Although the field of graphic design continues to evolve with the introduction of new technology, print will always matter when it comes to connecting with audiences in a visceral and sensorial way. Whether they go for more traditional techniques like letterpress printing or try out innovative methods that materialise their concepts in 3D, designers today have a variety of means to realise their creative visions and apply their chosen materials meaningfully. First published in 2015, the 2021 rerelease of 'Print Matters'--with additional projects and a special cover design to mark Victionary's 20th anniversary in the publishing industry--is a timely one that examines the cutting edge of printmaking in a world driven by digital screens. From visual identities to packaging and book design, it features a plethora of work from around the world that highlights the important role print plays in making a lasting impact.

Philippe Apeloig's design career began in 1985 at the Musee d'Orsay when he designed the poster for the Museum's first exhibition, `Chicago, Birth of a Metropolis'. He is noted for his posters, many of which are in the collection of MoMA, and his typography, including the typefaces Octobre and Drop. This exhibition and book surveys and explores the entirety of Apeloig's graphic design process and philosophy. His posters, logos, visual identities, books and animations are reproduced along with the steps in their development, and the major influences that fuel his work.

This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards. This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards, an experience that is now fully blended into the company's rich heritage. Since the late '70s, designer Rick Cusick has provided, in articles and presentations, most of what has been written about the Hallmark/Zapf association. This beautifully illustrated book is a tribute to Zapf's own philosophy that the artist's challenge is to ensure,despite technology and mass production, that beauty is never lost. RICK CUSICK is Manager of Font Developoment for Hallmark as well as a respected designer, calligrapher and teacher working with the University of Kansas.

A comprehensive sourcebook of over 500 patterns across six design styles, a must-have for anyone involved in textiles and the decorative arts. Delicate florals, bold stripes, geometric prints and sumptuous brocades - delve into the world of textile pattern design with this showcase of over 500 patterns. Close-up, highly detailed images of both designer creations and everyday items from the 1800s to the 1990s perfectly capture the intricacies of each fabric, while accompanying texts provide fascinating insights into the history and creative process of pattern design. This beautiful and accessible book is a valuable resource for anyone in search of visual inspiration. Table of Contents: Floral (abstract, all-over floral, ditsy, clusters, stripes, Jacobean, nouveau influence, poppies, rendered, roses, silhouette, single colour, stylized, varietal, Victorian spring, warp print) Geometric (black and white graphic, broken line, circle and square, circular, cubist, deconstructed, diamonds, geometric floral, grid, mid-century, ornamental stripe, radiating, whiplash line) Conversational (abstract, Americana, animals, automobiles, birds, cats and dogs, clowns, feathers, figural, folkloric, fruit, great pretenders, hearts, home sweet home, hunt, insects, lace/net, marbleized, mushrooms, objects, patriotic, tapestry, Western) Constructed Pattern (applied, beaded, braid, embroidery, pierced) Brocade (all-over floral, bold, cloque, metallic, mirror, mod, single colour, stripe, two colour, velvet) Paisley (all-over, brocade, shawl, stripe, mod)

The Swiss population is called upon to participate actively in political decision-making processes through regular campaigns. These campaigns are often concerned with issues that heat up the emotions and lead to ideological battles. Swiss campaign posters, which have influenced opinion making since the beginning of the 20th century, bear testimony to direct democracy. This special form of political propaganda-prominently associated with Switzerland-is a sensitive indicator of socio-political moods and reflects both national mentalities and global tendencies. Yes! No! Posters for Democracy reveals the visual argumentation strategies and rhetorical approaches that have shaped the Swiss campaign poster from 1918 to the present. Cliched exaggerations, undifferentiated simplifications, a repertoire of drastic motifs and abridged slo- gans correspond to the laws of the medium, which is oriented towards a manipulative appeal to the masses. Appeals to a sense of unity focus primarily on emotionalization, hardly on rational enlightenment. Subtly condensed messages or a graphically innovative language are hardly to be found in Swiss campaign posters. And yet many renowned designers created works that have inscribed themselves in the collective visual memory of the Swiss population and became icons of Swiss poster design.

Bring your artwork to life with the power of the FORCE! Watch, listen, and follow along as Mike Mattesi demonstrates the fundamental FORCE line and explains dynamic figure drawing techniques through 30 videos that are launched through the book's companion App. Packed with superb, powerfully drawn examples, the updated third edition of FORCE features an all-new section on the "FORCE blob," and dozens of fresh illustrations. Mike Mattesi's 10th anniversary edition of FORCE will teach readers how to put thought and imagination to paper. Whether you are an illustrator, animator, comic book artist, or student, you'll learn to use rhythm, shape, and line to bring out the life in any subject. The 10th Anniversary Edition contains numerous improvements. Around 30 videos are embedded within the book and accessible through the FORCE Drawing App. In the App, click on the image of the camera, point your mobile device's camera at the page with the symbol, and then finally tap the video card image floating above the drawing to launch the video. Then sit back and watch the video that shows me creating that drawing and discussing my process. Many new drawings can be found within this edition and the addition of color now further clarifies the theory of FORCE. Key Features The unique, dynamic learning system that has helped thousands of artists enhance their figure drawing abilities Dozens of updated illustrations and all-new content, exclusive to the 3rd edition Select pages can be scanned by your smartphone or other device to pull up bonus video content, enhancing the learning process Companion App: Nearly 50 videos are available on the free FORCE Drawing companion app that can be downloaded through Google Play or the Apple App Store

The projects shown in this book create extraordinary effects that make us doubt and fall for their magic. Waves and mazes, overlapping images, the stereoscopic vision tricks of graphic or space designs, the works showcased are wonderful examples of what an optical illusion is and how it tickles our mind.

Edward Bawden (1903-1989) was one of twentieth century Britain's most innovative graphic designers. Book illustrator, wallpaper, textile and poster designer, watercolourist, mural painter, teacher. His designs still resonate strongly with young designers more than a quarter-of-a-century after his death. Bawden's influence on 20th-century design is beyond measure. Edward Bawden: Design is the newest title in ACC's award-winning Design series and an excellent introduction to the work of Edward Bawden. This fascinating book illustrates every aspect of his creativity, and is beautifully illustrated throughout.

"I like the idea that wine can entertain and make you smile. That's why I'm looking forward to receiving my copy of Burp, which focuses on the design and the stories behind the labels." - Tim Atkin, wine writer, critic and Master of Wine There is a story behind every bottle of wine. As a winemaker, you can make a statement with your label. It is the showcase of your company. And more importantly, it can persuade consumers to buy your product. The label should be in line with the wine you can expect in your glass. This is why Jur Baart and Bas Korpel decided to write Burp, because they strongly believe that a wine tastes better when you know the story behind it. In the book, 40 wines are presented, each with a distinct label and a matching story. The selection of wines does not focus on the vinification technique but on the labels of the bottles. What is striking, however, is the exceptionally high proportion of natural wines. It seems this group of winemakers (in some cases new to the profession) is paying more attention to how their products are presented to their customers. Yet Burp also includes a number of all-time classics that should not be missed - essential not only in this book, but also in your wine cellar. Just like folk tales, the stories behind the wine are often passed on - and sometimes spiced up in the retelling. Rest assured that this also happens with the stories in this book. Burp will give you lots of new anecdotes to tell while drinking your next bottle of wine. Well-known producers included in the book: Chateau Mouton Rothschild, Pol Roger, Marques de Riscal Well-known winemakers included in the book: Angelo Gaja, Telmo Rodriguez, Francis Ford Coppola

A good logo can glamorize just about anything. Now available in our popular Klotz format, this sweeping compendium gathers diverse brand markers from around the world to explore the irrepressible power of graphic representation. Organized into chapters by theme, the catalogue explores how text, image, and ideas distill into a logo across events, fashion, media, music, and retailers. Featuring work from both star names and lesser-known mavericks, this is an excellent reference for students and professionals in design and marketing, as well as for anyone interested in the visuals and philosophy behind brand identity. About the series Bibliotheca Universalis - Compact cultural companions celebrating the eclectic TASCHEN universe!

Esquire. Ford Motors. Burton Snowboards. The Obama Administration. While all of these brands are vastly different, they share at least one thing in com mon: a teeny, little bit of Aaron James Draplin. Draplin is one of the new school of influential graphic designers who combine the power of design, social media, entrepreneurship, and DIY aesthetic to create a successful business and way of life. Pretty Much Everything is a mid-career survey of work, case studies, inspiration, road stories, lists, maps, how-tos, and advice. It includes examples of his work-posters, record covers, logos-and presents the process behind his design with projects like Field Notes and the "Things We Love" State Posters. Draplin also offers valuable advice and hilarious commentary that illustrates how much more goes into design than just what appears on the page. With Draplin's humour and pointed observations on the contemporary design scene, Draplin Design Co. is the complete package for the new generation of designers.

"Designers League" - Twenty contemporary design luminaries from around the world and at the top of their areas of expertise are brought together in one stunning volume.From Word Art and book design, through packaging, poster art, logo art and corporate design to 'orientation system' design, "Designers League" offers a visual introduction to some of the most exciting innovators in their field today providing a valuable insight into the way they work, the way they think and the way they achieve their success."Designers League" is a must-have for designers, cultural historians and indeed all those interested in the way excellence is achieved in the field of the creative arts.

Use design to transform your ideas into powerful visuals that connect with the right audience, define your brand, or take your project to the next level. Students, entrepreneurs, community groups, social media influencers, bloggers or campaigners: this practical guide is for you, and everyone else who wants to learn how to communicate visually, combining the building blocks of type, photography, illustration, and colour to create designs that inform, influence, and enthral. All the key principles of graphic design are explained via a series of specially created, beautifully streamlined graphics that show, rather than tell, you what you need to know. In addition, detailed how-to demonstrations, hands-on workshops, and inspirational galleries of the best design will help you to achieve your aims, from creating a brand identity or setting the right mood by choosing the best typeface, to organizing the elements of a layout to boost your message and meaning. Ten step-by-step projects help you create your own bespoke designs - for websites, digital newsletters, e-commerce, invitations, posters, sales materials, and more. There's also plenty of practical advice, including tips on publishing online, dealing with printers, commissioning professionals, and finding free design tools. If you're ready to use the power of design to take your personal project or burgeoning business to the next level, Graphic Design for Everyone is a one-stop resource to becoming an effective, inspirational visual communicator.

From award-winning artist and author Cristoph Niemann comes a collection of witty illustrations and whimsical views on working creatively. This survey of Niemann's work will be done in his signature style, combining photography and illustration in surprising and humourous ways. Taking its title from his New York Times column Abstract Sunday, this book covers Niemann's entire career and showcases brilliant observations of contemporary life through sketches, travel journals and popular newspaper features. The narrative guides readers through Christoph's creative process, how he built his career, and how he overcomes the internal and external obstacles that creative people face--all presented with disarming wit and intellect. Enhanced with nearly 350 original images, this book is a tremendous inspirational and aspirational resource.

Josef Muller-Brockmann (1914 1996) studied architecture, design and history of art in Zurich and worked as a graphic designer and teacher. His work is recognized for its simple designs and his clean use of fonts, shapes and colors, which still inspires many graphic designers throughout the world today. Since the 1950s grid systems help the designer to organize the graphic elements and have become a world wide standard. This volume provides guidelines and rules for the function and use for grid systems from 8 to 32 grid fields which can be used for the most varied of projects, the three-dimensional grid being treated as well. Exact directions for using all of the grid systems possibe presented are given to the user, showing examples of working correctly on a conceptual level. Or simply put: a guidebook from the profession for the profession. one of the most important books in the field since over 30 years comprehensive overview of grid systems exact directions and instructions covering all grid systems that are needed made by a professional for professionals

Muller-Brockmann's book aimed to solve the graphic designer's problem of finding the appropriate contemporary form. It became a standard work that still serves as a historic practical guide well beyond the boundaries of Switzerland. This edition is an unabbreviated reconstruction of the original edition of 1961, as a hardcover with jacket. It includes the additions made by Josef Muller-Brockmann himself for the paperback edition of 1983. In the first part, the path from illustrative to functional graphic design is traced, as well as the meaning of design elements, their use and effect in every area of advertising: business printed matter, advertisements, brochures, books, posters, and exhibitions. The middle section of the book contains fundamental thoughts concerning the work of the graphic designer. The chapter "Science and Visual Communication" covers the area of semiotics and communications research. In the last part, the systematic education of the graphic designer is presented by means of a comprehensive documentation. Thus, the book offers graphic designers a valuable survey of the fundamental tasks of design.

Customer review: This book will be useful for anyone who is interested in Graphic design or like me studying in uni or on foundation. It has a lot to say about graphics, some things I never considered when doing my work, particularly the chapter about the context of communication as well the bits of theory and history of design. Its written in a very approachable manner and isn't as boring and repetitive as other books on theory of design I have read .

Praise for the Too Fast To Live Too Young To Die exhibition: "A fascinating look at how punk and new wave music met the eye" New York Times "An absolute joy" Financial Times The largest unique collection of printed memorabilia from the punk and post-punk movements. Andrew Krivine began collecting punk memorabilia in 1977 when punk exploded onto the scene. Since then, Andrew has amassed one of the world s largest collection of punk graphic design and memorabilia. This book features a carefully curated selection of over 650 posters, club flyers, record covers and adverts from the collection. Together they represent the prime years of punk which changed the world of graphic design forever with its do-it-yourself aesthetics. The artworks are put into context by graphic design experts, academics and commentators. Among them former art director of New York Times Steven Heller, reader in graphic design at the London College of Communication Dr Russ Bestley, graphic design writer Rick Poynor, designer Malcolm Garrett and Pulitzer Prize-winning editor Michael Wilde. The book spans the growth and evolution of punk on both sides of the Atlantic including The Clash, The Buzzocks, Iggy Pop and The Stooges, Television, The Ramones, Patti Smith, Talking Heads, Devo, Blondie, Flying Lizards, Public Image Ltd, The Only Ones, The Slits, New Order, REM and Joy Division. A collectable item itself, the book is beautifully produced with front and back cover artwork by Malcolm Garrett and Peter Saville, the designers behind some of punk s most memorable album covers. Arguably the most essential and final work on the graphic design revolution within the punk and post-punk movements of the UK and America, Too Fast To Live Too Young To Die will appeal to punk fans and graphic designers alike. Part of Andrew s collection is currently touring the world as the Too Fast To Live Too Young To Die exhibition and has been on display at the Museum of Arts and Design in New York among other museums.

Professions that utilize creativity, technology and design have shifted from a purely idea-centric field to one that has to provide creative business solutions. Marketers (clients) now hold agencies or firms accountable for their creative ideas and as a result success is measured in conversions and ROI. This book will give you the tools to provide value when design conversations veer off into marketing territory. Designers also get a framework for identifying and organizing each project's essential elements and articulating strategy within your creative presentations. This book also teaches how to recognize what marketers are asking for and gain confidence in your ability to advise them with your creative executions.

A stunning collection of hand coloured cards from the early decades of the 20th century. In the early 20th century the picture postcard provided an immediate and direct form of cheap communication - rather like text messaging today. Made by anonymous photographers and hand-coloured by thousands of unknown women working in their studios, hand-tinted cards became one of the most popular of art forms. This extraordinary collection encompasses cards from throughout the world including Africa and the Middle East, many raising issues of colonialism, and exoticism, but many also just celebrating everyday relationships, friendship and family. 'Painted Ladies' provides a colourful and fascinating insight into the fashion, culture and interests of the early twentieth century. Midlands born Nick Hedges is a well-respected photographer in his own right. His work has been published in a number of books including the acclaimed 'Born to Work', and has been exhibited widely throughout the UK.

Animation is a limitless medium for telling stories. Artists can create worlds, defy gravity, flip from factual to fantasy, and transport audiences to places they never imagined. The challenge is having the discipline to reel it in and be intentional about your storytelling choices. This book shows you how. In Animated Storytelling, learn how to create memorable stories using animation and motion graphics by following 10 simple guidelines that take you through the stages of concept development, pre-production, storyboarding, and design. Explore traditional linear storytelling and learn different processes for creating successful nonlinear animated stories, and also discover the wonders of experimental filmmaking. Award-winning filmmaker, educator, and motivator Liz Blazer uses clear examples and easy-to-follow exercises to provide you with the instruction, encouragement, and tools you need to get your designs moving. Whether your goal is to create exciting shorts for film festivals, effective messaging for broadcast or online, or simply to gain a deeper understanding of the medium, Animated Storytelling simplifies the process of creating clear and engaging stories for animation and motion graphics so you can get started easily. Animated Storytelling teaches you how to: * Write a creative brief for your project * Find and communicate your story's Big Idea * Create tight stories with linear and nonlinear structures * Explore experimental filmmaking techniques * Use storyboards to communicate your visual story * Use color to clarify and enrich your story * Define the rules for your animated world * Ease into the challenging task of animation * Make the work you want to be hired to do * Share your work with the world! "Equal parts inspiring and practical, Animated Storytelling is a step-by-step guide that takes aspiring storytellers from raw idea to final render to distribution. -Justin Cone, Co-founder, Motionographer "This book is the instruction manual for navigating the complex world of animated storytelling. It's informative, inspirational, and extremely entertaining to read. Anyone working (or hoping to work) in the field of animation needs to read this. -Joey Korenman, CEO & Founder, School of Motion