As founder of one of the first branding firms in Los Angeles,
California, HOW Creative, Howard A. Lim has been building Authentic
Brands for more than two decades. His passion is in supporting and
empowering businesses to transform products and services into rich
brand experiences that motivate and inspire from the inside culture
out. He has shepherded the brands of emerging and leading Fortune
100 companies such as DreamWorks, Mattel, Xerox, Fujitsu and Honda,
influencing billions of dollars in clients' profits, brand value
and equity.
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