This accessible book demonstrates how ideas influenced and defined graphic design. Lavishly illustrated, it is both a great source of inspiration and a provocative record of some of the best examples of graphic design from the last hundred years. The entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design handbooks); and methods (paper cut-outs, pixelation).

Coloring books are a hot new field just now being discovered by many collectors. This beautiful book includes 500 full color photographs of coloring books published during the last 100 years. A history of coloring books, as well as information on the subjects of each of the books is also included. The fields of special interest covered include: television, movies, personalities, dolls, paper dolls, advertising, comics, cartoons, Disney, and history.

With his instantly recognizable decorative style, Czech artist and Art Nouveau master Alphonse Mucha (1860-1939) defined the look of the fin-de-siecle. In evocative shades of peach, gold, ochre, and olive, his seductive compositions of patterns, flowers, and beautiful women became paradigms of the Belle Epoque years. Mucha's work permeated illustration, posters, postcards, and the advertising designs of his day. His striking posters of star actress Sarah Bernhardt were particularly famous. Alongside this delicate decorative work, Mucha also harbored strongly felt political ideas. With his monumental cycle The Slav Epic, he expressed his staunch support for Pan-Slavism, promoting the political independence of the Czech and Slavic nations from the Austro-Hungarian Empire. Compiled in association with the Mucha Foundation, this book presents key works and introduces the full reach of Mucha's oeuvre from patterned decoration to his book illustrations, posters, photographs and monumental paintings. About the series Born back in 1985, the Basic Art Series has evolved into the best-selling art book collection ever published. Each book in TASCHEN's Basic Art series features: a detailed chronological summary of the life and oeuvre of the artist, covering his or her cultural and historical importance a concise biography approximately 100 illustrations with explanatory captions

This major practical handbook bridges the gap between strategy and design, presenting a step-by-step design process with a strategic approach and extensive methods for innovation, strategy development, design methodology and problem solving. It is an effective guide to planning and implementing design projects to ensure strategic anchoring of the process and outcome. Built around a six-part phase structure that represents the design process, covering initial preparations and project briefing, research and analysis, targets and strategy, concept development, prototyping and modelling, production and delivery, it is a must-have resource for professionals and students. Readers can easily dip in and out of sections, using the phase structure as a navigation tool. Unlike other books on the market, Design and Strategy addresses the design process from the perspective of both the company and the designer. For businesses, it highlights the value of design as a strategic tool for positioning, competition and innovation. For the designer, it teaches how to create solutions that are strategically anchored and deliver successful outcomes for businesses, resulting in appreciative clients. It includes over 250 illustrations and diagrams, tables, and text boxes showing how to move through each stage with clear visualisation and explanation. This book encourages all designers in product design and manufacturing, service design, communication design, branding, and advertising, to think beyond shape and colour to see design through the lens of strategy, process and problem solving, and all business managers, innovators and developers, to see the value in strategic design outcomes.

Although the field of graphic design continues to evolve with the introduction of new technology, print will always matter when it comes to connecting with audiences in a visceral and sensorial way. Whether they go for more traditional techniques like letterpress printing or try out innovative methods that materialise their concepts in 3D, designers today have a variety of means to realise their creative visions and apply their chosen materials meaningfully. First published in 2015, the 2021 rerelease of 'Print Matters'--with additional projects and a special cover design to mark Victionary's 20th anniversary in the publishing industry--is a timely one that examines the cutting edge of printmaking in a world driven by digital screens. From visual identities to packaging and book design, it features a plethora of work from around the world that highlights the important role print plays in making a lasting impact.

Lella and Massimo Vignelli promote a modernist philosophy of designing for a better society: resourceful use of space and materials, clear communication, lasting quality, and logical functionality. Lella and Massimo Vignelli: Two Lives, One Vision is a portrait of two important twentieth-century designers whose careers have intertwined since the 1950s. The Vignellis promote a modernist philosophy of designing for a better society: resourceful use of space and materials, clear communication, lasting quality, and logical functionality. Through a mix of archival research and personal interviews with Lella, Massimo, and their many colleagues and clients, Jan Conradi documents the Vignellis' nuanced approach to "cleaning up" an often chaotic and messy society by adhering to a minimalist and structured design method. The Vignellis' lifetime commitment to a world of design ismarked by vibrant client relationships and unwavering attention to detail. With wit, grace, focus, and finesse, the Vignellis' sustained pattern of working and living has influenced, and continues to inspire, generations of designers worldwide. JAN CONRADI is a Professor of Graphic Design at Rowan University in New Jersey, where she teaches typography and design history.

The Swiss population is called upon to participate actively in political decision-making processes through regular campaigns. These campaigns are often concerned with issues that heat up the emotions and lead to ideological battles. Swiss campaign posters, which have influenced opinion making since the beginning of the 20th century, bear testimony to direct democracy. This special form of political propaganda-prominently associated with Switzerland-is a sensitive indicator of socio-political moods and reflects both national mentalities and global tendencies. Yes! No! Posters for Democracy reveals the visual argumentation strategies and rhetorical approaches that have shaped the Swiss campaign poster from 1918 to the present. Cliched exaggerations, undifferentiated simplifications, a repertoire of drastic motifs and abridged slo- gans correspond to the laws of the medium, which is oriented towards a manipulative appeal to the masses. Appeals to a sense of unity focus primarily on emotionalization, hardly on rational enlightenment. Subtly condensed messages or a graphically innovative language are hardly to be found in Swiss campaign posters. And yet many renowned designers created works that have inscribed themselves in the collective visual memory of the Swiss population and became icons of Swiss poster design.

The book provides an overview as well as a theoretical critique for all students of this new and thriving field. It includes a specially commissioned essay by Judy Attfield on feminist approaches to writing histories of design. fields to discuss the problems of defining design and writing about its history. In his examination of how design history has been approached in the absence of a theoretical framework, he considers the different methods that leading scholars employ and looks critically at a number of histories of design and architecture.

Intercultural Design Basics is an intercultural and innovative approach to design education. A unique companion app ensures relevance for a young technology-minded target group. It gives intercultural insights when discussing the principles of design, typography and color theory. It incorporates contrasting ideas on design and various design teaching methods. Creative voices of well-known and not yet discovered designers from Africa, Latin America and Southeast Asia will help expand your horizons. Through examples of intercultural design workshops, it inspires collaboration with international teams. Practical methods encourage the development of cultural and social awareness, inspire different design styles helping you perceive cultural diversity. An app is also created to work hand in hand with the book. The pair make the theoretical background of the book visually and auditorily intriguing and engaging by using AR, animations, games, and videos. This unique combination of diverse instructional materials ensures flexibility and relevance.

Since 1961, our country has launched men and women into the hostile vacuum of space. For the adventures on which they were about to embark, astronauts, associates and designers commemorated each mission by creating a unique insignia that the crew could wear with pride on their spacesuits. Space Mission Art collects every one of these iconic designs, plus sticker sheets, to celebrate the Mercury, Gemini, Apollo, Skylab and Space Shuttle programs. They are presented in full colour and glorious detail alongside the stories behind their design. There are also crew photos, mission facts and trivia that reveal the human face of space exploration, capturing the comedy, tragedy, bravery and beauty of these extraordinary adventures into the unknown.

PALETTE––viction:ary’s best-selling colour-themed series––has been one of the most sought-after references for designers around the world. In keeping up with the needs of digital-savvy creative practitioners today, the PALETTE mini series was launched at the end of 2019. Each mini edition is a redesigned version of its original with flip-friendly postcard-sized pages for convenience and includes new work for fresh inspiration.

Following the first 4 titles under the series (Black & White, Multicolour, Gold & Silver, Neon), PALETTE mini 05: Pastel contains thoughtful design solutions and visual experiments that inspire with the variety of creative ways that the typically soft and soothing colour range can be featured – whether it is used as a single hue, a palette, or juxtaposed with contrasting tones.

At some point in the life of a company comes a time when its logo needs to be redesigned. The reasons can vary: the logo may already be or look outdated, or it may be necessary to adapt it to a digital environment that did not exist when it was created, or perhaps another element must be incorporated, or the company is diversifying and the logo must reflect that change. When that time comes, it is important to take into account several factors so as not to lose the essence of the brand, ensuring the public continues to recognize it. This book presents some of the best examples of logo redesigns and provides valuable information on how designers have arrived at their particular solution

This book gathers new empirical findings fostering advances in the areas of digital and communication design, web, multimedia and motion design, graphic design, branding, and related ones. It includes original contributions by authoritative authors based on the best papers presented at the 4th International Conference on Digital Design and Communication, Digicom 2020, together with some invited chapters written by leading international researchers. They report on innovative design strategies supporting communication in a global, digital world, and addressing, at the same time, key individual and societal needs. This book is intended to offer a timely snapshot of technologies, trends and challenges in the area of design, communication and branding, and a bridge connecting researchers and professionals of different disciplines, such as graphic design, digital communication, corporate, UI Design and UX design. Chapter "Definition of a Digital Tool to Create Physical Artifacts: The Case of the Gamers4Nature Project" is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

As McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising. Carelessly flooding society with dangerous misinformation, companies in the 50s promoted everything from vacations in Las Vegas, where guests could watch atomic bombs detonate, to cigarettes as healthy mood-enhancers, promoted by a baby who claims his mother feels better after she smokes a Marlboro. From "The World's Finest Automatic Washer" to the Cadillac which "Gives a Man a New Outlook," you'll find a colorful plethora of ads for just about anything the dollar could buy. Oh, and "Have you noticed how many of your neighbors are using Herman Miller furniture these days?" If only you could really travel back in time and pick up a few chairs for your collection...

Edward Bawden (1903-1989) was one of twentieth century Britain's most innovative graphic designers. Book illustrator, wallpaper, textile and poster designer, watercolourist, mural painter, teacher. His designs still resonate strongly with young designers more than a quarter-of-a-century after his death. Bawden's influence on 20th-century design is beyond measure. Edward Bawden: Design is the newest title in ACC's award-winning Design series and an excellent introduction to the work of Edward Bawden. This fascinating book illustrates every aspect of his creativity, and is beautifully illustrated throughout.

The time has come in which graphic designers are playing an important role in rendering ever more complicated information transparent and understandable for a wider audience. To stress this urgency, Renate Boere dove headfirst in the world of project management lingo, confidentiality statements, copyright, complicated contracts, the search for stakeholders, and grant applications. This journey resulted in the designer's novel Beyond Design. This nonfiction novel provides insights into the contemporary, often hybrid, practice of today's multi-talented graphic designers. The story tells how Boere decides to take matters into her own hands by working on socially relevant design projects. An exciting and informative book that gives insights into the designer's do's and don'ts while working on projects from start to finish.

"I like the idea that wine can entertain and make you smile. That's why I'm looking forward to receiving my copy of Burp, which focuses on the design and the stories behind the labels." - Tim Atkin, wine writer, critic and Master of Wine There is a story behind every bottle of wine. As a winemaker, you can make a statement with your label. It is the showcase of your company. And more importantly, it can persuade consumers to buy your product. The label should be in line with the wine you can expect in your glass. This is why Jur Baart and Bas Korpel decided to write Burp, because they strongly believe that a wine tastes better when you know the story behind it. In the book, 40 wines are presented, each with a distinct label and a matching story. The selection of wines does not focus on the vinification technique but on the labels of the bottles. What is striking, however, is the exceptionally high proportion of natural wines. It seems this group of winemakers (in some cases new to the profession) is paying more attention to how their products are presented to their customers. Yet Burp also includes a number of all-time classics that should not be missed - essential not only in this book, but also in your wine cellar. Just like folk tales, the stories behind the wine are often passed on - and sometimes spiced up in the retelling. Rest assured that this also happens with the stories in this book. Burp will give you lots of new anecdotes to tell while drinking your next bottle of wine. Well-known producers included in the book: Chateau Mouton Rothschild, Pol Roger, Marques de Riscal Well-known winemakers included in the book: Angelo Gaja, Telmo Rodriguez, Francis Ford Coppola

Maud Humphrey was one of the most popular illustrators in America at the turn of the century. Unfortunately, through the years, Maud's impact on American illustration was lost, until it seemed her only claim to fame was as the mother of Hollywood legend Humphrey Bogart. However, Maud's role on the American art scene was as remarkable as any role her son ever played on stage or screen. Today there is a resurgence of interest in Maud Humphrey's work, and that interest has prompted this book. It is a look at a young woman growing up in her. Maud went beyond the limitations to become an early suffragette; she maintained her art career even after marriage and a family. Many of her images grace the pages of this biography and bring her art to life.

Packed with superb full-colour photography, Handmade Packaging Graphics brings together some of the finest examples of hand-made/illustrated/lettered packaging designs for a wide variety of products and from around the world.

Since it was first released, the original PALETTE series has been an instrumental source of colour-themed references for designers around the world. 8 editions later, in keeping with the demands of creative practitioners today, the PALETTE mini series was introduced at the end of 2019 as flip-friendly versions of the originals – redesigned into a more compact size with minimal layouts for instant inspiration. PALETTE mini 08 – Iridescent explores the myriad of possibilities that result from multi-coloured illusions that shift with the viewer’s vantage point through projects from all around the world. Whether its kaleidoscopic nature is utilised to create depth and dimension or to transform physical attributes and perspectives, discover how some of the best designers are experimenting with holographic hues to generate visuals and objects that intrigue.

Michael Gericke is one of the most influential graphic designers in the world today. This much anticipated monograph covers four decades of work by the acclaimed graphic designer and Pentagram partner. Lavishly illustrated throughout at close to 500 pages, the book is driven by a celebration of places, telling stories, and making images and symbols - predominantly through Gericke's work with projects for buildings, civic moments, exhibitions and visual identities, including for posters, magazines, New York's AIA chapter (America's largest) and the Center for Architecture that, through graphics and images, continues to portray the spirit of architecture and design in New York City today. Prefaced by the prize-winning architect Moshe Safdie, with commentary by Pulitzer Prize-winning architectural critic and educator Paul Goldberger, this encyclopaedic compilation is a must for all collectors and aficionados of contemporary design, branding, and visual identity.

This study compares text/image interaction as manifested in emblem books (and related forms) and the modern bande dessinee, or French-language comic strip. It moves beyond the issue of defining the emblematic genre to examine the ways in which emblems - and their modern counterparts - interact with the surrounding culture, and what they disclose about that culture. Drawing largely on primary material from the Bibliotheque nationale de France and from Glasgow University Library's Stirling Maxwell Collection of emblem literature, Laurence Grove builds on the ideas of Marshall McLuhan, Elizabeth Eisenstein and, more recently, Neil Rhodes and Jonathan Sawday. Divided into four sections-Theoretics, Production, Thematics and Reception-Text/Image Mosaics in French Culture broaches topics such as theoretical approaches (past and present) to text/image forms, the question of narrative within the scope of text/image creations, and the reuse of visual iconography for diametrically opposed political or religious purposes. The author argues that, despite the gap in time between the advent of emblems and that of comic strips, the two forms are analogous, in that both are the products of a 'parallel mentality'. The mindsets of the periods that popularised these forms have certain common features related to repeated social conditions rather than to the pure evolution over time. Grove's analysis and historical contextualisation of that mentality provide insight into our own popular culture forms, not only the comic strip but also other hybrid media such as advertising and the Internet. His juxtaposition of emblems and the bande dessinee increases our understanding of all such combinations of picture and text.