How do you divide a line into three? Or five? Or seven? Is there a simple way to marry harmony and geometry? What is the secret diagram alluded to by writers of antiquity? In this groundbreaking book, philosopher Adam Tetlow reveals the long lost Helicon, the master diagram of the ancient arts and crafts.Watch in astonishment as this magical geometric figure produces simple fractions, musical harmonies, Pythagorean triangles, perspective and more. WOODEN BOOKS are small but packed with information. "Fascinating" FINANCIAL TIMES. "Beautiful" LONDON REVIEW OF BOOKS. "Rich and Artful" THE LANCET. "Genuinely mind-expanding" FORTEAN TIMES. "Excellent" NEW SCIENTIST. "Stunning" NEW YORK TIMES. Small books, big ideas.

Cruz Novillo: Logos provides a comprehensive guide to an important facet of Pepe Cruz Novillo's output, his logo design; and in doing so proves the importance of this body of work, both to Spain and the global design community. This book offers inspiring content for any designer in this field and those looking to explore Spanish corporate design.

With his instantly recognizable decorative style, Czech artist and Art Nouveau master Alphonse Mucha (1860-1939) defined the look of the fin-de-siecle. In evocative shades of peach, gold, ochre, and olive, his seductive compositions of patterns, flowers, and beautiful women became paradigms of the Belle Epoque years. Mucha's work permeated illustration, posters, postcards, and the advertising designs of his day. His striking posters of star actress Sarah Bernhardt were particularly famous. Alongside this delicate decorative work, Mucha also harbored strongly felt political ideas. With his monumental cycle The Slav Epic, he expressed his staunch support for Pan-Slavism, promoting the political independence of the Czech and Slavic nations from the Austro-Hungarian Empire. Compiled in association with the Mucha Foundation, this book presents key works and introduces the full reach of Mucha's oeuvre from patterned decoration to his book illustrations, posters, photographs and monumental paintings. About the series Born back in 1985, the Basic Art Series has evolved into the best-selling art book collection ever published. Each book in TASCHEN's Basic Art series features: a detailed chronological summary of the life and oeuvre of the artist, covering his or her cultural and historical importance a concise biography approximately 100 illustrations with explanatory captions

Time-travel through the Automobile Age with a collection that puts you in the driver's seat. 20th Century Classic Cars offers a lush visual history of the automobile, decade by decade, via 400-plus print advertisements from the Jim Heimann Collection. Using imagery culled from a century of auto advertising, this book traces the evolution of the auto from horseless carriage to rocket on wheels-and beyond. With an introduction and chapter text by former New York Times automotive writer Phil Patton, as well as an illustrated timeline, this volume highlights the technological innovations, major manufacturers and dealers, historical events, and influence of popular culture on car design. About the series Bibliotheca Universalis - Compact cultural companions celebrating the eclectic TASCHEN universe!

Design is everywhere. It influences how we live, what we wear, how we communicate, what we buy, and how we behave. To design for the real world and define strategies rather than just implement them, you need to learn how to understand and solve complex, intricate and often unexpected problems. Research for Designers is the guide to this new, evidence-based creative process for anyone doing research in Design Studies or looking to develop their design research skills. The book: Takes an organized approach to walking you through the basics of research. Highlights the importance of data. Encourages you to think in a cross-disciplinary way. Including interviews with 10 design experts from across the globe, this guide helps you put theory into practice and conduct successful design research.

Design History Beyond the Canon subverts hierarchies of taste which have dominated traditional narratives of design history. This book explores a diverse selection of objects, spaces and media, ranging from high design to mass-produced and mass-marketed objects, as well as counter-cultural and sub-cultural material. The authors' research highlights the often marginalized role of gender and racial identity in the production and consumption of design, the politics which underpins design practice and the role of designed objects as pathways of nostalgia and cultural memory. While focused primarily on North American examples from the early 20th century onwards, this collection also features essays examining European and Soviet design history, as well as the influence of Asia and Africa on Western design practice. This book is organised in three thematic sections: 'Consumers', 'Intermediaries' and 'Designers'. The first section analyses a range of designed objects and spaces through the experiences and perspectives of users. The second section considers intermediaries from both technology and cultural industries, as well as the hidden labour within the design process itself. The final section focuses on designers from multiple design disciplines including high fashion, industrial design, interior design, graphic design and design history pedagogy. The essays utilize different research methods and a wide range of theoretical approaches, including feminist theory, critical race theory, spatial theory, material culture studies, science and technology studies and art history. This book brings together the most recent research which stretches beyond the traditional canon and looks to interdisciplinary methodologies to better understand the practice and consumption of design.

From the man who brought you the layout of John Berger's 'Ways of Seeing' comes a comprehensive selection of writings covering over 40 years of reflection on graphic design history, from interviews, essays, letters and articles to lectures and course outlines. Designed by Richard Hollis himself and densely illustrated with over 500 thumbnail images, 'About Graphic Design' charts the insatiable curiosity and methodological rigour of the renowned graphic designer, graphic design theorist and historian.

Discover the history and theory of graphic design from the past 150 years, and how that comes to bear on contemporary design. Designer, writer and lecturer Theo Inglis takes readers through the core building blocks of graphic design such as composition, colour, medium and typography, and explores how each has been utilized and revolutionized by designers through history, and up to the present day. This book will expand your knowledge of the world of design and provide you with practical take-aways to inform your own creative practice.

The complete, definitive and never-before-published catalogue of Hipgnosis, Vinyl * Album * Cover * Art finally does justice to the work of the most important design collective in music history, which, according to Roddy Bogawa, director of the documentary Taken by Storm (2011), 'designed half your record collection'. Founded in 1967 by Storm Thorgerson, Aubrey 'Po' Powell and Peter Christopherson, Hipgnosis gained legendary status in graphic design, transforming the look of album art forever and winning five Grammy nominations for package design. Their revolutionary cover art moved away from the conventional group shots favoured by record companies of the day, resulting in the ground-breaking, often surreal designs which define the albums of many of the biggest names in the history of popular music: 10cc, AC/DC, Black Sabbath, Peter Gabriel, The Police, Genesis, Led Zeppelin, Pink Floyd, Paul McCartney, Robert Plant, Syd Barrett, Throbbing Gristle, T. Rex, Wings, Yes and XTC, to name but a few. Arranged chronologically, Vinyl * Album * Cover * Art features stunning reproductions of every single Hipgnosis cover - 372 in total - coupled with detailed information by Po and Storm Thorgerson on the artworks and the compelling stories behind their creation. Additional contributions by Peter Gabriel, Marcus Bradbury, and Pentagram's Harry Pearce provide engrossing insights into the way these incredible artworks came into being; place the covers in context; and reflect on their enduring impact on album design. A highly accessible stand-alone volume, Vinyl * Album * Cover * Art will also make the perfect pop partner to the groundbreaking Hipgnosis | Portraits (2014) with its rare revelations and behind-the-scenes photography.

Lettering enthusiasts of all levels will love learning easy ways to develop and adapt hand lettering skills and techniques to a variety of digital platforms in Digital Hand Lettering and Modern Calligraphy. Popular Instagram lettering artist and workshop instructor Shelly Kim (@lettersbyshells) offers lettering enthusiasts at all levels step-by-step instruction, along with ample photos and lettering examples. Start with lettering essentials that show how to create different styles of brush lettering with the right tools, how to connect letters to form words, form flourishes, and more. Then turn that unique calligraphy into lettering that you can use over and over again, just by digitizing it. Discover several options for creating digital lettering, each one clearly outlined and explained. Become familiar with tools and techniques that make the process fast and enjoyable. See how far you can take your digital lettering with fun projects for creating cards, name tags, adding foiling and more. In this book you'll learn how to: Produce loose, bouncy lettering that adds style to any project Design meaningful quotes by learning a quick trick for great compositions Create digital files that give you numerous options for adding color and changing the shapes and sizes of letters Make a custom digital lettering brush that you can use for unique calligraphy Letter on a tablet and learn the basics of Procreate and Apple Pencil Use your lettering for great projects that incorporate digital and hands-on techniques Get inspiration from stunning gallery pieces by Karin Newport of @ipadlettering and Myriam of @halfapx Digital Hand Lettering and Modern Calligraphy will guide you to the future of lettering!

Designing Peace asks, how might we collectively put our creative forces together to envision a future we want to live in and take action to create it now? This book is an intersectional snapshot of the actions-culturally diverse and wide-ranging in scale-that are currently in play around the world. Offering perspectives on peace through essays, interviews, critical maps, project profiles, data visualizations, and art, this book conveys the momentum that design can gain in effecting a peace-filled future. From activists, scholars, and architects to policymakers, graphic, game, and landcape designers, Desiging Peace flips the conversation: peace is not simply a passive state signifying the absence of war, it is a dynamic concept that requires effort, expertise, and multi-dimensional solutions to address its complexity. Designers engage with individuals, communities, and organizations to create a more sustainable peace-from creative confrontations that challenge existing structures, to designs that demand embracing justice and truth in a search for reconciliation. This publication aims to expand the discourse on what is possible if society were to design for peace.

Now in full color in a larger size! 40% more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource for graphic designers, professors, and students. This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The second edition includes a new section on web design and new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students-regardless of experience-with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Offers an updated, comprehensive examination of design research, celebrating a plurality of voices and range of conceptual, methodological, technological and theoretical approaches evident in contemporary design research. Examines the nature and process of design research, the purpose of design research, and how one might embark on design research. Explores how leading design researchers conduct their design research through formulating and asking questions in novel ways, and the creative methods and tools they use to collect and analyse data.

Building Science Graphics: An illustrated guide to communicating science through diagrams and visualizations is a practical guide for anyone-regardless of previous design experience and preferred drawing tools-interested in creating science-centric illustrated explanatory diagrams. Starting with a clear introduction to the concept of information graphics and their role in contemporary science communication, it then outlines a process for creating graphics using evidence-based design strategies. The heart of the book is composed of two step-by-step graphical worksheets, designed to help jump-start any new project. This is both a textbook and a practical reference for anyone that needs to convey scientific information in an illustrated form for articles, poster presentations, slide shows, press releases, blog posts, social media posts and beyond.

This major practical handbook bridges the gap between strategy and design, presenting a step-by-step design process with a strategic approach and extensive methods for innovation, strategy development, design methodology and problem solving. It is an effective guide to planning and implementing design projects to ensure strategic anchoring of the process and outcome. Built around a six-part phase structure that represents the design process, covering initial preparations and project briefing, research and analysis, targets and strategy, concept development, prototyping and modelling, production and delivery, it is a must-have resource for professionals and students. Readers can easily dip in and out of sections, using the phase structure as a navigation tool. Unlike other books on the market, Design and Strategy addresses the design process from the perspective of both the company and the designer. For businesses, it highlights the value of design as a strategic tool for positioning, competition and innovation. For the designer, it teaches how to create solutions that are strategically anchored and deliver successful outcomes for businesses, resulting in appreciative clients. It includes over 250 illustrations and diagrams, tables, and text boxes showing how to move through each stage with clear visualisation and explanation. This book encourages all designers in product design and manufacturing, service design, communication design, branding, and advertising, to think beyond shape and colour to see design through the lens of strategy, process and problem solving, and all business managers, innovators and developers, to see the value in strategic design outcomes.

Extra Bold is the inclusive, practical, and informative career handbook for designers that we've all been waiting for. Written collaboratively by a diverse team of authors, the book opens with critical essays that rethink design principles and practices through theories of feminism, racism, inclusion, and nonbinary thinking. Extra Bold features interviews, essays, typefaces, and projects from dozens of contributors with a variety of racial and ethnic backgrounds, abilities, gender identities, and positions of economic and social privilege. The book adds new voices to the dominant design canon. Part textbook and part comic book, zine, manifesto, survival guide, and self-help manual, Extra Bold is filled with stories and ideas that don't show up in other career books or design overviews. Both pragmatic and inquisitive, the book explores power structures and how to navigate them. Interviews showcase people at different stages of their careers, and biographical sketches explore individuals marginalized by sexism, racism, and ableism. Jennifer Tobias's original, handcrafted illustrations bring warmth, happiness, humor, and narrative depth. Extra Bold is the design career manual for everyone.

Make your own anime with this unique introductory guide to Japanese animation. You'll learn every stage of the animation process from scripting and storyboarding to preparing and distributing your film. Everything is clearly explained with step-by-step tutorials and packed with color screengrabs, stills and artwork illustrating every technique and process, including: * Hand-painting characters and backgrounds on to separate cel layers * Working with 3D graphics * Using digital pen-and-tone techniques Apply the core style elements and visual language of anime to your own work and learn to: * Simplify characters without losing their impact * Create exaggerated facial expressions * Use shadows and shading for dramatic effects * Add lip syncing and speed lines to convey movement

Terrorist groups are no different from other organizations in their use of branding to promote their ideas and to distinguish themselves from groups that share similar aims. The branding they employ may contain complex systems of meaning and emotion; it conveys the group's beliefs and capabilities. Branding Terror is the first comprehensive survey of the visual identity of the world's major terrorist organizations, from al-Qaeda and the Popular Front for the Liberation of Palestine to the Tamil Tigers. Each of the 60-plus entries contains a concise description of the group's ideology, leadership and modus operandi, and a brief timeline of events. The group's branding - the symbolism, colours and typography of its logo and flag - is then analysed in detail. Branding Terror does not seek to make any political statements; rather, it offers insight into an understudied area of counter-intelligence, and provides an original and provocative source of inspiration for graphic designers.

The Beautiful Badge tells the fascinating story behind the UK's football club badges, from 1860s hand-embroidered symbols on home-knitted jerseys to today's multi-million pound brands. The book not only covers hammers, cannon and Liver birds but also reveals the link between Peterhead FC and Viz comic; which TV celebrity designed Aldershot Town FC's badge; and whose GBP10 doodle became the opposition's badge. Some clubs have sported ten or more different badges over the decades, ranging from their town's coat of arms to cartoon insects and initials. Promotion, moving to a new stadium or an owner with controversial views often results in a new badge. The book plots the influence of fashion, technology and fans, and investigates the tensions between clubs and supporters over changes to their beloved badge. Do you know why your club's badge looks the way it does? The Beautiful Badge is essential reading for football enthusiasts, historians, designers and anyone who enjoys putting their feet up in the boot room.