A good logo can glamorize just about anything. Now available in our popular Klotz format, this sweeping compendium gathers diverse brand markers from around the world to explore the irrepressible power of graphic representation. Organized into chapters by theme, the catalogue explores how text, image, and ideas distill into a logo across events, fashion, media, music, and retailers. Featuring work from both star names and lesser-known mavericks, this is an excellent reference for students and professionals in design and marketing, as well as for anyone interested in the visuals and philosophy behind brand identity. About the series Bibliotheca Universalis - Compact cultural companions celebrating the eclectic TASCHEN universe!

Josef Muller-Brockmann (1914 1996) studied architecture, design and history of art in Zurich and worked as a graphic designer and teacher. His work is recognized for its simple designs and his clean use of fonts, shapes and colors, which still inspires many graphic designers throughout the world today. Since the 1950s grid systems help the designer to organize the graphic elements and have become a world wide standard. This volume provides guidelines and rules for the function and use for grid systems from 8 to 32 grid fields which can be used for the most varied of projects, the three-dimensional grid being treated as well. Exact directions for using all of the grid systems possibe presented are given to the user, showing examples of working correctly on a conceptual level. Or simply put: a guidebook from the profession for the profession. one of the most important books in the field since over 30 years comprehensive overview of grid systems exact directions and instructions covering all grid systems that are needed made by a professional for professionals

Noma Bar's innovative, playful style has made him one of the most sought-after illustrators working today, with a broad range of commissions from magazines and newspapers - including Empire, the New York Times, Wired, the Guardian and Time Out - and numerous private and advertising clients. His use of negative space and minimalist forms creates images with multiple readings that can delight and shock in equal measure. Each of Bar's illustrations tells a story that is hidden in the details, with the message revealing itself as you look more closely. Noma Bar has handpicked his most iconic illustrations and favourite works, each one displaying the distinctive style that has established his reputation. The works are organized into thematic chapters such as `Pretty Ugly' (portraits), `In Out' (sex), `Life Death' (conflict), and `Less More' (daily life). Alongside the images, Bar reveals his working methods and the stories behind his often idiosyncratic inspiration for different illustrations, and reflects on how his life experiences have shaped him as an artist. As a collection, the whole is much greater than the sum of these many, many-layered parts. It is destined to become a must-have reference source for all professionals in the worlds of graphic design and illustration, while also being an enthralling treasury for any follower of visual and popular culture. This limited, slipcased edition includes an exclusive screen print. One copy in this release of 1000 copies contains a one-of-a-kind gold-leaf print.

Think you know ink? Think again!

Whether your tattoo is to honour a loved one, to remember an event, to state your beliefs or simply to look good, there's always more to getting a tattoo than meets the eye. For example, do you know that having a tat links you to a deep and multicultural tradition stretching back thousands of years? Yes, even that one you got as a drunken dare . . .

From Siberia to Polynesia, tattoos have always been part of human history. Vilified and revered, shunned and celebrated, the history of the tattoo is as colourful and detailed as a master's design. The Little Guide to Tattoos is packed with fascinating history, fun facts, quirky quotes and deep dives onto some of the most iconic symbols.

Whether you're a full-on aficionado or cautiously ink-curious, The Little Guide to Tattoos is the only guide you need to all things tattoo.

Logotype mini is the definitive modern collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. The book is truly international, and features the world's outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios. Logotype mini is an important and essential companion volume to Logo and Symbol minis.

100 Years of Swiss Graphic Design takes a fresh look at Swiss typography and photo-graphics, posters, corporate image design, book design, journalism and typefaces over the past hundred years. With illuminating essays by prominent experts in the field and captivating illustrations, this book, designed by the Zurich studio NORM, presents the diversity of contemporary visual design while also tracing the fine lines of tradition that connect the work of different periods. The changes in generations and paradigms as manifested in their different visual languages and convictions are organized along a timeline as well as by theme. The various fields of endeavor and media are described, along with how they relate to advertising, art, and politics. Graphic design from Switzerland reflects both international trends and local concerns. High conceptual and formal quality, irony and wit are its constant companions. A new, comprehensive reference work on Swiss design. With Essays by the editors and Hans-Rudolf Bosshard, Christoph Bignens, Max Bruinsma, Jurgen Doring, Meret Ernst, Ulrike Felsing, Roland Fruh, Ariel Herbez, Richard Hollis, Martin Jaeggi, Andres Janser, Roxane Jubert, Urs Lehni, Claude Lichtenstein, Kerry William Purcell, Francois Rappo, Jorg Sturzebecher, and Ruedi Widmer.

Flat Illustration describes minimalist design that emphasizes usability. It features clean, open space, crisp edges, bright colours and two-dimensional (flat) illustrations, and takes advantage of a simplified style illustration, where ornamental elements are viewed as unnecessary.Flat Illustration showcases works from great artists such as Dario Genuardi, Mariadiamantes, Miguel Camacho and groovisions. Also included is a brief biography of each featured designers and high resolution images of their final works.

Otl Aicher (1922-1991) was an outstanding personality in modern design, he was a co-founder of the legendary Hochschule fur Gestaltung (HfG), the Ulm School of Design, Germany. His works since the fifties of the last century in the field of corporate design and his pictograms for the 1972 Summer Olympics in Munich are major achievements in the visual communication of our times. "An integral component of Aicher's work is that it is anchored in a "philosophy of making" inspired by such thinkers as Ockham, Kant or Wittgenstein, a philosophy concerned with the prerequisites and aims, the objects and claims, of design. Aicher's complete theoretical and practical writings on design (which include all other aspects of visual creativity, such as architecture) are available with this new edition of the classic work. If Aicher prefers the analogous and concrete to the digital and abstract he does it with a philosophical intention. He relativizes the role of pure reason. He criticizes the rationality of Modernism as a result of the dominance of purely abstract thinking. Anyone who prefers the abstract to the concrete does not only misunderstand the mutual dependence of concept and view. In Aicher's judgement he is also creating a false hierarchy, a rank order that is culturally fatal. Things that are digital and abstract are not greater, higher and more important than things that are analogous and concrete." Wilhelm Vossenkuhl

Design is everywhere. It shapes not only our present but also our future. An essential introductory guide, Design: The Key Concepts covers fundamental design concepts: thinking, service, context, interaction, experience, and systems. Each concept is situated within a broad context, enabling the reader to understand design's contemporary practice and its relationship to issues such as new technology, social and economic development, globalization, and sustainability. Concepts are also explained by use of concise, illustrated case studies of contemporary objects, spaces, systems, and methods such as Uber, the iPhone, Kickstarter and IKEA. Chapter summaries and supporting discussion questions make this an engaging and accessible introduction for students and those new to the field. An annotated bibliography provides direction for further reading.

Designing Peace asks, how might we collectively put our creative forces together to envision a future we want to live in and take action to create it now? This book is an intersectional snapshot of the actions-culturally diverse and wide-ranging in scale-that are currently in play around the world. Offering perspectives on peace through essays, interviews, critical maps, project profiles, data visualizations, and art, this book conveys the momentum that design can gain in effecting a peace-filled future. From activists, scholars, and architects to policymakers, graphic, game, and landcape designers, Desiging Peace flips the conversation: peace is not simply a passive state signifying the absence of war, it is a dynamic concept that requires effort, expertise, and multi-dimensional solutions to address its complexity. Designers engage with individuals, communities, and organizations to create a more sustainable peace-from creative confrontations that challenge existing structures, to designs that demand embracing justice and truth in a search for reconciliation. This publication aims to expand the discourse on what is possible if society were to design for peace.

Pop art was essential to the Americanization of global art in the 1960s, yet it engendered resistance and adaptation abroad in equal measure, especially in Paris. From the end of the Algerian War of Independence and the opening of Ileana Sonnabend's gallery for American Pop art in Paris in 1962, to the silkscreen poster workshops of May '68, this book examines critical adaptations of Pop motifs and pictorial devices across French painting, graphic design, cinema and protest aesthetics. Liam Considine argues that the transatlantic dispersion of Pop art gave rise to a new politics of the image that challenged Americanization and prefigured the critiques and contradictions of May '68.

Materials have the power to affect human experiences and emotions by helping us build intimate connections with inanimate objects through touch and feel. Whether they are used as a point of reference or the medium of creation itself, they are integral to artists and designers who seek to explore fresh outcomes, experiment with new techniques, and elicit distinct responses from their audiences. Material Matters 01: Wood showcases stunning creative interpretations of the common material across a variety of mediums. From utilising different types and textures to achieve interesting design effects to recreating its shape and structure entirely out of other materials to produce a piece of art, this edition explores the compelling ways with which the unique characteristics of wood can be cleverly drawn upon or manipulated to shape the outcome of a particular project, with insights into the key techniques featured.

Who first coined the phrase graphic design, a term dating from the 1920s, or first referred to themselves as a graphic designer are issues still argued to this day. What is certain is that the kinds of printed material a graphic designer could create were around long before the formulation of such a convenient, if sometimes troublesome, term. Here David Jury explores how the jobbing printer who produced handbills, posters, catalogues, advertisements, and labels in the eighteenth, nineteenth, and early twentieth centuries was the true progenitor of graphic design, rather than the noble presses of the Arts and Crafts movement. Based on original research and aided by a wealth of delightful and fully captioned examples that reveal the extraordinary skill, craft, design sense, and intelligence of those who created them, the book charts the evolution of print into graphic design. It will be of lasting interest to graphic designers, design and social historians, and collectors of print and printed ephemera alike."

This accessible book demonstrates how ideas influenced and defined graphic design. Lavishly illustrated, it is both a great source of inspiration and a provocative record of some of the best examples of graphic design from the last hundred years. The entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design handbooks); and methods (paper cut-outs, pixelation).

Please Make This Look Nice is a behind-the-scenes look at the graphic design process of more than fifty graphic designers, typographers, and studios from around the world. Hundreds of never-before-seen images mined from their archives are woven together with first-hand observations, resulting in a rich and diverse perspective on the nature of making. A must-have for students, devotees, and practicing designers, it expands the most basic understanding of graphic design-how it gets made and its effect on the modern world. Celebrated graphic design contributors including Maira Kalman, Milton Glaser, Michael Bierut, Experimental Jetset, Carin Goldberg, Ivan Chermayeff and Tom Geismar, Paul Sahre, and Stefan Sagmeister, as well as emerging design stars share their far-ranging insights and personal means of finding inspiration. Kalman advises on the importance of journals and walking; Sagmeister meditates on his desire to find, define, and create beauty in a world defined by efficiency; Bierut speaks to the existence of many possible solutions to a single design problem as well as how his own process developed in response to his mentor Massimo Vignelli; and Ed Fella encourages designers to experiment, innovate, and discover a personal methodology unique to their own criteria, interests, and values. Please Make This Look Nice is sure to appeal to type and graphic design professionals, students, and design fans alike.

Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values such as trust, quality, or reliability. This catalog comprehensively breaks down how texts, images, and ideas are condensed into distinctive brands. From airlines and groceries, sportswear and computers, museums, and magazines, to car brands, music labels, pharmaceuticals, and internet portals, this band offers around 4,500 brand logos including complete background information about designers, year of origin, and country, as well as brands and companies. A great reference book for anyone interested in the ideas and concepts that branding is based on. About the series Bibliotheca Universalis - Compact cultural companions celebrating the eclectic TASCHEN universe!

Creative Block: Kids! is a fun and practical art book for children (and their parents!) to start experimenting with creative ideas, play with art and test out new materials and means of making art. It encourages children to play with their creativity, develop new skills and have fun with the results. They are the artist in charge and get to make all the decisions to create their own weird and wonderful work that they would not explore at school. Creative Block: Kids! wants children to have fun and explore their creative ideas. If you can imagine it, you can make it!

"As visually arresting as it is informative."-The Boston Globe "Du Bois's bold colors and geometric shapes were decades ahead of modernist graphic design in America."-Fast Company's Co.Design W.E.B. Du Bois's Data Portraits is the first complete publication of W.E.B. Du Bois's groundbreaking charts, graphs, and maps presented at the 1900 Paris Exposition. Famed sociologist, writer, and Black rights activist W.E.B. Du Bois fundamentally changed the representation of Black Americans with his exhibition of data visualizations at the 1900 Paris Exposition. Beautiful in design and powerful in content, these data portraits make visible a wide spectrum of African American culture, from advances in education to the lingering effects of slavery. They convey a literal and figurative representation of what he famously referred to as "the color line," collected here in full color for the first time. A landmark collection for social history, graphic design, and data science. * Data display, visualizations, and infographics far ahead of their time * Colorful graphs and charts are mesmerizing pieces of art in their own right * A valuable companion to W.E. B. Du Bois's The Souls of Black Folk * Includes contributions from Aldon Morris, Silas Munro, and Mabel O. Wilson W.E.B. Du Bois's Data Portraits is an informative and provocative history, data, and graphic design book that continues to resonate with audiences today.