|
|
Books > Arts & Architecture > Industrial / commercial art & design > Graphic design
Fancy designing your own classic and contemporary movie posters,
books and magazine covers? Feel like turning your photographs into
works by Turner, Matisse and Magritte? Want to create illustrations
in the styles of The Simpsons, steampunk and Victorian engravings?
Then you need Art and Design in Photoshop. In this unique book,
acclaimed master of photomontage and visual trickery Steve Caplin
shows you how to stretch your creative boundaries. Taking the same
tried-and-tested practical approach as his best selling How to
Cheat in Photoshop titles, Steve's step-by-step instructions
recreate a dazzling and diverse array of fabulous design effects.
You'll learn how to design everything from wine labels to sushi
cartons, from certificates to iPod advertising, from textbooks to
pulp fiction. Written by a working pro, the clear guidelines
pinpoint exactly what you need to know: how to get slick-looking
results with minimum fuss, with a 16-page Photoshop Reference
chapter that provides an at-a-glance guide to Photoshop tools and
techniques for less experienced users. Steve explains both
typography and the design process in a clear, informative and
entertaining way. All the images, textures and fonts used in the
book are supplied on the downloadable resources. Imaginative,
inspirational and fun to use, this book is a must-have for every
creative Photoshop user, both amateur and professional.
When presenting projects in competitive design environments, how
you say something is as important as what you're actually saying.
Projects are increasingly complex and designers are working from
more sources, and many designers are familiar with the struggle to
harness this information and craft a meaningful and engaging story
from it. Telling the Design Story: Effective and Engaging
Communication teaches designers to craft cohesive and innovative
presentations through storytelling. From the various stages of the
creative process to the nuts and bolts of writing for impact,
speaking skills, and creating visuals, Amy Huber provides a
comprehensive approach for designers creating presentations for
clients. Including chapter by chapter exercises, project briefs,
and forms, this is an essential resource for students and
practicing designers alike.
Comprehensive, cross-platform, DIY guide to the creation of a wide
range of graphic effects: from the scanning and manipulation of
photographs to exciting 3D graphics and the creative use of
typography. Benefit from a design professional's experience, not
the software vendors!Part one leads you through a summary of the
rapid advances in graphic design software and hardware now
available to the PC or Mac user, followed by a structured overview
of the rich array of resources to the digital designer in the form
of drawing, painting and 3D applications, clipart, photolibraries,
scanned images, digital photographs and new Internet sources.Part
Two is structured in the form of a series of Workshop sessions.
Each session explains in simple language the methods and techniques
used to create the wide variety of over 300 graphic design examples
included in the book. The examples are based on a wide range of
popular PC and Mac applications, covering vector drawing, painting,
scanning, photoeditng, use of special effect filters and the
creation of 3D effects.Ken Pender is a freelance graphic arts
professional. He has also worked for 25 years with IBM and was
Manager of their European Computer Integrated Manufacturing
Technology Centre in Germany.
Demonstrating the power and variety of typography from hand-drawn
to kinetic, this fully updated new edition of The Fundamentals of
Typography covers the principles of using type across a range of
media. Starting with a comprehensive introduction to the history of
typography, the authors provide detailed explanations and
inspirational examples of type usage from leading practitioners
from around the world. With expanded practice exercises and four
new case studies, this book gives students everything they need to
know to use type effectively and creatively.
Learn how to create beautiful artwork on your iPad or iPhone. Over
65 expert artists from around the world will show you how they
created their original art, from inspiration and conceptualization,
to the creation of the final image. Using step-by-step examples and
easy-to-follow tutorials, you'll learn how to create stunning
images on your iPad or iPhone. Learn more about using the apps you
already have, like Brushes, and discover new apps that will enhance
your art creation like Sketchbook Mobile, Layers, Collage,
Juxtaposer, Hiptamatic, and PhotoFX. Whether you are taking you
first steps into digital art, or are an accomplished artist looking
to broaden your skill set, Mobile Digital Art covers it all - how
to turn photographs into oil paintings, design cartoons from
scratch and create beautiful landscape vistas - all on your iPad or
iPhone.
If you are a digital artist, illustrator, cartoonist, graphic
artist, designer, or serious hobbyist looking for new and
interesting ways to use Photoshop, this is the book for you! You
already know how to use Photoshop as an image editing tool; now,
challenge yourself and discover the more artistic aspects of the
program with one of the world's best teachers by your side. In
addition to four brand new chapters on real world projects, this
new edition of award-winning digital artist Derek Lea's bestselling
Creative Photoshop contains several brand new features such as
"What you'll learn in this chapter summaries, so you can quickly
find projects using the specific tools you'd like to focus on, and
supplementary information at the end of each chapter, containing
useful resources and additional gallery images to provide further
study and inspiration. Project files for each chapter are also
available for download for you to work with as you work through the
book. The files can be accessed by clicking on the eResources tab
on https://www.routledge.com/products/9780240521343.
Just when you think you've learned all that you could ever know
about working in Photoshop, digital artist and photomontage king
Steve Caplin comes along with yet another masterful method for
creating incredible works of art in Photoshop. This time, he'll
show you how to create complete images, from start to finish,
entirely within the software program. No source material,
photographs, or existing files from other software packages are
needed, saving you valuable time and resources. The techniques
you'll learn in this ground-breaking new book will help you combine
your artistic vision and skills with an understanding of how to
manipulate the built-in Photoshop filters to produce impressive,
eye-catching artwork.Each chapter opens with a complete double page
illustration, created entirely in Photoshop. Then, carefully laid
out step-by-step instructions show you how each element in the
illustration is created, and how they are all combined in the end
to make a convincing final image. Using Steve's proven methods for
success, you'll be able to produce images that reflect a more
finely crafted, hand drawn approach, whether you're an artist for
your own enjoyment or a working professional looking for a leg up
on the competition.
Editorial Design: Digital and Print is a comprehensive guide to the
traditional and digital skills that a designer will need for a
future career in visual journalism today - the design of magazines
and newspapers for a wide variety of markets.
Generously illustrated, including case studies, practical exercises
and tips, and examples of best practice; profiles of individual
designers include Mark Porter, Scott Dadich, and Janet Froelich.
The book explains the fundamentals of editorial design and layout.
Subjects covered include current and emerging digital formats,
branding, how to create layouts, handling copy and images, design
and production skills, and trends in editorial design.
With insider advice and opinions from leading contemporary
designers, the book is a practical reference and learning resource
that will teach readers everything they need to know to reach the
top of the profession. The new edition of this book shows how
editorial design has adapted to the online and digital world.
Early manuscripts in the English language include religious works,
plays, romances, poetry and songs, as well as charms, notebooks,
science and medieval medicine. How did scribes choose to arrange
the words and images on the page in each manuscript? How did they
preserve, clarify and illustrate writing in English? What visual
guides were given to early readers of English in how to understand
or use their books? 'Designing English' is an overview of eight
centuries of graphic design in manuscripts and inscriptions from
the Anglo-Saxon to the early Tudor periods. Working beyond the
traditions established for Latin, scribes of English needed to be
more inventive, so that each book was an opportunity for
redesigning. 'Designing English' focuses on the craft, agency and
intentions of scribes, painters and engravers in the practical
processes of making pages and artefacts. It weighs up the balance
of ingenuity and copying, practicality and imagination in their
work. It surveys bilingual books, format, ordinatio, decoration and
reading aloud, as well as inscriptions on objects, monuments and
buildings. With over ninety illustrations, drawn especially from
the holdings of the Bodleian Library in Old English and Middle
English, 'Designing English' gives a comprehensive overview of
English books and other material texts across the Middle Ages.
How are we to understand the changing role of design and designers
in the new age of consumer experience? Drawing on perspectives from
cultural studies, design management, marketing, new product
development and communications theory, The Design Experience
explores the contexts, practices and roles of designers in today's
world, providing an accessible introduction to the key issues
reshaping design. The book begins by analysing how consumers
acquire meaning and identity from product and other experiences
made possible by design. It then explores issues of
competitiveness, innovation and management in the context of
industry and commerce. If designers are creators of human
experiences, what does this mean for their future role in culture
and commerce? Subsequent chapters look at new ways in which
designers conduct user research and how designers should
communicate about design and decision-making with key stakeholders.
The authors conclude with a discussion of the design 'profession':
will that label be a help or hindrance for tomorrow's designer?
Written for students of design, design management, cultural and
business studies, The Design Experience is also of interest to
practitioners of design, marketing and management. Illustrated case
study material is integrated into the text, and the book also
includes a glossary, and extensive references.
This comprehensive guide to type design is hailed as a 'must-have'
for typographers, graphic designers and students and has been fully
refreshed and updated with the introduction of more contemporary
typefaces, more explanatory diagrams and a closer connection
between text and corresponding image. The new edition of Designing
Type also features more in-depth discussion of the processes behind
developing typefaces and the basic issues that need to be taken
into consideration such as visual principles and letter
construction, optical compensation and legibility, and the
relationships between letters and shapes in a font. This is a
valuable reference for both experienced professionals and novice
designers.
We are good at designing beautiful products and we offer good
services. We always know exactly what the user wants and we know
dozens of methodologies. However, if we have to convince our
customers and colleagues, we find it rather difficult. For one
reason or another, pitching ideas is one of the most undervalued
practices in the creative field. From convincing a colleague to opt
for a certain methodology to persuading a customer to go for a
certain concept, you can have the best ideas in the world, but if
you are not able to bring them across, they will never become
reality. In this book the author will take you inside the heads of
the people you have to convince. Pitching Ideas will help you to
find the essence of the idea you want to get across and will
explain how you can really convince the right people in the end.
 |
Dear Data
(Paperback)
Giorgia Lupi, Stefanie Posavec; Foreword by Maria Popova
|
R1,060
R919
Discovery Miles 9 190
Save R141 (13%)
|
Ships in 18 - 22 working days
|
|
|
A new and updated 3rd Edition of Rockport's best-selling Design
Elements, a visually rich and accessible handbook that presents the
fundamentals of design in lists, tips, brief text, and examples.
With new images and diagrams, the book covers everything from
working with grids, color application, typography, and imagery to
how to finally put it all together. Features include: The ultimate
primer on graphic design's basic visual toolkit-dot, line, plane,
texture, space, and contrast-and how these basics underpin all
successful layouts An in-depth look at color-from its optical
qualities and its effect on type to its potential for communication
concepts and emotions One of the most thorough compilations of
typography concepts to be found-including information on letterform
structure and optics, combining typeface styles, the mechanics of
detailed text typesetting, and using type as image An extensive
overview of imagery-the endless possibilities of medium, depiction,
abstraction, stylization, and how these all communicate effectively
Methods for integrating type and image, including a tutorial on
using grid systems to structure layouts Twenty rules for making
good design-and the best ways to break them Being a creative
designer is often about coming up with unique design solutions. But
when the basic rules of design are ignored in an effort to be
distinctive, design becomes useless. In language, a departure from
the rules is only appreciated as great literature if recognition of
the rules underlies the text. Graphic design is a "visual
language," and brilliance is recognized in designers whose work
seems to break all the rules, yet communicates its messages
clearly.
Take your design work to the next level with Making and Breaking
the Grid: A Graphic Design Layout Workshop (Third Edition), the
essential easy-to-use guide for designers working in every medium.
With over 150,000 copies in print, this new edition makes a classic
text relevant to a new generation of designers. Updates include:
 A cross-cultural inclusive re-envisioning of design history
related to the grid, including alternative approaches to layout
Expanded discussion of grid use in interactive, UX/UI scenarios
Greater equity in the representation of design work by women and
BIPOC designers Grids are the most basic and essential forms in
graphic design—and they can be the most rigid. This book shows
you how to understand the rules of the grid to use them
effectively, and then how to break them, resulting in phenomenal
cohesive layouts. Timothy Samara explains the history of the grid
and shows examples of grid basics, such as column, compound, and
modular grids. He shows methods for building and using grids, and
offers numerous examples of stunning design projects using a
variety of imagery and typography. Pages are filled with hundreds
of large, full-color layout concepts and diagrams that educate and
inspire. After mastering the grid, discover how to break it using
conceptual designs that deconstruct and flip the grid successfully.
Split, splice, and shift; create spontaneous compositions; make
narrative constructs; work on an axis; use intuitive design; and
more to create unique layouts or other projects. See ideas in
action with eye-catching layout examples. With this book you will:
 learn how grids work. be inspired to explore new concepts
for using—or not using—grids. discover achievable alternatives
for boring layouts. get the results you want using fresh design
elements. learn designers’ processes via fascinating case
studies. see numerous examples of successful layouts created with
and without grids. communicate ideas effectively using visual
language. This new, expanded edition presents the most
comprehensive, accessible, in-depth exposition of layout concepts
ever published.
Color Scheme explores an alternative way of seeing through gridded
systems of colors, or palettes," to take readers on a visual
journey through art history and pop culture. From the various
shades of pink used by artists to describe the blush of Madame de
Pompadour's cheeks to Helen Frankenthaler's orange color fields to
Prince's concert costumes, Color Scheme is a collection of Young's
palettes that reveal new ways of thinking about larger arcs in
visual culture. Pinpointing revealing and humorous themes
throughout artists' careers or periods of time, this book would be
an excellent gift for yourself, your aesthetically-minded friend,
or anyone who loves a good color scheme."
Many engaged couples want their invitations to reflect top-quality
artisan style rather than a mass-produced design. This thorough
guide covers all you need to know to ensure your invitations are
creatively perfect. It will also prove invaluable for specialty
artisan printers who produce work for nuptials. All the elements of
wedding stationery are covered here, including the invitation,
envelopes, reception cards, ceremony cards, reply cards, and more.
Guidance on wording, envelope addresses, design, and printing
allows you to confidently make correct choices. Examples include
wording for every type of observance, whether it be a traditional,
blended, or same-sex marriage, or a nonreligious or commitment
ceremony. This is a key reference for anyone planning their union,
as well as small letterpress printers, calligraphers, and others
who offer similar handmade invitations.
TYPOGRAPHIC PROJECTS TO SHARPEN YOUR CREATIVE SKILLS &
DIVERSIFY YOUR PORTFOLIO Whether you're a seasoned pro looking to
brush up your portfolio, or a novice with a laptop full of design
software you haven't yet mastered, this book has you covered. In
dozens of projects, the authors guide you through the nitty-gritty
details of book design, magazine layout, poster production, and all
manner of print projects, from start to finish. The Type Project
Book is loaded with tips and insider knowledge that will help you
hone your design skills, deepen your type knowledge, and nerd out
on the history of graphic design. Each section is a deep dive into
real-world design projects from working designers: a cookbook; a
letterpress gig poster; an animated web banner; an infographic;
even the humble business card is explored. Along the way, wisdom is
offered, tips and time-saving tricks are shared, the secrets of
working graphic designers are revealed-all with the requisite doses
of wit one expects from seasoned professionals with decades of
experience. THE TYPE PROJECT BOOK PROVIDES: A wide variety of
typography-focused projects ranging from a single letter to a book
of several hundred pages An understanding of the design principles
involved in creating impactful graphic design Immersion into the
wider world of type and lettering and its use for artistic
expression Tips and techniques for the most efficient working
practices
Coloring books are a hot new field just now being discovered by
many collectors. This beautiful book includes 500 full color
photographs of coloring books published during the last 100 years.
A history of coloring books, as well as information on the subjects
of each of the books is also included. The fields of special
interest covered include: television, movies, personalities, dolls,
paper dolls, advertising, comics, cartoons, Disney, and history.
Concept stores are about discovery and experience. In a world of
options, these stores pull together products from different lines
and brands, odds and ends, to weave a story or cultivate a way of
living that inspires. To keep it fresh and interesting, regular
updates and narrative display help purvey this attitude, and a
well-designed branding scheme solidifies their philosophy. In
recognising the true power of design, the 60 concept stores and
pop-ups featured in BRANDLife: Concept stores & pop-ups
demonstrate how fashionable graphic identities and interiors help
put forward lifestyle ideas beyond what their products are
originally designed for. The showcase will examine retail
settlements with diverse focuses, from food and fashion to a total
lifestyle, that trades utilitarian products and cultural offerings.
Since it was first released, the original PALETTE series has been
an instrumental source of colour-themed references for designers
around the world. 8 editions later, in keeping with the demands of
creative practitioners today, the PALETTE mini series was
introduced at the end of 2019 as flip-friendly versions of the
originals – redesigned into a more compact size with minimal
layouts for instant inspiration. PALETTE mini 08 – Iridescent
explores the myriad of possibilities that result from
multi-coloured illusions that shift with the viewer’s vantage
point through projects from all around the world. Whether its
kaleidoscopic nature is utilised to create depth and dimension or
to transform physical attributes and perspectives, discover how
some of the best designers are experimenting with holographic hues
to generate visuals and objects that intrigue.
An innovative exploration of the intersection of graphic design and
American art of the 1960s and 1970s This fascinating study of the
role that graphic design played in American art of the 1960s and
1970s focuses on the work of George Maciunas, Ed Ruscha, and Sheila
Levrant de Bretteville. Examining how each of these artists
utilized typography, materiality, and other graphic design
aesthetics, Benoit Buquet reveals the importance of graphic design
in creating a sense of coherence within the disparate international
group of Fluxus artists, an elusiveness and resistance to
categorization that defined much of Ruscha's brand of Pop Art, and
an open and participatory visual identity for a range of feminist
art practices. Rigorous and compelling scholarship and a copious
illustration program that presents insightful juxtapositions of
objects-some of which have never been discussed before-combine to
shed new light on a period of abundant creativity and cultural
transition in American art and the intimate, though often
overlooked, entwinement between art and graphic design.
|
You may like...
The White Nile
Alan Moorehead
Paperback
R463
R435
Discovery Miles 4 350
|