Drawing upon theories from visual studies, critical visual culture studies, and cognitive psychology, and with a special focus on gender and ethnicity, this book gives students a theoretical foundation for future work as visual communicators. The book takes a closer look at the interwoven character of perception and reception that is present in everyday visual encounters. Chapters present a wide variety of visual examples from art history, digital media, and the images we encounter and use in our daily lives. With the tools to understand how images and text make meaning, students are thus prepared to better communicate through visual media. This book serves as a main or supplementary text for visual communication or visual culture courses.

We delight in using our eyes, particularly when puzzling over pictures. Art and illusionists is a celebration of pictures and the multiple modes of manipulating them to produce illusory worlds on flat surfaces. This has proved fascinating to humankind since the dawning of depiction. Art and illusionists is also a celebration of the ways we see pictures, and of our ability to distil meaning from arrays of contours and colours. Pictures are not only a source of fascination for artists, who produce them, but also for scientists, who analyse the perceptual effects they induce. Illusions provide the glue to cement the art and science of vision. Painters plumb the art of observation itself whereas scientists peer into the processes of perception. Both visual artists and scientists have produced patterns that perplex our perceptions and present us with puzzles that we are pleased to peruse. Art and illusionists presents these two poles of pictorial representation as well as presenting novel 'perceptual portraits' of the artists and scientists who have augmented the art of illusion. The reader can experience the paradoxes of pictures as well as producing their own by using the stereoscopic glasses enclosed and the transparent overlay for making dynamic moire patterns.

From architects and product designers to textile artists and digital innovators, Women Design profiles a selection of the most dynamic female designers from the modern era, showcasing their finest work and celebrating their enduring influence. Design throughout history has been profoundly shaped and enhanced by the creativity of women; as practitioners, commentators, educators and commissioners. But in a narrative that eagerly promotes their male counterparts, their contributions are all too often overlooked. Women Design seeks to redress that balance, delving into the lives and works of some of the most talented design minds of the 20th and 21st centuries, from architects and artists to designers of all stripes. Through 21 engaging profiles, Women Design rediscovers and revels in the work of pioneers such as Eileen Gray, Lora Lamm and Lella Vignelli, while shining a spotlight on modern-day trailblazers including Kazuyo Sejima, Hella Jongerius and Neri Oxman. Richly illustrated with beautiful archival imagery, this is a rare glimpse into the working worlds of some of the most influential forces in contemporary design. Detailed text from design historian Libby Sellers brings the lives and work of these fascinating women to life, exploring how they overcame the challenges of working in a male-dominated world in order to see their groundbreaking creative visions realised. This book is an invaluable work, a must-read for anyone who claims to know about design, and an inspiring insight into the lives and legacies of 21 truly brilliant women whose work has irrevocably shaped the world around us today. "A fascinating insight into the women who have shaped the way we live" - ELLE DECORATION

Design better logos and become a more successful, confident graphic designer with Made by James as your guide. *Winner of the 2021 American Graphic Design Award for Book Design from Graphic Design USA* UK-based graphic designer James Martin shares his wealth of experience, information, and advice with one goal in mind: to help designers of all levels create better work and enjoy the process. James has designed hundreds of logos for a variety of top brands, and shares his unique creative process, from concept to sketches to final design. Learn how to create outstanding logos, craft and refine your creative process, build great relationships with clients, and become prolific and consistent. Discover how James creates innovative, clever, and memorable logos with his own hands-on, step-by-step process that includes word mapping, rapid prototyping, and sketching ideas on paper. Learn how to become a visual storyteller by understanding the key factors of working with clients and making them a valued part of the process. In addition to the important "hows" of logo design-techniques, ideas, and examples of creating logos and building brands-you will benefit from learning aspects of the business rarely discussed: how to become more disciplined, how to see failures as valuable experiences, and ways to avoid burnout. James shows that design isn't just about creating images; it's about building trusting relationships with clients, finding inspiration and using it effectively, and sharing ideas and becoming part of a community. Made by James also includes: Annotated case studies that follow designs from concept to completion The advantages of a hands-on, human approach to design The value of personal and career growth, and how to enjoy the journey of improvement Effective work habits that can make you more efficient, productive, and satisfied Learn how to harness your passion and become the designer you've always wanted to be.

A comprehensive, cross-disciplinary overview of color, Universal Principles of Color presents 100 core concepts and guidelines that are critical to a successful use of color. Richly illustrated and easy to navigate, it pairs clear explanations of every topic with visual examples of it applied in theory and in practice. The book is organized alphabetically so that principles can be easily and quickly referenced. For those interested in addressing a specific color challenge or application problem, the principles are also indexed by pathways based on nine topics of color study ranging from science, art and design, and industry. " Each principle is presented in a two-page format: The left-hand page contains a succinct definition, a full description of the principle, and examples of and guidelines for its use. Side notes, which appear to the right of the text, provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.   Whether in a branding campaign or a healthcare facility, a product’s packaging or a software user interface, the color we see is the culmination of many concepts and practices brought together from a variety of disciplines to increase appeal, influence perception, and enhance usability.   By considering these concepts and examples, you can learn to make more informed and ultimately better color decisions. This landmark reference is the standard for designers, engineers, architects, and students who seek to broaden and improve their understanding of and expertise in color. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

This book addresses the neglect of visual creativities and content, and how these are commercialised in the music industries. While musical and visual creativities drive growth, there is a lack of literature relating to the visual side of the music business, which is significant given that the production of meaning and value within this business occurs across a number of textual sites. Popular music is a multimedia, discursive, fluid, and expansive cultural form that, in addition to the music itself, includes album covers; gig and tour posters; music videos; set, stage, and lighting designs; live concert footage; websites; virtual reality/augmented reality technologies; merchandise designs; and other forms of visual content. As a result, it has become impossible to understand the meaning and value of music without considering its relation to these visual components and to the interrelationships between them. Using design culture theory, participant observation, interviews, case studies, and a visual methodology to explore the topic, this research-based book is a valuable study aid for undergraduate and postgraduate students of subjects including the music business, design, arts management, creative and cultural industries studies, business and management studies, and media and communications.

person to prepare illustration copy at a pre-professional level-copy that is, however, often usable for routine purposes-and/or to communicate better with graphics spe cialists who will prepare the final illustrations. The skills necessary to take the final step of producing finished camera-ready illustrations are, unfortunately, based very much on actual hands-on experience and are thus beyond the ability of this or any other book to instill satisfactory competence in. Illustrations should also prove to be a highly useful reference work for professional illustrators. The wide variety of train ing and work experiences by which they have acquired their skills may not have provided full acquaintance with all of the exceptionally diverse kinds of information to be found here. There are, moreover, few disciplines whose practition ers cannot profit from an invigorating refresher course. After nearly seven years of work, then, I am pleased to put forward a book with many answers pertaining to the proper selection and preparation of informational illustrations. All such questions and their actual solutions, however, must re main up to you, the inquiring and attentive reader."

"A picture is worth a thousand words." There is no better description for what the art of the cigar box label did for sales of cigars from the mid 1800s through the 1930s. Busty women, heroes, impish children, sports icons, composers, all these and more found their way into the advertiser's art. The makers would change labels at the drop of the hat if they thought it would help sales. This new book shows hundreds of the finest examples from the world's largest private collection of cigar box label art, revealing the imagination and creativity of the printers and lithographers of the period. Each is shown in a beautiful, full color photograph and is accompanied by a description with a current value on the collector's market. This is a visual delight, sure to please cigar aficionados, but also to be much valued by collectors, designers, and students of advertising history. And it makes a great gift for the smoker in your life!

Explorations in Art and Technology is about the creative process in action through the eyes of practitioners and researchers. The book explores the fascinating relationship between artist and technologist through studies of innovative projects that push the boundaries of digital art. The research sheds new light on the nature of interaction between people and computers and provides insight into the characteristics of environments in which creativity can be enhanced. In doing so, it presents a case for organisations to develop strategies for offering environments in which collaborative, sustainable partnerships can thrive. What emerges is a compelling story of new visions and new forms in a field that is set to transform traditional norms in both art and technology as we move through the 21st Century. Additional information and links are available at: http://www.creativityandcognition.com

Combining wonderful graphics with fascinating history, this book is a showcase of outstanding Chinese label, packaging, and advertising art created between 1900 and 1976. These stunning images came from cities in China such as Canton and Shanghai, as well as places beyond the border such as Hong Kong, Macau, and Singapore, where large Chinese populations thrived and commercial ties to the West were strong. Export and domestic products include tea, medicine, food, cosmetics, cigarettes, dyes, matches, phonograph records, firecrackers, religious items, and more. Their labeling presents a mixture of traditional imagery and ornamentation blended with Western culture and merchandising. Over 400 visually captivating images make this an important resource for artists, designers, historians, and merchants alike.

Graphic design is broadly interpreted in this annotated topical bibliography, covering both scholarly and applied literature focusing on graphics printed commercially for mass consumption in the United States from colonial times to the present. Materials extend from historical studies of design to textbooks and manuals of professional practice to theoretical works relating to design drawn from disciplines such as psychology and communication theory. The 1100 entries include reference sources, books, periodical articles, catalogs, films, and electronic data. Among the topics covered are general reference, design theory and history, education and career guides, professional practice, production and layout, typography, calligraphy, color reproduction, caricature, and photo illustrations as well as applications in advertising, publication design, corporate identity programs, information graphics, package design, posters and signs. Literature on computer technology as used in desktop publishing and computer graphics is also included. Appendixes provide annotated listings of almost 200 relevant annuals and serials as well as a directory of associations and organizations in the field. Access to titles, authors, and a finer breakdown of subjects is facilitated by thorough indexing. This work should be a valuable resource for professional designers, scholars and students of design, and librarians interested in collection development.

Exploring the ways in which painting, applied design and illustration intertwined over the course of the accomplished career of Paul Nash (1889-1946), this book provides a new perspective on one of the most gifted and celebrated English artists of the twentieth century. Skilfully navigating the diversity of Nash's design output, which drew in illustration, book jackets, posters, set design, pattern papers, fabrics, glass, ceramics and photography, in the context of Nash's painting and wider pre-occupations, James King presents an artist who strove to resolve his artistic vision. With Nash's work informed by seismic shifts within the visual arts during his lifetime - from the influence of the Arts and Crafts Movement on the one hand, to Surrealism and Abstraction on the other - this fascinating book reveals the considerable gifts that allowed Nash to create a wholly original vision in turn.

Make your own anime with this unique introductory guide to Japanese animation. You'll learn every stage of the animation process from scripting and storyboarding to preparing and distributing your film. Everything is clearly explained with step-by-step tutorials and packed with color screengrabs, stills and artwork illustrating every technique and process, including: * Hand-painting characters and backgrounds on to separate cel layers * Working with 3D graphics * Using digital pen-and-tone techniques Apply the core style elements and visual language of anime to your own work and learn to: * Simplify characters without losing their impact * Create exaggerated facial expressions * Use shadows and shading for dramatic effects * Add lip syncing and speed lines to convey movement

Discover the history and theory of graphic design from the past 150 years, and how that comes to bear on contemporary design. Designer, writer and lecturer Theo Inglis takes readers through the core building blocks of graphic design such as composition, colour, medium and typography, and explores how each has been utilized and revolutionized by designers through history, and up to the present day. This book will expand your knowledge of the world of design and provide you with practical take-aways to inform your own creative practice.

The complete, definitive and never-before-published catalogue of Hipgnosis, Vinyl * Album * Cover * Art finally does justice to the work of the most important design collective in music history, which, according to Roddy Bogawa, director of the documentary Taken by Storm (2011), 'designed half your record collection'. Founded in 1967 by Storm Thorgerson, Aubrey 'Po' Powell and Peter Christopherson, Hipgnosis gained legendary status in graphic design, transforming the look of album art forever and winning five Grammy nominations for package design. Their revolutionary cover art moved away from the conventional group shots favoured by record companies of the day, resulting in the ground-breaking, often surreal designs which define the albums of many of the biggest names in the history of popular music: 10cc, AC/DC, Black Sabbath, Peter Gabriel, The Police, Genesis, Led Zeppelin, Pink Floyd, Paul McCartney, Robert Plant, Syd Barrett, Throbbing Gristle, T. Rex, Wings, Yes and XTC, to name but a few. Arranged chronologically, Vinyl * Album * Cover * Art features stunning reproductions of every single Hipgnosis cover - 372 in total - coupled with detailed information by Po and Storm Thorgerson on the artworks and the compelling stories behind their creation. Additional contributions by Peter Gabriel, Marcus Bradbury, and Pentagram's Harry Pearce provide engrossing insights into the way these incredible artworks came into being; place the covers in context; and reflect on their enduring impact on album design. A highly accessible stand-alone volume, Vinyl * Album * Cover * Art will also make the perfect pop partner to the groundbreaking Hipgnosis | Portraits (2014) with its rare revelations and behind-the-scenes photography.

Communications between amateur radio (AKA ham radio) operators and citizen band stations have been crowding the world's electromagnetic spectrum since its invention in the early 20th century. Millions of operators formed what could be almost be described as an early internet - projecting their voices, ideas, and humanity around the earth's surface using various techniques and frequencies to bounce their waves around the earth's surface, off of the ionosphere, and even the moon. Any communication network needs a way of identifying individuals. A QSL card is a written confirmation of prior communication between two amateur radio or citizens band stations-postcard sized and mailed between users. Do You Confirm Receipt of My Transmission is derived from the Q code. A Q code message can stand for a statement or a question (when the code is followed by a question mark). In this case, 'QSL?' (note the question mark) means "Do you confirm receipt of my transmission?" while 'QSL' (without a question mark) means "I confirm receipt of your transmission." Just like today's internet avatars, operators had their own style and often projected their personality using their QSL cards. Collecting cards was popular, and a source of pride to operators. Published by Brooklyn-based design imprint, Standards Manual, Do You Confirm Receipt of My Transmission is a visual history of these cards, spanning from approximately 1960-1990. Over 190 cards are included, front and back, with high resolution details. The collection forms a visual history of early global communication - something we now take for granted but was once a marvel. Today, there are over 3 million licensed radio operators worldwide.

This is the first book to provide a comprehensive and systematic account of the phenomenon of cinematic remaking. Drawing upon recent theories of genre and intertextuality, Film Remakes describes remaking as both an elastic concept and a complex situation, one enabled and limited by the interrelated roles and practices of industry, critics, and audiences. This approach to remaking is developed across three broad sections: the first deals with issues of production, including commerce and authors; the second considers genre, plots, and structures; and the third investigates issues of reception, including audiences and institutions.

In the mid- to late 1980s, rave culture developed. It influenced music, design, art, drugs, fashion, language and even the law. Originally emerging in the USA, it was refined in the UK by people who wanted to dance, party and express themselves in terms of art and music. It started in in small, sweaty clubs but such was the popularity that soon enormous Raves, with tens of thousands of people, were common. 'House' music and illegal drug ecstasy were the driving forces behind what turned into a global phenomenon. Events that started as secretive nights in underground clubs, with word-of-mouth advertising grew from one-off take-overs of unusual venues into huge open land-based events. Pager and telephonic communication became the medium of message-passing, and flyers were key to it all: informing the right people about the right place at the right time. Chelsea Berlin was there from the beginning, attending many of the now legendary events, from Club Shoom to Energy and beyond. In Rave Art, the whole exciting movement is documented through the flyers that were handed out freely (often privately) to inform partygoers of the next venue. Flyer design became an artform, and this book contains hundreds of the most significant and rare examples from Chelsea's huge collection. Together with personal reminiscences and quotes from famous, infamous and not-so-famous attendees, Rave Art paints a vivid picture of what is probably the last significant youth culture movement of modern times.