She also touches on the fine points of music packaging and videos, how to find an agent, and looks back on the touchstone moments that helped shape her career. Designed to mimic Moross's signature bold, brightly colored style, this book is filled with dozens of examples of her work for publications including The Guardian, Vice and FACT Magazine, companies such as Adidas and Nokia, and musicians including Simian Mobile Disco, Jessie Ware, Zomby, and Pictureplane. Irreverent and packed with helpful tips for designers of all stripes, Make Your Own Luck is certain to become an indispensable guide for anyone interested in graphic art as a vocation or hobby.

Greetings From The Barricades - Revolutionary Postcards in Imperial Russia (Hardcover): Tobie Mathew Greetings From The Barricades - Revolutionary Postcards in Imperial Russia (Hardcover)
Tobie Mathew
R766 Discovery Miles 7 660 Ships in 9 - 17 working days
Graphic Intelligence - Drawing and Cognition (Paperback, 1st ed. 2020): Enrico Cicalo Graphic Intelligence - Drawing and Cognition (Paperback, 1st ed. 2020)
Enrico Cicalo
R1,521 Discovery Miles 15 210 Ships in 18 - 22 working days

This book demonstrates and discusses the hypothesis that, within the theory of multiple intelligences, graphic intelligence can be isolated and defined as the ability to use graphic skills to solve problems and create products through the integration and coordination of eye, mind and hand, that is, visual perception, thought and graphic representation. Since it is essential to the development of thought in various disciplinary and professional fields, graphic intelligence is considered an intellectual skill that needs to be taught not only in specialist training, but also in general training and at all levels of education, from pre- and primary school to higher education. The book discusses the role of graphic intelligence within the design, scientific, artistic, education and communication disciplines, highlighting how graphic skills are fundamental to enhancing cognitive and imaginative abilities in all areas of training and professional knowledge.

History of Information Graphics (English, French, German, Hardcover, Multilingual edition): Sandra Rendgen History of Information Graphics (English, French, German, Hardcover, Multilingual edition)
Sandra Rendgen; Edited by Julius Wiedemann
R2,305 R1,863 Discovery Miles 18 630 Save R442 (19%) Ships in 9 - 17 working days

In the age of big data and digital distribution, when news travel ever further and faster and media outlets compete for a fleeting slice of online attention, information graphics have swept center stage. At once nuanced and neat, they distill abstract ideas, complex statistics, and cutting-edge discoveries into succinct, compelling, and masterful designs. Cartographers, programmers, statisticians, designers, scientists, and journalists have developed a new field of expertise in visualizing knowledge. This XL-sized compendium explores the history of data graphics from the Middle Ages right through to the digital era. Curated by Sandra Rendgen, some 400 milestones span astronomy, cartography, zoology, technology, and beyond. Across medieval manuscripts and parchment rolls, elaborate maps, splendid popular atlasses, and early computer-based information design, we systematically break down each work's historical context, including such highlights as Martin Waldseemuller's famous world map, the meticulous nature studies of Ernst Haeckel, and many unknown treasures. Hot on the heels of the best-selling Information Graphics and Understanding the World, this third volume fills the gap as an unprecedented reference book for data freaks, designers, historians, and anyone thirsty for knowledge. An enthralling exploration into the teachings, research, and lives of generations past.

Guide How To Migrate Windows 10 Operating System From HDD To SSD Hardcover Version (Hardcover): Muhammad Vandestra Guide How To Migrate Windows 10 Operating System From HDD To SSD Hardcover Version (Hardcover)
Muhammad Vandestra
R1,101 R857 Discovery Miles 8 570 Save R244 (22%) Ships in 9 - 17 working days
Signage and Wayfinding Design - A Complete Guide to Creating Environmental Graphic Design Systems 2e (Hardcover, 2nd Edition):... Signage and Wayfinding Design - A Complete Guide to Creating Environmental Graphic Design Systems 2e (Hardcover, 2nd Edition)
C. Calori
R1,797 Discovery Miles 17 970 Ships in 9 - 17 working days

A new edition of the market-leading guide to signage and wayfinding design This new edition of Signage and Wayfinding Design: A Complete Guide to Creating Environmental Graphic Design Systems has been fully updated to offer you the latest, most comprehensive coverage of the environmental design process from research and design development to project execution. Utilizing a cross-disciplinary approach that makes the information relevant to architects, interior designers, landscape architects, graphic designers, and industrial designers alike, the book arms you with the skills needed to apply a standard, proven design process to large and small projects in an efficient and systematic manner. Environmental graphic design is the development of a visually cohesive graphic communication system for a given site within the built environment. Increasingly recognized as a contributor to well-being, safety, and security, EGD also extends and reinforces the brand experience. Signage and Wayfinding Design provides you with Chris Calori's proven "Signage Pyramid" method, which makes solving complex design problems in a comprehensive signage program easier than ever before. * Features full-color design throughout with 100+ new images from real-world projects * Provides an in-depth view of design thinking applied to the EGD process * Explains the holistic development of sign information, graphic, and hardware systems. * Outlines the latest sign material, lighting, graphic application, and digital communication technologies * Highlights code and updated ADA considerations If you're a design professional tasked with communicating meaningful information in the built environment, this vital resource has you covered.

The World of Tony Meeuwissen - A Life in Illustration and Graphic Art (Hardcover): Tony Meeuwissen The World of Tony Meeuwissen - A Life in Illustration and Graphic Art (Hardcover)
Tony Meeuwissen
R953 Discovery Miles 9 530 Ships in 9 - 17 working days

This stunning book showcases the bold and original work of Royal Designer Tony Meeuwissen. The artist also writes about his life at the drawing board and the inspiration and ideas behind his imagery. From the foreword by Peter Marren: Welcome to this gallery of the work of a most individual and lovable artist. Many will have seen Tony Meeuwissen's work without knowing the artist, for it has appeared in so many decorative forms from books to playing cards, from magazine and sheet music covers to postage stamps. His work was described by the designer Mike Dempsey as 'inventive, intensely detailed and full of wit and beauty'. Penguin Books art director David Pelham praised him as an artist with the eye of an illustrator and the mind of a designer, one able to solve visual problems with 'remarkable originality, skill and panache.' To my eye Tony's work is always affi rmative even in its darker moments. It is playful but not saccharine, clever but not conceited. It always wears a wry smile. Tony learned his craft in the market place of commercial art. He learned how to handle a wide range of media to develop graphic ideas while also discovering the beauty of typefaces. In the process he evolved his very distinctive artistic language, his own way of seeing the world: colourful, eye-catching, beautifully executed, his work is a product of his unique vision. He loves drawing animals, birds, insects and natural phenomena, but usually with a characteristic twist: shape-changing fantastical animals, a nuthatch hatching from a nut, a praying mantis in bishop's vestments saying grace over a butterfly. On the memorable Christmas stamps he designed for the Royal Mail in 1983, the Three Kings are represented by chimney pots and the continents of the world by melting snow slipping from an umbrella. His is a universe where nothing is quite what it seems, where proverbs morph into pictures and names turn out to have diff erent meanings. Words and rhymes increase this pleasurable sense of an alternate world with its own logic and rules. Tony Meeuwissen eschews computer-aided methods preferring his drawing board, his pencils and his paintbox. He has managed to inhabit the world of commercial art for more than half a century without ever becoming commercial himself. His work is always uncompromisingly his own: the product of a unique imagination coupled with the skills and standards of a perfectionist. Here for the fi rst time the full range of his work is presented. Like the door to the magical garden in Alice, turn the golden key and enter.

How to Run a Successful Design Business - The New Professional Practice (Paperback, New Ed): Shan Preddy How to Run a Successful Design Business - The New Professional Practice (Paperback, New Ed)
Shan Preddy
R1,705 Discovery Miles 17 050 Ships in 10 - 15 working days

The design sector has expanded rapidly in recent years, and now covers a wide range of specialist disciplines from branding and communications to product, commercial interiors and digital. Yet design firms often lack long-term vision, strategies and plans, and research from the Design Council shows that far too many suffer from poor profitability. Shan Preddy believes that the more a design firm knows about business, the more successful it will be, both creatively and financially. That's why she has gathered over 80 design-sector experts from different fields - advisors, practitioners, clients and representatives from design organisations - to provide you with information, suggestions, guidelines and thought-provoking opinions. Whether you're experienced or just starting out, How to Run a Successful Design Business: The New Professional Practice covers everything owners and managers of design firms need to know.

Graphic Design Thinking: Beyond Brainstorming (Paperback): Ellen Lupton Graphic Design Thinking: Beyond Brainstorming (Paperback)
Ellen Lupton
R575 R516 Discovery Miles 5 160 Save R59 (10%) Ships in 9 - 17 working days

Creativity is more than an inborn talent. It is a hard-earned skill that, like all skills, improves with practice. Graphic Design Thinking explores a variety of techniques-from quick, seat-of-the-pants approaches to more formal research methods-for stimulating fresh thinking and solving design problems. Brainstorming techniques are grouped around the three main phases of the design process: defining problems, getting ideas and creating form. Visual demonstrations and case studies show the design processes and solutions at work.

Brand the Author (Not the Book) - A Workbook for Writing & Launching Your Own Author Brand Plan (Paperback): Karen A. Chase Brand the Author (Not the Book) - A Workbook for Writing & Launching Your Own Author Brand Plan (Paperback)
Karen A. Chase
R374 Discovery Miles 3 740 Ships in 18 - 22 working days
Applied Sciences in Graphic Communication and Packaging - Proceedings of 2017 49th Conference of the International Circle of... Applied Sciences in Graphic Communication and Packaging - Proceedings of 2017 49th Conference of the International Circle of Educational Institutes for Graphic Arts Technology and Management & 8th China Academic Conference on Printing and Packaging (Paperback, Softcover reprint of the original 1st ed. 2018)
Pengfei Zhao, Yun Ouyang, Min Xu, Li Yang, Yuhui Ren
R7,824 Discovery Miles 78 240 Ships in 18 - 22 working days

This book includes a selection of reviewed papers presented at the 49th Conference of the International Circle of Educational Institutes for Graphic Arts Technology and Management & 8th China Academic Conference on Printing and Packaging, which was held on May 14-16, 2017 in Beijing, China. The conference was jointly organized by the Beijing Institute of Graphic Communication, China Academy of Printing Technology, and International Circle of Educational Institutes for Graphic Arts Technology and Management. With eight keynote talks and 200 presented papers on graphic communication and packaging technologies, the event attracted more than 400 scientists. The proceedings cover the latest advances in color science and technology; image processing technology; digital media technology; digital process management technology in packaging; packaging, etc., and will be of interest to university researchers, R&D engineers and graduate students in the graphic arts, packaging, color science, image science, material science, computer science, digital media and network technology.

Diagramming the Big Idea - Methods for Architectural Composition (Hardcover, 2nd edition): Jeffrey Balmer, Michael Swisher Diagramming the Big Idea - Methods for Architectural Composition (Hardcover, 2nd edition)
Jeffrey Balmer, Michael Swisher
R4,556 Discovery Miles 45 560 Ships in 10 - 15 working days

Becoming an architect is a daunting task. Beyond the acquisition of new skills and procedures, beginning designers face an entirely unfamiliar mode of knowledge: design thinking. In Diagramming the Big Idea, Jeffrey Balmer and Michael T. Swisher introduce the fundamentals of design thinking by illustrating how architects make and use diagrams to clarify their understanding of both specific architectural projects and universal principles of form and order. With accessible, step-by-step procedures that interweave diagrams, drawings and virtual models, the authors demonstrate how to compose clear and revealing diagrams. Design thinking defines a method for engaging the world through observation and analysis. Beyond problem solving, design is a search for possibilities. Mastering design thinking begins with learning the fundamentals of visual composition. It embraces the ability to synthesize deductive and imaginative reasoning, combining both shrewd scrutiny and fevered speculation. Design diagrams make visible the abstractions that order the built environment. Premised upon the Beaux-Arts notion of the architectural parti, Balmer and Swisher adopt the 'Big Idea' as a foil and as a suitcase to organize fundamentals of architectural composition. The goal of this book is to make explicit to students what they are learning, why they are learning it and how to internalize such lessons toward their lifelong development as designers.

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