Minimalism is not all about simplicity. However, simplicity is at the heart of minimalism. Ludwig Mies van der Rohe's well-known aphorism 'Less is more' clearly illuminated the essential theory of simplicity, of minimalism, and in the last fifty years of the minimalism movement, the definition of simplicity has shifted to a different time and space, and it now widely influences all design-related industries, including packaging. Starting with an overview of the concept of minimalism, this book goes on to showcase almost 70 interesting packaging design styles from around the world: from handmade decorative gifts to skincare products to stationery for women (yes, you read that correctly!). Each unique case study includes an in-depth analysis of its key design principles, including use of colour and negative space; brand management; sustainability themes materials and strategies; what works and doesn't work; and other fundamental concepts to bear in mind for the product and consumer or target market. Lavishly illustrated throughout, this book is at the vanguard of design trends for a sophisticated clientele.

Exploring Shell's remarkable archive of advertising art, this book is the first to present a comprehensive overview of the company's artistic heritage. Examinations of the historical, political and social contexts of Shell art and advertising enable the authors to assess the work's broader cultural significance. By delving into the ways in which Shell's publicity was conceived, commissioned, produced and disseminated, the particular contributions made by artists and designers including Paul Nash, Graham Sutherland, Ben Nicholson and Edward McKnight Kauffer, are highlighted, while broader questions such as Shell's position within contemporary debates regarding the aesthetics and proper purpose of 'Commercial Art' are explored. Drawing primarily on Shell's extensive poster collection, as well as other contemporary sources, Shell Art & Advertising provides valuable insights into the development of commercial art in the UK. Featuring a wealth of fascinating images, this original publication will appeal to cultural historians, as well as fans of Modern British Art.

This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: Researching your client and your audience What makes an ad successful Getting the audience's attention in a crowded marketplace Researching your client and your audience The importance of consistent branding and identity The difference between print advertising, billboards, the web, television, and radio Advertising design versus editorial design Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Noma Bar's innovative, playful style has made him one of the most sought-after illustrators working today, with a broad range of commissions from magazines and newspapers - including Empire, the New York Times, Wired, the Guardian and Time Out - and numerous private and advertising clients. His use of negative space and minimalist forms creates images with multiple readings that can delight and shock in equal measure. Each of Bar's illustrations tells a story that is hidden in the details, with the message revealing itself as you look more closely. Noma Bar has handpicked his most iconic illustrations and favourite works, each one displaying the distinctive style that has established his reputation. The works are organized into thematic chapters such as `Pretty Ugly' (portraits), `In Out' (sex), `Life Death' (conflict), and `Less More' (daily life). Alongside the images, Bar reveals his working methods and the stories behind his often idiosyncratic inspiration for different illustrations, and reflects on how his life experiences have shaped him as an artist. As a collection, the whole is much greater than the sum of these many, many-layered parts. It is destined to become a must-have reference source for all professionals in the worlds of graphic design and illustration, while also being an enthralling treasury for any follower of visual and popular culture. This limited, slipcased edition includes an exclusive screen print. One copy in this release of 1000 copies contains a one-of-a-kind gold-leaf print.

Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The fourth edition of Visible Signs includes new imagery and updated exercises, as well as coverage of propaganda, diversity in ‘neutral’ communication (like emojis), and issues related to social media representation.

Michael Gericke is one of the most influential graphic designers in the world today. This much anticipated monograph covers four decades of work by the acclaimed graphic designer and Pentagram partner. Lavishly illustrated throughout at close to 500 pages, the book is driven by a celebration of places, telling stories, and making images and symbols - predominantly through Gericke's work with projects for buildings, civic moments, exhibitions and visual identities, including for posters, magazines, New York's AIA chapter (America's largest) and the Center for Architecture that, through graphics and images, continues to portray the spirit of architecture and design in New York City today. Prefaced by the prize-winning architect Moshe Safdie, with commentary by Pulitzer Prize-winning architectural critic and educator Paul Goldberger, this encyclopaedic compilation is a must for all collectors and aficionados of contemporary design, branding, and visual identity.

"Data Design: Visualising Quantities, Locations, Connections" is a beautifully designed, highly practical guide to the graphic representation of quantities, locations, connections and other forms of data, founded on solid design principles. Easy to understand, the book has been created to assist designers, researchers, and writers in expressing visually through points, lines, and areas that which by words, letters, and numbers alone often have difficulty communicating. It describes problems, principles, and solutions for the visual display of information, and presents real-world didactic examples, taken from, for example, the Financial Times and the Wall Street Journal. The book's theoretical basis is strong, but not at the expense of clarity; readers will understand both what to do and why. After a number of introductory chapters that describe what is common to all types of visual displays, the book continues with three main parts that deal with displays showing quantities, locations, and connections. "Data Design" is an essential guide to how data can, and should be, presented in order to effortlessly communicate information with clarity, elegance and style. Highly illustrated and with beautiful simplicity, "Data Design" is an indispensable guide to the clear and effective presentation of information. ""

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries - digital media, fashion, advertising, product design, packaging, retail and more.

Symbols are all around us - some mysterious, some timeless, some arcane and some prosaic. But what are their origins? What does the infinity symbol really signify? Do you understand yin and yang? And why is the swastika really a good luck sign? This enticing gift book explores the world of classic symbols and signs, revealing the deep meaning and often quirky history behind each one. From the ouroboros and the ankh to the menorah, caduceus and astrological symbols, the book ranges widely across the world's most recognised symbols. With one symbol per page, accompanied by a detailed explanation and history, and printed on high quality paper with a special binding, Classic Symbols is a unique and attractive book which will appeal to a broad range of readers, both as a gift and as a source for tattoo designs and other creative projects.

Muller-Brockmann's book aimed to solve the graphic designer's problem of finding the appropriate contemporary form. It became a standard work that still serves as a historic practical guide well beyond the boundaries of Switzerland. This edition is an unabbreviated reconstruction of the original edition of 1961, as a hardcover with jacket. It includes the additions made by Josef Muller-Brockmann himself for the paperback edition of 1983. In the first part, the path from illustrative to functional graphic design is traced, as well as the meaning of design elements, their use and effect in every area of advertising: business printed matter, advertisements, brochures, books, posters, and exhibitions. The middle section of the book contains fundamental thoughts concerning the work of the graphic designer. The chapter "Science and Visual Communication" covers the area of semiotics and communications research. In the last part, the systematic education of the graphic designer is presented by means of a comprehensive documentation. Thus, the book offers graphic designers a valuable survey of the fundamental tasks of design.

Symbols play an integral role in branding programs. This book explores the visual language of symbols according to their most basic element: form. Over 1,300 symbols from all over the world are here categorized by visual type, divested of all agendas, meanings, and messages that might be associated with them so that the effectiveness of their composition and impact can be assessed without distraction and so that the reader can enjoy them as a pictorial language in their own right.
Every symbol is captioned with information on who it was designed for, who designed it, when, and what the symbol stands for. These sections are interspersed with short but detailed case studies featuring classic examples of symbols still in use, and exceptional examples of recently designed symbols.
This comprehensive volume is an indispensable resource for designers working on identity systems, and an engaging showcase of this exciting field. Now in a compact format.

"As visually arresting as it is informative."-The Boston Globe "Du Bois's bold colors and geometric shapes were decades ahead of modernist graphic design in America."-Fast Company's Co.Design W.E.B. Du Bois's Data Portraits is the first complete publication of W.E.B. Du Bois's groundbreaking charts, graphs, and maps presented at the 1900 Paris Exposition. Famed sociologist, writer, and Black rights activist W.E.B. Du Bois fundamentally changed the representation of Black Americans with his exhibition of data visualizations at the 1900 Paris Exposition. Beautiful in design and powerful in content, these data portraits make visible a wide spectrum of African American culture, from advances in education to the lingering effects of slavery. They convey a literal and figurative representation of what he famously referred to as "the color line," collected here in full color for the first time. A landmark collection for social history, graphic design, and data science. * Data display, visualizations, and infographics far ahead of their time * Colorful graphs and charts are mesmerizing pieces of art in their own right * A valuable companion to W.E. B. Du Bois's The Souls of Black Folk * Includes contributions from Aldon Morris, Silas Munro, and Mabel O. Wilson W.E.B. Du Bois's Data Portraits is an informative and provocative history, data, and graphic design book that continues to resonate with audiences today.

This handy, portable version of the authoritative Universal Methods of Design provides the same thorough and critical presentation, updated and expanded to include 125 research methods, synthesis/analysis techniques, and research deliverables for human-centered design. Each method of research is distilled down to its most powerful essence, in a format that will help individual practitioners as well as design teams select and implement the research methods best suited to their design culture within the constraints of their projects. This valuable guide: Dismantles the myth that user research methods are complicated, expensive, and time-consuming Creates a shared meaning for cross-disciplinary design teams Illustrates methods with compelling visualizations and case studies Characterizes each method at a glance With the concise, accessible format of The Pocket Universal Methods of Design, you and your team will be designing in a completely new, more effective way. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

The latest instalment in the Manufacturing Guides series, this book is targeted at students and professionals who create graphics or packaging for mass production. With some 400 specially commissioned photographs and technical illustrations, it describes more than 35 manufacturing processes, from the traditional and long-established to cutting-edge technologies.

Curated by Ryan Doyle and Mark Edwards, who work together under the name of DR.ME, Cut That Out focuses on the compositions of 50 leading designers and studios from 15 different countries for whom collage has been the key to creating vibrant, effective work - among them Hort, Paul Sahre and atelier bingo. As well as the diverse, cutting-edge work featured throughout, each profile includes a Q&A with the artist that serves to both put the work in context and highlight the visual differences between each designer by exploring their varying methods and attitudes towards to Cut That Out is a rich seam of inspiration to be mimed by all students and graphic designers who wish to explore the creative possibilities of collage in their work.

What makes a magazine into a design classic? How can timeless ideas be incorporated into an ever-changing contemporary context? While many books on editorial design simply illustrate great work, this book, now updated with a new chapter covering independent magazines and revised illustrations throughout, presents a huge range of examples from an amazing collection of international magazines and uses them to illustrate the principles of classic editorial design. Horst Moser discusses the design challenges facing art directors today, showcasing the most successful solutions, from the cutting edge of modern style to classic techniques. With over 1,000 colour illustrations, it is an inexhaustible source of inspiration for students and professionals, and an essential and authoritative guide for anyone involved in magazine design.

Professions that utilize creativity, technology and design have shifted from a purely idea-centric field to one that has to provide creative business solutions. Marketers (clients) now hold agencies or firms accountable for their creative ideas and as a result success is measured in conversions and ROI. This book will give you the tools to provide value when design conversations veer off into marketing territory. Designers also get a framework for identifying and organizing each project's essential elements and articulating strategy within your creative presentations. This book also teaches how to recognize what marketers are asking for and gain confidence in your ability to advise them with your creative executions.

Virgin by Design is the official publication volume celebrating 50 years of daring innovation and creativity at Virgin, presenting the stories, the people and the work that went into the building and shaping of a much-loved and globally respected brand. More than a retrospective, it gets to the heart of the values that make the Virgin brand so unique, communicating how those values resonate with people today - and will continue to do so in the future. Based on in-depth research and interviews with all the key people who have played a part in Virgin's companies past and present, Virgin by Design is organized into ten chapters - each with fully illustrated case studies - that provide a sense of how hard work and brilliant ideas have resonated with audiences worldwide. Spanning the full 50-year period from Virgin's beginnings as a record store to its bold future in space tourism with Virgin Galactic, it also embraces Virgin's broad diversity in terms of its global presence as a brand, its mission and purpose to change business for good, and in its offerings across multiple sectors, including travel, banking, health and fitness, communications and entertainment. Virgin by Design is packed with the wit, verve, spirit of adventure and 'how it was done' insights that will make it a must-have publication.