In Branding to Differ, Jean-Luc Ambrosi provides a practical and comprehensive look at best practice branding for those requiring a real understanding of brand development and management. Ambrosi demonstrates that the brand is fundamentally a promise, that it impacts both the emotional and rationale mind, and that ultimately good branding is about expressing a difference. He shows concisely how to approach brand management holistically throughout the organisation and emphasises which key elements truly impact a brand's success. His argument about the need to differentiate is compelling and provides the reader with a step by step approach on how to build a powerful brand. Written from both a strategic and practical perspective it is a road map on how to manage brands beyond the text book concepts and popular cliches. A must read for any senior executive.

Materials have the power to affect human experiences and emotions by helping us build intimate connections with inanimate objects through touch and feel. Whether they are used as a point of reference or the medium of creation itself, they are integral to artists and designers who seek to explore fresh outcomes, experiment with new techniques, and elicit distinct responses from their audiences. Material Matters 04: Paper showcases stunning creative interpretations of the common material across a variety of mediums. From the simple act of folding or tearing different sheets up to create complex new shapes to burning random pieces to make radical elements for an artwork, this edition explores the compelling ways with which the unique characteristics of paper can be cleverly drawn upon or manipulated to shape the outcome of a particular project, with insights into the key techniques featured.

Think you know ink? Think again!

Whether your tattoo is to honour a loved one, to remember an event, to state your beliefs or simply to look good, there's always more to getting a tattoo than meets the eye. For example, do you know that having a tat links you to a deep and multicultural tradition stretching back thousands of years? Yes, even that one you got as a drunken dare . . .

From Siberia to Polynesia, tattoos have always been part of human history. Vilified and revered, shunned and celebrated, the history of the tattoo is as colourful and detailed as a master's design. The Little Guide to Tattoos is packed with fascinating history, fun facts, quirky quotes and deep dives onto some of the most iconic symbols.

Whether you're a full-on aficionado or cautiously ink-curious, The Little Guide to Tattoos is the only guide you need to all things tattoo.

In this thesis, the author makes several contributions to the study of design of graphical materials. The thesis begins with a review of the relationship between design and aesthetics, and the use of mathematical models to capture this relationship. Then, a novel method for linking linguistic concepts to colors using the Latent Dirichlet Allocation Dual Topic Model is proposed. Next, the thesis studies the relationship between aesthetics and spatial layout by formalizing the notion of visual balance. Applying principles of salience and Gaussian mixture models over a body of about 120,000 aesthetically rated professional photographs, the author provides confirmation of Arnhem's theory about spatial layout. The thesis concludes with a description of tools to support automatically generating personalized design.

Propaganda is thousands of years old. But it came of age in the 20th century, when the development of mass media (and later multimedia communications) offered a fertile ground for its dissemination, and the century's global conflicts provided the impetus needed for its growth. Put simply, propaganda is the dissemination of ideas intended to convince people to think and act in a particular way and for a particular persuasive purpose. But it takes many forms, is fluid and indeed is constantly developing, most fervently in our own digital era. Terms such as 'fake news', 'post-truth', 'gate-keepers' and 'asymmetrical warfare' were unknown a decade ago yet today are now commonplace, and often cynically derided, in daily media communications. In this timely and fully international book, David Welch has selected fifty images to highlight the continuities and dis-continuities of mass-communication throughout history, be they via images, events, films or by 'propaganda by deed'. Such an approach demonstrates how changing technological innovations (such as television and the internet) have continued to shape the propaganda narrative but also demonstrate how tried and trusted forms of propaganda - such as the humble leaflet - can still prove highly effective. The fifty images included are not all necessarily the most striking - rather they have been chosen because they illustrate recurring themes and devices (such as humour) and different mediums employed by propagandists - from early Egyptian coins eulogizing Alexander the Great to the psychological warfare used in the war against terrorism following the destruction of the Twin Towers in New York, and the use of social media employed so widely in the current Covid pandemic.

A new edition of the definitive monograph on Japanese designer Shiro Kuramata, featuring a new introduction from author Deyan Sudjic.

This highly acclaimed, first ever monograph on the highly influential Japanese designer Shiro Kuramata (1934–1991) is a two-volume title presenting all his compelling and idiosyncratic work in a stunning, specially designed acrylic slipcase.

Designers and design enthusiasts who love Kuramata will be astonished by the breadth and depth of Kuramata’s remarkable body of work, from the iconic Miss Blanche chair, made from artificial flowers and resin, to his idiocyncratic umbrella stand that incorporates a walking stick into its design, and the armchair How High the Moon, which is made from metal mesh, many of which are still in production today.

"Most public and academic libraries, particularly those with emphases on art history, American studies, American popular culture, or book collection, will want to acquire American Popular Illustration." Reference Books Bulletin

This is a collection of maps that tread off the beaten path of mapmaking and redefine exactly what a map can do. Some incorporate strategies from infographics, such as one that uses abstract depictions of public transportation lines to display riders travel patterns, while others use traditional strategies to explore contemporary subjects such as maps of countries in video games, gentrification in Brooklyn, or the geology of Great Britain. With hundreds of innovative maps from cartographers around the world, in which innovation, observation, and artistic vision are linked as one.

As founder of one of the first branding firms in Los Angeles, California, HOW Creative, Howard A. Lim has been building Authentic Brands for more than two decades. His passion is in supporting and empowering businesses to transform products and services into rich brand experiences that motivate and inspire from the inside culture out. He has shepherded the brands of emerging and leading Fortune 100 companies such as DreamWorks, Mattel, Xerox, Fujitsu and Honda, influencing billions of dollars in clients' profits, brand value and equity.

This broad-ranging book equips programmers and designers with a thorough grounding in the techniques used to create truly network-enabled computer graphics and games. Written for graphics/game/VE developers and students, it assumes no prior knowledge of networking. The text offers a broad view of what types of different architectural patterns can be found in current systems, and readers will learn the tradeoffs in achieving system requirements on the Internet.

The book explains the foundations of networked graphics, then explores real systems in depth, and finally considers standards and extensions. Numerous case studies and examples with working code are featured throughout the text, covering groundbreaking academic research and military simulation systems, as well as industry-leading game designs.
Everything designers need to know when developing networked graphics and games is covered in one volume - no need to consult multiple sources.The many examples throughout the text feature real simulation code in C++ and Java that developers can use in their own design experiments.Case studies describing real-world systems show how requirements and constraints can be managed.

When watching a masterful sketcher, it seems that they create elaborate sketches with ease, tracing their pencils on the page and bringing to life rich and detailed drawings. After sweating away hours trying to create a simple sketch, you may find that yours pales in comparison, looking amateurish and unprofessional. Why is it that you can't do what these 'masters' can? While many assume the difference comes down to accurate strokes and natural talent, you couldn't be further from the truth. Accuracy is not everything - confidence is. And, in this book, Hlavacs helps you to build up your confidence, moving through each layer of drawing and helping you understand exactly why one drawing looks more professional than another. This book breaks down the fear around sketching, walking you through how to create intricate sketches without difficulty. No other book teaches sketching in such a natural way, allowing anyone - no matter levels of talent or their past in drawing - to learn how to make this beautiful skill an intuitive process. Hlavacs demonstrates sketching as a pathway of logical steps, starting with the most basic elements and then adding further layers to the sketches as the book progresses. With a range of exercises to move through and pages filled with the psychology of why humans are drawn to certain sketches over others, this book will turn you into the master you've always admired. Instead of aiming for perfection, Hlavacs teaches you how to draw emotionally, using confidence in place of skill and understanding in place of talent. No matter who you are, The Exceptionally Simple Theory of Sketching will give you rules and demonstrations that will turn every sketch you create into a masterpiece.

The Graphic Design Sourcebook delves into the vast array of graphic design that surrounds us wherever we go, and has done so ever since printing was invented. Yet everyday graphics have mostly been ignored as an art form. From Victorian song sheets to French perfume labels, early matchboxes to decorative greetings cards, appealing cigarette packets to enticing holiday brochures, colourful advertisements to racy night club tickets, these miniature masterpieces deserve artistic recognition. With over a thousand images, The Graphic Design Sourcebook is both an inspiring source book and a treasure trove of ideas; a true cornucopia of communication.

Visionandfactory, established in 1990, has long played a prominent role in the Belgian and international graphic design scene. From its foundation, the studio has established a reputation for a rich culture of experimentation, an innovative combination of analog and digital techniques and an eagerness to tackle even the most difficult of projects. The studio's key figure is Hugo Puttaert (born 1960), designer, professor, editor, publisher and hugely influential figure in the design world. "Think in Colour" offers a selection of the firm's work, a kaleidoscopic view of Visionandfactory's output. Text from Pattaert not only contextualizes these selected works through insights into the studio's history and work processes, but also gives the reader a glimpse into his vision of design as a discipline and the social responsibility of the designer. With a split-fountain cover that reveals its color when touched and hundreds of full-color pages, this book illustrates Visionandfactory's motto--"Think in color."