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Books > Computing & IT > Applications of computing > Image processing
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Hybrid Practices in Moving Image Design - Methods of Heritage and Digital Production in Motion Graphics (Hardcover, 1st ed. 2016)
Loot Price: R1,922
Discovery Miles 19 220
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Hybrid Practices in Moving Image Design - Methods of Heritage and Digital Production in Motion Graphics (Hardcover, 1st ed. 2016)
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This book, written from the perspective of a designer and educator,
brings to the attention of media historians, fellow practitioners
and students the innovative practices of leading moving image
designers. Moving image design, whether viewed as television and
movie title sequences, movie visual effects, animating
infographics, branding and advertising, or as an art form, is being
increasingly recognised as an important dynamic part of
contemporary culture. For many practitioners this has been long
overdue. Central to these designers' practice is the hybridisation
of digital and heritage methods. Macdonald uses interviews with
world-leading motion graphic designers, moving image artists and
Oscar nominated visual effects supervisors to examine the hybrid
moving image, which re-invigorates both heritage practices and the
handmade and analogue crafts. Now is the time to ensure that
heritage skills do not atrophy, but that their qualities and
provenance are understood as potent components with digital
practices in new hybrids.
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