Virgin by Design is the official publication volume celebrating 50 years of daring innovation and creativity at Virgin, presenting the stories, the people and the work that went into the building and shaping of a much-loved and globally respected brand. More than a retrospective, it gets to the heart of the values that make the Virgin brand so unique, communicating how those values resonate with people today - and will continue to do so in the future. Based on in-depth research and interviews with all the key people who have played a part in Virgin's companies past and present, Virgin by Design is organized into ten chapters - each with fully illustrated case studies - that provide a sense of how hard work and brilliant ideas have resonated with audiences worldwide. Spanning the full 50-year period from Virgin's beginnings as a record store to its bold future in space tourism with Virgin Galactic, it also embraces Virgin's broad diversity in terms of its global presence as a brand, its mission and purpose to change business for good, and in its offerings across multiple sectors, including travel, banking, health and fitness, communications and entertainment. Virgin by Design is packed with the wit, verve, spirit of adventure and 'how it was done' insights that will make it a must-have publication.

Arab graphic design emerged in the early twentieth century out of a need to influence, and give expression to, the far-reaching economic, social, and political changes that were taking place in the Arab world at the time. But graphic design as a formally recognized genre of visual art only came into its own in the region in the twenty-first century and, to date, there has been no published study on the subject to speak of. A History of Arab Graphic Design traces the people and events that were integral to the shaping of a field of graphic design in the Arab world. Examining the work of over eighty key designers from Morocco to Iraq, and covering the period from pre-1900 to the end of the twentieth century, Bahia Shehab and Haytham Nawar chart the development of design in the region, beginning with Islamic art and Arabic calligraphy, and their impact on Arab visual culture, through to the digital revolution and the arrival of the Internet. They look at how cinema, economic prosperity, and political and cultural events gave birth to and shaped the founders of Arab graphic design. Highlighting the work of key designers and stunningly illustrated with 600 color images, A History of Arab Graphic Design is an invaluable resource tool for graphic designers, one which, it is hoped, will place Arab visual culture and design on the map of a thriving international design discourse.

A new pictorial reference book for artists and designers, with over 400 images from sources ranging from Greco-Roman art to Benjamin Franklin and Wes Anderson - Symbols offers a fresh approach to understanding symbolism in the visual arts. Symbols are embedded everywhere in our global visual culture, from oil paintings to biscuit packaging, monuments to mass-produced ashtrays. Designers and California College of the Arts instructors Mark Fox and Angie Wang recognize sources both historical and contemporary, high and low, revealing the narrative riches of symbolism found in a range of media and across times, places, and cultures. Whether human or animate, natural or man-made - each symbol (from sun, moon, lightning, and serpent to lozenge, spiral, and swastika) is illustrated with both classical and archetypal examples and often surprising contributions from textiles, fine art photography, ceramics, African sculpture, ancient coins, modern architecture, Native American crafts, European heraldry, Soviet propaganda, bookplates, film stills, military insignia, and much more. A beautiful, visually arresting compendium that both informs and inspires, Symbols is a vital resource.

We are good at designing beautiful products and we offer good services. We always know exactly what the user wants and we know dozens of methodologies. However, if we have to convince our customers and colleagues, we find it rather difficult. For one reason or another, pitching ideas is one of the most undervalued practices in the creative field. From convincing a colleague to opt for a certain methodology to persuading a customer to go for a certain concept, you can have the best ideas in the world, but if you are not able to bring them across, they will never become reality. In this book the author will take you inside the heads of the people you have to convince. Pitching Ideas will help you to find the essence of the idea you want to get across and will explain how you can really convince the right people in the end.

Color Scheme explores an alternative way of seeing through gridded systems of colors, or palettes," to take readers on a visual journey through art history and pop culture. From the various shades of pink used by artists to describe the blush of Madame de Pompadour's cheeks to Helen Frankenthaler's orange color fields to Prince's concert costumes, Color Scheme is a collection of Young's palettes that reveal new ways of thinking about larger arcs in visual culture. Pinpointing revealing and humorous themes throughout artists' careers or periods of time, this book would be an excellent gift for yourself, your aesthetically-minded friend, or anyone who loves a good color scheme."

If you want to design successful user interfaces then you need clear and effective visual communication. Interface Design will help you achieve this using a range of incisive case studies, interviews with professional designers and clear hands-on advice to help you produce user-focused front-end designs for a range of digital media interfaces. This book introduces the major elements of graphic design for digital media - layout, colour, iconography, imagery and typography, and shows how these visual communication basics can combine to produce positive interactive user experiences. With practical advice on improving communication between designers and developer, and a tantalizing look at designing interactivity for all five senses, this is a must-have introduction to developing interfaces that users will love.

The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in-between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the 10th anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.

Edward Bawden (1903-1989) was one of twentieth century Britain's most innovative graphic designers. Book illustrator, wallpaper, textile and poster designer, watercolourist, mural painter, teacher. His designs still resonate strongly with young designers more than a quarter-of-a-century after his death. Bawden's influence on 20th-century design is beyond measure. Edward Bawden: Design is the newest title in ACC's award-winning Design series and an excellent introduction to the work of Edward Bawden. This fascinating book illustrates every aspect of his creativity, and is beautifully illustrated throughout.

The purpose and primary function of wayfinding and signage design is to provide spatial orientation as quickly and clearly as possible. Respective concepts and systems can be designed for individual buildings, for example corporate headquarters, museums or hospitals, for areas such as a university campus or distinct municipal district, or for entire systems like a city’s public transport. In addition to communicating direction, the interplay of typography, pictograms, materials, colors and shapes in these systems also delineates a particular identity of the location. On the basis of international realizations this title shows the range of different approaches and implementation possibilities of environmental graphics. No matter what kind of spatial context, the focus is always on visual communication that is understandable for every user. This volume is an indispensable reference work for anyone involved in communications, as well as for architects, interior designers, graphic designers, and indeed creative minds of any sectors.

As a result of globalization and in- creased interaction across countries and cultures, multilingualism is becom- ing increasingly important all around the world. Script, as the most impor- tant conveyor of confirmation, plays a major role in this development. Design- ers are more and more faced with the challenge of creating designs that not only combine various languages but two or even more writing systems. At first, Bi-Scriptual discusses on a theoretical level questions such as the sociocultural relations between various writing systems and the increasing importance of sociocultural communi- cation. Following a general section on the practical application of bilingual design, experts of the concerned lan- guages compare eight writing systems with the Latin script. This part also contains topical interviews and practi- cal examples of more than 100 design- ers that show the various possibilites of creating designs incorporating different writing systems side by side.

Logotype mini is the definitive modern collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. The book is truly international, and features the world's outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios. Logotype mini is an important and essential companion volume to Logo and Symbol minis.

Since it was first released, the original PALETTE series has been an instrumental source of colour-themed references for designers around the world. 8 editions later, in keeping with the demands of creative practitioners today, the PALETTE mini series was introduced at the end of 2019 as flip-friendly versions of the originals – redesigned into a more compact size with minimal layouts for instant inspiration. PALETTE mini 08 – Iridescent explores the myriad of possibilities that result from multi-coloured illusions that shift with the viewer’s vantage point through projects from all around the world. Whether its kaleidoscopic nature is utilised to create depth and dimension or to transform physical attributes and perspectives, discover how some of the best designers are experimenting with holographic hues to generate visuals and objects that intrigue.

DON'T use comic sans (except ironically!) but DO worship the classic typefaces like Helvetica and Garamond. Graphic Design Rules is a handy guide for professional graphic designers, students, and laymen who incorporate graphic design into their job or small business. Packed with practical advice, this spirited collection of design dos and don'ts takes readers through 365 rules like knowing when to use a modular grid-and when to throw the grid out the window. All designers will appreciate tips and lessons from these highly accomplished authors, who draw on years of experience to help you create good design.

When it comes to designing effective signages that are also appealing to the eye, a delicate balance needs to be struck. On one hand, a wayfinding system has to avoid confusion and reduce stress for visitors orienting themselves within complex environments such as a healthcare facility. On the other hand, as a big part of many a visual identity design project, it can help a brand stand out by presenting distinct pops of personality. A follow-up to the first edition that was published in 2013, 'You Are Here 2' showcases a new curation of the best signages and wayfinding systems that enhance spaces and settings around the world today. Whether they serve to simply guide people from point A to point B or elicit curiosity and delight in exploration, these projects reflect the work of designers who are adept at merging form and functionality to demonstrate creative thinking and empathy.

Designing Peace asks, how might we collectively put our creative forces together to envision a future we want to live in and take action to create it now? This book is an intersectional snapshot of the actions-culturally diverse and wide-ranging in scale-that are currently in play around the world. Offering perspectives on peace through essays, interviews, critical maps, project profiles, data visualizations, and art, this book conveys the momentum that design can gain in effecting a peace-filled future. From activists, scholars, and architects to policymakers, graphic, game, and landcape designers, Desiging Peace flips the conversation: peace is not simply a passive state signifying the absence of war, it is a dynamic concept that requires effort, expertise, and multi-dimensional solutions to address its complexity. Designers engage with individuals, communities, and organizations to create a more sustainable peace-from creative confrontations that challenge existing structures, to designs that demand embracing justice and truth in a search for reconciliation. This publication aims to expand the discourse on what is possible if society were to design for peace.

This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.

It's everywhere, including the moon (on the commemorative plaque left by Apollo 11 astronauts), Nike sneakers, Barbara Kruger, Ed Ruscha, and Jenny Holzer artworks, 2001: A Space Odyssey credits, Domino's Pizza boxes, Absolut Vodka bottles, and Red Bull cans. Richard Nixon used it for his presidential campaign, as did Hillary Clinton. Indeed, Futura is one of the most-used fonts in the world today-the typeface of modern design-more so even than Helvetica. This fascinating book explores the cultural history and uses of a face that's so common you might not notice, until you start looking, then can't escape it. Douglas Thomas traces Futura from its Bauhaus-inspired origin in Paul Renner's 1924 design, to its current role as the go-to choice for corporate work, logos, motion pictures, and advertisements. Never Use Futura is illuminating, sometimes playful, reading, not just for type nerds, but for anyone interested in how typefaces are used, take on meaning, and become a language of their own.

Typography is the most effective tool that graphic designers use to express ideas and convey a message. The ability to choose the right typeface for the right job, to design readable and legible pages, and to marry type and image to create visually compelling results are skills that every designer must master. This book introduces the student to the basic principles of typography with clear examples from international practitioners, interviews with designers and typographers, plus exercises to reinforce the concepts covered. With its attractive layout, approachable text and skillful use of typography on every spread, the author sets the standard to inspire the beginning student of design.