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Books > Arts & Architecture > Industrial / commercial art & design > Graphic design
Materials have the power to affect human experiences and emotions
by helping us build intimate connections with inanimate objects
through touch and feel. Whether they are used as a point of
reference or the medium of creation itself, they are integral to
artists and designers who seek to explore fresh outcomes,
experiment with new techniques, and elicit distinct responses from
their audiences. Material Matters 04: Paper showcases stunning
creative interpretations of the common material across a variety of
mediums. From the simple act of folding or tearing different sheets
up to create complex new shapes to burning random pieces to make
radical elements for an artwork, this edition explores the
compelling ways with which the unique characteristics of paper can
be cleverly drawn upon or manipulated to shape the outcome of a
particular project, with insights into the key techniques featured.
Designed specifically for the graphic designers out there, this is
the perfect jumping off point for the best ways properly write for
clients, other designers, and those new to design.
Protege of design legend Massimo Vignelli and partner in the New
York office of the international design firm Pentagram, Michael
Bierut has had one of the most varied careers of any living graphic
designer. The projects he presents in this book illustrate the
breadth of activity that graphic design encompasses today, his goal
being to demonstrate not a single ideology, but the
enthusiastically eclectic approach that has been a hallmark of his
career. Each project is told in Bierut's own entertaining voice and
shown through historic images, preliminary drawings (including
full-size reproductions of the notebooks he has maintained for over
thirty-five years), working models and rejected alternatives, as
well as the finished work. Along the way, he provides insights into
the creative process, his working life, his relationship with
clients, and the struggles that any design professional faces in
bringing innovative ideas to the world today. This revised and
expanded edition of Bierut's bestselling monograph features new
projects for major clients, such as Mastercard and The Poetry
Foundation. Inspiring, informative and authoritative, How to... is
a bible of graphic design ideas. With 833 illustrations in colour
In this thesis, the author makes several contributions to the study
of design of graphical materials. The thesis begins with a review
of the relationship between design and aesthetics, and the use of
mathematical models to capture this relationship. Then, a novel
method for linking linguistic concepts to colors using the Latent
Dirichlet Allocation Dual Topic Model is proposed. Next, the thesis
studies the relationship between aesthetics and spatial layout by
formalizing the notion of visual balance. Applying principles of
salience and Gaussian mixture models over a body of about 120,000
aesthetically rated professional photographs, the author provides
confirmation of Arnhem's theory about spatial layout. The thesis
concludes with a description of tools to support automatically
generating personalized design.
Book of Ideas is just that: an outpouring of what one creative
director and designer has discovered from many years working in the
strange and endlessly fascinating world of the creative industry.
Sharing advice on everything from inspiration to inbox control,
facing your fears, finding happiness in your work, the art of
self-promotion and beating creative block. It is also illustrated
with some of the most important and resonant portfolio projects.
Book of Ideas is an invaluable tool to any creative at any stage in
their career.
Symbols are all around us - some mysterious, some timeless, some
arcane and some prosaic. But what are their origins? What does the
infinity symbol really signify? Do you understand yin and yang? And
why is the swastika really a good luck sign? This enticing gift
book explores the world of classic symbols and signs, revealing the
deep meaning and often quirky history behind each one. From the
ouroboros and the ankh to the menorah, caduceus and astrological
symbols, the book ranges widely across the world's most recognised
symbols. With one symbol per page, accompanied by a detailed
explanation and history, and printed on high quality paper with a
special binding, Classic Symbols is a unique and attractive book
which will appeal to a broad range of readers, both as a gift and
as a source for tattoo designs and other creative projects.
"Most public and academic libraries, particularly those with
emphases on art history, American studies, American popular
culture, or book collection, will want to acquire American Popular
Illustration." Reference Books Bulletin
Optic explores optical effects in contemporary graphic design. Some
art forms have had more of an impact on the language of graphic
design than others, but not many have helped contribute the same
dynamism, energy and vitality as Op Art. Graphic designers today
are rediscovering the optical art of the 1960s with delight,
revelling in its experimentation and unexpected outcomes. It is the
purpose of Optic to attempt a survey of optical effects in graphic
design and to help distinguish their various forms. Cover features
an applied spinning optical disc, with three different colourways
(green, yellow and grey) - orders will be selected at random.
The Handbook Research Video is an introduction to a new type of
software and publication based on annotated videos. Practitioners
and researchers who work with motion data, for example in the
fields of performative art, film, behavioral research or sports
science, are supported in their work process and have the
opportunity to publish content via video that a printed book cannot
convey. The handbook not only presents the findings of the Research
Video project at Zurich University of the Arts, but also offers a
manual for using the software tool. Low-threshold "hands-on" access
and the absence of a theoretical superstructure allow users to
quickly become familiar with and use the software tool.
As founder of one of the first branding firms in Los Angeles,
California, HOW Creative, Howard A. Lim has been building Authentic
Brands for more than two decades. His passion is in supporting and
empowering businesses to transform products and services into rich
brand experiences that motivate and inspire from the inside culture
out. He has shepherded the brands of emerging and leading Fortune
100 companies such as DreamWorks, Mattel, Xerox, Fujitsu and Honda,
influencing billions of dollars in clients' profits, brand value
and equity.
This broad-ranging book equips programmers and designers with a
thorough grounding in the techniques used to create truly
network-enabled computer graphics and games. Written for
graphics/game/VE developers and students, it assumes no prior
knowledge of networking. The text offers a broad view of what types
of different architectural patterns can be found in current
systems, and readers will learn the tradeoffs in achieving system
requirements on the Internet.
The book explains the foundations of networked graphics, then
explores real systems in depth, and finally considers standards and
extensions. Numerous case studies and examples with working code
are featured throughout the text, covering groundbreaking academic
research and military simulation systems, as well as
industry-leading game designs.
Everything designers need to know when developing networked
graphics and games is covered in one volume - no need to consult
multiple sources.The many examples throughout the text feature real
simulation code in C++ and Java that developers can use in their
own design experiments.Case studies describing real-world systems
show how requirements and constraints can be managed.
This is a collection of maps that tread off the beaten path of
mapmaking and redefine exactly what a map can do. Some incorporate
strategies from infographics, such as one that uses abstract
depictions of public transportation lines to display riders travel
patterns, while others use traditional strategies to explore
contemporary subjects such as maps of countries in video games,
gentrification in Brooklyn, or the geology of Great Britain. With
hundreds of innovative maps from cartographers around the world, in
which innovation, observation, and artistic vision are linked as
one.
The complete, definitive and never-before-published catalogue of
Hipgnosis, Vinyl * Album * Cover * Art finally does justice to the
work of the most important design collective in music history,
which, according to Roddy Bogawa, director of the documentary Taken
by Storm (2011), 'designed half your record collection'. Founded in
1967 by Storm Thorgerson, Aubrey 'Po' Powell and Peter
Christopherson, Hipgnosis gained legendary status in graphic
design, transforming the look of album art forever and winning five
Grammy nominations for package design. Their revolutionary cover
art moved away from the conventional group shots favoured by record
companies of the day, resulting in the ground-breaking, often
surreal designs which define the albums of many of the biggest
names in the history of popular music: 10cc, AC/DC, Black Sabbath,
Peter Gabriel, The Police, Genesis, Led Zeppelin, Pink Floyd, Paul
McCartney, Robert Plant, Syd Barrett, Throbbing Gristle, T. Rex,
Wings, Yes and XTC, to name but a few. Arranged chronologically,
Vinyl * Album * Cover * Art features stunning reproductions of
every single Hipgnosis cover - 372 in total - coupled with detailed
information by Po and Storm Thorgerson on the artworks and the
compelling stories behind their creation. Additional contributions
by Peter Gabriel, Marcus Bradbury, and Pentagram's Harry Pearce
provide engrossing insights into the way these incredible artworks
came into being; place the covers in context; and reflect on their
enduring impact on album design. A highly accessible stand-alone
volume, Vinyl * Album * Cover * Art will also make the perfect pop
partner to the groundbreaking Hipgnosis | Portraits (2014) with its
rare revelations and behind-the-scenes photography.
Visionandfactory, established in 1990, has long played a prominent
role in the Belgian and international graphic design scene. From
its foundation, the studio has established a reputation for a rich
culture of experimentation, an innovative combination of analog and
digital techniques and an eagerness to tackle even the most
difficult of projects. The studio's key figure is Hugo Puttaert
(born 1960), designer, professor, editor, publisher and hugely
influential figure in the design world. "Think in Colour" offers a
selection of the firm's work, a kaleidoscopic view of
Visionandfactory's output. Text from Pattaert not only
contextualizes these selected works through insights into the
studio's history and work processes, but also gives the reader a
glimpse into his vision of design as a discipline and the social
responsibility of the designer. With a split-fountain cover that
reveals its color when touched and hundreds of full-color pages,
this book illustrates Visionandfactory's motto--"Think in color."
In order for educational systems not to become stagnant, teaching
strategies must be routinely re-evaluated. Not only does this
optimize the learning process, but it enhances the overall
experience for the students. Collaboration and Student Engagement
in Design Education is a pivotal reference source for the latest
scholarly research on the implementation of teamwork between
architecture students in design courses to enrich knowledge
attainment and boost creativity. Highlighting pedagogical insights
into team building and relevant case studies, this book is ideally
designed for educators, students, administrators, and professionals
interested in the development of effective design programs.
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