The Structure of Multimodal Documents - An Empirical Approach (Paperback)

This book develops a new framework for describing the structure of multimodal documents: how language, image, layout and other modes of communication work together to convey meaning. Building on recent research in multimodal analysis, functional linguistics and information design, the book examines the textual, visual, and spatial aspects of page-based multimodal documents and employs an analytical model to describe and interpret their structure using the concepts of semiotic modes, medium and genre. To demonstrate and test this approach, the study performs a systematic, longitudinal analysis of a corpus of multimodal documents within a single genre: an extensively annotated corpus of tourist brochures produced between 1967-2008. The book provides multimodal discourse analysts with methodological tools to draw empirically-based conclusions about multimodal documents, and will be a valuable resource for researchers planning to develop and study multimodal corpora.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Studies in Multimodality
Release date:	February 2018
First published:	2016
Authors:	Tuomo Hiippala
Series editors:	Kay O'Halloran
Dimensions:	229 x 152mm (L x W)
Format:	Paperback
Pages:	252
ISBN-13:	978-1-138-54872-5
Categories:	Books > Arts & Architecture > Industrial / commercial art & design > Graphic design Books > Language & Literature > Language & linguistics > General Books > Reference & Interdisciplinary > Communication studies > Media studies Promotions
LSN:	1-138-54872-3
Barcode:	9781138548725

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