After decades of using software as their exclusive work tool,
graphic designers today are rediscovering the creative and
expressive power of handmade characters: lettering has distinctive
visual impact and provides endless possibilities for the expression
of ideas through a more artful use of type, texture and volume.
This results in personal, timeless 'works of art' and a richer
aesthetic experience. This publication, now in paperback, brings
together a wide range of custom lettering projects produced by
graphic designers and typographers from around the world. It
focuses on the design and creation processes and on the application
of lettering projects on different supports, such as billboards,
public walls, invitations, and menus, serving as decoration or as
part of a branding system. Discover this versatile art form with
this unique book.
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