The first major publication on the life and work of America's celebrated mid-century modern graphic designer. Rudolph de Harak (1924-2002) is one of the most influential modern graphic designers of the mid-20th century. This beautifully produced, comprehensive monograph is the first and only major publication devoted to this fascinating and significant figure and provides an in-depth account of de Harak's life and work. From his early years in Los Angeles to his success as a design consultant and educator in New York City, de Harak brought huge inventiveness to everything he designed, from record covers to book jackets, from furniture to exhibitions. De Harak's work was influenced by early modernist masters, such as Will Burtin, Gyoergy Kepes, Alvin Lustig, and Max Bill, as well as by the rigour, simplicity and rationalism of the International Style, Abstract Expressionism, Op Art and Pop Art. Graphic design guru Steven Heller says, 'Rudy de Harak is a solid link between American and Swiss modernism. He was an exemplar of minimalist form with a conceptual content. A book on his life and work is sorely needed and long overdue.' Organized chronologically into six chapters that cover de Harak's life and career from 1924 through to 2002, each supported by sidebars on the designers, architects and art movements that have influenced his work, Rudolph de Harak Graphic Designer: Rational Simplicity documents de Harak's pioneering and prolific fifty-year career in graphic design, environment and experiential design, industrial design, furniture design, posters, books and magazines for a wide range of clients, including the Metropolitan Museum of Art, Cummins Engine Company, McGraw-Hill Publishers, and many others.

Intercultural Design Basics is an intercultural and innovative approach to design education. A unique companion app ensures relevance for a young technology-minded target group. It gives intercultural insights when discussing the principles of design, typography and color theory. It incorporates contrasting ideas on design and various design teaching methods. Creative voices of well-known and not yet discovered designers from Africa, Latin America and Southeast Asia will help expand your horizons. Through examples of intercultural design workshops, it inspires collaboration with international teams. Practical methods encourage the development of cultural and social awareness, inspire different design styles helping you perceive cultural diversity. An app is also created to work hand in hand with the book. The pair make the theoretical background of the book visually and auditorily intriguing and engaging by using AR, animations, games, and videos. This unique combination of diverse instructional materials ensures flexibility and relevance.

From award-winning artist and author Cristoph Niemann comes a collection of witty illustrations and whimsical views on working creatively. This survey of Niemann's work will be done in his signature style, combining photography and illustration in surprising and humourous ways. Taking its title from his New York Times column Abstract Sunday, this book covers Niemann's entire career and showcases brilliant observations of contemporary life through sketches, travel journals and popular newspaper features. The narrative guides readers through Christoph's creative process, how he built his career, and how he overcomes the internal and external obstacles that creative people face--all presented with disarming wit and intellect. Enhanced with nearly 350 original images, this book is a tremendous inspirational and aspirational resource.

F.H.K Henrion was one of a distinguished group of graphic designers - refugees from Europe just prior to World War-II, who brought cutting-edge continental design to the rather parochial English scene. He quickly made his mark as a poster designer for the Ministry of Information, and, parallel to this, began to build up a career in exhibition design, culminating in two highly original pavilions for the Festival of Britain. However, Henrion is best remembered for his evangelical work in corporate identity design whereby he raised the status of the graphic designer to boardroom significance. He established the authority of the profession as total re-branders of organizations, from logo, through retail outlets and vehicles, to stationery and labels. "The Design Series" is the winner of the Brand/Series Identity Category at the British Book Design and Production Awards 2009, judges said: 'A series of books about design, they had to be good and these are. The branding is consistent, there is a good use of typography and the covers are superb'.

Fritz Kahn (1888-1968) was a German doctor, educator, popular science writer, and information graphics pioneer. Chased out of Germany by the Nazis, who banned and burned his books, Kahn emigrated to Palestine, then France, and finally the United States to continue his life's work. In this new edition, TASCHEN celebrates Kahn as a creative genius, particularly adept at the visualization of complex scientific ideas. In such works as Man as Industrial Palace, we see how Kahn deployed vivid visual metaphors to demystify science and how his concepts have influenced generations of scientific illustrators, visual communications specialists, and infographic artists through to today. The book features more than 350 illustrations with extensive captions, three original texts by Fritz Kahn himself, a foreword by Steven Heller, and an essay about Kahn's life and oeuvre.

Until restaurants became commonplace in the late 1800s, printed menus for meals were rare commodities reserved for special occasions. As restaurants proliferated, the menu became more than just a culinary listing. The design of the menu became an integral part of eating out and as such menus became a marketing tool and a favored keepsake.Menu Design is an omnibus showcasing the best examples of this graphic art. With nearly 800 examples, illustrated in vibrant color, this deluxe volume not only showcases this extraordinary collection of paper ephemera but serves as a history of restaurants and dining out in America. In addition to the menu covers, many menu interiors are featured providing an epicurean tour and insight into more than a hundred years of dining out. An introduction on the history of menu design by graphic design writer Steven Heller and extended captions by culinary historian John Mariani accompany the menus throughout the book. Various photographs of restaurants round out this compendium that will appeal to anyone who enjoys graphic and gastronomic history.

Type Tells Tales focuses on typography that is integral to the message or story it is expressing. This is type that speaks - that is literally the voice of the narrator. And the narrator is the typographer. This can be quite literal, for example when letters come from the mouth of a person or thing, as in a comics balloon. It can be hand lettering, drawn with its own distinctive peculiarities that convey personality and mood. Precedents for contemporary work might be in Apollinaire's calligram `Il pleut' or Kurt Schwitters' children's picture book `The Scarecrow', or in Concrete Poetry, Futurist `Words in Freedom' or Dadaist collage. Seeking out examples in the furthest reaches of graphic design, Steven Heller and Gail Anderson uncover work that reveals how type can be used to render a particular voice or multiple conversations, how letters can be used in various shapes and sizes to create a kind of typographic pantomime, and how type can become both content and illustration as in, for example Paul Rand's `ROARRRRR'. Letters take the shape and form of other things, such as people, faces, animals, cars or planes. There are examples of how typographic blocks, paragraphs, sentences and blurbs can be used to guide the eye through dense information. This exciting, fresh take on typography goes far beyond the letter and word, exploding the boundaries of typographic expression. It will enthral designers and illustrators, wordsmiths and literati: anyone, in short, who loves the medium of the message.

PALETTE––viction:ary’s best-selling colour-themed series––has been one of the most sought-after references for designers around the world. In keeping up with the needs of digital-savvy creative practitioners today, the PALETTE mini series was launched at the end of 2019. Each mini edition is a redesigned version of its original with flip-friendly postcard-sized pages for convenience and includes new work for fresh inspiration.

Following the first 4 titles under the series (Black & White, Multicolour, Gold & Silver, Neon), PALETTE mini 05: Pastel contains thoughtful design solutions and visual experiments that inspire with the variety of creative ways that the typically soft and soothing colour range can be featured – whether it is used as a single hue, a palette, or juxtaposed with contrasting tones.

What makes a magazine into a design classic? How can timeless ideas be incorporated into an ever-changing contemporary context? While many books on editorial design simply illustrate great work, this book, now updated with a new chapter covering independent magazines and revised illustrations throughout, presents a huge range of examples from an amazing collection of international magazines and uses them to illustrate the principles of classic editorial design. Horst Moser discusses the design challenges facing art directors today, showcasing the most successful solutions, from the cutting edge of modern style to classic techniques. With over 1,000 colour illustrations, it is an inexhaustible source of inspiration for students and professionals, and an essential and authoritative guide for anyone involved in magazine design.

"Designers League" - Twenty contemporary design luminaries from around the world and at the top of their areas of expertise are brought together in one stunning volume.From Word Art and book design, through packaging, poster art, logo art and corporate design to 'orientation system' design, "Designers League" offers a visual introduction to some of the most exciting innovators in their field today providing a valuable insight into the way they work, the way they think and the way they achieve their success."Designers League" is a must-have for designers, cultural historians and indeed all those interested in the way excellence is achieved in the field of the creative arts.

Customer review: This book will be useful for anyone who is interested in Graphic design or like me studying in uni or on foundation. It has a lot to say about graphics, some things I never considered when doing my work, particularly the chapter about the context of communication as well the bits of theory and history of design. Its written in a very approachable manner and isn't as boring and repetitive as other books on theory of design I have read .

The projects shown in this book create extraordinary effects that make us doubt and fall for their magic. Waves and mazes, overlapping images, the stereoscopic vision tricks of graphic or space designs, the works showcased are wonderful examples of what an optical illusion is and how it tickles our mind.

Josef Muller-Brockmann (1914 1996) studied architecture, design and history of art in Zurich and worked as a graphic designer and teacher. His work is recognized for its simple designs and his clean use of fonts, shapes and colors, which still inspires many graphic designers throughout the world today. Since the 1950s grid systems help the designer to organize the graphic elements and have become a world wide standard. This volume provides guidelines and rules for the function and use for grid systems from 8 to 32 grid fields which can be used for the most varied of projects, the three-dimensional grid being treated as well. Exact directions for using all of the grid systems possibe presented are given to the user, showing examples of working correctly on a conceptual level. Or simply put: a guidebook from the profession for the profession. one of the most important books in the field since over 30 years comprehensive overview of grid systems exact directions and instructions covering all grid systems that are needed made by a professional for professionals

You asked, we listened. Hot on the heels of our best-selling flat-display bookstand, we've worked with our bookbinder to develop the next must-have. These stands display your book upright, whether closed or open to leaf through, allowing you to proudly showcase your favorite tome without damaging or straining its spine. Made of solid glass-like acrylic, these are available in three sizes custom-made to carry our entire catalogue. Whether it's a big-and-bold Collector's Edition or one of our Basic Art volumes, an XXL-sized monograph or a compact Bibliotheca Universalis: all TASCHEN books deserve the royal treatment. Size XL: For all of our XXL-sized giants, including Collector's Editions (even enclosed in their clamshell box!) Also available: Size M: Fit for Bibliotheca Universalis, Basic Art series, and all regular titles Size L: Can accommodate up to our XL series

Esquire. Ford Motors. Burton Snowboards. The Obama Administration. While all of these brands are vastly different, they share at least one thing in com mon: a teeny, little bit of Aaron James Draplin. Draplin is one of the new school of influential graphic designers who combine the power of design, social media, entrepreneurship, and DIY aesthetic to create a successful business and way of life. Pretty Much Everything is a mid-career survey of work, case studies, inspiration, road stories, lists, maps, how-tos, and advice. It includes examples of his work-posters, record covers, logos-and presents the process behind his design with projects like Field Notes and the "Things We Love" State Posters. Draplin also offers valuable advice and hilarious commentary that illustrates how much more goes into design than just what appears on the page. With Draplin's humour and pointed observations on the contemporary design scene, Draplin Design Co. is the complete package for the new generation of designers.

Demonstrating the power and variety of typography from hand-drawn to kinetic, this fully updated new edition of The Fundamentals of Typography covers the principles of using type across a range of media. Starting with a comprehensive introduction to the history of typography, the authors provide detailed explanations and inspirational examples of type usage from leading practitioners from around the world. With expanded practice exercises and four new case studies, this book gives students everything they need to know to use type effectively and creatively.

As everyday tasks grow more confusing, and as social and global problems grow more complex, the information designer's role in bringing clarity has reached a new level of importance. In order to have a positive impact, they must go beyond conventional approaches to uncover real needs, make insightful connections, and develop effective solutions. Information Design Unbound provides a clear, engaging introduction to the field, and prepares students to be strategic thinkers and visual problem solvers who can confidently make sense in a changing world. Sheila Pontis and Michael Babwahsingh present a holistic view of information design, synthesizing decades of research, cross-disciplinary knowledge, and emerging practices. The book opens by laying a foundation in the field, first painting the bigger picture of what it is and how it originated, before explaining the scientific and cultural dimensions of how people perceive and understand visual information. Transitioning from context to practice, a discussion of the various roles information designers play and how they work sets the stage for the information design process. Chapters then delve into each step of the process, from problem definition to design and evaluation. The final section of the book puts everything together, with detailed project walk-throughs in areas such as icon design, visual explanations, wayfinding, websites and apps. Written and designed with students’ needs in mind, this book brings information design fundamentals to life: exercises allow students to put lessons directly into practice, case studies demonstrate how information designers think and work, and generous illustrations clarify concepts in a visually engaging way. Information Design Unbound helps beginning designers build the mindset and skillset to navigate visual communication challenges wherever they may arise.

Information Design Workbook, Revised and Updated takes a methodical, comprehensive, approach to conveying the fundamentals of effective, innovative information design. With loads of new case studies demonstrating the latest approaches, you'll learn about the history, theory, criticism, technology and media, process, method, and practice of information design as well as learn how to create visually compelling and meaningful graphics. Opening with a brief history followed by an instructive breakdown of the discipline, get an intimate understanding of the complexities of crafting information designto effectively improve communication both functionally and aesthetically. You'll learn every aspect of the discovery process, including how to work within your client's business structure, create a project timeline, identify and prioritize possible audiences, construct a creative brief, and explore personas (user profiles) and scenarios. Then, explore best practices and get practical tips on creating planning documents and testing your design. An overview of key design principles-including color, type styling, structure, and graphic elements-shows you how to apply these basic tools to develop powerful information design solutions. A wide range of case studies from premier design firms around the world illustrate how all the complex considerations and techniques outlined in the first half of the book come into play. The author critiques and explains why each design is successful in terms of formal quality (Aesthetics) and function (How does it improve communication?). The case studies include cutting edge examples of printed matter, information graphics, interactive experiences, environmental design, as well as experimental projects. Using these principles and methods as a foundation and the real-world examples as a springboard, you can learn to execute well-crafted, functional, and aesthetically beautiful information design.

With his instantly recognizable decorative style, Czech artist and Art Nouveau master Alphonse Mucha (1860-1939) defined the look of the fin-de-siecle. In evocative shades of peach, gold, ochre, and olive, his seductive compositions of patterns, flowers, and beautiful women became paradigms of the Belle Epoque years. Mucha's work permeated illustration, posters, postcards, and the advertising designs of his day. His striking posters of star actress Sarah Bernhardt were particularly famous. Alongside this delicate decorative work, Mucha also harbored strongly felt political ideas. With his monumental cycle The Slav Epic, he expressed his staunch support for Pan-Slavism, promoting the political independence of the Czech and Slavic nations from the Austro-Hungarian Empire. Compiled in association with the Mucha Foundation, this book presents key works and introduces the full reach of Mucha's oeuvre from patterned decoration to his book illustrations, posters, photographs and monumental paintings. About the series Born back in 1985, the Basic Art Series has evolved into the best-selling art book collection ever published. Each book in TASCHEN's Basic Art series features: a detailed chronological summary of the life and oeuvre of the artist, covering his or her cultural and historical importance a concise biography approximately 100 illustrations with explanatory captions

A stunning collection of hand coloured cards from the early decades of the 20th century. In the early 20th century the picture postcard provided an immediate and direct form of cheap communication - rather like text messaging today. Made by anonymous photographers and hand-coloured by thousands of unknown women working in their studios, hand-tinted cards became one of the most popular of art forms. This extraordinary collection encompasses cards from throughout the world including Africa and the Middle East, many raising issues of colonialism, and exoticism, but many also just celebrating everyday relationships, friendship and family. 'Painted Ladies' provides a colourful and fascinating insight into the fashion, culture and interests of the early twentieth century. Midlands born Nick Hedges is a well-respected photographer in his own right. His work has been published in a number of books including the acclaimed 'Born to Work', and has been exhibited widely throughout the UK.

The PHIGS system is a computer graphics standard defining an interface between an application program and a computer graphics system. The PHIGS standard has received wide acceptance throughout the computer graphics industry and PHIGS libraries are available on most of the high-performance 3-D graphics platforms today, including IBM, DEC, HP, SUN, Alliant, Stardent, and Silicon Graphics. In spite of this acceptance, there are no PHIGS texts available to the average software engineer or graphics students. PHIGS by Example will be that text. Written with the novice programmer in mind, the book starts with examples of very basic concepts and, after careful exploration of these aspects, moves on to more advanced topics. PHIGS by Example teaches the application programmer how to use the PHIGS standard in his/her own program. Each section of the book is built around programming examples, using the strategy that the best way to learn PHIGS is to use PHIGS. The sections begin with a conceptual discussion of the PHIGS topics presented in that section and is followed by a detailed explanation of an example program or subroutine.The sections are concluded with a set of exercises that are designed to challenge the reader to experiment with PHIGS functions describes in that section. The text assumes that the reader is familiar with basic graphics concepts; a complete understanding of these basics is helpful, but not required.