The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in-between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the 10th anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.

Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials. All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. In an attempt to discover how best to communicate with a mass audience, marketing specialists studied focus groups with furious determination, thus producing such dumbed-down gems as "sisters are different from brothers," the slogan used for an African-American hair product. By the end of the decade, however, print ads had begun to recoup, gaining in originality and creativity as they focused on target audiences through carefully chosen placement in smaller publications. A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.

An accessible and richly illustrated exploration of how art and design have driven major social and political change in the 21st century. Visual Impact highlights the extraordinary power of art and graphic design to effect social and political change. Richly illustrated with over 400 images, this is a visual guide to the most influential and highly politicised imagery of the digital age. Organised thematically by global issues and events, Visual Impact's generously illustrated spreads, clearly present and explain the most influential and highly politicised imagery of the twenty-first century. Themes and issues include popular uprisings (the Arab Spring, the London Riots), social activism (marriage equality), and environmental crises (Hurricane Katrina), as well as the recent Je Suis Charlie protests. Showcasing over 200 artists and designers, ranging from internationally renowned names such as Ai Wei Wei and Shepard Fairey to anonymous internet users distributing work across Twitter and Facebook, Visual Impact features exciting graphics from emerging economies such as Brazil, Russia and China, and recent work created in response to the Arab Spring. Complements Phaidon titles Graphic Agitation and Graphic Agitation 2 by providing insight to the art and design shaping today's global political landscape.

Concept stores are about discovery and experience. In a world of options, these stores pull together products from different lines and brands, odds and ends, to weave a story or cultivate a way of living that inspires. To keep it fresh and interesting, regular updates and narrative display help purvey this attitude, and a well-designed branding scheme solidifies their philosophy. In recognising the true power of design, the 60 concept stores and pop-ups featured in BRANDLife: Concept stores & pop-ups demonstrate how fashionable graphic identities and interiors help put forward lifestyle ideas beyond what their products are originally designed for. The showcase will examine retail settlements with diverse focuses, from food and fashion to a total lifestyle, that trades utilitarian products and cultural offerings.

Expert colorist Teruko Sakurai takes you to the end of the rainbow--and beyond--in this inspiring color dictionary! Over 2,750 traditional Japanese color combinations are presented, organized into 100 different themes associated with the seasons, landscapes and artistic heritage of Japan. Whether it's a shower of pink cherry blossoms, the flutter of a carp flap or the austere and cool tones of Mt. Fuji, flipping the pages of this color dictionary is like taking a stroll through the sensual delights of Japanese culture in all its dazzling tones, hues and palettes. Each two-page section in this richly-illustrated book presents a different theme with the following information: An introduction to the color scheme and a description of how it can be used A number-coded nine-color palette board showing the range of shades and hues that complement and comprise the scheme CMYK, RGB and HEX (the color code used in Japan) references for all nine colors 26 examples including two- and three-color combinations with photos and illustrations This is an indispensable guide for graphic designers, illustrators, decorators, artists and publishing professionals. It will also be enjoyable and inspiring for readers planning their own home design or art projects.

This book offers an original new conception of visual story telling, proposing that drawing, depictive drawing and narrative drawing are produced in an encompassing dialogic system of embodied social behavior. It refigures the existing descriptions of visual story-telling that pause with theorizations of perception and the articulation of form. The book identifies and examines key issues in the field, including: the relationships between vision, visualization and imagination; the theoretical remediation of linguistic and narratological concepts; the systematization of discourse; the production of the subject; idea and institution; and the significance of resources of the body in depiction, representation and narrative. It then tests this new conception in practice: two original visual demonstrations clarify the particular dialectic relationships between subjects and media, in an examination of drawing style and genre, social consensus and self-conscious constraint. The book's originality derives from its clear articulation of a wide range of sources in proposing a conception of narrative drawing, and the extrapolation of this new conception in two new visual demonstrations.

With his instantly recognizable decorative style, Czech artist and Art Nouveau master Alphonse Mucha (1860-1939) defined the look of the fin-de-siecle. In evocative shades of peach, gold, ochre, and olive, his seductive compositions of patterns, flowers, and beautiful women became paradigms of the Belle Epoque years. Mucha's work permeated illustration, posters, postcards, and the advertising designs of his day. His striking posters of star actress Sarah Bernhardt were particularly famous. Alongside this delicate decorative work, Mucha also harbored strongly felt political ideas. With his monumental cycle The Slav Epic, he expressed his staunch support for Pan-Slavism, promoting the political independence of the Czech and Slavic nations from the Austro-Hungarian Empire. Compiled in association with the Mucha Foundation, this book presents key works and introduces the full reach of Mucha's oeuvre from patterned decoration to his book illustrations, posters, photographs and monumental paintings. About the series Born back in 1985, the Basic Art Series has evolved into the best-selling art book collection ever published. Each book in TASCHEN's Basic Art series features: a detailed chronological summary of the life and oeuvre of the artist, covering his or her cultural and historical importance a concise biography approximately 100 illustrations with explanatory captions

No two human beings are 100% alike, which is why skin tones make one of the most distinct and diverse palettes on our planet. Although they may seem subtle and soft when presented without context, nude colours can be striking when it comes to making a statement in art or design - which is why more brands are investing in the value of authenticity and the au naturel in a world full of fakes and artificiality. PALETTE mini 00: Nude features a variety of projects that utilise skin tones in exciting and engaging ways by recognising the artists, designers and brands who boldly embrace the beauty of going bare. No matter what platforms or mediums they are applied upon, it celebrates diversity in all its naked glory.

From your first day learning the basic terms of design, through to bringing together your final portfolio, Introduction to Graphic Design 2nd edition is the perfect companion for your learning journey. Written by experienced educator and designer Aaris Sherin, this popular textbook is designed for visual learners and explains all the key topics introductory graphic design classes will contain. Concepts covered include layout, narrative, semiotics, colour, typography, production and context, and examples range from packaging design and advertising, through to apps and motion graphics. - Boxes of "Do's and Don'ts", tips and discussion points - Practical exercises throughout the book - Design In Action case studies - Broad variety of inspirational work from international designers - Includes advice on design development, research, presenting and critiquing work This new edition brings together an even more diverse range of featured designers, more coverage of cultural differences and sensitivity considerations, more digital-first design and more critical analysis of trends in graphic design.

In the mid- to late 1980s, rave culture developed. It influenced music, design, art, drugs, fashion, language and even the law. Originally emerging in the USA, it was refined in the UK by people who wanted to dance, party and express themselves in terms of art and music. It started in in small, sweaty clubs but such was the popularity that soon enormous Raves, with tens of thousands of people, were common. 'House' music and illegal drug ecstasy were the driving forces behind what turned into a global phenomenon. Events that started as secretive nights in underground clubs, with word-of-mouth advertising grew from one-off take-overs of unusual venues into huge open land-based events. Pager and telephonic communication became the medium of message-passing, and flyers were key to it all: informing the right people about the right place at the right time. Chelsea Berlin was there from the beginning, attending many of the now legendary events, from Club Shoom to Energy and beyond. In Rave Art, the whole exciting movement is documented through the flyers that were handed out freely (often privately) to inform partygoers of the next venue. Flyer design became an artform, and this book contains hundreds of the most significant and rare examples from Chelsea's huge collection. Together with personal reminiscences and quotes from famous, infamous and not-so-famous attendees, Rave Art paints a vivid picture of what is probably the last significant youth culture movement of modern times.

Editorial Design: Digital and Print is a comprehensive guide to the traditional and digital skills that a designer will need for a future career in visual journalism today - the design of magazines and newspapers for a wide variety of markets.
Generously illustrated, including case studies, practical exercises and tips, and examples of best practice; profiles of individual designers include Mark Porter, Scott Dadich, and Janet Froelich. The book explains the fundamentals of editorial design and layout. Subjects covered include current and emerging digital formats, branding, how to create layouts, handling copy and images, design and production skills, and trends in editorial design.
With insider advice and opinions from leading contemporary designers, the book is a practical reference and learning resource that will teach readers everything they need to know to reach the top of the profession. The new edition of this book shows how editorial design has adapted to the online and digital world.

The definition of a supergraphic has changed over the last twenty years. Once, only a large decorative design on a wall or building was a supergraphic. Today it encompasses architectural delineation wayfinding and identifying signage, illustrative murals, and branding elements. A supergraphic can take the form of an enormous logo on the side of a building, a wall of multi-colored squares, or an oversized restroom symbol. Digital technology now allows for interaction and screen-based media on a large scale. The audience can now truly communicate with an architectural space in a unique and personal manner. The difference between a large overwrought design on the wall and a successful supergraphic is typically based on two points: a strong concept, and interaction with the architecture, light and space. Many people can paint stripes on a wall. But a designer can use the entire volume, sense place, context and changing environment to create a story with words, colour and shapes. This book includes examples of the best supergraphics internationally. These are evidence of the sense of delight when a beautifully crafted graphic solution and smart concept are married to remarkable architecture.

Meet some of the finest digital 2D and 3D artists working in the industry today, from Patrick Beaulieu, Philip Straub, Benita Winckler, Alessandro Baldasseroni to Khalid Al Muharraqi, Marcel Baumann and Marek Denko and see how they work. More than just a gallery book - in Digital Arts Masters each artist has written a breakdown overview, with supporting imagery of how they made their piece of work.
With Digital Arts Masters you'll understand the artists' thought process and discover the tips, tricks and techniques which really work.
Key Features:
* 50+ artists and 900 stunning color images show the best in today's digital art
* More than just a gallery - each artist offers insight into how their image was created
* From the team at 3Dtotal.com - cutting edge imagery and techniqes

Materials have the power to affect human experiences and emotions by helping us build intimate connections with inanimate objects through touch and feel. Whether they are used as a point of reference or the medium of creation itself, they are integral to artists and designers who seek to explore fresh outcomes, experiment with new techniques, and elicit distinct responses from their audiences. Material Matters 02: Metal showcases stunning creative interpretations of the common material across a variety of mediums. From oxidising and rusting metal sheets to create intriguing effects on artwork to applying and embossing pieces of foil on printed matter for visual impact, this edition explores the compelling ways with which the unique characteristics of metal can be cleverly drawn upon or manipulated to shape the outcome of a particular project, with insights into the key techniques featured.

The Language of Graphic Design provides design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, graphic design: what they are, why they are important, and how to use them effectively. To communicate in a new language, you first have to gain a complete understanding of its fundamentals; the ABC's of that language-definitions, functions, and usage. This book provides provides just these fundamentals for the language of graphic design, including chapters on symmetry, asymmetry, tone, contrast, proportion, and typography. Organized by the building blocks of the graphic design language, this reference includes work by some of the most successful and renowned practitioners from around the world and explains how they have applied these fundamental principles to their work. By examining both student and professional work, this comprehensive handbook is a more meaningful, memorable, and inspiring reference tool for novice design students, as well as young designers starting their careers.

This study compares text/image interaction as manifested in emblem books (and related forms) and the modern bande dessinee, or French-language comic strip. It moves beyond the issue of defining the emblematic genre to examine the ways in which emblems - and their modern counterparts - interact with the surrounding culture, and what they disclose about that culture. Drawing largely on primary material from the Bibliotheque nationale de France and from Glasgow University Library's Stirling Maxwell Collection of emblem literature, Laurence Grove builds on the ideas of Marshall McLuhan, Elizabeth Eisenstein and, more recently, Neil Rhodes and Jonathan Sawday. Divided into four sections-Theoretics, Production, Thematics and Reception-Text/Image Mosaics in French Culture broaches topics such as theoretical approaches (past and present) to text/image forms, the question of narrative within the scope of text/image creations, and the reuse of visual iconography for diametrically opposed political or religious purposes. The author argues that, despite the gap in time between the advent of emblems and that of comic strips, the two forms are analogous, in that both are the products of a 'parallel mentality'. The mindsets of the periods that popularised these forms have certain common features related to repeated social conditions rather than to the pure evolution over time. Grove's analysis and historical contextualisation of that mentality provide insight into our own popular culture forms, not only the comic strip but also other hybrid media such as advertising and the Internet. His juxtaposition of emblems and the bande dessinee increases our understanding of all such combinations of picture and text.

From award-winning artist and author Cristoph Niemann comes a collection of witty illustrations and whimsical views on working creatively. This survey of Niemann's work will be done in his signature style, combining photography and illustration in surprising and humourous ways. Taking its title from his New York Times column Abstract Sunday, this book covers Niemann's entire career and showcases brilliant observations of contemporary life through sketches, travel journals and popular newspaper features. The narrative guides readers through Christoph's creative process, how he built his career, and how he overcomes the internal and external obstacles that creative people face--all presented with disarming wit and intellect. Enhanced with nearly 350 original images, this book is a tremendous inspirational and aspirational resource.

This book presents the outcomes of recent endeavors that will contribute to significant advances in the areas of communication design, fashion design, interior design and product design, music and musicology, as well as overlapping areas. Gathering the proceedings of the 7th EIMAD conference, held on May 14-15, 2020, and organized by the School of Applied Arts, Campus da Talagueira, in Castelo Branco, Portugal, it proposes new theoretical perspectives and practical research directions in design and music, while also discussing teaching practices and some areas of intersection. It addresses strategies for communication and culture in a global, digital world, that take into account key individual and societal needs.

Florence Kate Upton (1873-1922) was among the earliest illustrators of children's picture books. Her Golliwogg character, immediately loved by children, was the first fictional character to be mass-produced. This is the first complete and accurate account of the original Golliwogg, filling a void in the history of children's literature and in the history of dolls. Upton was also a respected artist, settling in London after studies in Paris, and this biography is a comprehensive study of her artistic career, bringing together for the first time reproductions of her major works. It therefore adds a rich and formerly unexplored chapter to the history of women in the arts.