Universal Principles of Design, Updated and Expanded Third Edition is a comprehensive, cross-disciplinary encyclopedia, now with fully updated existing entries and expanded with 75 new entries to present a total of 200 laws, guidelines, and considerations that are important to successful design. Richly illustrated and easy to navigate, this essential design guide pairs clear explanations of every design concept with visual examples of the ideas applied in practice. Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now. Each principle is presented in a two-page format. The left-hand page contains a succinct definition and a full description of the principle, examples of and guidelines for its use, and side notes that provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. The book is organized alphabetically so that principles can be easily and quickly referenced by name. From the Abbe Principle to the Zeigarnick Effect, every major design concept is defined and illustrated, including these new additions: Feature creep Gamification Root cause Social trap Supernormal stimulus A landmark reference for designers, engineers, architects, and students, Universal Principles of Design has become the standard for anyone seeking to broaden and improve their design expertise, explore brainstorming ideas, and improve the quality of their design work. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

Make your own anime with this unique introductory guide to Japanese animation. You'll learn every stage of the animation process from scripting and storyboarding to preparing and distributing your film. Everything is clearly explained with step-by-step tutorials and packed with color screengrabs, stills and artwork illustrating every technique and process, including: * Hand-painting characters and backgrounds on to separate cel layers * Working with 3D graphics * Using digital pen-and-tone techniques Apply the core style elements and visual language of anime to your own work and learn to: * Simplify characters without losing their impact * Create exaggerated facial expressions * Use shadows and shading for dramatic effects * Add lip syncing and speed lines to convey movement

Materials have the power to affect human experiences and emotions by helping us build intimate connections with inanimate objects through touch and feel. Whether they are used as a point of reference or the medium of creation itself, they are integral to artists and designers who seek to explore fresh outcomes, experiment with new techniques, and elicit distinct responses from their audiences. Material Matters 04: Paper showcases stunning creative interpretations of the common material across a variety of mediums. From the simple act of folding or tearing different sheets up to create complex new shapes to burning random pieces to make radical elements for an artwork, this edition explores the compelling ways with which the unique characteristics of paper can be cleverly drawn upon or manipulated to shape the outcome of a particular project, with insights into the key techniques featured.

Extra Bold is the inclusive, practical, and informative career handbook for designers that we've all been waiting for. Written collaboratively by a diverse team of authors, the book opens with critical essays that rethink design principles and practices through theories of feminism, racism, inclusion, and nonbinary thinking. Extra Bold features interviews, essays, typefaces, and projects from dozens of contributors with a variety of racial and ethnic backgrounds, abilities, gender identities, and positions of economic and social privilege. The book adds new voices to the dominant design canon. Part textbook and part comic book, zine, manifesto, survival guide, and self-help manual, Extra Bold is filled with stories and ideas that don't show up in other career books or design overviews. Both pragmatic and inquisitive, the book explores power structures and how to navigate them. Interviews showcase people at different stages of their careers, and biographical sketches explore individuals marginalized by sexism, racism, and ableism. Jennifer Tobias's original, handcrafted illustrations bring warmth, happiness, humor, and narrative depth. Extra Bold is the design career manual for everyone.

Visionandfactory, established in 1990, has long played a prominent role in the Belgian and international graphic design scene. From its foundation, the studio has established a reputation for a rich culture of experimentation, an innovative combination of analog and digital techniques and an eagerness to tackle even the most difficult of projects. The studio's key figure is Hugo Puttaert (born 1960), designer, professor, editor, publisher and hugely influential figure in the design world. "Think in Colour" offers a selection of the firm's work, a kaleidoscopic view of Visionandfactory's output. Text from Pattaert not only contextualizes these selected works through insights into the studio's history and work processes, but also gives the reader a glimpse into his vision of design as a discipline and the social responsibility of the designer. With a split-fountain cover that reveals its color when touched and hundreds of full-color pages, this book illustrates Visionandfactory's motto--"Think in color."

The story of graphic design is one of the most exciting and important in the history of twentieth century visual culture. From its roots in the development of printing, graphic design has evolved as a means of identification, information and promotion to become a profession and discipline in its own right. This authoritative documentary history begins with the poster and goes on to chart the development of graphics in brochures, magazines, advertising, corporate identity, television and electronic media. It also discusses technical innovations such as the use of photography, and the revolutionary impact of digital technologies. Preserving the author's own original layout, now a typographic and print design classic, and with over 800 illustrations fully integrated with the text, this indispensable account is clear, comprehensive and absorbing. With over 800 illustrations

Graphic designers constantly complain that there is no career manual to guide them through the profession. Adrian Shaughnessy draws on a wealth of experience to provide just such a handbook. Aimed at the independent-minded, it addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work and avoid becoming a hired drone working on soulless projects. It offers straight-talking advice on how to establish your design career and suggestions - that you won't have been taught at college - for running a successful business. This revised edition contains all-new chapters covering professional skills; design thinking; and global trends, including social responsibility, ethics and the rise of digital culture. Also included are interviews with leading designers: Jonathan Barnbrook, Sara De Bondt, Stephen Doyle, Ben Drury, Paul Sahre, Dmitri Siegel, Sophie Thomas and Magnus Voll Mathiassen.

An in-depth visual guide presenting the captivating creative journeys behind the world's leading videogames. Making Videogames is an unprecedented snapshot of modern interactive entertainment, with insight from true pioneers about the most important games in the world. Illustrated with some of the most arresting in-game images ever seen in print, the book explores the unique alchemy of technical and artistic endeavour that constitutes the magic of videogames, striking a captivating balance between insight and accessibility. Across eleven chapters, each focusing on a specific game from AAA blockbusters such as Control and Half-Life: Alyx to cult breakthrough games including No Man's Sky and Return of the Obra Dinn, the book will document the incredible craft of videogame worldbuilding and visual storytelling via the world's most popular, but seldom fully understood, entertainment medium. The book's text orbits breathtaking, specially created imagery 'photographed' in-engine by the author, demonstrating the magic and method behind each studio's work. A book not only for die-hard videogame fanatics, but also for designer-creatives and the visually curious, Making Videogames is a thrilling showcase of the boundless creativity of this amazing industry.

Did I screw up? How do I achieve work-life balance? Am I eating too much cheese? Do I have too many plants? Through artful charts and funny, insightful questions, Michelle Rial delivers a playful take on the little dilemmas that loom large in the mind of every adult. Building on her popular Instagram account, Am I Overthinking This? brings whimsical charm to topics big and small, and offers solidarity for the stressed, answers for the confused, and a good laugh for all.

This book is about using "collage" among Iranian students in architecture studio, and in order to introduce the way these students use the technique to the English reader, we (Ali Yaser Jafari and Reihaneh Khorramrouei) have chosen this valuable book by AliAsghar Adibi to translate from Farsi to English. It provides a representative example of design through collage and culture. This book originally collected and published in three chapters: Collage history in different arts; Objectives and steps to make collage images; Two experienced examples.

A comprehensive, cross-disciplinary overview of color, Universal Principles of Color presents 100 core concepts and guidelines that are critical to a successful use of color. Richly illustrated and easy to navigate, it pairs clear explanations of every topic with visual examples of it applied in theory and in practice. The book is organized alphabetically so that principles can be easily and quickly referenced. For those interested in addressing a specific color challenge or application problem, the principles are also indexed by pathways based on nine topics of color study ranging from science, art and design, and industry. " Each principle is presented in a two-page format: The left-hand page contains a succinct definition, a full description of the principle, and examples of and guidelines for its use. Side notes, which appear to the right of the text, provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.   Whether in a branding campaign or a healthcare facility, a product’s packaging or a software user interface, the color we see is the culmination of many concepts and practices brought together from a variety of disciplines to increase appeal, influence perception, and enhance usability.   By considering these concepts and examples, you can learn to make more informed and ultimately better color decisions. This landmark reference is the standard for designers, engineers, architects, and students who seek to broaden and improve their understanding of and expertise in color. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.